The Live Organized, Live Simple Podcast

Repurposing isn’t random. Or, at least, it shouldn’t be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in […] The post Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals appeared first on Amanda Warfield.

She didn’t want to disappear from her audience — but she also didn’t want to burn out over the holidays. Enter: repurposed magic. I took her long-form content (in this case, her podcast episodes) and turned them into emails, short-form video outlines, and captions that she simply needed to take and schedule out. This kept her numbers consistent while she was gone and made getting out of office for the holidays simpler. In fact, this is what she had to say about my Repurposing VIP Day: My favorite part was how easy it was to make this VIP day happen. Other than getting you the long-form content, I didn’t really need to do any other kind of prep, which was a huge perk of how you’ve set this offer up. Want a behind-the-scenes peek at what it looked like for us to work together and exactly how it helped her business? You’re listening to episode 283 of the Chasing Simple Podcast, and I’m your host – Amanda Warfield. This episode was brought to you by the 2026 Chasing Simple Content Planner and you can grab your own at amandawarfield.com/planner Links and Resources Mentioned in This Episode: Stop into my YouTube channel for videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Learn more about Repurposing VIP Days Action Step: Make a plan for your own holidays this year – how will you continue showing up despite taking time off? Book Rec: Bridesmaid for Hire by Meghan Quinn Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The post Episode 283: Repurposing Content Allowed Her to Stay Consistent During the Holidays appeared first on Amanda Warfield.

Let me be real with you: if you ask me what’s working on Instagram right now, I’ll tell you the truth — I have no idea. And that’s because I don’t do social media. My marketing heart belongs to email and long-form content, and an overarching ecosystem. But I know you still may want to show up on Instagram, and probably are asking questions like “When is the Best Time to Post on Instagram?”. So, I brought in someone who does know what’s working: Serena Waller, founder of Dande Agency and host of the Swell Social Hour podcast. She’s your new social media guardian angel. Serena works with wedding pros and creatives, helping them simplify their Instagram marketing with systems, strategy, and sanity-saving tips. And today? She’s breaking it all down for us. If you’re a course creator trying to figure out whether Instagram is even worth your time—or how to make it more worth your time—this one’s for you. Links and Resources Mentioned in This Episode: Checkout the Chasing Simple Content Planner to align your content with your business goals!! Action Step: Check your analytics from Instagram for 30-, 60-, and 90-days. Figure out what has been working in your audience, and if you have time repurpose some longer form content into short form Instagram worthy content. Serena’s Business Book Rec: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork  by Dan Sullivan Serena’s Leisure Book Rec: All the Colors of the Dark by Chris Whitaker Find us on Instagram and tell us what you thought of this episode: @mrsamandawarfield and @dandeagency First Things First: Know Your Goal Before you dive into what content to post or how often to post it, you need to know what role Instagram plays in your business. Serena says this is everything. Ask yourself: Do I want to grow my audience? Do I want to stay visible to the audience I already have? Do I want to build connection and deepen trust? Spoiler: the answer isn’t always all three. Depending on your business model, service suite, and where your leads are coming from, Instagram might just be a visibility tool or a way to repurpose existing content. And that’s okay. What’s Actually Working on Instagram Right Now? If you’re trying to grow, connect, or just keep the lights on with your Instagram presence, here are the strategies Serena says are actually working right now: 1. Trial Reels These are reels that Instagram shows only to people who don’t already follow you. They’re basically your secret tool for growth. They don’t show up on your grid unless you choose to add them later, and they work like a cold audience ad: “Hey stranger, here’s what I offer.” 2. Series-Based Content Break one longer piece of content into multiple posts (hello repurposing!). Think: part 1, part 2, part 3. It keeps people coming back for more. 3. Raw, Unfiltered Content Forget the curated perfection. Authentic, behind-the-scenes moments are trending. Think casual Reels, honest captions, and vulnerable stories. 4. Stories for Visibility This one surprised me: Instagram stories are now being shown to strangers. They used to just nurture your current followers. Now they can help you grow, too. Even more reason to show up. 5. Collab Posts Co-posting with another account (hello, new audiences!) is a fast-track strategy for increasing your reach. Match Your Strategy to Your Goal Depending on your goal, here’s what you should focus on: If your goal is growth: Prioritize trial reels and collab posts Post at least 3 times a week (but more = better) Use SEO-rich captions and alt text If your goal is visibility: Show up regularly in Stories and on your grid Create shareable content (think: relatable quotes, useful tips, or fun carousels) Use carousels and vertical posts—skip the single graphics If your goal is connection: Get social in the DMs (it actually boosts your algorithm too!) Share personal stories, client wins, or hot takes Be consistent and authentic in your voice and presence How Often Should You Be Posting? Serena says: 3x a week minimum if you want results. But that doesn’t mean 3 new reels, carousels, and stories every single week from scratch. You can: Take one blog post and turn it into 3-4 Instagram posts Pull a snippet from your podcast and turn it into a reel Create a behind-the-scenes story from the same day you record your YouTube video And if you’re just getting started? One reel and one post per week, both repurposed from other content you’re already creating, is enough. What to Avoid on Instagram in 2025 Serena sees these mistakes all the time: Single images or graphics (they’re out. Carousels are in.) Square formats (go portrait/vertical instead) No alt text or SEO in captions Not using Instagram’s built-in features like links, tags, collabs, or integrated calendar tools Also? Don’t ignore your analytics. They tell you everything you need to know about what’s working and what’s not. Simple Reels That Are Still Worth It Reels don’t have to take hours. Here are three quick ideas: Answer FAQs on camera or with text overlays Talk about your process or why you do things the way you do Repurpose a blog post into a 15-30 second tip Trending audio is fun, but not required. Don’t overthink it. Just show up. Serena’s Top Tips for Solopreneurs Start with one long-form piece of content and break it into multiple Instagram posts. Focus on one reel and one grid post per week if that’s all you can do. Check your analytics every 30, 60, and 90 days to see what’s actually resonating. And remember: social media isn’t one-size-fits-all. Let your business model and personal capacity lead the way. Want Support With Your Instagram Strategy? If you’re ready to hand it off, Serena and the Dande Agency offer done-for-you services and social media systems built around your goals. Or if you’re not ready to outsource yet, her $8/month Swell Socialite subscription delivers trending audio ideas to your inbox each week. Start with a conversation by DMing Serena on Instagram @dandeagency or visit dandeagency.com to learn more. Your Next Step Not sure what to do next? Pick ONE of these actions to take this week: Check your Instagram analytics and look at the last 90 days Repurpose one blog post into three Instagram posts Record one simple reel answering a frequently asked question If you’re craving even more structure, make sure to join the Content Planning Bootcamp Challenge and get your content strategy simplified. Because you don’t need to do more. You just need to do what matters—with intention. Meet Serena Waller Retired wedding planner and your taco loving, coffee drinking, nap obsessed boy mom, Serena is the Founder/CEO of Dande Agency, where her team helps wedding pros & creatives establish social media systems and strategies that make marketing less complicated and more consistent. She’s also the host of the Swell Social Hour Podcast – your guide to the tides of social media marketing (and more). Podcast: Swell Social Hour Instagram: @dandeagency The post When is the Best Time to Post on Instagram? And Other IG Tips appeared first on Amanda Warfield.

We used a content ecosystem to grow this client’s email list by 78% before her course launch without spending a dime on advertising. That’s right. 78% fully organic growth – all strategically geared towards her course topic. Want to know how we did it? I’m sharing all in this episode. You’re listening to episode 281 of the Chasing Simple Podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the Chasing Simple Content Planner. You can grab your own at https://amandawarfield.com/planner Links and Resources Mentioned in This Episode: Learn more about working with me. Let’s hop on a Discovery Call and chat about how I can help with your marketing. Book yours now. Action Step: Audit your content system and find the disconnect in it. Don’t fix it, just find it. Book Rec: The Handmaid’s Secret by Freida McFadden Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The post How We Created a Content Ecosystem that Grew This Client’s Email List appeared first on Amanda Warfield.

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What Happens When You Leave Instagram For Good (And Still Want to Grow Your Business) Can I be honest with you for a second? I’ve lost count of how many times I’ve asked myself, “What would it actually look like to run my business without Instagram?” Not just taking a week off or hiding the app on my phone, but walking away completely. It feels like such a wild thought in the current online space. But for Sarah Erickson? It’s her reality. Sarah is a brand designer who made the bold move to leave Instagram behind in 2021—before it was trendy, before burnout was a buzzword, and before Reels ruled the feed. And yet, she’s built a thriving, sustainable business. No hacks. No hustle. Just a smart, intentional strategy that prioritizes Pinterest, blogging, email marketing, and good old-fashioned word of mouth. And what she shared with me in our conversation wasn’t just about marketing. It was about peace. Time. Sanity. And choosing a business that supports the life you want to live, not the other way around. So if you’ve been quietly wondering, “Am I even allowed to step back from social media?” or “Could my business survive without Instagram?” friend, this post is for you. Why Sarah Left Instagram (Before It Was Cool) By 2021, Instagram had become a time-suck for Sarah. Reels were taking over, the algorithm was a constant frustration, and the platform just didn’t feel worth the emotional and time investment anymore. She realized she was pouring hours into content creation that wasn’t converting—not meaningfully, anyway. Even when her posts got views, they rarely led to inquiries or email sign-ups. But what really tipped the scales? The emotional drain. She put it so clearly: “Even if I was getting a few clients from Instagram, could I get those same clients somewhere else—without the time and emotional cost?” The answer, for her, was yes. What She Chose Instead (And Why It Works) Sarah didn’t just quit Instagram and disappear. She shifted to platforms that could support her marketing long-term: Pinterest: As a visual search engine, it plays beautifully with her brand design work and long-form content. Blogging: Gives her evergreen content that builds authority and supports SEO. Email Marketing: Provides a direct line of communication to her audience—no algorithm needed. Word of Mouth: The power of deep, meaningful relationships can’t be underestimated. This ecosystem works together to bring in dreamy clients without the need for constant social content. Building a Pinterest Marketing Machine (That Runs Without You) Let me pause here and say: Sarah’s Pinterest strategy isn’t just throwing up a few pins and calling it a day. She’s creating volumes of pins per post or opt-in—using Canva templates from her course, Pin with Purpose. We’re talking 100+ pins for a single blog post or freebie. That content then gets scheduled through Tailwind (usually just twice a year!), and it brings in leads passively, every single day. “I’m still getting leads from content I posted in 2021. That just doesn’t happen on Instagram.” And here’s the part I love most: because this system is built on evergreen content, she doesn’t have to constantly be creating new blog posts or new freebies. Her business keeps growing, even when her season of life demands rest or slower rhythms. The Real Gift of Leaving Social: Deeper Time, Deeper Relationships Of course, walking away from Instagram comes with fears—especially around connection and visibility. But Sarah reframed it in a way I can’t stop thinking about: “I wanted fewer relationships, but deeper and richer ones.” Instead of trading double taps and story replies, she now prioritizes email check-ins, snail mail, and real in-person connection at events like the Creative Educator Conference. Without Instagram feeding the illusion of constant connection, conversations have become more meaningful. More curious. More personal. And that’s not a loss. It’s a win. So, Could You Leave Instagram? Maybe. Maybe not. But you can start by creating a little breathing room. Here’s what Sarah recommends as a first step: Make a list of the things you wish you had more time for. And then, next time you’re tempted to scroll, choose one of those things instead. So simple. So powerful. This isn’t about quitting cold turkey. It’s about building a business that gives you your time back. Your peace back. Your creativity back. And if you are curious about what Pinterest could do for your business? Sarah’s course, Pin with Purpose, is the most straightforward, time-efficient way I’ve found to get started. I binged it in a weekend, created over 100 pins for my own content, and scheduled everything in just a few hours. The templates are gold, and the strategy is built to support you for years, not days. Ready To Try Something Different? If Instagram has been draining you dry, you’re not alone. You can build a thriving, sustainable business without it. You can build deeper relationships outside of social media. You can simplify your marketing and still grow. So here’s your gentle nudge: take one step this week. Create your list of what you’d rather spend your time on. Schedule one blog post to Pinterest. Sign up for Sarah’s course. Or just take a walk and remind yourself why you started this business in the first place. It’s not about quitting. It’s about choosing what stays. P.S. If you want help planning content that doesn’t rely on social media, make sure you grab the Chasing Simple Content Planner. It’ll help you plan your 2026 content in a way that actually feels manageable—and gives you space to step away from Instagram, if you choose. And if you’re still on the fence about leaving Instagram altogether, I’ve got a podcast episode that dives even deeper into the decision. You can listen to that right here. The post How She Gave Up Instagram Marketing for Good with Sarah Erickson appeared first on Amanda Warfield.

You know that moment when you sit down to plan your content… and suddenly feel like your brain is running in five different directions? You’ve got the Google Doc open. The planner pulled out. A blank Trello board waiting for inspiration to strike. Maybe you even printed off a calendar page thinking, This time it’ll stick. I’ve been there too. In fact, when I first started my business, I tried every content planning system I could get my hands on. I loved the idea of being organized and having a plan—but no matter what tool I used, I always felt like I was doing too much… and still not getting anywhere. Because here’s the thing: I had a plan, but I didn’t have a strategy. And friend, that changes everything. In today’s episode, I’m walking you through the exact tool I use (and created!) to bridge that gap, my absolute favorite content planning tool — the Chasing Simple Content Planner. I’ll share how it’s different from anything else out there, why it’s built with strategy at the core, and how it helps you align your content with your business goals without burning out or spinning your wheels. So if you’ve ever found yourself stuck in the cycle of “I’m doing all the things but seeing no results,” this episode is your invitation to shift gears and start planning with purpose. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Snag the 2026 Chasing Simple Content Planner Learn More about My KPIs & Marketing Workshop Action Step: Book Rec: Better Than the Movies by Lynn Painter Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Why Content Planning Without Strategy Doesn’t Work This is the trap I see so many online business owners fall into—and I lived there for way too long myself. We think if we can just find the right tool or the perfect planner, our content will finally start working. But even the prettiest planner in the world can’t move the needle if it’s not grounded in strategy. Think of it like building a house. The planner? That’s the decor. But strategy? That’s the studs and structure. The foundation that holds the entire thing up. I was spending all my time decorating a house that hadn’t been built yet. No wonder it kept collapsing. What a Content Planning Strategy Actually Looks Like When I realized I was skipping the foundational piece—strategy—it changed everything about how I approached my content. I stopped asking: What should I post this week? How do I fill in this blank calendar? What do I feel like talking about? And started asking: What are my goals this month? What action do I want my audience to take? How can my content help them get there—and help me get there, too? This is the shift that led me to create the Chasing Simple Content Planner—a content planning tool designed not just to help you plan content, but to help you build and stick to your strategy. Inside the Chasing Simple Content Planner: Strategy First, Always Most planners give you a monthly calendar and call it a day. But the Chasing Simple Content Planner walks you through strategic steps before you ever fill in a single post idea. Here’s what makes it different: 1. Monthly Goal Mapping Each month starts with space to reflect and realign your goals. You walk down from your yearly goals, to your quarterly focus, to your monthly objectives, and finally your weekly intentions. Because if your content isn’t rooted in your business goals, it’s just noise. 2. Message Mapping You’ll get a dedicated spot to refine your core message for the month—so you’re not reinventing the wheel every week or veering off course. You can repeat your message in fresh ways, keeping it consistent but never boring. 3. Built-In Repurposing Every month includes a repurposing section so you can actually use the content you’ve already created. You don’t need to start from scratch every time—this section helps you identify what to reuse, remix, or revisit based on your current goals. Planning Week-by-Week with Intention Once your monthly strategy is set, the weekly pages help you break things down even further. You’ll plan your content by: Platform Category Topic Hook Call to Action But here’s the part I really love: There’s a spot each week to write down your marketing goal, your sales goal, and the KPIs (Key Performance Indicators) you’re tracking. This simple step—keeping your goals visible and actionable—keeps your content from drifting aimlessly. You’ll actually create content that sells, because you’re planning with your sales in mind. Why This Works (Even If You’re Tired, Busy, or Discouraged) When you’re running a business, creating content can feel like just another chore on the never-ending to-do list. But with a content planning strategy in place? You sit down to write, and you already know what you’re talking about, why it matters, and how it’s going to support your goals. You stop second-guessing and start creating with clarity. This is how we simplify content marketing—not by doing more, but by being more focused. Ready to Simplify Your Content Strategy with My Favorite Content Planning Tool? The 2026 version of the Chasing Simple Content Planner is here! And if you haven’t grabbed the 2025 version yet, you can snag it for 50% off when you order the 2026 edition. There’s still plenty of time to use it this year, and I promise you’ll feel the difference when you plan from a place of intention instead of overwhelm. Grab your planner here Let’s ditch the spaghetti-throwing and start creating content that moves the needle—on purpose. The post My Number One Content Planning Tool appeared first on Amanda Warfield.

I’ll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send. At the time, I was working from home, and the thought of putting my personal address out there for anyone to see? Hard pass. But I didn’t realize I had options. And worse—I didn’t know the fine for not including one could be $46,000 per subscriber. So yep, I scrambled. Set up a PO box. Updated every footer. And learned that when it comes to legal marketing mistakes, ignorance is not bliss—it’s expensive. And that’s exactly why I brought lawyer and legal fairy godmother Maria Spears Ollis (aka The Lunar Lawyer) onto the Chasing Simple Podcast. Because while we’re all out here trying to build our brands and serve our people, we can’t afford to leave the legal side of marketing as an afterthought. In our conversation, Maria broke down the five most common legal mistakes she sees business owners make when marketing their offers—and how to fix each one with confidence and clarity. Let’s dig into her advice, so you can shore up your marketing foundations and protect your peace. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Checkout Maria’s Ad Lib Contract Templates: The Legal Apothecary Legal Services Generate a FREE Refund Policy for your course or membership offerings with Maria’s Refund Policy Oracle Action Step: Get an address and put it in your email footer, PO box or virtual mailbox like Anytime Mailbox work great Book Rec: Abundant Ever After: Tools for Creating a Life of Prosperity and Ease by Cathy Heller Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield 1. Overlooking Legal Requirements in Email Marketing We both know email marketing is one of the most powerful tools in your business. But did you know there are specific legal requirements that apply to every email you send? Here’s what your emails must include: A real, valid mailing address in the footer (can be a PO box or virtual mailbox like Anytime Mailbox) A non-misleading subject line (no “Re:” tricks if there wasn’t actually a reply) Clear and easy-to-find unsubscribe links that work The fine for noncompliance? $46,000 per email recipient. This one is so simple to fix, but easy to overlook. Double-check your ESP settings today and make sure you’re covered. Need a content planner that aligns your content with your business goals? Check out the Chasing Simple Content Planner to plan your email content with clarity and intention. 2. Sharing Testimonials Without Permission If you’ve ever taken a glowing Google review and pasted it on your website or sales page, you might have unknowingly stepped into murky legal waters. And I can’t lie; this is one of the easiest legal marketing mistakes to make. Even though public platforms feel fair game, you still need explicit permission to repurpose a testimonial elsewhere. Here’s Maria’s quick fix: Create a testimonial form or SOP as part of your offboarding process Include checkboxes to get permission to share their words, name, photo, and link Always document permission (DMs count—just screenshot and save) What About Case Studies? Same rules apply. Whether you’re spotlighting client wins in a blog post or sales funnel, get their permission first. You can build this into your client agreement or request it separately. 3. Forgetting to Add Proper Disclaimers Not all disclaimers are created equal, and if you’re sharing: Income or revenue claims Time-based promises (“I launched my course in 7 days!”) Advice in regulated industries (legal, financial, medical) … you need to include specific disclaimers—and they can’t be buried at the bottom of your website. Legal tip: If you have a testimonial that includes an income claim, the disclaimer needs to be next to the testimonial or above the purchase button, not hidden in your footer. This is especially relevant for course creators and educators using social proof to market launches. A simple line like: “Results not typical. Individual results will vary based on effort, experience, and other factors.” …can go a long way toward protecting you legally. 4. Neglecting Legal Details in Opt-Ins and Freebies It’s tempting to think your lead magnet is “just a freebie,” but if you’re collecting emails, you’re collecting personal data. What you must do with opt-ins: Clearly state they’re being added to your email list Include a link to your privacy policy Consider double opt-in (especially if you’re marketing internationally) Maria recommends including a short line of text under your opt-in form, like: “By signing up, you’re joining my email list. You can unsubscribe anytime. See my Privacy Policy.” Simple, clear, and effective. Bonus points if your platform allows checkboxes to confirm consent, especially for EU-based subscribers. Want a real-world example? Check out Maria’s free Refund Policy Generator—her opt-in page is a gold star example of how to do this right. And while you’re there go ahead and sign up to receive your free refund policy. 5. Leaving Your Website Legally Vulnerable Your website isn’t just your digital storefront—it’s a legal document. And there are a few key things you need to make sure are in place: Legal Essentials for Your Website: Privacy Policy (required if you collect any data) Terms of Use (covers refunds, content rights, disclaimers) Copyright Notice (at the bottom of your site + in PDFs/workbooks) TM Symbol next to your brand name if it’s a trademark (even if not registered) Cookie Notice (especially if using tracking pixels or analytics tools) If you’re selling digital products or courses directly from your site, your refund policy must be visible before checkout. Not just hidden in an FAQ. And no, stock photos from Pinterest don’t count. Stick to reputable sources only, please. Protect Your Peace (Before You Need To) Here’s the truth: legal stuff isn’t sexy. But neither is scrambling to fix a situation you could’ve easily prevented. Do your due diligence to avoid the legal marketing mistakes we discussed today. As Maria put it, legal protection is about supporting your nervous system. When you’ve got your policies, permissions, and protections in place, you’re able to show up with more confidence and less chaos. So if you’re ready to take action, start here: Quick Action Step: Go check your email footer right now. Make sure your mailing address is there, and it’s valid. Bonus Action: If you’re a course or membership creator, download Maria’s free Refund Policy Generator and get your terms in place this week. It’s fast, it’s free, and it’s worth its weight in peace of mind. Guest Bio Maria is a lawyer, ex-opera singer, wannabe homesteader and boy mom x3. She is all about nervous system-friendly, proactive legal protection: helping coaches, healers, online educators, and cool companies by protecting their branding, creative content, contractual relationships, and doing business online legally. Maria deep-dives on trademarks, always reads the fine print, and offers smart, plug-and-play contracts through her mad libs-style contract library, The Legal Apothecary, Guest Links Website- The Legal Apothecary Maria’s FREE refund generator – The Refund Policy Oracle Instagram – @thelunarlawyer The post Avoid These Legal Marketing Mistakes with Maria Spears Ollis appeared first on Amanda Warfield.

When Hustle Isn’t the Answer: Lessons from a Season of Exhaustion I kept telling myself it was the move. We were smack in the middle of a cross-country relocation—my husband in South Carolina, me in Washington, juggling two homes and two time zones and what felt like a million logistics. There was always one more box to unpack, one more utility to set up, one more task to cross off the never-ending to-do list. So when the exhaustion crept in, I chalked it up to life. The kind of tired that no amount of sleep or rest seemed to fix? I blamed stress. Or overwhelm. Or maybe just “being in a busy season.” But months went by. Then a year. And no matter how much I rested, the heaviness didn’t lift. What I didn’t know at the time was that I wasn’t just tired. I wasn’t burnt out from business or trying to do too much. I was struggling with undiagnosed sleep apnea—and for nearly two years, I had no idea. It wasn’t until a friend gently nudged me to look deeper that everything finally started to click. And while this post isn’t really about sleep apnea, the truth is: the lessons I learned during that season? They’ve forever changed how I approach business, life, and especially burnout. So, let’s talk about those. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Check out the book Chasing Simple Marketing for a crash course in content marketing. Last Weeks Episode(Sustainable Boundaries to Help Break Up with Hustle Culture w/ Christi Johson) – a great resource for those struggling with business burnout with one of the best in the biz. Drop Christi Johnson a follow for more on business burnout – Christi’s Instagram Action Step: Create a Content Bank for yourself or beef yours Up Book Rec: She’s Not Sorry by Mary Kubica Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Don’t Dismiss Your Struggles It’s so easy to explain things away. I told myself over and over, “This is just a tough season. Once I’m settled, I’ll bounce back.” I thought I needed to simplify, hustle harder, or tweak my systems. But I was avoiding the real question: What’s actually going on here? We do this a lot as entrepreneurs. We downplay what we’re feeling. We assume the problem is surface-level, when really, the root issue is so much deeper. Burnout doesn’t always look like burnout. Exhaustion doesn’t always mean you’re working too much. And overwhelm isn’t always solved by better time-blocking. Sometimes, it’s a medical issue. Sometimes, it’s mental health. Sometimes, it’s trauma you haven’t processed yet. If you’ve been brushing off your struggles, I just want to gently challenge you: what if you stop trying to fix the problem and start trying to understand it? You Can’t Outwork Exhaustion Not with more coffee. Not with better planning. Not even with the best time management system in the world. I tried. Believe me. But when your body or mind is truly depleted, the answer is never more work. The only thing that helps? Real rest—whatever that looks like for you. Sometimes that means medical support. Sometimes it means boundaries. Sometimes it means stepping away from the hustle long enough to hear yourself think again. If you’ve been running on fumes, this is your permission to stop pushing. To stop trying to “get ahead” when all your body is asking for is a nap. Or a slower pace. Or help. And if you suspect burnout might be the culprit? Go back and listen to last week’s episode with Kristi Johnson—she shares incredible insight for neurodivergent entrepreneurs navigating exactly this. Clarity Changes Everything Once I had a diagnosis, I finally understood what had been happening. It was like someone flipped a switch. Suddenly, everything made sense—why I couldn’t focus, why I felt unmotivated, why even feeding the cats felt like too much. The funny thing is, sleep apnea was never on my radar. It wasn’t even something my cardiologist suspected. But thanks to a friend who happened to connect the dots between glaucoma (which I also have) and sleep apnea, I finally saw things clearly. And that clarity? It gave me a path forward. In business and in life, we spin our wheels trying every possible solution. We test strategies. Rework our offers. Tweak our funnels. But if we’re solving the wrong problem? Nothing changes. Clarity is the first step to true progress. Let People In When You’re Struggling Here’s the hard truth: I might not have gotten that clarity if I hadn’t told my friend I was struggling. It’s vulnerable to admit when things aren’t working. To say, “I’m not okay.” Especially when you’re the CEO. The one who’s supposed to have it all together. But the people around you—your community, your team, your friends—they can’t support you if you’re keeping your pain private. Whatever you’re wrestling with, whether it’s something personal or something in your business, let someone in. Say it out loud. Ask for help. They might just be the perspective shift you didn’t know you needed. Build a Beefier Content Bank Okay, switching gears for a minute—this one’s a little more tactical. As I came out of this season of survival mode, one practical lesson stood out loud and clear: I need a deeper, more robust content bank. Because for most of the last year and a half, I didn’t have the mental capacity to create new content. And while I did have a system (hello, batch week!) and a content bank full of ideas, I often found myself thinking: “I don’t just need ideas. I need outlines. I need ready-to-go pieces that I can plug and play.” So here’s what I’m doing moving forward—and I invite you to try it too: During each batch week, I’m spending a little extra time creating outlines for 2–3 future pieces of content. That way, even when I hit a rough month, I’ve got solid foundations ready to go. A good idea is helpful. But an idea with an outline? That’s next-level support for your future self. If you don’t yet have a content bank, let this be your action step: Start one today. If you do have one? Make it better. Add outlines. Flesh out ideas. Think of it as prepping future-you for those months when life hits hard—and it will. Take This With You I don’t share this story because I want sympathy or attention. I share it because I know what it feels like to carry a weight you can’t explain. To feel like you’ve lost your spark. To question whether you’re still cut out for this. And if you’re there right now? Please know you’re not alone. Please know that it gets better. And please know that the answer isn’t always “just work harder.” Whether your struggle is physical, emotional, or something else entirely—there’s a way forward. Just take the next right step. 5 Lessons I Hope You Remember Don’t dismiss your struggles. Get curious instead. You can’t outwork exhaustion. Rest or solving the culprit is the only antidote. Clarity changes everything. Don’t stop searching for it. Let your people in. You don’t have to do this alone. Build a beefier content bank. Support your future self. Your Next Step This week? Create your content bank (or bulk up the one you’ve got). Start simple: jot down 5–10 blog or podcast ideas. Then challenge yourself to outline 2–3 of them. Your future self will thank you—especially on those weeks when life gets loud. P.S. Book Rec of the Week If you’re in the mood for a page-turner, I devoured She’s Not Sorry by Mary Kubica. It’s a psychological thriller in the vein of Shutter Island—perfect for fall reading under a cozy blanket with a hot cup of coffee. 10/10 recommend if you need an escape from real life for a few hours. The post What I learned While Struggling with Sleep Apnea appeared first on Amanda Warfield.

Imagine finally hitting that revenue milestone you dreamed about for years. You’ve scaled, you’ve hired, and you created a calendar so full it looked like success on paper. And yet, instead of feeling elated, you’re struggling to sleep, panicking over inbox pings, and wondering how in the world you’re supposed to keep this going. This is the story of Christi Johnson, and it might be yours, too. When Christi joined me on the Chasing Simple podcast, she shared the incredibly vulnerable journey of building a thriving business—only to crash headfirst into complete burnout. From a $10K month to a total nervous system shutdown, her story is one that far too many entrepreneurs silently relate to. But Christi’s not just sharing her story. She’s leading the charge in helping creative and neurodivergent entrepreneurs build joy-driven businesses through one powerful strategy: sustainable boundaries. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Checkout Christi’s Burnout Proof Your Business Planner & Boundaries Toolkit Join the Dream Biz Lab for group coaching, private coaching, exclusive trainings and podcasts from Christi Johnson and start setting sustainable boundaries today. Action Step: Get curious next time you feel stressed or anxious. Don’t just acknowledge it, unpack it. Book Rec: The Gifts of Imperfection by Brene Brown Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Why Hustle Culture Doesn’t Stop Once You’ve “Made It” One of the most profound parts of our conversation was this: hustle culture doesn’t magically disappear once you’ve hit your goals. In fact, it often sneaks in louder and more insistently the more successful you become. For Christi, that looked like: Scaling her team with family members Filling her calendar with back-to-back client work Ignoring early signs of anxiety and sleeplessness Eventually, her body and brain said, “Enough.” Burnout forced her to step away from her business for six months. And what she discovered in that stillness became the foundation for everything she teaches now. What Are Sustainable Boundaries? Sustainable boundaries aren’t just about work hours or blocking off a weekend. They’re boundaries that support your energy, mental health, and how your specific brain operates. They’re not what everyone else says you should be doing—they’re what actually works for you. Christi breaks boundaries into three types: Time Boundaries: When and how often you work (think: no meetings before 11 am, or no-meeting weeks) Work Boundaries: The type of work you will and won’t take on (example: only taking projects that energize you) Communication Boundaries: How people can reach you and what channels you use (example: using one form for all client requests) And the key to finding these? Listening to your body. How to Start Setting Sustainable Boundaries That Work for You If you’re ready to shift from surviving to thriving, here’s how Christi recommends starting: 1. Get Curious About Your Body’s Signals That anxious pit in your chest before a certain type of meeting? The dread when you open your calendar? That’s your body talking to you. Instead of pushing through, pause. Ask: What am I feeling? When do I feel this way? What task or situation brings this on? 2. Follow Your Energy Begin noticing: When you feel most productive What types of tasks drain or energize you Patterns tied to your cycle, sleep, or mental load Use this data to adjust your schedule, commitments, and goals. 3. Give Yourself Permission to Experiment Boundaries aren’t one-size-fits-all. What works for someone else might not work for you—and that’s okay. Try new boundaries. Test them for a few weeks. Adjust. Repeat. The Cost of Ignoring Sustainable Boundaries Christi’s story is a sobering reminder: there’s a real cost to pushing past your limits. Her mental health crisis was a direct result of ignoring her needs for too long. And while her business looked successful, it wasn’t sustainable. It took letting go of clients, releasing her team, and prioritizing healing to begin building something healthier from the ground up. But here’s what’s powerful—her business didn’t disappear. It evolved. And now, through her Burnout Proof Your Business Toolkit and Dream Biz Lab membership, she’s helping others do the same before they hit the wall. You Don’t Need More Willpower. You Need More Sustainable Boundaries. Boundaries are not restrictions. They are invitations to a more aligned, joyful, and sustainable business. They help you: Protect your energy Serve your people better Prevent burnout before it begins Build a life you actually want to wake up to Want Help Creating Your Own Sustainable Boundaries? Christi’s Burnout Proof Your Business Toolkit is the perfect place to start. It includes boundary ideas, journaling prompts, and a recorded workshop to walk you through the process. Grab it here: christyjohnsoncreative.com/boundaries And if you’re craving support and community, check out the Dream Biz Lab—her coaching membership for creative and neurodivergent entrepreneurs: christyjohnsoncreative.com/lab Before You Go… If you take nothing else away from this episode and post, let it be this: Burnout is not a badge of honor. You don’t have to earn your rest. Your body and your business are both worthy of care. It’s time to start listening, start experimenting, and start choosing sustainable boundaries. And if you’re feeling the early signs of burnout creeping in? Don’t wait for a crisis. Give yourself what you need now. If this resonated, send this post to a friend who needs the reminder. Then hit pause, grab your journal, and ask: What boundary is my body asking for today? Guest Bio Christi Johnson is a business strategist and the founder of The Dream Biz® Lab, where she helps creative and neurodivergent entrepreneurs build sustainable, joy-driven businesses that work with their brains, not against them. With a background in photography and operations, Christi combines heart and strategy to help creatives grow profitable businesses without burning out. When she’s not working with clients, you’ll find her playing the piano, planning her next beach trip, or recording episodes for The Dream Biz® Podcast. Guest Links Website- Business Coach for Creative Entrepreneurs Instagram – @christijohnsoncreative The post Sustainable Boundaries to Help Break Up with Hustle Culture with Christi Johnson appeared first on Amanda Warfield.

Story By The Riverbank Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible.  Unfortunately,  most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about where it goes. That’s how I was for the longest—pouring heart and hustle into my biz, but watching profit slip away like sand through fingertips. Thankfully, that’s going to change for both of us thanks to this interview with Geily Romero, a fractional CFO and all-around Cashflow Queen. She turned my “murky money fears” into a clear path: not just tracking what’s coming in and going out… but actually using cash flow to grow my business with confidence. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Geily’s membership group, The Profitable Circle Membership (use code “AMANDA” for 30 days free) Grab the Mastering Cash Flow Guide at Geily’s website Relay Bank, recommended by Geily for setting up automatic cash flow into predetermined accounts Geily’s Book recommendation: 10x is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy Action Step: Set up your bookkeeping or hire a bookkeeper. One of my favorite business finance books, Profit First by Mike Michalowicz, it comes up all the time. Even if you aren’t following everything inside, it is a great resource, and one of my favorites for thinking about my business finance’s. Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Why Cash Flow Is The Real Game-Changer (Not Just Revenue or a P&L) Geily broke it down in a way that stopped my eyes from glazing over: Revenue is your top line—what’s pouring in. Profit is the bottom line—what’s left after all the noise. Cash flow? Now that’s the movement in between—tracking where every dollar is going so your river doesn’t dry up. Imagine having clarity on WHEN money needs to come in (timing), HOW MUCH needs to come in relative to what goes out (amount), and what system you have to manage it all. That’s what makes cash flow strategic, not just arithmetic. Build Clarity With Systems Over Stress Geily is all about simplicity—and she starts by helping you build a system instead of sweating over the next dollar. Step 1: Clean Up Your Books If you don’t have a bookkeeper—or your books feel like sticky notes and mystery expenses—start there. Without records, clarity is just a dream.  Step 2: Set Up Your Cash Flow Levels She describes four “levels”: You’re still funding the business from your pocket. Business can at least cover operating costs (but not taxes or pay). Business can cover its expenses and taxes. Business fully supports itself—including paying you, having reserves, and covering taxes. Knowing your level helps you stop trying to sprint from chaos—so you can build upward, not spin in overwhelm. Step 3: Use a Modified Profit First System Think four bank accounts, not a dozen: Operating expenses Tax savings Reserves (like a cushion) Owner’s pay As income comes in, it hits each account by percentage—not manually toggling numbers each time. I personally use Navy Federal for my banking, but Geily let us know that Relay Bank, the Profit First–friendly bank, can automate this for you. Step 4: Start Small with Percentages You don’t need 75% for profits on day one. Geily recommends starting with something like 5% profit, 10-15% for taxes, and letting the rest build your pay and operations. Grow it over time. Step 5: Run an Expense Audit Figure out your minimum monthly burn—your true baseline for running the business. Anything over that isn’t “just sitting there”—it belongs in one of those designated accounts. I want you to picture your business not as a trickle or a flood, but as a steady, manageable river—flowing toward your goals, not backwards into overwhelm. Cash flow isn’t boring math—it’s your tool for freedom, sustainability, and yes, paying yourself what you truly deserve. If your finances feel entangled, you’re not alone—and there is clarity on the other side. Let’s not just survive our numbers—let’s make them work for us. Your Action Step This Week This week, take a breath and start one small, clear step: If you don’t have a bookkeeper—or if your records are a hot mess—spend 30 minutes gathering your income and expenses (even if it’s just Excel or your bank statements). Then, figure out how much your business actually costs to run, and then only move from there. That clarity is powerful. This Week’s Book Recommendation Geily recommended a book that shifted her mindset—and mine might be next on the list: “10X Is Easier Than 2X“. It helps you dream bigger (and smarter), by scaling in a way that doesn’t burn you out. The post Mastering Your Cash Flow with Geily Romero appeared first on Amanda Warfield.

You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets….. Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be the problem: Your headline. Because if you are not creating marketing headlines that sell, your audience isn’t going to stick around long enough to read all that amazing copy you’ve created. Your headline has one job: to hook your reader and earn their attention long enough to show them how you can help. And most sales pages? They’re not doing that. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Check out the book Chasing Simple Marketing for a crash course in content marketing. Action Step: Join us inside the Community for weekly calls and weekly 5-minute education. Book Rec: Organizing Solutions for People with ADHD, 3rd Edition by Susan Pinsky Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield What Makes Marketing Headlines that Sell? We’re in the middle of a sales page sprint inside Chasing Simple Marketing: The Community, and this week’s private podcast lesson was all about headlines. So I wanted to share a little sneak peek with you here, because this simple shift could change everything about how your sales page performs. Here’s the truth: you only have about three seconds to stop the scroll. And if your headline doesn’t immediately speak to your audience’s problem or desired transformation, they’re going to start skimming—or worse, leave altogether. A good headline is: Clear Direct Focused on the benefit (Optionally) infused with curiosity But most importantly? Clarity beats cleverness every time. Stop Trying to Sound Smart. Start Being Clear. I know—it’s tempting to write something catchy. Something witty. Something that feels really creative and “on brand.” But your headline is not the place for cleverness. This is the place for clarity. It should instantly communicate: What you’re offering Who it’s for What transformation it helps them achieve Let’s look at an example: “Go from content chaos to a simple repeatable plan in just 30 days.” “Finally launch your course without second-guessing every step.” The first one? It’s vague. It sounds nice, but it doesn’t tell me what I’m getting or how it helps. The second one? That’s specific, clear, and speaks directly to a problem most course creators are facing. Your headline is not a tagline. It’s not a slogan. It’s the gateway to the sale, and it sets the tone for everything that follows. How to Write Marketing Headlines That Sell You don’t have to be a copywriter to write a strong headline. You just need to focus on the right things. Here’s your quick 3-step framework: 1. Highlight the Transformation What’s the actual result your audience wants? Not the number of lessons or how many calls are included, but what their life or business looks like after working with you. Think outcome, not features. 2. Speak to the Problem What’s keeping them stuck right now? Your headline should reflect that you see their struggle and offer a solution. “Launch your course without second-guessing every step.” ← This shows the problem (second-guessing) and the solution (a clear launch path). 3. Add Curiosity—Without Being Clickbaity Once you’ve nailed clarity, you can sprinkle in a little curiosity to keep them reading. Think: “Ooh, tell me more…” Not: “Wait… what does this even mean?” Here’s a simple formula you can try: The method or framework that helps you [desirable outcome] without [common obstacle] Example: What if launching your course didn’t feel like a full-time job? Then refine from there! Your Action Step: Write 3 Options Whether your sales page is brand new or already live, I want you to carve out 10 minutes and write three different headline options using the framework above. Ask yourself: Is it clear? Is it benefit-focused? Is it solving a real problem? Does it make someone want to keep reading? Then (and this is key!)—get feedback. Share your options with a business bestie, a mastermind group, or inside the Chasing Simple Marketing community Slack. Don’t get stuck in your own head here. Outside eyes make all the difference. Want More Support with Your Sales Page? If you loved this bite-sized lesson, you’ll love what’s happening inside Chasing Simple Marketing: The Community. Every quarter, we focus on a new theme (this one’s all about sales pages that convert), and every Thursday you get a short private podcast episode with intentional action steps—just like the one this post was based on. Plus, you get access to: Past quarterly themes (like email funnels, Black Friday marketing, repurposing content, and more) A supportive Slack community Weekly coworking sessions every Tuesday morning Accountability, encouragement, and a place to ask your questions in real time And all of that? It’s just $27/month. Join us Here Book Rec of the Week Organizing Solutions for People with Attention Deficit Disorder by Susan Pinsky While I didn’t love every tip in the book, it really helped me rethink the way I approach organizing. Especially as someone who probably sits somewhere on the ADHD spectrum—and is married to someone who’s diagnosed—it gave me a lot of insight into how my systems affect others. Highly recommend if you or someone in your family thinks differently about organization.  Let’s Recap (Without the Fluff) If your sales page isn’t converting, it’s probably not your offer.  It’s your headline. Here’s what to remember: Clarity beats cleverness Focus on transformation, not features Speak to the problem your audience is facing Write three options and get feedback Don’t overthink it—take action Your headline sets the tone for your entire page. Make it count. The post Marketing Headlines That Sell: Why Your Sales Page Might Be Falling Flat appeared first on Amanda Warfield.

I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently challenge that thought: what if now is actually the perfect time? Because if you create your Black Friday marketing strategy now—while things are still relatively calm—you’ll have the time and space to set yourself up for a simple and strategic sales season. No scrambling, no burnout, and no 30-step funnels you’ll never actually finish. Just a sticky note. Literally. That’s all you need. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Check out the Playbook for a Complete Marketing Game Plan Action Step: want a deep dive into what’s working this year for Black Friday? Grab your free ticket for the Black Friday Summit by heading to amandawarfield.com/black-friday. Where you can hear from Me and past guests of the show Nadine Nethery – Why ditching her Black Friday sale was the best move Nicole Boucher – Black Friday backend systems (yes please!) Liz Wilcox – Email sequences that actually sell Kate Doster – Pricing tips beyond the bargain bin Mara Kucirek – Inside the playbooks of high-earning creators Book Rec: The Sicilian Inheritance by Jo Piazza Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield We’ve Been Making Our Black Friday Marketing Strategy Way Too Complicated It’s easy to believe you need a massive strategy to stand out during Black Friday. After all, everyone’s inbox is full, and your social feeds will be flooded with “last chance” graphics and flashing sale alerts. But here’s the truth: you don’t need a big, complex plan. You just need one you’ll actually follow through on. That’s why I swear by the Sticky Note Method. It’s fast, it’s focused, and it gives you just enough structure to be strategic without overwhelming you. And the best part? It’s totally scalable. Use it as-is—or layer on more when (and if) you’re ready. So grab a sticky note (or open your Notes app) and let’s map out your entire Black Friday marketing strategy in less than five minutes. Your 3-Part Black Friday Marketing Strategy (In 5 Minutes) Here’s what you’re going to write down: 1. Your Offer  What are you selling? Keep it simple. The easiest options: A discount on a single product A sitewide percentage-off sale A curated bundle of existing products Avoid creating a brand-new offer unless you’ve already validated it with your audience. Black Friday is not the time to test something totally new. Why? Because the market is loud. You’re better off promoting something your audience already knows about, is familiar with, and is likely to buy. 2. Your Key Dates  What’s your promo window? Here’s what to consider: Will there be early access (e.g. for email subscribers or VIPs)? What dates will your public promotion run? When is your final reminder email going out? You can even note your tease dates—when you’ll start dropping hints, sharing waitlist links, or planting the seed that something’s coming. Mapping out these dates now makes content prep 10x easier. 3. Where You’ll Show Up  Pick 2–3 platforms—max. Seriously. You don’t need to be everywhere. Prioritize email marketing (non-negotiable), then choose one or two other places to show up consistently. Options include: Instagram (Feed + Stories) YouTube Your Blog Pinterest Threads But again—if you do nothing else, show up in your subscribers’ inboxes. Email is where your sales will come from. Full stop. Your Entire Black Friday Marketing Strategy on One Sticky Note That’s it. Just three lines: Your offer Your dates Your platforms Everything else flows from there. Want to do more? Go for it. Want to keep it simple? Great. You’ve got your foundation in place—and that’s what matters most. Want to Go Deeper? Come to the Black Friday Summit! If you’re thinking, “Okay, I’ve got the basics… but I do want to layer in more,” you’re in luck. I’m speaking at the Black Friday Summit, and I’d love for you to join me! It kicks off on August 26th, and it’s packed with practical, fluff-free sessions to help you create a profitable Black Friday launch. Grab your free ticket: amandawarfield.com/black-friday Here’s What You’ll Learn: How to warm up your audience ahead of your sale What emails and sequences actually convert How to price your offers to maximize profit Tools + systems to streamline everything Organic + paid marketing strategies What to do after the sale And so much more! You’ll also hear from past Chasing Simple Podcast guests like: Nadine Nethery – Why ditching her Black Friday sale was the best move Nicole Boucher – Black Friday backend systems (yes please!) Liz Wilcox – Email sequences that actually sell Kate Doster – Pricing tips beyond the bargain bin Mara Kucirek – Inside the playbooks of high-earning creators And of course, I’ll be sharing a behind-the-scenes look at 8 strategies my clients used in 2024 to increase sales without increasing stress. Again, grab your free ticket at: amandawarfield.com/black-friday Book Rec of the Week The Sicilian Inheritance by Jo Piazza A mix of mystery, adventure, and a touch of true crime, this story follows a woman who travels to Italy after her grandmother’s death to uncover unexpected family secrets. It’s fun, fast-paced, and full of intrigue—perfect for late summer reading. Don’t Overthink Your Black Friday Marketing Strategy — Just Start If you take nothing else from this post, let it be this: Planning your Black Friday marketing strategy now gives you margin. Keeping it simple makes it doable. Writing it down (yes, on a sticky note!) is enough to start. You don’t have to stress, scramble, or show up everywhere. You just have to show up with intention. So, grab your sticky note, map out those three things, and take your next step—whether that’s prepping emails, writing content, or grabbing your spot in the summit. You’ve got this. The post Your 5-Minute Black Friday Marketing Strategy appeared first on Amanda Warfield.

The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax info? And even if it wasn’t death, what if I got in a car accident? Or needed to take an unexpected leave to care for a loved one? Or just couldn’t keep going for a while? As entrepreneurs, we spend so much time planning for success. But very few of us take the time to plan for life happening. That’s exactly why I brought my friend Julie Fried onto the podcast for a conversation I know we all need to hear—whether we’re ready for it or not. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Check Out Julie’s Book Recs Highlight on her Instagram Recommended by Julie in this episode: 1password.com Tune in to Julie’s Podcast Julie’s Death Folder prepares you to take care of the one’s you love when you aren’t around Action Step: Determine one person to be your person for your death folder Book Rec: The Phantom Tollbooth by Norton Juster Creative Educator Conference Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Julie Fried: Creator of the Entrepreneur’s Death Folder Julie is a former luxury wedding planner turned systems strategist. Today, she’s the creator of the Entrepreneur’s Death Folder and host of The System for Everything podcast. Julie is also a mom, a chronic migraine warrior, and someone who deeply understands the messy overlap between life and business. And she’s on a mission to help entrepreneurs protect what they’ve built without the doom and gloom. Her approach is practical, compassionate, and honestly—so needed in the online business world. Because here’s the truth: most of us don’t have a plan for what happens to our business if we can’t be there to run it. So… What Happens to a Business When the Owner Dies? If there’s no plan in place? Chaos. Clients are left wondering. Projects are abandoned. Subscriptions continue charging. Income disappears overnight. And grieving loved ones are left to untangle a digital mess they never signed up for. Julie shared that even business owners with solid systems often forget to put this kind of emergency planning in place. You don’t need to be running a Fortune 500 company to need a plan. You don’t need to have a team. You don’t even need to be making six figures. If your business brings in income—or serves people—it needs protection. The Entrepreneur’s Death Folder: Not Just for the Worst-Case Scenario Yes, the name might make you pause. That’s intentional. It’s memorable. But it’s not just for death. Here are just a few other times this system comes in handy: Medical emergencies or mental health breaks  A surprise adoption call (Julie had 8 hours notice before becoming a mom!)  Chronic illness or burnout  Sabbatical or extended leave  Onboarding a new VA or team member Whether you’re stepping away temporarily—or permanently—having a clear “just-in-case” system allows someone else to step in, support your people, and carry the work forward. Why Most People Don’t Prepare (And Why You Still Should) Let’s be honest—it’s easy to put this off. “It’s too morbid.” “It won’t happen to me.” “I don’t have time.” “My business isn’t that complicated.” But as Julie says: this isn’t about fear—it’s about generosity. You’re creating a gift. Serving your people—your clients, your family, your business besties. You’re reducing stress for the people who care about you. It’s also a gift to yourself. Because once you’ve created your plan, you get to breathe easier knowing that you’re not holding all the strings alone anymore. What’s Actually In the Entrepreneur’s Death Folder? Julie calls it a “clarity file.” It’s not just SOPs and passwords—it’s everything someone would need to gracefully manage, pause, or close down your business in your absence. Here’s what’s included: Who you serve + what you do Key logins, platforms, and subscriptions Current clients + upcoming deliverables What income is recurring + what needs to be turned off Key people to notify Digital legacy (podcast, email list, website, etc.) Where everything lives + how to access it And the best part? It’s built to be simple and editable. Julie recommends updating it quarterly, just like you would your content plan or your goals. Your First Step (It’s Not What You Think) You don’t need to buy software, hire a lawyer, or create a 40-page manual to get started. Julie recommends this as your first action step: Pick one trusted person.  Send them a short note or voice memo. Tell them what you do, who you serve, and where your core systems live. That’s it. That’s the first brick in your “just-in-case” foundation. You can build on it from there. And if you want help pulling the rest together? Julie’s Entrepreneur’s Death Folder gives you a clear, step-by-step process to make it easy. Get the Entrepreneur’s Death Folder here What If You Never Need It? That’s the dream, right? But as Julie puts it, it’s like having car insurance—you don’t plan to use it, but you’re glad it’s there when you need it. And this is a whole lot cheaper than your monthly premium. And here’s something we don’t talk about enough: this kind of system doesn’t just protect your business in an emergency—it can make your day-to-day operations easier too. You get clarity on what’s working (and what’s not). You’re more prepared to onboard help. You can delegate with less stress. You step into your role as the leader of your business. Because building a business is about more than what you earn—it’s about the legacy you leave behind. From Clutter to Clarity Whether you’ve got a full team or it’s just you in your home office… your business matters. Your people matter. Your impact matters. You don’t have to be perfect or have every SOP documented. You just need a system that someone else could follow—if and when they needed to. So here’s your nudge: Pick your person. Tell them the basics. Then go grab Julie’s Entrepreneur’s Death Folder and make your plan. And if you’re looking for more practical, heartfelt conversations like this, be sure to listen to the full episode of the Chasing Simple Podcast. Book Rec of the Week This week’s pick (courtesy of Julie): The Phantom Tollbooth by Norton Juster A whimsical, thought-provoking children’s book packed with adult-level insight. Julie reads it every summer, and it’s a beautiful reminder of why we build systems in the first place—to free up our minds and hearts for what really matters. Let’s Leave Behind Clarity, Not Chaos You may not get to choose what happens to you—but you can choose to leave behind peace instead of panic. This isn’t about being morbid. It’s about being responsible. It’s about leading with love. So let’s do this—together. The post What Happens to a Business When the Owner Dies? appeared first on Amanda Warfield.

Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do something special today and share a little piece of the book with you. Specifically, I’m reading from the heart of it — the part where I break down how to determine what your marketing strategy should even be in the first place. Because let’s be honest: marketing can feel overwhelming fast. There’s no shortage of strategies out there, and when you’re trying to sort through them all without a business degree or a marketing background? It’s enough to make you want to throw in the towel and go live in the woods. If you’ve already read the book, I’d love to ask a small favor as part of this celebration: I’m hoping to hit 26 book reviews on Amazon this week. If you’ve read Chasing Simple Marketing and haven’t left a review yet, would you take a few minutes to do so? It would mean the world to me. Okay — ready to dive in? Let’s talk strategy. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing Check out the Playbook for a Complete Marketing Game Plan Action Step: Read my book Chasing Simple Marketing and leave a review Book Rec: Chasing Simple Marketing by Amanda Warfield Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Why Marketing Feels So Complicated (And Doesn’t Have To Be) When I was early in my business, I remember sitting at my desk — rainbow pens lined up, a fresh calendar spread in front of me — feeling so proud of myself. I had finally invested in a marketing course. I was ready to figure this thing out once and for all. Except… as I went through the course, confusion crept in. The instructor talked about monthly themes but never explained why or how to pick them. They told me what to do, but not how to think about my marketing in a strategic way. I felt like there were giant holes in the information. I’d paid money for this. Shouldn’t I understand it? Shouldn’t it make sense? I started wondering if maybe I just wasn’t good at marketing. Friend, if you’ve ever had that thought, please know: It’s not you. It’s a lack of foundational teaching. Most of us were never taught what strategy actually is — or why it matters — in the first place. Strategy vs. Plan: Why You’re Probably Confusing The Two One of the biggest mistakes I see online educators and course creators make is confusing content strategy with content planning. They are not the same thing. Here’s a quick breakdown: A Content Plan = The Calendar What you’re posting When you’re posting it Where you’re posting it Your plan is the rainbow-pen-on-the-calendar, “here’s what’s going out this week” outline. It’s tactical. It’s helpful. But it’s not strategic on its own. A Content Strategy = The Blueprint Why you’re posting What goals the content supports How it moves people through the customer journey A strategy informs the plan. Without a strategy, your content won’t necessarily drive results — even if you’re posting every day of the week. Think of it this way: A plan is the paint color and throw pillows. The strategy is the structural blueprint of the house. You need both… but you have to start with the blueprint. Your Marketing Strategy Needs Two Parts If you want a sustainable, effective marketing strategy, you need both a nurture strategy and a growth strategy. 1. Nurture Strategy This is the content you create for the people already in your audience. It’s about consistency, value, and building trust over time. Your nurture content should always include: A clear purpose (educate, entertain, build relationships, sell) A strong hook (attention spans are short, start strong to captivate your audience) A clear call-to-action (know what you want them to do next) This is the heart of content marketing: relationship-building, trust-building, guiding people gently toward your offers. 2. Growth Strategy This is how you bring new people into your audience. It’s not content marketing (surprise!). Content might help with growth as a byproduct (shares and virality). But if you can’t guarantee it will get you in front of new people, it’s not a growth strategy. Growth strategies could include: Guest teaching Podcast interviews Pinterest Bundles and summits Events or conferences Notice the common thread? They rely on building connections and tapping into other people’s audiences to expand your own. How To Choose The Right Strategy (For Where You Are Now) Not every strategy makes sense for every season of business. And that’s where the overwhelm creeps in — when you try to do all the things, all the time. Instead, match your strategy to your current season: Early Business Focus: Visibility and Education Goal: Build authority and relationships Strategy: Prioritize growth through collaborations, visibility, and sharing educational content Growing Business Focus: Converting Audience to Buyers Goal: Make consistent sales Strategy: Dial in messaging, create nurture content aligned with offers, refine your customer journey Scaling Business Focus: Efficiency and Systems Goal: Maximize results with less effort Strategy: Optimize funnels, leverage systems, deepen connections with your best-fit audience Your strategy will evolve as your business does. It’s not meant to stay the same forever. It’s meant to meet you where you are. The Bottom Line: Simplify Before You Scale Here’s the truth I want you to hold onto: You don’t need to do it all at once. You don’t need the perfect 5-year strategy mapped out today. Start where you are. Focus on one step at a time. Simplify. Then scale. That’s the heart behind Chasing Simple Marketing. Want The Full Roadmap? This blog post just scratched the surface of what I cover in Chapter 6 of the book. If you want the full breakdown — including how to align your marketing strategies with each business phase and how to track the right data to ensure it’s working — grab your copy of Chasing Simple Marketing. You can order at amandawarfield.com/book or search Chasing Simple Marketing on Amazon. And if you’ve already read it and haven’t left a review yet? Your kind words help this book reach more small business owners who desperately need simpler marketing. Thank you in advance. The post Chasing Simple Marketing (EP 167 Rewind) appeared first on Amanda Warfield.

Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule? Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if this specific ruling doesn’t move forward right now, I still believe the conversation we’re having here matters. The suggestions I shared in the episode? I’m moving forward with them in my own business either way. And honestly, I hope you’ll consider doing the same. Because yes, compliance is important. Of course we want to follow the rules and make sure our businesses are legally protected. But beyond compliance? These kinds of changes can genuinely improve student and client satisfaction. And isn’t that what we’re really after? Serving people well. So even if you’re a little confused right now (don’t worry, I’ll clear things up in a second), this conversation still feels timely. Helpful. Worth having. Let’s dig in. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Read my book Chasing Simple Marketing for a crash course in content marketing. The Uber Story Federal Trade Commission Announces Final Click to Cancel Rule Making It Easier for Consumers FTC’s Click To Cancel Blocked Action Step: Audit, Boost Transparency, Add Easy Cancellation Book Rec: How to End A Love Story: A Novel by Yulin Kuang Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield Picture This: You’re Trying to Cancel… And You Can’t You sign up for a new membership. There’s a free trial. The onboarding is smooth. You’re feeling good. But when you’re ready to cancel? You’re redirected to menu after menu. A chatbot pops up and won’t give you a straight answer. You can’t figure out how to stop your membership — and that recurring payment. Frustrating, right? That feeling? That’s exactly what the FTC’s now possibly-paused Click-to-Cancel Rule was trying to prevent. And honestly, it’s something we as small business owners should be trying to prevent too — not because we’re scared of fines, but because it’s just good business. What Was the Click-to-Cancel Rule All About? The FTC’s Click-to-Cancel Rule was an update to their Negative Option Rule. In plain English? If someone could sign up for something online easily, they should be able to cancel it just as easily. The rule was supposed to go into effect July 14, 2025. Businesses who didn’t comply could’ve faced penalties of up to $53,000 per violation. But here’s the thing: even if this rule doesn’t go forward, the principle behind it still matters for us as educators, course creators, and membership providers. It’s about trust. Transparency. Building a reputation people feel good about referring to their friends. We’re not Comcast. We don’t want to be Comcast. The Click to Cancel Rule for Small Business is still important even with the ruling being blocked. We want satisfied students and happy alumni, not frustrated people who feel trapped. Because happy alumni give testimonials. They tell their friends. They come back for more. Frustrated people just quietly unsubscribe… or not-so-quietly post about you on social. What This Means For Your Business (Even If The Rule Is On Pause) Whether or not the FTC enforces this tomorrow, next year, or never… here’s why the Click To Cancel Rule for Small Business matters: 1. It Protects Your Reputation Clear, easy cancellation builds trust. Full stop. 2. It Improves Customer Experience Satisfied students are more likely to refer, re-enroll, and leave glowing feedback. 3. It Aligns With Integrity We preach ethical marketing. Let’s practice it in how we operate behind the scenes too. 4 Simple Steps to Make Cancellation Easier (and Build Trust While You’re At It) If you have: A membership with recurring billing A course with a payment plan A free trial that auto-renews …this is for you. Step 1: Audit Your Sign-Up and Cancellation Flow Go through your own process like a student would. Sign up. Then cancel. Ask yourself: Is the cancellation process just as easy as signing up? Can it be done from the same interface? Does it take the same number of clicks? If not, it’s time for a tweak. Step 2: Boost Transparency at Sign-Up Be crystal clear about: Charges Trial dates Renewal frequency Make sure this info is front and center next to the consent button. What I’m doing: I already have a “terms and conditions” checkbox at checkout. But I’m adding a simple, clear explanation about renewals and billing right underneath that checkbox. No one should have to dig to find this info. Step 3: Simplify Cancellation Your dashboard should have: A clearly visible cancel button Or at minimum, step-by-step instructions that are easy to follow If people are emailing you asking how to cancel… it’s probably not as clear as you think. (Speaking from experience here.) Step 4: Maintain Proof of Consent and Immediate Cancellation Keep proof of consent for three years. Make sure any cancellation action immediately stops billing. Double-check your systems. Automate where possible. Protect yourself. This Isn’t Just About Compliance — It’s About Care Look, I get it. This feels like “one more thing” on your plate. But this isn’t just about staying ahead of potential regulations. It’s about showing your people that you respect them. That you trust them to make decisions. That you’re not trying to sneakily hold onto their payments. In a world where trust is hard to earn, this small tweak to your systems could make a big difference in how your brand is perceived. And that alignment — between how we market and how we operate — it matters. It’s how we build businesses with longevity. The post Click to Cancel Rule for Small Business appeared first on Amanda Warfield.

It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you want them to be. And that nagging question keeps creeping in: Is Instagram even worth my time anymore? Or is it just draining me? If this sounds familiar, you’re in good company. In fact, I recently made the decision to step back from Instagram in my own business. Not forever, not dramatically. Just… stepping back, intentionally, for this season. And it’s got me thinking about how we, as business owners, evaluate whether Instagram is still serving us—or simply taking from us. So today, I want to help you walk through that same evaluation for your own business. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Read my book Chasing Simple Marketing for a crash course in content marketing. Action Step: Evaluate How Instagram Is Working For Your Business in This Moment Book Rec: The Husbands by Holly Gramazio Want your own live coaching session? Apply here Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The Truth About Instagram Right Now Let’s just say it plainly: Instagram is noisy. It’s constantly shifting, evolving, and honestly? A lot harder to see results from these days. Organic reach is down. Engagement is harder to earn. And without a clear, intentional strategy, it often feels like shouting into the void. If you’re feeling like you’re pouring effort into Instagram and getting very little back, that frustration is valid. But does that mean it’s time to quit? Not necessarily. Instead, it’s time to get super clear on what role you want Instagram to play in your marketing strategy—and how much energy it’s truly worth for you right now. 3 Questions to Ask Before You Leave (Or Stay on) Instagram When I was evaluating this for my own business, these were the exact questions I asked myself: 1. Is Instagram Bringing In Leads, Traffic, Or Revenue? If Instagram is actively helping you grow your email list, bring in traffic, or make sales—there’s your answer. It’s still working for you. But if you’re spending hours creating content, engaging, and showing up… and you’re not seeing any tangible results? That’s worth questioning. 2. Do You Have Another Platform That’s More Sustainable? I firmly believe that most businesses benefit from having some social platform in their strategy—but it doesn’t have to be Instagram. What’s more important is finding a platform that feels sustainable for you. Something that energizes you, not drains you. If another platform is working better, it might be time to shift your focus. 3. Can You Create Instagram Content You Actually Enjoy? If creating for Instagram sparks creativity and feels aligned with how you want to show up? Keep going. But if every post feels like pulling teeth, if you dread logging in, if the thought of another reel makes you want to scream… it might not be worth your energy right now. What If You Want to Stay, But Simplify? If you’ve answered those questions and decided Instagram still has a place in your strategy, great. But that doesn’t mean you need to go all in. In fact, simplifying might be the best next step. Here’s how I recommend doing that: Choose One Format Stories, reels, carousels—pick just one. You don’t need to use every feature Instagram offers. Choose the one that feels the most sustainable and enjoyable for you, and let go of the rest. Batch & Repurpose Leverage your long-form content (like your blog, podcast, or YouTube) and repurpose it for Instagram. Batch-create content in advance so you’re not constantly reinventing the wheel. Use Instagram as a Support Tool, Not Your Main Stage Think of Instagram as a visibility tool—a place to remind people you exist, share your message, and build connection. But let your email list or another platform carry the weight of your conversions. What If You Want to Step Back Entirely? Maybe you’re leaning towards stepping back altogether. That’s okay too. I don’t recommend deleting your account entirely unless you’re 100% certain it’s the right call (and truly, most of us don’t need to go that far). Here’s how to step back with intention: Pin Key Posts Pin 1-3 posts to the top of your feed that explain you’re less active and share the best ways to stay connected with you. Consider a 9-Grid If you want to make your absence super clear and still helpful, you can create a curated 9-grid that acts almost like a mini website for anyone who stumbles upon your profile. Update Your Bio Link Ensure your bio leads to either your best lead magnet or a current offer—something that’s still active and beneficial for your business. Show Up Only When It Feels Good There’s no rule that says you have to post consistently forever. If you want to pop in occasionally, that’s perfectly fine. Your business, your rules. The Heart Behind It All At the end of the day, this isn’t really about Instagram. It’s about stewardship. About being wise with the resources—your time, your energy, your creativity—that God has given you. Instagram can be a helpful tool. But it shouldn’t be the thing running you ragged, stealing your joy, or pulling you away from the work that matters most. If this is the season where you need to simplify? Honor that. If this is the season where you want to show up more intentionally? Honor that too. Either way—give yourself permission to evaluate and adjust. Marketing isn’t meant to be one-size-fits-all, and it certainly isn’t meant to be a burden. Your Next Step If you’re feeling unsure about where Instagram fits into your marketing right now, take a quiet moment this week to ask yourself: Is Instagram bringing in leads, traffic, or revenue—or just eating time? Do I have another platform that feels more sustainable? Can I create Instagram content I actually enjoy? Let your answers guide your next steps. And if you’re looking for a simpler, more sustainable way to plan your content strategy overall? Join me inside the Content Planning Challenge where I’ll help you map out a content plan that supports your business without requiring you to be everywhere, all the time. The post How to Decide If Instagram Still Worth Your Time appeared first on Amanda Warfield.

Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Action Step: Find me on Threads @mrsamandawarfield and drop a follow. Book Recommendation: Three Sisters by Heather Morris Want your own live coaching session? Apply here The post Conversations Over Coffee – July 2025 appeared first on Amanda Warfield.

When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way I think about conferences…and how I plan for them. Today I spill the tea on how to get the most out of a conference Whether you’ve dreamed of speaking at a conference or simply want to get more out of attending one, today I’m pulling back the curtain on how to actually leverage these events. Because let’s be honest: Conferences are an investment — of time, energy, and money. Let’s make sure you walk away with something that transforms your business. Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Fill out the Conference Success Sheet from Heather and Jamie before your next event. Join Heather and Jamie for free Wednesday coaching calls to get a feel for the Conquer community. Grab your ticket to Conquer Live 2026 (spots go fast!). Want your own live coaching session? Apply here Find us on Instagram and tell us you what you thought of this episode: @mrsamandawarfield, @theconquercommunity Why Conferences Can Be Game-Changers If you’ve ever left a conference with a notebook full of ideas but no clue what to do next, you’re not alone. What makes events like Conquer Live different is the intentionality behind every moment. Small but mighty: With a 2:1 attendee-to-educator ratio, you get real face time with experts. Less fluff, more follow-through: There’s dedicated time to implement what you learn before you leave. Perfect timing: Held during off-season (hello, January), it’s the ideal moment to work on your business. You don’t need another folder full of notes. You need clarity, action, and connection. And conferences like Conquer deliver exactly that. For Attendees: How To Make The Most Of Your Investment 1. Set One Walkaway Goal What is the one thing you want to leave this event knowing, doing, or understanding better? Before you pack a single outfit, take an hour to look at your business and pinpoint one major pain point. That’s your north star. It could be streamlining your client experience. Or finally starting your email list. Whatever it is, write it down. This gives you focus and direction as you move through the weekend. 2. Leverage Downtime Some of the most transformational moments don’t happen during scheduled talks—they happen late at night on the couch or over an unplanned breakfast chat. Fight the urge to retreat to your hotel room and instead lean into connection. Block off the day after the event to recover so you can be fully present while you’re there. 3. Bring Your Metrics You don’t have to be a numbers expert, but bring the stats that matter: sales, email list size, engagement. These give educators something concrete to help you with. Bonus tip? Write down how you want to feel in your business 12 months from now. It’s a powerful way to guide your questions and decisions. For Speakers: Yes, You Can Get More Too Speaking at a conference isn’t just about the talk you give. Here’s how to deepen the impact: Be present: Don’t just hang with fellow educators. Sit with attendees, answer questions, and offer insight. Your future students are probably in that room. Set your own walkaway goal: What relationship, clarity, or idea do you want to walk away with? Conferences aren’t just for attendees to learn — you should grow too. Listen well: What are people asking? What are they struggling with? These conversations might spark your next big idea. (And should be impacting your messaging!) Behind The Scenes: What Conference Hosts Look For In Speakers Wondering how to land a speaking slot at an event like Conquer Live? Jamie and Heather shared exactly what they look for: Attendee-first pitches: They ask their community what topics they want first, then select speakers based on that. Excitement > polish: They don’t care if your video is perfectly produced. They want to see your personality and passion shine through. Be human: They’re not looking for the most professional headshot or longest resume. They want speakers who are relatable, approachable, and genuinely invested in the community. Want to stand out? Ask them a question in your application. Show you care about their audience. And don’t skip any parts of the process — yes, that means the video, too. What’s Coming for Conquer 2026 I can hardly wait for this one, y’all. Here’s a sneak peek: Dates: January 23–25, 2026, with an optional dinner kick-off on January 22 Location: Sunny Orlando, Florida (Disney, anyone?) New VIP Add-on: Includes a bonus mastermind-style session with speakers and access to private podcast recordings of every talk. Unforgettable moments: Think themed nights, surprise giveaways, and a whole lot of cartwheels, karaoke, cold plunges, and community. Your Move: Take Action Now If you’re going to make the investment, make it count: Download the Conference Success Sheet and fill it out before your next event. Set your one walkaway goal. Join the free Wednesday coaching calls to get a feel for the Conquer community. Grab your ticket to Conquer Live 2026 (spots go fast!). The truth? The magic isn’t just in the speaker lineup or the breakout sessions. It’s in the way you show up—with intention, with an open heart, and with a clear plan for how this one weekend can spark real growth. Guest Bio: Hi – Jamie & Heather here! Two photographers turned educators who are passionate about truly moving the needle in photographer’s businesses. By breaking down the barriers between educators and small business owners, we’ve taken what started as a free weekly coaching call cultivated a community and built a one-of-a-kind in-person education event. Through both the community and Conquer Live, we’re here to support the building of sustainable businesses, together. You bring the heart and the drive – we bring the education, support and community. Website: https://www.theconquercommunity.com/ Instagram: https://www.instagram.com/theconquercommunity Facebook: https://www.facebook.com/groups/theconquercommunity 52 Weeks of Free Education: https://theconquercommunity.myflodesk.com/52-weeks-free-education Conquer Conversations: https://theconquercommunity.myflodesk.com/conquer-conversations-google-cal Conference Packing Checklist: https://theconquercommunity.myflodesk.com/conference-packing-checklist The post How to Get the Most Out of a Conference as an Educator appeared first on Amanda Warfield.

Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it.  The explanations made sense… at least while I was reading. But the moment I tried putting any of it into practice? It felt like I was back in high school chemistry class—completely lost and wondering if I’d ever use this in real life. Maybe you’ve been there too. SEO feels confusing. Overwhelming. Like some sort of digital sorcery. But here’s what I’ve learned (and what this week’s Chasing Simple Podcast guest, Victoria Rayburn, reinforced): SEO isn’t magic. It’s strategy. And it’s incredibly powerful for small business owners like us, especially when you’re looking to grow sustainably without spending hours on social media or pouring money into ads. Victoria is an SEO strategist and coach who’s experienced the power of search firsthand. First, as a wedding photographer, where 40% of her bookings came from Google, and now as an educator helping other creatives grow using the same simple tactics. In this post, I’m breaking down the 11 ways Victoria says we can all start boosting our rankings—and showing up as experts in Google’s eyes—without the overwhelm. Let’s simplify SEO and uncover how to improve SEO for Small Business together. Why SEO Matters More Than Ever for Small Business Owners Here’s the thing: when someone knows they need a solution, they’re not scrolling Instagram hoping to magically land on the right post. They’re going to Google. And 97% of people searching for a product or service use Google to do it. That’s huge. If your website isn’t showing up when your ideal person is actively searching for what you offer, that’s a problem. Not because your product or service isn’t good, but because they can’t find you. And that’s where SEO comes in. When you focus on search engine optimization, your marketing starts working for you long after you’ve created the content. You spend less time chasing leads because your strongest leads are finding you. And for us as educators and course creators? That’s gold. It frees up your time, your budget, and your energy. What SEO Actually Is (No Magic Required) At its core, SEO is just the process of helping Google recognize your website as a trustworthy, helpful resource so it can serve your content to the people searching for it. And Google doesn’t just want to know you exist. It wants proof that you’re the expert. That’s where this acronym comes in: E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness. Your goal with SEO is to show Google (and your audience) that you know what you’re talking about and that you can be trusted. When you do that consistently, your content starts ranking better, and your leads get stronger. 11 Ways to Improve Your SEO and Build Long-Term Growth in your Small Business Let’s dig into the practical steps of how to improve SEO for your Small Business so you can start implementing to improve your E-E-A-T and help Google see you as the expert you are. 1. Create Credible, Helpful Content Google wants to serve its users great content. So, your job is to create it. The best places to start? Educational content that teaches something or answers a question. Client/student success stories that show the results of your work. Location-specific posts (if you’re a local business). And if you’re a podcsater or YouTuber, transcribe your audio and turn them into blog posts that live on your website and are optimized with keywords your audience is searching for. Need help choosing those keywords? Check out Victoria’s free keyword guide. 2. Use Data and Cite Sources It might feel counterintuitive, but citing other experts and including relevant stats actually boosts your credibility. It tells Google—and your readers—that you’re informed and trustworthy. Think: survey results, academic studies, credible industry sources, or even your own case studies. 3. Collaborate With Other Experts Ask a peer to write a guest blog post for your site—or offer to do the same for theirs. This cross-pollinates your audiences and shows Google that you’re connected to others in your industry. Or, have an expert on your podcast and write a blog post about it. 4. Showcase Your Credentials Use your About page to highlight your experience, education, certifications, features, or anything else that proves you know your stuff. And yes—link to media features, awards, or guest articles. Just don’t forget to frame it around how you serve your people, not just about you. 5. Feature Client Testimonials Social proof is one of the fastest ways to build trust, for both your audience and Google. Sprinkle testimonials throughout your site—on your homepage, your sales pages, your About page. Bonus points if you include photos, full names, or business names. 6. Collect Google Reviews This one is so simple and so overlooked. Ask past and current clients to leave you a Google review! It’s free, and it sends a powerful trust signal to Google that you’re a legit business providing real value. To start collecting them, you’ll need a Google Business Profile. Yes—even if you’re an online business. 7. Keep Your Content Updated Google prioritizes fresh, accurate content. So set aside time once a quarter to update old posts with current info, especially if you reference dates, tools, or statistics. Not everything needs a total rewrite—sometimes it’s just a tweak. 8. Earn Backlinks to Your Site Backlinks (links from other websites to yours) are like little digital endorsements. And the more quality ones you have, the better. Some simple ways to earn backlinks: Guest blog posts Podcast interviews Swapping testimonials with peers Getting featured in the media 9. Show Up as a Thought Leader Share your perspective. Weigh in on industry topics. Speak at events, post regularly on your blog, or show up on podcasts. Google notices when your name and business pop up across the web—and it builds your authority. 10. Secure Your Website With an SSL Certificate You know that warning that pops up when a site isn’t secure? That happens when there’s no SSL certificate. Install one (usually free with your domain host), and you’ll avoid that bounce-inducing message and give Google another reason to trust your site. 11. Keep Your Branding Consistent When your messaging and visuals are consistent across your website, social media, and content, it tells Google that you’re legit and professional—and it helps users trust you, too. You Don’t Have to Do All 11 (Right Now) I know that was a lot. But here’s the good news: you do not need to do everything at once. In fact, Victoria recommends starting with just one simple step: make asking for Google reviews part of your workflow. That alone can significantly improve your SEO and takes just a few minutes to implement. From there, focus on content. Start small. Be consistent. Use what you already have and tweak it to show off your expertise. You don’t need to master SEO overnight. You just need to get started with Victoria’s steps and you will see how to improve SEO for your Small Business. Want Help Making Your Marketing Work for You Longer? If your content isn’t working harder than you are, it’s time to make a shift. That’s exactly what we tackle inside the Content Planning Challenge—a simple, intentional approach to planning content that actually grows your business. No more creating just to keep up. Let’s build a plan that’s aligned, sustainable, and yes, optimized for SEO. You in? Guest Bio: Victoria Rayburn is an SEO strategist and coach dedicated to helping small businesses rank at the top of Google search results, consistently generate leads, and achieve sustainable growth. With years of experience in SEO and content marketing, Victoria built a successful wedding photography business by leveraging strategic SEO to fill her calendar year after year. Now, she empowers small business owners and creative entrepreneurs to improve their search engine rankings and experience similar results. As a passionate advocate for small businesses, Victoria understands the challenges of entrepreneurship. Through SEO strategy development, SEO coaching, and done-for-you SEO services, she is committed to helping small businesses get found on Google, attract their ideal customers, and build thriving businesses. Victoria resides in Indianapolis with her husband, daughter, and goldendoodle. She comes from a long line of small business owners, and as a result, she’s very passionate about supporting small and local businesses. Website: https://victoriarayburn.com/ Instagram: https://www.instagram.com/victorialrayburn/ Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Link for Victoria’s Small Business Keyword Guide 6 Most Effective Ways to Improve Your Small Business’s SEO by Victoria Rayburn Want your own live coaching session? Apply here Find me on Instagram and tell us you what you thought of this episode: @mrsamandawarfield The post How to Improve SEO for Small Business appeared first on Amanda Warfield.