The Marketing Guide

If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think. Inside, I uncover:  ✨ What consistency actually is (it’s not what you’ve been told) ✨ Why it matters more than motivation ✨ How to link your consistency to goals that truly move the needle ✨ The mindset shift that will finally stop the all-or-nothing cycle ✨ The five small-but-mighty habits that make consistency inevitable This is not a “try harder” pep talk.  It’s a practical, honest, compassionate guide to staying on track, especially on the days when you’d rather give up. If you’re craving structure, simplicity, and a slower, more sustainable approach to showing up… you’re going to love this one. Hit play — your future self will thank you. 🎧✨ Connect with Laura If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow. You can connect with Laura on social media or through her website to learn more about working together. www.lauraomahony.com

In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it. Here’s what we cover: What storytelling really means for social media Why stories cut through the noise (and outperform “tips” content) The simple elements every good story needs How to tell stories across platforms like Instagram, TikTok, LinkedIn & more Seven story types that work for every business (motivating, selling, connecting, explaining & more) Real examples of brands using storytelling brilliantly How to start using stories even if you feel like you “don’t have any” Perfect for: Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.

In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth. You’ll learn the different types of pivots businesses make, the key signs that it might be time for a change, and how to approach a pivot with clarity instead of fear. Laura also shares examples of well-known brands that shifted direction successfully, proving that pivoting isn’t a failure: it’s a strategy. Whether you’re making small tweaks or considering a bigger shift, this episode will help you recognise what’s no longer working, what is working, and how to move forward with confidence. In this episode, we cover: What a business pivot actually means Why businesses choose to pivot The main types of pivots you need to know Key indicators that it might be time to change direction How to approach a pivot without overwhelm Real examples of successful pivots from well-known brands Connect with Laura If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow. You can connect with Laura on social media or through her website to learn more about working together. www.lauraomahony.com

Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers. If you want a calm, clear approach to BFCM that doesn’t rely on pressure or manipulative tactics, this one’s for you. In This Episode, You’ll Learn: Why setting the right goals makes everything else easier How to create offers your audience actually wants What to do now to warm up your email list The simple tweaks that make your website more BFCM-ready How to plan content without burning out The overlooked steps that reduce stress during the sale (…and a few reminders to protect your energy along the way.) Resources & Links: ✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist. Grab it here: BLACK FRIDAY MARKETING KIT 🎙 Listen & subscribe on YouTube, Spotify, Apple Podcasts, wherever you tune in. ✈️ Please share this episode with someone who might enjoy it. 

In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you. You’ll learn how to set yourself up for a calm, focused, and productive day,  starting the night before. Laura breaks down her personal morning routine step-by-step, explains the science behind small habits like making your bed and getting morning sunlight, and shares how meditation and gratitude can help regulate your mood and mindset. She also walks you through how to create your own version of a morning routine that actually works for your lifestyle - one that helps you feel grounded, organised, and ready to take on the day. Highlights: How to prepare for a smoother morning the night before The importance of sleep and simple ways to improve it The one thing you should avoid first thing in the morning How three simple practices can change you day  How morning sunlight affects your energy and focus Simple steps to create your own routine that sticks If you’re ready to stop rushing through your mornings and start feeling more in control of your day, this episode will show you how.

What This Episode Is About Ever wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera, the behind-the-scenes story, the wins, the mistakes, and the lessons I’d take into my next launch. If you’ve been thinking of creating your own course (or any product or service), this episode is for you. In This Episode: Why I Created the Course Validating the Idea Planning & Creating Building the Buzz Launch Week What I’d Do Differently Results & Impact Mentioned in This Episode Course: Confident on Camera Platform: Stan Store Tools: Flodesk Laura O'Mahony Website

In this week’s episode, Laura dives deep into one of the biggest secrets behind every successful business owner, creator, and dream chaser: messy action. If you’ve ever waited for the “perfect” time to launch, post, or start, this episode is your permission slip to begin before you feel ready. Laura unpacks why perfectionism keeps you stuck, how messy action builds real confidence, and how to start making imperfect progress today. Because truthfully? You don’t build momentum by thinking, you build it by doing. Even if it’s clumsy, awkward, or totally imperfect. 🔑 What You’ll Learn: What messy action really means — and why it’s the opposite of perfectionism. Why preparation often disguises procrastination. How messy action leads to clarity, growth, and confidence. The fears that hold us back (and how to move through them). Real-life examples from Sara Blakely, J.K. Rowling, Oprah, and Laura’s own journey. A 4-step mini action plan to help you take messy action today. 💌 Connect with Laura: What’s your messy action going to be today?  Tag @lauraomahony or send a DM, Laura loves celebrating courageous, imperfect action. 🎧 Listen Now On: Apple Podcasts | Spotify | Google Podcasts | or wherever you get your podcasts

Episode 146: Success Leaves Clues – How to Use What’s Already Working to Grow Your Business Ever feel like you’re constantly reinventing the wheel in your business? The truth is, you don’t have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork. In this episode of The Marketing Guide, I dive into the idea that extraordinary results don’t happen by chance, they come from following proven strategies and learning from what already works.  Inspired by a Tony Robbins quote that stuck with me, I’ll show you how to spot the patterns behind success and apply them to your content, funnels, sales, and overall business strategy. You’ll learn: What “success leaves clues” really means and how to spot them in your industry How small business owners can save time by following proven steps instead of starting from scratch Simple ways to find clues in your content performance and use them to create more of what works How to study funnels and sales strategies that worked on you (and adapt them for your business) 7 practical ways you can put this mindset into action right now Plus, I share my S.U.C.C.E.S.S. framework to help you simplify your marketing and stay consistent without burning out. Resources & Links Mentioned in This Episode Follow me on Instagram: @lauraomahonymarketing Work with me: www.lauraomahony.com Share this episode with a friend who needs to hear it Key Takeaway You don’t need to do more. You need to do more of what works. Success leaves clues—when you pay attention, you stop guessing and start growing.

Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way. what you will learn in this episode: How comparison can show up for small business owners and how to overcome it What Impostor syndrome can look like and how it can show up.  Things that demotivate small business owners  Is your fear of failure getting in the way? What Lorna is reading/listening to at the moment and her recommendations Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience.  Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place.  In this episode you will learn: Why Meta Business Suite is the ideal solution  What are the key features How to get started with Meta Business Suite How the Meta Business Suite Planner works How Meta Business Suite can save hours when managing your Instagram and Facebook for your business Meta Business Suite Case Study Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 📖 Episode 47 - Instagram Story Ads for Beginners: A Step-by-Step Guide https://www.buzzsprout.com/1074400/8227952-47-instagram-story-ads-for-beginners-a-step-by-step-guide 🔗 Access the Meta Business Suite https://business.facebook.com/

In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales.  So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate programme for your business so that your loyal fans can do the hard work and sell for you and bring you new customers.  In this episode we cover the following:  what is affiliate marketing How does affiliate marketing work Types of affiliate marketing Pros and cons of affiliate marketing Setting up affiliate marketing for your business Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 💸 10 Passive income ideas small businesses can use to make money now! Click here

A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and some essential tips to get the most out of your networking experience. What we discuss in this episode: Networking Tips For Small Business Owners Why networking matters  what are the benefits of networking Types of Networking events small business owners can attend what you need to do when you are introducing yourself  The formula for being memorable How to break the ice and start conversations The secret to remembering everyone's names The most important thing you need to do at a networking event Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) business networking Ireland, business networking dublin, networking in small business, how to network small business, networking small business ideas, networking for small business owners, networking event for small business, small business networking near me

If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode: What are the benefits of journaling How to journal for beginners How to journal for self-improvement Gow to start a journal diary Journaling techniques Journaling ideas Journaling tips for beginners Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 🔗 Links mentioned in this episode: https://psychcentral.com/blog/ready-set-journal-64-journaling-prompts-for-self-discovery https://www.berkeleywellbeing.com/daily-journaling.html https://daringtolivefully.com/journal-prompts

Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else. Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 🎙 Episode 58: Storybrand https://www.buzzsprout.com/1074400/8698089-58-7-simple-steps-to-a-clear-marketing-message-with-dr-j-j-peterson-of-storybrand

What is Entrepreneurial Burnout? How To Recognise And Overcome It. The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.” In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss: What is burnout? The signs of Burnout What To Do If You’re Experiencing Burnout How can we recover from Burnout? Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/lauraomahonydotcom/ https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link) 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook Email me: hello@lauraomahony.com __________________________________ All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400 Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery

Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want.  In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals.  In this episode we discuss: What is fear How fear can keep you safe How fear can hold you back How to overcome fear in your business A simple exercise to understand your fears What is the fight/flight/freeze response How to play bigger in your business and make fear your friend and much more Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business. Links from the show: Get the Plan Your Year ebook: https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9 Follow me on Instagram: https://www.instagram.com/lauraomahonydotcom/ https://www.instagram.com/themarketingguide.co/ How to Leave a review & get a "shoutout for your business" : http://lauraomahony.com/review Free Ebook - One Month of Instagram Content Ideas Get Ebook Email me: hello@lauraomahony.com

In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year. What you will learn: The key to getting the most out of the last month of the year financially The one thing you cannot neglect if you don't want to burn out What you can do to prepare and plan How you can show up differently to be more visible  The one thing you can do in advance that will mean big results in your business The method for reflecting on the previous year and deciding how you want this end of the year to go Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)