The Music of Copywriting Podcast

Do you ever get STUCK when you’re writing copy for your business? It’s happened to all of us. During multiple live workshops where I’ve coached business owners through writing their sales pages and sales emails, I’ve noticed some common copywriter constipaters. So today on the podcast, I’m going to ease your passing… so to speak… with some copywriter laxative. Tune into today’s show to find out how to get unstuck when you’re writing copy.

Do your emails suck? Are they falling on deaf ears? Or worse, are they getting deleted on site? If so, you're probably making at least one, and probably more than one, of these 11 deadly email copywriting mistakes. Tune in to find out how you can easily spot and fix these problems in your emails so they can become a powerful money-making machine in your business. And don't forget to download your Free copy of the Cheat Sheet I've prepared for you. You can get it at www.DouglasPew.com/start. Just scroll down a bit to the "Cheat Sheets" section on the home page.

What is it about a hit song that draws us in? It's the same thing that draws in your email subscribers. The opening "riff" or "lick" ... or in email speak, the "subject line." If a song doesn't catch your ear in the first 2-3 seconds, you change the station. And if an email doesn't catch your eye in 1-2 seconds... or less... you get deleted without a second thought. In this episode, you'll learn 15 ways to write email subject lines that stick and actually get opened! To follow along, please visit www.DouglasPew.com/Start to download a free copy of "Email Subject Line Starter Kit?15 Types of Subject Lines that Almost Always Get Opened and Read."

Are you a "Stranger Things" fan? I sure am. I can't get enough of that show! One of my favorite things is all the great 80s music. One particularly fun scene is when the two young teenage girls, Elle and Max, go to the mall. It's Elle's first time shopping what Max teaches her about how to discover which outfit to wear is one of the great secrets of master persuasion. And for me, the best part is the song selection once the girls start trying on outfits. Madonna's "Material Girl" encapsulates both the scene and the persuasion secret perfectly! And that's what we'll dig into today on The Music of Copywriting Podcast.

Does writing a sales letter scare the living freshness out of you? You’re not alone. And it’s not your fault. Most explanations of a sales letter… whether it’s for your online course, your membership site, or your coaching practice… are really tedious and make most entrepreneurs want to curl up in a little ball and cry themselves to sleep. But thanks to my guest this week, The Fresh Prince of Copywriting, you don’t have to assume the fetal position anymore. Tune in to learn how you can write your very own Hip-hoppin' sales message, the Fresh Prince way.

A few weeks ago I gave my first talk at a business conference. My mentor Ray Edwards invited me to speak about Beethoven at his event, The Copywriting Academy Live. Not only was it a special, and at least for me, a miraculous experience, it allowed me to make a lot of new friends and discover a unique way that I can offer help, support, and motivation to entrepreneurs everywhere. One of the best parts was, I got to don my tux, grab my baton, conduct the invisible orchestra, and even perform live on a grand piano. Tune in to hear my talk entitled, "The Hero's Fury."

I recently watched a documentary about one of my musical heroes, the great Quincy Jones. As I watched, I kept making connections between the musical story and copywriting. I thought to myself, who is the Quincy Jones of copywriting? The first person that came to mind was The Word's Greatest Copywriting Coach, David Garfinkel. David has agreed to be a guest on this week's episode of the show to discuss why I call him the Quincy Jones of Copywriting. 

What do Pablo Picasso, J.S. Bach, and Charles Dickens all have in common? They were prolific creators, each in their own rite and own art form. Those who haven’t dedicated themselves to a lifetime of artistic creation often have a false and even “romantic” image of an artist, taking their time creating one or two masterpieces every 10 years or so, and then sitting back and relaxing the rest of the time. This couldn’t be farther from the truth, and it’s one of the most important lessons online business owners and content creators need to learn.

One of my favorite bands is the progressive rock group Pink Floyd. I’ve been listening to their fantastic 1973 album The Dark Side Of The Moon a lot lately. It’s one of those albums for the ages. And the album, as an art form, is totally lost nowadays. We’ve gone back to the 50s in a way. We’ve returned to the age of the “Single.” But instead of 45 rpm records, we have one-off iTunes downloads. My favorite song on Dark Side Of The Moon is the first song on the B-side (for those of you who remember what a record is… ???? ). It’s called “Money,” which seems an appropriate song to learn from when it comes to selling and advertising.

I like to think about killer pieces of sales copy like they’re hit songs. The truth is, whenever Beyoncé or the Beatles or the Backstreet Boys write a song, they’re trying to sell you on something. They’re selling you on their sound, their ideas, their point of view, their lifestyle, and of course, they’re selling you on buying tickets the next time they come to town. Let’s take the simple path to organizing your sales message like a hit song so you can start singing your customer’s tune with stunning clarity and effectiveness.

Writing effective email copy has its challenges. One of them is getting the order of things right. There’s a psychology to the correct order of a sales email and messing it up can quickly result in no sales whatsoever. If you want a quick and easy to remember way to jumpstart your email copy to “Rockstar” status, this report is for you. Here’s the deal… We’re going to use acronym R.O.C.K.S.T.A.R. to make sure you’re handling the emotional content of your copy. This applies to emails, sales pages, Facebook Ads, landing pages, and any other type of copy you write. But we’ll focus mainly on email in this training.

Your business is just like a blockbuster film. BUT… Without this crucial element, even Stephen Spielberg’s films would fall on deaf ears and hard hearts.   When it comes to your business, YOU, the business owner, the entrepreneur, the risk-taker… YOU are Stephen Spielberg. You’re the director. The mastermind. The wizard behind the curtain.   But no matter how great the cinematography, the actors, or the location… Your film has ZERO chance of triggering your audience’s emotions without a well-crafted soundtrack.    It’s the music of a film that tells the audience how to feel. It tells them what’s going on in the main character’s mind and heart. The music warns the audience of approaching danger. It tells you when to laugh. It tells you when to cry.   But when it comes to your business, what’s the soundtrack? Where’s the music? How will your audience know, deep down, that you can solve their problems, soothe their pain, and help them find their Never Neverland once and for all?   That’s the question we will answer today on Episode #1 of The Music of Copywriting Podcast… “The Soundtrack of Your Business”