The Mass Amplify Show with Britt Michaelian

Ai Ching Goh, Co-Founder and CEO of Piktochart based in Penang, Malaysia went from experimental psychologist to Procter and Gamble media producer to entrepreneur, growing Piktochart from 0 to 2 million users inside of 36 months.    In this episode, listeners will learn:    •What was the inspiration behind Piktochart, the power of visual data and why it's changing the landscape for bloggers, marketers, students, entrepreneurs   •What the startup landscape in Southeast Asia is like   •How Piktochart grew from 0 to 2M users in 36 months    •Why startup culture matters and how it has helped grow Piktochart   • How Ai Ching runs a global business       Ching on user growth tactics:   “We’ve always been in constant communication with our users. Think about customer success. Think about customer delight. A lot of our content marketing comes from our users.”   Ching on what makes content go viral:   “Quality and uniqueness of content is a factor that almost ensures virality.”   Ching on why MVPs don’t work:    “The idea is that when you have an idea, you build a prototype and then launch it, get feedback, keep reiterating. Measure. Learn. Keep going through cycle…   But you need to spend a lot of time thinking about the concept before it goes to development so that when you go to launch it you don’t spend time reiterating past the development stage. Spend more time validating before developing and launching something.”     More about MVPs from Ai Ching Goh on LinkedIn     Review on iTunes: http://massamplifyshow.com Listen on SoundCloud: http://soundcloud.com/massamplify Like us on Facebook http://facebook.com/massamplify Follow us on Twitter @MassAmplify     Guest Info:   piktochart.com   http://twitter.com/ACGoh    https://www.linkedin.com/in/gohaiching   

In this episode of the Mass Amplify Show, Dr. Darria Long Gillespie of Emory Emergency Department and Executive at Sharecare, Inc talks about social media and technology for the healthcare industry.  Dr. Darria on medical advice and social media:"The mic is always so whatever you type, someone may take it out of context so you always have to be cautious. Reread it to see how it can be interpreted.Be careful not to give medical advice. I steer people to resources rather than give medical care on Twitter."   On what to share on social media:"Steer clear of anything sensationalistic. Give people the empowering information they need."   On why social media is so powerful for health:"Social media has changed the way we get our communication and our news about health.Everybody is so busy and social media is a really great way to stop for just a second to get information."Review on iTunes: http://massamplifyshow.com Listen on SoundCloud: http://soundcloud.com/massamplify Like us on Facebook http://facebook.com/massamplify Follow us on Twitter @MassAmplify Guest Info:http://Sharecare.com http://drdarria.com http://twitter.com/drdarria  

In this episode of Mass Amplify Show, Stephan Hovnanian shares his ideas about the many pieces of a successful online presence and why marketing isn't just about social media. Stephan shares the story of his shift from focusing on Google+ to now helping business owners to build a complete marketing funnel that builds a loyal audience directed toward your own business assets (email list, websites). Stephan on the direction of marketing in 2015:"The direction of web marketing is almost like pre-internet. If you look at all the social networks out there and the way search is working and what people are expecting, you know the people behind the counter, you know the companies. Real human to human connection. Your web presence has to reflect that as well."On Google+:"The thing that isn’t gonna change with Google+ is the fact that it’s a thread that weaves all of Google’s other properties together. You have an opportunity to teach Google all about your business. Google+ is phenomenal for data mapping."On the big picture of your marketing (it's not just social media):"There’s all these little pieces now that have to work together if you really want to have a web presence that delivers a top notch experience bar none because that’s how you get recommended." Review on iTunes: http://massamplifyshow.com Listen on SoundCloud: http://soundcloud.com/massamplify Like us on Facebook http://facebook.com/massamplify Follow us on Twitter @MassAmplifyGuest Info:http://Shoviwebsites.com http://twitter.com/stephanhovhttps://www.facebook.com/stephanhov

In this episode of the Mass Amplify Show, Ian Cleary of Razor Social shares the story of why he started the Razor Social blog with the intention of growing a global brand and how conferences and in person meetings helped him to grow his brand. With a background in software, Ian shares some great insights for marketers looking to leverage tools to build a digital presence that brings your audience into a social sales funnel. Ian on social amplification: "It’s not just about your content, you need to connect with other people in your industry and promote their content as well and build relationships as well."   On social selling: "It’s not about selling, it’s about offering something that’s gonna help them develop their business further."   On how technology will impact the future: "The landscape of technology in the next 50 years will change. It’ll be more personal, more embedded. The thing I hope for children is that they don’t lose human connection and how important it is and that they don’t lose the ability to read."      Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://RazorSocial.com  http://twitter.com/IanCleary https://www.facebook.com/RazorSocial

In episode #37 of the Mass Amplify Show, guest Tiffany Romero of SITS Girls and Sway Group shares the story of how she started the SITS Girls community, how the Sway Group evolved out of that community, how working with brands and bloggers has changed and what you need to know if you want to get your blog sponsored or start your own blogger community.Tiffany on Facebook Private Groups:"Facebook has allowed us to change the way we communicate with bloggers in a private group. That’s where the conversation is really happening right now. Facebook is where the engagement around the post happens."Tiffany on how to boost engagement on Twitter:"In Twitter, when you post a photograph, especially if it’s food, you have a much higher chance of someone actually noticing the tweet."On managing brand - blogger relationships during sponsorship campaigns:"When you get a contract from a brand, unless you have a law degree, you should not be signing it without someone else looking at it."Review on iTunes: http://massamplifyshow.com Listen on SoundCloud: http://soundcloud.com/massamplify Like us on Facebook http://facebook.com/massamplify  Follow us on Twitter @MassAmplifyGuest Info:http://sitsgirls.comhttp://twitter.com/tiffanyromhttps://www.facebook.com/groups/462491780529442  

In this episode of the Mass Amplify Show, serial entrepreneur Richard D. Titus, CEO of Prompt.ly shares the story of the inspiration behind a game changing solution for solopreneurs who need a simple mobile solution to help with marketing, scheduling and payments. With a background in entertainment and tech, Richard shares some great insights for entrepreneurs looking to keep things simple while differentiating themselves in new and innovative ways.   Richard on the benefits of implementation at a startup: "I have been a big giant executive in big companies and startup entrepreneur and they are very different things."   On what children and solopreneurs need: "At the end of the day, you give your kids, just like we are giving the solopreneurs, all the tools they need to be successful."   On how technology will impact the future: "The landscape of technology in the next 50 years will change. It’ll be more personal, more embedded. The thing I hope for children is that they don’t lose human connection and how important it is and that they don’t lose the ability to read."      Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://Prompt.ly http://twitter.com/RichardTitus https://www.facebook.com/games/promptlyapp/

In this episode of the Mass Amplify Show, Jodi Okun, Founder of College Financial Aid Advisors and #CollegeCash shares the story of why she decided to dive into social media in an industry that hadn't gone there before and how she uses social media tools to run her weekly chat, stay up to date with her followers and schedule content. Jodi on being a brand ambassador with Discover: "I do a calendar for 2 months where I look for people who are talking about anything in the college industry and that’s how I met Discover, on Twitter. I had them as a guest. They hit it out of the park. My audience loved them."   Jodi on reaching success in entrepreneurship: "I encourage business owners to move to the next rung, try to step out of your box and your business will flourish for it. It’s hard, it’s uncomfortable but it’s good."   Jodi on building your social media audience:   "You have to get in the groove, follow people, have a conversation and get up the next day and do it again. It’s not quick. It’s a long process."    Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://collegefinancialaidadvisors.com http://twitter.com/jodiokun http://www.facebook.com/collegefinancialaidadvisors

In this episode of the Mass Amplify Show, Kris Wittenberg, Founder of Be Good To People shares the story of how the Be Good To People movement was born, how she has incorporated social media into her marketing efforts and why bringing her message into schools will change the world. Kris on why she is so passionate about her brand: "My mission with Be Good To People is to get the message out there as far and wide as possible because I’ve seen how it changes behavior."   Why Kris believes her message can be understood around the world:   "That’s why everything is black and white. It’s that simple and that clear. Be Good To People."    Why Kris is placing her focus on social media: "I feel like such a big part of Be Good to People is social media and a huge part of my personal brand. It fuels Be Good to People and it takes a lot of work."   Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://BeGoodToPeople.com http://twitter.com/BeGoodToPeople https://www.facebook.com/BeGoodToPeople

In this episode of the Mass Amplify Show, Social Emotional Educator and Entrepreneur - Chrissy Harmon shares the story of how she created the genius Clueberry World philosophy and why being an entrepreneur isn't always about "success" as much as leaving a legacy. Chrissy on not giving up and being okay with waiting: "Being able to be patient and let things percolate is something I’ve learned... My idea has it’s own time."    Chrissy on the journey of the entrepreneur:   "The journey of being an entrepreneur and using social media to try out certain aspects of who you are, who you think you are, to share different parts of yourself, your vulnerability, your heart, your vision, it’s really the vocation of the soul."   Chrissy on building a loyal community on social media: "I have built trust over time just sheerly by being myself, really authentically myself."   Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://www.clueberryworld.org https://www.facebook.com/clueberryworld

In this episode of the Mass Amplify Show, Author and Influencer Jeff Sheehan shares the story of how getting laid off inspired him to build hundreds of thousands of connections on Twitter and LinkedIn. Jeff shares many stories of his own experiences and how other thought leaders are making a difference not just by doing their own work but by helping others. Jeff on the power of Twitter: "The power of Twitter is amazing. Using it to connect with people, engage with people and then take those conversations to LinkedIn, emails, phone calls and in person." Jeff on how to approach new connections (especially high level):   "How do you help them become better at what they’re doing, particularly if they are nice people."   Some of Jeff's favorite social media tools: Manage Flitter Hootsuite Buffer Twitonomy  TwitterCounter Twtrland   Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: https://www.linkedin.com/in/jeffsheehan2010 http://twitter.com/jeffsheehan    

In this episode of the Mass Amplify Show, Country Music Chat Hostess Jessica Northey shares the story of how she started one of the biggest, baddest chats on social media, what four years of running a community is really like and how the lessons she has learned have brought her to a place where she finally embraces who she really is.  Jessica on the reality show she has in development:   I’m living this reality show out loud and you guys are watching it without me even having to have it on TV. I’ve got 2.8 million followers across the networks.   Jessica on the true meaning of community:   Whether I only have 3 or 4 or 5 people or I’ve got 5000 people there all talking about country music, the conversations are still real and the people still care and it’s a true community.   Jessica on amplification:   Amplification is cool and all that, but be human y’all.   Review on iTunes: http://massamplifyshow.com  Listen on SoundCloud: http://soundcloud.com/massamplify  Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify    Guest Info: http://cmchatlive.com  http://twitter.com/jessicanorthey   

In this episode of the Mass Amplify Show, Speaker and Creator of RelationShift, Tamara McCleary shares the story of how she evolved from the pursuit of curing cancer into a relationship consultant for businesses who want a positive shift in company culture. Tamara also reveals why she left social media a few years ago and how she supercharged her digital presence when she came back on the scene. If you have ever thought of taking a social media sabbatical, you will be inspired by Tamara's story.   Tamara on the inspiration behind RelationShift: "Everything about our experience of our day is about the quality of our relationships."     On being conscious of what we create in our day:   "We have to think about “What is the experience I wish to have. What do I want to cultivate in my life?”       Review on iTunes: http://massamplifyshow.com   Listen on SoundCloud: http://soundcloud.com/massamplify   Like us on Facebook http://facebook.com/massamplify    Follow us on Twitter @MassAmplify    Guest Info:   http://tamaramccleary.com   http://twitter.com/tamaramccleary   http://instagram.com/tamaramccleary

In this episode of the Mass Amplify Show with Britt Michaelian, British racing driver, Pippa Mann discusses her journey as the first ever British female to contest the Indy500, how she found the Dale Coyne Racing Team and why she decided to partner with the Susan G Komen Foundation on the #GetInvolved campaign to raise $50,000.  Pippa talks about lessons she has learned about crowdfunding, social media amplification and branding and how being a racecar driver is a great metaphor for life. A tip from Pippa on getting amplified on social media: "If somebody just shares something you are sharing or Retweeting something you are saying it doesn't go as far. A message can go much further when you can get people talking about something organically in their own words, from their own accounts."  On why Pippa partnered with a breast cancer foundation: "There have been 9 women who have qualified for the Indy500 in its history therefore statistically 1 of these women you have supported, it’s gonna be one of us who [breast cancer] might be affecting." On racing to the finish line: "You can do and be anything, but you’re gonna have to work really really hard for it, and your gonna have to suffer setbacks and your gonna have to be prepared to dig in and you’re gonna have to be determined and you're gonna have to be stubborn."    Review on iTunes: http://massamplifyshow.com Listen on SoundCloud: http://soundcloud.com/massamplify Like us on Facebook http://facebook.com/massamplify  Follow us on Twitter @MassAmplify  Guest Info: http://pippamann.com https://www.indiegogo.com/projects/the-pink-get-involved-campaign-2015#/story http://twitter.com/pippamann http://instagram.com/pippamann  

In this episode of the Mass Amplify Show with Britt Michaelian, guest Joshua Dawson discusses his evolutionary journey from being a successful entrepreneur bringing in the big bucks to becoming a professional genie on the Experience Genie television show.  As part of the I Am Genie Foundation activities, Josh hosts events with speakers like Deepak Chopra, Wayne Dyer and Marianne Williamson. He also grants wish experiences to cancer patients and their loved ones.   Josh on the shift from being money driven to being purpose driven: "How can I serve. How can I help the world? How can I serve. That was my question."    On the goal of the Genie Experience and I Am Genie: "We want to show people that we are all compassionate, loving, caring people and a lot of us have forgotten that that is our natural state of being."   On overcoming fear: "When you overcome something you are afraid to do, you can’t believe you waited so long to do it."   Review on iTunes: http://massamplifyshow.com   Listen on SoundCloud: http://soundcloud.com/massamplify   Like us on Facebook http://facebook.com/massamplify    Follow us on Twitter @MassAmplify     Guest Info:   https://www.facebook.com/ExperienceGenie   https://twitter.com/ExperienceGenie

In the full episode #28 of Mass Amplify Show with Britt Michaelian, guest Sean Malarkey discusses his entrepreneurial journey from real estate investing to online marketing including social media, Facebook advertising, Twitter and webinars.      Sean on sharing stories of successful people:   "I’m a strong believer that when people understand how something is done, it then becomes more real for them to make a decision “I can do this” or “I can’t do this."    On Facebook advertising secrets:   "Retargeting is when someone visits your website, a cookie is placed on their browser that lets you know what their habits are and drives them back to your page."   On working pro bono with influencers to build experience:   "I went into every relationship okay with people not returning any favors because there was a lot I could learn from getting closer to them. They were people I admired."     Review on iTunes: http://massamplifyshow.com   Listen on SoundCloud: http://soundcloud.com/massamplify   Like us on Facebook http://facebook.com/massamplify    Follow us on Twitter @MassAmplify     Guest Info:   http://seanmalarkey.com   https://instagram.com/SeanMalarkey   https://twitter.com/SeanMalarkey

In episode #27 of the Mass Amplify Show with Britt Michaelian, guest Lydia McLaughlin shares her thoughts on building a brand, juggling motherhood and ambition, posting to Instagram, life after Season 8 of Real Housewives of Orange County and living with purpose.  From OCLydia.com " I am a designer, author and magazine editor, but most proud of my role as a wife and mother.  I know the importance of balance with a busy schedule! As managing editor of Beverly Hills Lifestyle Magazine for over 6 years, I have been fortunate to work with many designers, stylists and fashion brands.  I have my own handcrafted jewelry line, LYDIA M Jewelry, and have written my first book inspired by scripture and my faith in Jesus Christ, Beyond Orange County." Lydia on hashtags: "I’m not doing all of the hashtags and every time I sign on, it’s organically growing."  On her growth strategy: "My strategy, if you can call it that, is being real and being consistent. Post a photo every day. Read the comments. Delete the negative comments. I want my page to be positive and uplifting." On making a business out of your audience: "Know what it is that your audience wants but at the same time… think how can I leverage that so I can do something with it?"    Review on iTunes: http://massamplifyshow.com Like us on Facebook http://facebook.com/massamplify  Follow us on Twitter @MassAmplify   Guest Info: http://OCLydia.com  https://instagram.com/OCLydia https://twitter.com/OCLydia  

In episode #26 of the Mass Amplify Show with Britt Michaelian, guest Tony Bennett (not the legendary singer) shares the story of how he grew his following on Instagram and why he chose Instagram as the social network he prefers to focus on. Listeners will learn Instagram marketing techniques, how brands are tapping into influencers to leverage their audience and what users who want to become influencers need to know now to grow their Instagram audience. As a mortgage loan officer, Tony Bennett exceled at sales, personally closing over 500 mortgage loans in excess of $100 million. Now, as an Instagram influencer, Tony has gathered over 100,000 followers on Instagram and received over 5 million likes and 100K comments on his profile. In this episode, you will learn how Tony grew his following and why you should grow your Instagram following if you want to work as an influencer with brands in the fashion, travel or automotive industries. Tony on hashtags on Instagram posts: "I used to use hashtags more than I do now. I think it’s an inflated sense of activity. A lot of people cheat now and use auto like bots to get attention and they target tags. If you’re just tagging for likes, it might give you a false sense of your audience." Tony on what gets Instagram users to react to your posts: "Instagram rewards creators not sharers. On Facebook and Twitter it’s common place to share other people’s content. Users on Instagram reward the creators and they want to hear your story, not someone else’s."  Tony on how to give your posts an advantage: "Use the caption to your advantage. The picture should get their mind going but that’s when you have the opportunity to deliver the knockout punch."    Review on iTunes: http://massamplifyshow.com Like us on Facebook http://facebook.com/massamplify  Follow us on Twitter @MassAmplify   Guest Info: https://instagram.com/tony.bennett https://twitter.com/tonybennett_  

In episode #25 of the Mass Amplify Show with Britt Michaelian, guest Matt Britton, author of Youth Nation shares the story of how he got involved with youth marketing, why he believes that the youth are driving our culture and what brands need to know to tap into this powerful generation. Listeners will learn Instagram and SnapChat marketing techniques and what brands need to shift to keep up with the times.   Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation. He currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with this rapidly evolving and highly elusive consumer.  In 2009, MRY was named the “Social Media Agency Of The Year” by Mashable. In February 2010, MRY was named one of advertising’s 10 most innovative companies in the world by Fast Company. In December 2013 MRY was named “Digital Innovator Of The Year” by Mashable. Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. Inc. Magazine listed MRY several times as one of the 500 fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.   Matt on dark social:   "Young people want to enjoy the benefits and connectivity of digital communications without the long term consequences of that kind of communication sticking around."     Matt on reality television's correlation to social media:   "In the 90s reality TV exploded and that was like a genetic marker to social media. People are more interesting than scripted TV. You look at the growth of social media and reality TV started to fade away."     Matt on competition in the timeline:   "Brands are people. They need to understand how to personify themselves. If a brand wants to succeed right now, they need to compete in the timeline with honeymoon and baby photos."     Review on iTunes: http://massamplifyshow.com   Like us on Facebook http://facebook.com/massamplify   Follow us on Twitter @MassAmplify     Guest Info:   http://mattbritton.com   http://youthnation.net   http://twitter.com/mattyb

In this episode of the Mass Amplify Show with Britt Michaelian, guest Chris Barrows shares the story of how he took a full year to research and gather insight before launching his podcast Why I Social. He shares his reason behind starting a podcast instead of focusing on blogging and gives listeners some behind the scenes information about tools, growth strategies and more.   Chris on social media automation tools: "I take an organic approach in most things I do. I automate to engage."   Chris on why he waited a year to launch Why I Social: "I took a year of looking at what people are doing, how do we do it, is this the medium, do I have the time…? I was trying to make the right decision before submitting to iTunes." Chris on building the Why I Social Community: "These people are pushing my content and I wanted to say thank you. As part of the ambassador program, they’re on a Twitter list that I look at and share content from every day."    If you like this episode, please subscribe and review:   Review on iTunes: http://massamplifyshow.comLike us on Facebook http://facebook.com/massamplifyFollow us on Twitter @MassAmplifyGuest Info:http://www.chrisgbarrows.com/why-i-social-podcast/ http://twitter.com/cbarrowshttp://twitter.com/whyisocial    

In this episode of the Mass Amplify Show with Britt Michaelian, guest Bill Tancer shares the story of why he wrote Everyone's a Critic: Winning Customers in a Review-Driven World and why online reviews can be a vehicle for amplification. Bill shares his thoughts on how marketers can analyze their data to reach their audience, revealing his deep knowledge of the consumer behavior and sharing some powerful statistics that will help listners design a laser focused marketing plan.      A New York Times Best Selling author and former online columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and corporate strategy experience to Experian Marketing Services. As the general manager for Global Research, Bill leads a team of research analysts providing cutting- edge research and insight into online consumer behavior and the application of online competitive intelligence.     Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Television Week, Forbes Online and CNN Money. Bill is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio. Bill’s analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.     Bill on how media consumption has changed:     "The information we are looking for, the way we consume information changes based on the form factor and also based on the fact we are mobile, out and about when we are accessing information."   Bill on how to tailor your marketing to your exact audience: "Really study your data and understand where your customers, your prospects fall within the different segments of online use and smart phone usage and start to tailor programs specifically to them."   Why Bill thinks online reviews matter to your amplification strategy:   "It’s not just about acquiring customers and prospects, its also about using reviews as a data source. It’s an amazing competitive intelligence engine."     If you like this episode, please subscribe and review:   Review on iTunes: http://massamplifyshow.comLike us on Facebook http://facebook.com/massamplifyFollow us on Twitter @MassAmplifyGuest Info:http://billtancer.comhttp://twitter.com/billtancerhttps://www.facebook.com/everyonesacriticthebook