The Masterplan - a Property Podcast

Joining us for our final episode for 2023, we are thrilled to have two key members of the Local Residential as our Guests - Meg Hondromatidis, Head of Marketing and Communications and Cara Clemente, Development Manager. Meg has over 13 years’ experience in the property development industry, having started out working on large scale retail assets and then transitioning her skillset into leading teams within property focused creative communications agencies across apartment projects, master-planned communities, commercial/mixed-use precincts and now to focusing on the build-to-rent space within her key role at Local. A seasoned professional with over 8 years in the property industry across Contract Administration, Project and now Development Management; before joining Local 18 months ago, Cara previously contributed significantly to the Development Team's portfolio at Charter Hall, overseeing the delivery of key developments in Melbourne's CBD. Cara's diverse expertise and track record in the property sector define her as a dynamic and accomplished industry leader. Topic Summary: Our Professional and Personal Highlights for 2023 Meg's Career Journey Kinder Chocolate & Recruitment intertwine Cara's Career Journey Cara's transition between Institutional & Private Development Meg's transition between Agency & Private Development What is Build-to-Rent? The Local difference Working in BTR Awareness of BTR Being a Woman in Property Rewarding and fulfilling work If you could change one thing about Property Goals and aspirations for 2024 This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.   Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted.   If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are joined by Release.Me's National Manager for Engagements and Partnerships - Amber Keogh, a Tech Start-up enthusiast and Marketing Strategist who has played a key role in launching several award-winning PropTech innovations on both the commercial and residential sides of real estate. Along with better collaboration between Property Developers, Industry Groups and Government Bodies, Amber believes PropTech is the key to a future of more desirable and sustainable housing outcomes. Together we explore the transformative approach of Release.Me, a PropTech platform reshaping the traditional development release process and promoting fairness, equitability, and convenience in off-the-plan real estate.  Topic Summary: What is Release.Me and how does it work? Why the industry needed to be disrupted  Land releases and market cycles Emerging PropTech and trends Technology and the sales journey  PropTech & ESG - a perfect partnership How to pivot into the PropTech space  The importance of Technology Consultants Using PropTech for competitive advantage How to ensure you get a seat at the table Whats next for Release.Me & Amber? This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.   Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted.   If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

With us today is Illan Samuel. Illan is the founder and Managing Director of Samuel Property - a family-owned, Melbourne based property developer, specialising in the high-end multi-residential sector. In just over a decade, Samuel Property has quickly emerged as one of Melbourne's most progressive new contributors to the contemporary residential landscape. With almost twenty years in property valuation, management and development roles, Illan brings considerable experience and business shrewdness to Samuel Property. Illan is passionate about property and this shows in his hands on approach across all aspects of the development process. Illan hopes to leave a lasting impression on the Melbourne property landscape by producing high-quality buildings that can be enjoyed for a lifetime. Topic Summary: Illan's career journey How Samuel Property came to be The strategy behind the brand People first: a customer centric approach Marketing: Zig when others Zag Leadership & conducting the Orchestra Understanding Risk Current Market Challenges Embracing ESG A Project is a Relationship Barbie & being a Girl Dad Growth Mindset, Resilience and Moderation Looking ahead: What the future holds for Samuel, and Illan This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Today we are thrilled be joined by Rebeccas good friend, and marketing extraordinaire - Emily Watson. Emily is Creative Director at The Content Creature and absolutely loves the magic of words. Emily’s experience in marketing is a result of over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily is a specialist in organic content, social media management and developing strategies to advance businesses in their niche. Emily’s Melbourne-based business, The Content Creature, was built from a desire to use creativity and help other businesses stand out in the ever-evolving social media landscape. The Content Creature specialises in unique content marketing to help engage customers, increase online presence and grow communities. Topic Summary: Emily’s career journey The Content Creature  Content marketing - what is it? Finding an authentic voice  The future of social media marketing Content Marketing done well  User generated content  Going viral isn’t always what you think Who wants a purple rock? Balancing family while running a start up business AI in Marketing and its impact Hiring for attitude and not just experience This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Today we are joined by ABN Group’s General Manager, Oscar Stanley; who shares with us the importance of building relationships, throughout your career; culture and the benefits of hiring for culture first, experience second; and how we must shift from an attitude of success being defined by how many people you manage, to being how good you are at your job. Oscar joined ABN Group as General Manager of Development following a decade acquiring and managing some of Victoria’s most well known and complex projects. Previously a Senior Development Manager at Stockland, Oscar oversaw Highlands, Australia’s best known and award winning masterplanned communities. Following Stockland, Oscar joined ID Land, where he was introduced to the private property sector. As Development Director, he managed six active projects from end-to-end across both greenfield and infill suburbs. Now settled with ABN Group, Oscar works across Homebuyers Centre, Boutique Homes and Resolve Finance. In this role as General Manager, he’s driven to deliver quality, affordable houses and townhouses to the market. Topic Summary: Oscar's career journey Entering the acquisitions space Private v. Public Business comparisons Decision making in different environments Hiring for Culture Boutique Homes v. Homebuyers Centre Confidence in the current market Developer v. Builder Industry language Management/the ability to manage others Inspiring mentors and leaders The importance of relationships What's next for ABN? Whats next for Oscar? This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Today we are joined by Social Garden’s General Manager, Nik Sproal; who shares with us his career journey, working on both client and agency side, emerging trends in property marketing, and how to get comfortable, being uncomfortable.  Nik has been a restless and risk-taking explorer since starting work in property marketing in Melbourne in 2000. A passionate proponent for knocking down the barriers between marketing and sales. A lover of data and creativity and a believer that brand and digital should co-exist in harmony. Not afraid to push back on how things have always been done, Nik has worked for (and with) brands including Lend Lease, GPT, Stockland, Avid Property Group, Mirvac, Frasers Property, Metricon, Porter Davis, Simonds Homes, Satterley, and Lifestyle Communities. Over the past 6.5 years, Nik has worked for Social Garden, a progressive and innovative property performance marketing agency We are very proud of this first episode but unfortunately like most first time podcasters, we got the audio settings slightly wrong. We have since smoothed out the kinks in our microphone settings but feel that the content in this episode, more than makes up for it. (We’ve also been assured that all great podcasts have some dodgy audio on their first episode!).  Topic summary:  Nick's career journey Agency v. Client side Memorable Projects Emerging trends in property marketing How brand and digital can coexist How consumers are engaging with brands Social Garden Chat GPT Digital/User generated content Marketing Teams Outsourcing Strategy Leadership/People/Culture Seek Mentorship Be the best version of you Take Risks This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted. If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Masterplan – a Property Podcast. Hosted by Rebecca Shackleton and Nikita Jenkin. Our goal is to unpick the complexities and nuances of the property industry by interviewing guests who will offer insights and share their experiences in marketing, sales, and all aspects of property development. As newbies to the world of podcasting, we are looking forward to going on this journey with you and having a whole lot of fun on the way. This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property. Connect with us on LinkedIn: Rebecca Shackleton | Polka Dot Property Nikita Jenkin | scouted. To get in contact: themasterplanpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.