The Lazy Girl's Guide to Podcasting

In this podcast episode, we'll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunking the need for expensive equipment+video, and defining podcast “success” on your own terms. Main Discussion Points: Podcasting has no rules - you can talk about anything and structure your show however you like You don't need to quit your day job or go "full time" with your podcast It's fine to miss publishing episodes some weeks Some self-proclaimed podcasting "gurus" repeat outdated or questionable advice The podcasting community wants to see everyone succeed "Podcast strategy" means different things to different people You don't need to monetize your podcast Podcasting can be very inexpensive to produce Video is optional for podcasts Defining a "successful" podcast depends on your goals Episodes Mentioned: Ep 6: How to Have a Successful Podcast – Hint; It’s Not What You Think! - https://lazygirlpod.captivate.fm/episode/ep-6-how-to-have-a-successful-podcast-hint-its-not-what-you-think Timestamps: 00:00:00 Intro 00:01:58 The Freedom of Podcasting 00:02:27 Lessons Learned from Over 100 Episodes of Podcasting 00:03:26 Tips for Managing a Podcast as a Side Hobby 00:05:02 Podcasting Tips: What You Need to Know 00:07:12 Podcasting Insights from Verity Sangan 00:08:40 Monetizing Your Podcast vs Keeping it Non-Monetized 00:09:17 Tips for Podcasters: How to Save Money and Time 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don't solely judge your podcast's success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it's about creating meaningful content that resonates with your audience! Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast's performance and impact. Keep creating authentic content, and don't get discouraged by the stats! Highlights: Discussing the misleading and unreliable nature of podcasting statistics and rankings. Exploring different measurements used to determine a podcast's ranking. Challenging the significance of being in the top percentage of podcasts for success. Highlighting the flaws in commonly used podcasting metrics. Questioning the validity of defining podcast success based on episode count or download numbers. The variability of podcast ranking metrics across platforms and criteria. Timestamps: 00:00:00 Intro 00:00:35 Why Podcasting Statistics are Absolute BS 00:05:09 Exploring Podcasting Statistics and Rankings 00:10:43 Understanding Podcast Ranking Metrics and Statistics 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

It's episode 100 of The Lazy Girl's Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It's crucial to prioritise health and well-being over maintaining a strict episode schedule. Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners! Highlights: Importance of taking a break from podcasting Challenges of managing all aspects of the podcast alone Self-care to sustain creative energy Avoiding burnout in podcasting Balancing podcasting with self-care Timestamps: 00:00:00 Intro 00:01:48 Taking a Break from Podcasting 00:06:22 The Importance of Self-Care in Podcasting 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

From the vault we are diving back into episode 43: Should I Quit My Podcast! Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast. I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments. I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies. 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Recording equipment: 🎙 Riverside: https://veritysangan.com/riverside 🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa 🎙 iPhone: https://amzn.to/44q0x30 Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

We are diving back into The Vault for episode 99 and will be looking back at episode episode 41 to answer the age old question of should you be paying your podcast guests? In this episode, we delve into the debated question of whether podcast hosts should pay their guests. Are you a podcaster wondering about guest compensation? We answer this common question and present a compelling case for why paying guests might not be necessary or the norm. Discover alternative strategies to compensate guests, such as exposure and promotional opportunities, that can benefit both parties involved. 📧 Subscribe to the newsletter:https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner -https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge- https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, we have an insightful conversation with Ash from Shure about the world of microphones, particularly focusing on Shure's prominent models like the SM7B. Ash explains why Shure microphones have a stellar reputation in podcasting and music production, offering tips for achieving high-quality recordings. The discussion also delves into the importance of environment, microphone proximity, and equipment quality - Ash's podcasting tips about recording are invaluable to any podcaster! Additionally, Ash highlights the benefits of using headphones during podcasting for better voice monitoring and consistency. Episode mentioned: Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School ➡️ https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costs Timestamps: 00:00 Introduction to Shure Microphones with Ash 00:14 The Legacy of Shure's SM7B Microphone 01:41 Tips for Better Podcasting Audio Quality 03:25 The Importance of Using Headphones While Podcasting 04:05 Closing Thoughts 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers - that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I'm now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all. 🌟 Listen to Ep 34: Is Apple Podcasts Turning Into YouTube? ➡️ https://lazygirlpod.captivate.fm/episode/ep-34-is-apple-podcasts-turning-into-youtube Highlights: Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners. My experience of creating unique podcast artwork for each episode, including going back to previous episodes. The effectiveness of episode graphics in increasing podcast listenership. My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts. Importance of considering the time and effort required for maintaining consistent episode graphics. Timestamps: 00:00:00 Intro 00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting? 00:02:09 Creating Podcast Artwork 00:03:19 The Impact of Episode Graphics on Podcast Listenership 00:05:03 Effectiveness of Episode Graphics in Podcast Promotion 00:07:12 Importance of Individual Podcast Episode Graphics 00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right? We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media. Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy. We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand. Check out past episodes I've done reviewing Riverside's tools: 👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely 🎧 https://lazygirlpod.captivate.fm/episode/ep-17-riversidefm-everything-you-need-to-know-to-record-your-podcast-remotely 📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M Try Riverside for free ➡️ https://veritysangan.com/riverside Highlights: The challenges of scheduling, time zones, and work commitments in organizing the conversation Growth of video podcasting in recent quarters Transition from audio to video podcasting Enhancing connection with the audience through video podcasting Advice on incorporating video into podcasting efforts gradually Reaching a wider audience through video podcasting Creating engaging content for video podcasts Importance of meeting listeners where they already are Importance of audio quality in remote recordings Timestamps: 00:00:00 Intro 00:01:25 Discussion on the Growth of Video Podcasting 00:02:43 The Rise of Video Podcasting 00:06:47 Discussing the Potential of Video Podcasting 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end. We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience. 🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate Highlights: Define your podcast topic and target audience before starting. Come up with a list of at least 20 episode ideas to sustain your podcast. Research podcast names to ensure uniqueness and avoid duplicating existing shows. Check for available social media handles related to your chosen podcast name. Research potential podcast topics and check domain name availability. Record a trailer for your podcast before launching. Use tools like Canva, GarageBand, or QuickTime to create a professional trailer. Design podcast artwork on Canva for visual appeal and recognition. Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation. Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer. Submit your podcast to multiple directories to maximize reach. Timestamps: 00:00:00 Intro 00:01:19 Getting Clear on Your Podcast Topic and Audience 00:02:29 Tips for Starting a Podcast Successfully 00:03:36 Generating Podcast Content Ideas 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement 00:05:36 Setting up a Podcast: Key Steps Before Recording 00:06:43 Creating a Trailer and Podcast Artwork 00:08:22 Choosing a Podcast Hosting Platform 00:09:31 Setting up a Podcast on Captivate FM 00:11:04 Maximizing Your Podcast Reach with Directories 00:12:15 Launching a Podcast Successfully 00:13:20 Tips for Building an Audience and Promoting Your Podcast 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm. We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right? But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more! Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners? Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs. And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting. Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that! All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in! Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you! Highlights: Unique microphone setup at Spiritland Media for recording Mark's experience at the Podcast Show London and involvement in talks and panels Insights about Captivate - hosting, distribution, and monetization platform for podcasters Podcasting 2.0 - enhancements to the original podcasting concept Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0 Role of AI in podcasting and dispelling concerns about AI taking over Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency Timestamps: 00:00:00 Intro 00:00:36 Captivate at the Podcast Show London 00:06:55 Understanding Podcasting 2.0 00:19:37 Exploring the Future of Podcasting 00:24:08 The Role of AI in Podcasting 00:31:38 Tips for Growing a Podcast Audience 🌟 Try Captivate.fm free for 7 days >> This podcast is hosted by Captivate, try it yourself for free. 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics. Highlights: Importance of using keywords for podcast discovery Utilizing podcast analytics for audience understanding and engagement Improving podcast SEO with keywords in descriptions, titles, and show notes Strategies for enhancing podcast ranking on Apple Podcasts Tips for ranking in Apple Podcasts search engines Creating engaging podcast content for audience retention Significance of episode artwork and cover art in attracting listeners Experimentation and patience in finding the right title, keywords, and description for podcasts Timestamps: 00:00:00 Intro 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement 00:02:32 Tips for Improving Podcast SEO 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts 00:07:02 Creating Engaging Podcast Content: Tips for Success 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!! 🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs ➡️ https://lazygirlpod.captivate.fm/episode/ep-81-how-much-does-it-cost-to-start-and-run-a-podcast Links: Enhance Speech by Adobe - https://podcast.adobe.com/enhance Canva - https://www.canva.com/ Descript - https://www.descript.com/ Riverside.fm - https://veritysangan.com/riverside Podbean - https://www.podbean.com/ Vidyo - https://vidyo.ai/ Buffer - https://buffer.com/ Hootsuite - https://www.hootsuite.com/ Highlights: The costs of running a podcast Feedback from listeners on podcasting expenses Top free podcasting tools for podcasters Timestamps: 00:00:00 Intro 00:02:07 Enhance Speech by Adobe 00:03:34 Canva 00:04:17 Quicktime Player 00:04:44 Garageband 00:05:22 Podbean 00:06:20 Riverside.fm 00:07:29 Descript 00:08:55 Vidyo.ai 00:10:06 Buffer and Hootsuite 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Join me as I broadcast live from the Podcast Show London 2024, taking part in a fun Spotify quiz with questions about Taylor Swift podcast streams, growing podcast categories, and more. Discover interesting facts about podcast trends and see how well you can do in this spontaneous quiz! Also, learn which podcast content has seen the most significant increase in global searches and streaming by age groups. Tune in for some surprising revelations and interactive fun! In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting! We are challenged with questions about Taylor Swift's influence on podcasting, the fastest growing podcast categories for Spotify users, the type of podcast that is on the rise, global searches that are most popular in 2023, and which age group is most likely to be streaming content from outside their country. Can you beat my score? Spotify's 2024 Podcast Trends Tour ➡️ https://ads.spotify.com/en-US/trends/podcast-trends/ Timestamps: 00:00 Live from the Podcast Show London 2024: A Microphone Adventure 00:27 Spotify's Sweet Little Quiz: Test Your Knowledge 00:34 Guessing Game: The Spotify Podcast Quiz 03:03 Revealing the Answers: How Well Did We Do?

So often podcasters conduct a podcast interview, publish it, and never think about it again. But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest! In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes. But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole. We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go! Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes. We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention! Tune in for all the podcasting tips for maximising your podcast interviews! Episodes mentioned in this episode: Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/84 Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/ep-83-how-to-run-a-podcast-and-an-email-list-without-going-insane-with-sarah-hopkinson Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-76-travis-and-josiah-pt-2 Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-75-travis-and-josiah-pt-1 Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/podcast-growth-mistakes-and-breaking-the-interview-only-myth-with-adam-schaeuble-from-podcasting-business-school Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costs Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/ep-64-promoting-your-episode-in-the-first-72-hours-of-release Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly - https://lazygirlpod.captivate.fm/episode/ep-58-getting-curious-and-hosting-amazing-guest-interviews-with-matt-gilhooly Timestamps: 00:00 Welcome Back & The Art of Lazy Podcasting 00:57 Success in Simplicity: My Podcasting Journey 01:17 Maximizing Content: The Multi-Episode Interview Strategy 03:13 Expanding Reach: The Benefits of Episode Splitting 04:05 Practical Tips for Efficient Podcasting 06:55 Experimenting with Episode Lengths: Insights & Outcomes 09:25 Concluding Thoughts on Podcasting Strategies 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Welcome to a bonus episode of the Lazy Girl's Guide to Podcasting! This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend. First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily. These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend. Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there! Timestamps: 00:00 Welcome to the Bonus Episode! 00:18 Getting Ready for the London Podcast Show 00:50 8 Essential Tips for Podcast Show Preparation 01:43 Networking and Making the Most of the Event 02:17 Exhibition Stands and Scheduling Strategies 04:12 Handling Full Sessions Gracefully 05:37 Engaging and Asking Questions 06:19 Promoting Your Podcast Effectively 08:25 Final Thoughts and Takeaways 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Let's chat about the potential impacts of a TikTok ban in the U.S. on podcasters. With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors. Highlights The potential fate of TikTok in the US - sale or ban. Impact on content creators, including podcasters using TikTok to promote their podcasts. Uncertainty around pending legislation and its approval timeline. Evolution of the social media landscape and the emergence of new platforms. Potential migration of users to other platforms in case of a TikTok ban. Possibility of new platforms outshining TikTok in the future. Timestamps: 00:00:00 TikTok's Fate in the US and Its Implications for Podcasters 00:01:29 Should Podcasters in America Be Worried About TikTok? 00:02:11 The Impact of Pending Legislation on Social Media 00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America? 00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media The new TikTok ban bill, explained: When it could take effect, why lawmakers want to pass it and more 🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok 🔗 https://lazygirlpod.captivate.fm/episode/why-i-quit-promoting-my-podcast-on-tiktok

Are you inadvertently killing your podcast's growth by being resistant to change? Because here's the truth - being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn't yielding the desired growth that we want to see. In this episode, I'll encourage you to take a critical look at your podcast's performance. If you're not seeing the growth you envisioned, whether it's in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don't let the fear of losing existing listeners hold you back from rebranding, revamping your show notes, or experimenting with different episode formats. To help you on this journey, I'll share three actionable tips with you that you can implement today. Remember, growth often lies outside our comfort zones. Don't let the fear of change hinder your podcast's true potential. Embrace new ideas, listen to your audience, and be willing to adapt your strategies. Share this message with your fellow podcasters who might also benefit from these insights. Highlights Importance of being open to change and adaptation in podcasting Podcasters' fear of making changes and hindering growth My experience of rebranding and achieving growth Strategies for improving podcast growth, such as optimizing show notes and using keyword research Defining and tracking podcast growth beyond download numbers Spreading the word about your podcast and leveraging word-of-mouth referrals Easy wins for growing your podcast audience, including content optimization and audience engagement Top three tips for growing your podcast audience: promoting to everyone, experimenting with keywords, and trying out different categories. Timestamps: 00:00:00 Intro 00:01:07 Exploring Audio Recording Platforms 00:01:54 Are You Killing Your Podcast Growth? 00:03:07 Embracing Change in Podcasting: Overcoming the Fear of Making Changes 00:06:29 The Importance of Growth in Podcasting 00:06:57 Tips on How to Grow Your Podcast Audience 00:07:30 Strategies to Grow Your Podcast Audience 00:08:21 3 Tips for Growing Your Podcast Audience 📧 Join the 5-day email growth challenge ➡️ https://veritysangan.com/5daychallenge

Pitching to be a guest on someone else's podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she'd fit with my podcast and you as the podcast audience. So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people's podcasts are not to be missed. And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl's Guide to Podcasting. Timestamps: 00:00:00 Intro 00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest 00:03:09 Effective Podcast Pitching Strategies 00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest 00:13:43 Tips for Following Up on Podcast Pitches 00:21:12 Turning Podcast Episodes Into Emails Sarah's pitch email: Hi Verity,  As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I've been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I'd LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun. I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you'd be open to me guesting on The Lazy Girl's Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing?  I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it. I'd love to discuss all or some of the above on your podcast and if you'd like to have me as a guest, I'd be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I'll leave it up to you to think about :) Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn't leave a Blank Space in your episode download numbers! Have a great day! ~Sarah at CopyHop~  Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea Guest bio: Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office. Website: https://copyhop.co/ LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/ Instagram: https://www.instagram.com/copyhop 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar Mentioned in this episode: Join the Lazy Pod Club ➡️ https://veritysangan.com/membership Lazy Pod Club

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far. So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content. We chat about all things lead magnets, as well as other innovative ways to build up your email list. Sarah gives some amazing podcasting tips. Podcasting freebies: https://veritysangan.com/freebies Sarah's email series: Guest bio: Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office. Website: https://copyhop.co/ LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/ Instagram: https://www.instagram.com/copyhop 📧 Subscribe to the newsletter: https://veritysangan.com/newsletter Freebies: ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar Mentioned in this episode: Join the Lazy Pod Club ➡️ https://veritysangan.com/membership Lazy Pod Club