The Marketing Doctor Podcast

http://davidpoulos.com/wp-content/uploads/2018/02/The-Marketing-Doctor-S1E5.mp3With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the media landscape for marketers has become crowded, fragmented and multi-fold – which is the good news! You now have a plethora of choices when making media selections that allow you to not only narrowly target your exact audience, but also get near instant feedback in terms of engagement and viewership in real time, and enrich your data stream for further refinement of your selections based on actual purchase or engagement levels. Miraculous! So where does that leave Network television and terrestrial radio? Right there in the fight, according to special guest media expert Karl Minacapelli of CK Westbury Media in Towson, MD. Learn about how: TV can narrow cast to your audience Radio can do real time feedback on day part and web engagement Cable can be a bargain if you want to laser focus your buy Radio can be a bargain if you want to own the category The best 30-minute education on media buying available, right here from the doctor and his colleagues!

There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from some of the advertising greats of the 50s and 60s. I’m not promising this is new, but it may be new to you, and it seems to work very well.   Think of your brand as a path.There are seven characteristics of brand that can be likened to a path in the woods – learn them and live them and your brand will flourish! http://davidpoulos.com/wp-content/uploads/2017/12/The-Marketing-Doctor-Podcast-S1E4.mp3

http://davidpoulos.com/wp-content/uploads/2017/12/The-Marketing-Doctor-S1E3.mp3It seems that “Experts” are everywhere theses days. In the old days, to become an expert, one had to devote years to building credentials, through education, publishing, speaking at conferences, trade events, peer-reviewed ideology, and to show some success using your chosen theory or practice concept, to be an expert. Today, with everyone allowed access to the public via the Internet, everyone’s a publisher, there isn’t much peer review or curation of any kind, and with far less than the “10,000 hours” required to master something, one can be considered an expert. So how do you position yourself as a credible expert? Our guest, Luke Harlan, of Aspire Strategic Marketing, will show you how to put all the modern tools to use, how to build the credentials, how to craft a platform to properly and permanently position yourself as a real expert. You’ll learn: How to get started What elements you need to put in place How to build a platform to launch your idea How to build a funnel to monetize your expertise How to scale up by extending the ideas you already have Learn how to position yourself as a true expert in your field in less than 30 minutes!

http://davidpoulos.com/wp-content/uploads/2017/10/The-Marketing-Doctor-S1E2.mp3For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set of executive functions. The continuation of the myth in marketing terms has lead to a field of study and application called “Right-Brain Research”.  More modern and sophisticated studies have debunked the myth, and it’s been accepted that both hemispheres control a variety of functions and that cross-over between the two is significant and intricate. So where does that leave marketers? Right where they started, trying to find the emotional triggers that with prompt an action, a response to advertising, images, video, messaging and other inputs, that drive purchasing behavior. But all is not lost . . . Good primary customer insight research, when well-designed and executed, can generate reams of relevant and useful data that can be studied, parsed and dissected to derive insights into the customers of your particular brand, product or service. Listeners will discover: How to get inside the head of their customer and use the information to spur action How to set up and analyze the resulting conversational qual data How to use the results to make decisions on media, message, and imagery Learn the secrets hidden in your customer’s heads, and how to use them to attract more buyers and boost your brand, in less than 30 minutes!

The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer, what products should look like, be called, feel like, or how much they should cost? Ever wonder how they know what you want in a product or service, or how they knew you’d appreciate a particular product or feature? Primary research is the best way to get inside the head of the customer and find out their preferences, needs, wants, likes and dislikes. By gathering information and data directly from customers, potential customers, ex-customers, and other direct stakeholders, marketers can determine buying behavior, product features, and more, and turn them into best-selling products and services. You’ll learn: What methods of primary research work best? How to analyze and present data that doesn’t yield numbers or graphs How big a sample do I need to gather significant data I can use How to use the insights uncovered to convert them into something I can use to improve my marketing The fastest thirty minutes of insight available, The Marketing Doctor will answer your questions about primary research and how to use it to set your marketing program on fire!

The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer, what products should look like, be called, feel like, or how much they should cost? Ever wonder how they know what you want in a product or service, or how they knew you’d appreciate a particular product or feature? Primary research is the best way to get inside the head of the customer and find out their preferences, needs, wants, likes and dislikes. By gathering information and data directly from customers, potential customers, ex-customers, and other direct stakeholders, marketers can determine buying behavior, product features, and more, and turn them into best-selling products and services. You’ll learn: What methods of primary research work best? How to analyze and present data that doesn’t yield numbers or graphs How big a sample do I need to gather significant data I can use How to use the insights uncovered to convert them into something I can use to improve my marketing The fastest thirty minutes of insight available, The Marketing Doctor will answer your questions about primary research and how to use it to set your marketing program on fire!