The New New Thing Podcast

JonCarlo Putman, acquisition manager at Le Tote, talks to us on The New New Thing podcast about paid social, how Facebook helps their offline campaigns, and why podcasts are one of the best ways to advertise.

In the season two opener of The New New Thing, social media expert Adam Buchanan shares his views on trust and paid social.

Sean Conlon joins us on The New New Thing to discuss his latest business venture, his passion for marketing and why he's returning to school while enjoying a busy career.

Element Three president Tiffany Sauder joins us on The New New Thing to discuss her background, how she built her company, and what drives her.

Sarah Myer's love of music and marketing led her to the Indianapolis Symphony Orchestra, where she uses the power of social media to engage with the organization's audiences.

Indiana University professor Kim Saxton joins us to talk about her career path to marketing from computer science, her research, and why micro-segmentation ticks her off.

Writer and humorist Joe Wadlington is our guest for this episode of The New New Thing. He told us about his writing, his job at Twitter, and that one date everyone seems to know about.

Our guest for The New New Thing podcast is Be Nimble founder Kelli Jones. She shares the story of how she lived on two coasts before coming home to launch #DisruptIndy, the area's first tech-centered conference on diversity and inclusion.

How to Create Buy-In for The New, New Thing by The New New Thing

Are you curious about the gig economy or what it’s like to run your own business remotely? Then tune into this week’s The New New Thing podcast, where we feature special guest Nicole Ross, Founder and Head Coach at Creative Quarterback, a virtual marketing agency 100% powered by freelance talent that gives clients access to big-boy creative and project management. Nicole joins us from her home in Montana, where she moved after launching her business. She not only successfully runs her business from the beautiful state, but she’s mastered the art of balancing her passion—riding horses—with growing her company. We pick Nicole’s brain on the ever-evolving gig economy, her business goals, and how she manages her flexible schedule. Tune in for details on: -The many experiments Nicole ran her first year of business, and which ones worked—and which did not; -Why she moved away from her core professional network (physically) in Indianapolis to Montana and how that helped her business and why was it so important for her to move; -The specific tools Nicole uses and relies on for day-to-day operations; -Specific programs and ideas Nicole has found successful for both her internal and external teams; and more! -Learn more about Creative Quarterback by visiting its website and following the team on Twitter @CreativeQB. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast or submit a contributed post to The New New Thing? Reach out to editor@newnewthing.com. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and CEO at Quantifi, and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

This week on The New New Thing Podcast we feature guest Doug Karr, CEO of DK New Media and founder of MarTech. (P.S., DK New Media is also where we record all of our podcast episodes!) DK New Media specializes in leveraging online mediums for business, including blogging, video, mobile, social networking, social bookmarking, search engine marketing and optimization. In addition, DK New Media speaks, consults and develops integrations within and between a collection of platforms to automate and build marketing efficiencies. Doug sat down with us in his studio to chat about his extensive marketing experience, how risk has played a major part in his success, and how creative and brand will always take precedence over marketing technology.  Tune in for details on: -How taking risks is an essential part of every marketer's success, and what we can learn from big risks taken from major brands like Cola-Cola;  -Risks Doug has taken that have proven the most ROI for his business; -How Doug's military background in nuclear electricity laid the foundation for his journey into marketing; -What's the most interesting and crazy technology marketers can experiment with today; -Why spending time reflecting and unwinding can sometimes pay off more than doubling-down on work; and more! Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and CEO at Quantifi, and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

This week on The New New Thing Podcast we're excited to feature guest Olivia Roney, founder and CEO of Crouching Tigers. Crouching Tigers "is a turn-key business model and curriculum that allows martial arts schools to better reach their communities by reaching children in preschool. Crouching Tigers reaches a new demographic of children and exposes them to the benefits of martial arts while leading them to [a martial arts] school when the program is completed." We find Olivia's journey to founder and CEO of Crouching Tigers extremely inspiring. At age 20, Olivia founded the company while attending college at IUPUI full-time. She's grown the business to support several areas in Indiana and Massachusetts, and her offerings continue to grow. Olivia differentiates this child-based program by incorporating mindfulness into the curriculum. She shares her motivation behind this, as well as her marketing strategy, wins, and failures along the way.  Tune in for details on: -Her not one, not two, but THREE black belts; -How Olivia made her crazy idea to launch her business a reality; -Her marketing journey as she worked to craft the right messaging to her desired audience; -How she is always experimenting and current experiments she has running; -Where to start in teaching mindfulness and how to balance that into our busy schedules; -Her wins and failures, company rebrand, and more. -Find more information about Crouching Tigers on its website, and follow Olivia on Twitter @TornadoRoney.  Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and CEO at Quantifi, and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

In this week’s episode we’re thrilled to feature Torchlite founding partner and CEO and pioneer for women in tech Susan Marshall. Susan comes from an impressive background in technology, with over 20 years of experience deeply involved in the rapid evolution of digital video, audio, mobile, social and data management technologies. Her professional background consists of product management and marketing for some of the most successful tech companies in the world – Apple, Adobe, and Salesforce. In 2015, Susan co-founded Torchlite, a software and services solution that helps marketers get more done by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform. We pick Susan’s brain on her experience, trends in marketing, and how she’s built her successful business. Tune in for details on: -Susan’s thoughts and reflections from her time working at Apple: What tech leaders like Steve Jobs were and are always focused on; -Why team building is crucial: How Susan’s embedded a team-culture with the massive network of freelancers at Torchlite; -Torchlite's massive growth: Challenges being on a fast-growth path and what she's found is key to scaling growth (hint: it's rooted in the people you hire!); -How to stay balanced: How she manages her time and keeps her eye on the prize; -Marketing experiments: Ones that have succeeded—and failed—and what she’s learned from them; -The gig economy: Where it’s going and what it will look like in the years to come. To get more involved with Torchlite, see how you can become a Torchliter, and follow Susan and Torchlite on Twitter @s_marshall and @Torchlite for more marketing tips! Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and CEO at Quantifi, Liz Prugh, managing editor of The New New Thing, and Despi Ross, VP of Customer experience at Quantifi. New episodes are published every Monday.

This week we have the pleasure of bringing listeners an episode with special guest George Srour, Chief Dreamer and founder of Building Tomorrow. Building Tomorrow is an international social-profit organization with school-building operations in Sub-Saharan Africa. Building Tomorrow "envisions a world where every child with a desire to learn has access to a safe, permanent, quality, and local place to do so. [Their team] focuses on providing access to education in hard-to-reach rural areas, and providing support to improve the quality of education in Building Tomorrow schools and hundreds of other government schools in need of intervention." In our conversation with George, we discuss how he launched the organization after he graduated from college and his journey to expand its mission, which now has built 60 schools in Africa. George shares what he's learned from working with some of the world's most notable leaders and provides insight into how marketing has helped scale his organization. Tune in for details on: -How George came up with the courage to take the leap and start his own organization, that 10 years later has built 60 schools for children in Africa; -What he’s learned from working with leaders like Bill and Hillary Clinton, Desmond Tutu, and others; -The “marketing crisis” for this specific type of non-profit work: For marketing specifically, experiments that did and did not work for George and what he learned on his marketing journey; -Brand marketing struggles: How Building Tomorrow has worked to brand itself globally in a way that doesn’t offend or cause harm to its many audiences; -How he stays inspired to try new things and take more risks when his work environment can be sometimes turbulent and is very much affected by the politics of the world surrounding it; -Contributing factors he learned were crucial to his experiments and efforts in growing and scaling: In Building Tomorrow’s case, community involvement and awareness, for example. How to get involved: Learn more about how you can work with the Building Tomorrow team by visiting their website and their [Un]educate Yourself campaign. If you're local to Indianapolis or want to make a trip for a great cause, learn more about Building Tomorrow's Burger Battle in the heart of downtown Indianapolis this August. You can follow George and Building Tomorrow on Twitter @gsrour and @BldgTomorrow. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and CEO at Quantifi, and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

On this week’s podcast we’re thrilled to have Marketing Manager and Newsletter Editor at Mattermark Nick Frost! Nick is the rockstar behind the Mattermark Daily and Raise the Bar newsletters, which combined share over 100K newsletter subscribers. Mattermark collects and organizes comprehensive information on the world’s fastest growing companies. Today, over 500 companies use Mattermark to discover high quality leads, prioritize prospects, and increase conversion rates. In this podcast, Nick shares his inspiring story of falling in love with technology and the startup world and his journey to selling his company to Mattermark. Nick, who was also Mattermark’s first marketing hire, now fully manages Mattermark’s incredibly successful newsletters and the social promotion of each. Tune in for details on: -Opportunities and constraints Nick has with the daily newsletters at Mattermark when it comes to experimentation and new strategies; -How Nick measures the ROI and success of the newsletters; -Nick's thoughts on how newsletters are a B2C product for B2B brands; -How to embed more individual personalities into your brand and why it works; -How the Mattermark Daily was the first and biggest product from Mattermark and why it’s important to the brand; -How Nick upped his game of “connective-ness” for Raise the Bar; -Experiments that did—and didn’t—work, and what he learned from them; -What the "new new thing" is for Mattermark. You can find more daily tips from Nick on Twitter @thinker. Subscribe to Mattermark's Raise the Bar and Mattermark Daily newsletters to get more tips straight to your inbox. Follow Mattermark and Mattermark Daily on Twitter @Mattermark @mattermarkdaily, and visit Mattermark’s website to learn more. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com to learn more. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

This week on The New New Thing podcast we feature guest Matt Fleckenstein, CMO of Amplero, to discuss where marketers need to start with AI in marketing and how to avoid repeating mistakes of the past. Matt’s experience stems from years of working in leadership positions at leading technology companies like Salesforce and Microsoft. In Matt’s current role as CMO at Amplero, his duties align with his deep love of marketing technology and the emerging artificial intelligence space, helping marketers connect better with their customers through Amplero's Artificial Intelligence Marketing Platform. Throughout this podcast, we discuss the level of sophistication needed to implement new AI technologies into your current marketing strategies, as well as what Matt has learned from his own extensive experience. Tune in for details on: -The dangers with the current state of AI and how to not repeat the same mistakes; -The challenges of commercializing innovative technology; -How brands like Sprint have used AI learning to better serve their customers; -Balancing human with machine both from the product development side and executing products to serve customers; -How marketers can set up KPIs and let machine learning do the computation side of things; -Matt's wins—and failures—and what he's learned from them. Follow Matt on Twitter @matflec for more tips on leveraging AI in your current marketing activities, and visit Amplero's website and Twitter @AmpleroInc to learn more about its Artificial Intelligence Marketing Platform. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com to learn more. This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday.

This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday. Welcome back to another episode of The New New Thing podcast! This week our special guest is content guru Robert Rose, content marketing and customer experience consultant, speaker, author, and startup advisor and investor. For the past three decades, Robert has been helping marketers to tell their story more effectively in this ever-changing space. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS. In our podcast, Robert discusses with us the “new new" in marketing, and how marketers can keep up with the increasing pace our customers are demanding. Robert also breaks down how the art of marketing is returning through deeper, more connected experiences, and the outlets companies are using to bring those experiences to their customers. Tune in for details on: -How you really should be looking at content marketing: It’s not a marketing strategy, it’s a business strategy that marketing people perform; -Where the most innovation is in marketing right now: We break down the idea of AI creating content; -Amping up your marketing: How as marketers we continue to up-level and create experiences through the internet of things; -How to fight the volume game: Balancing automation with what your customers really want: genuine, deeper, more personalized experiences; -Robert’s biggest wins—and failures: See what Robert learned from his own experiences; -Promoting yourself: The "extraordinary importance of internal promotion” in your company and where to start; -Takeaways to learn more: Robert’s best book recommendations for marketers. Follow Robert on Twitter @Robert_Rose for more marketing inspiration, and check out his website for more information on how he's helped businesses and their marketing. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com.

This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing and Liz Prugh, managing editor of The New New Thing. New episodes are published every Monday. This week on The New New Thing podcast we are pleased to chat with Gainsight’s CMO Anthony Kennada. Gainsight is the customer success company that helps its clients leverage the power of customer data to manage at-risk customers and grow the lifetime value of healthy ones. Anthony has helped launch Gainsight into its massive success and has established the company as a leader with its one-of-a-kind marketing efforts and brand. Fresh off Gainsight’s infamous customer success conference Pulse, Anthony shares what’s new and exciting in all things customer success. Our chat digs into the highlights from the conference, including behind-the-scenes operations, from how he and his team measure the conference’s success — to booking The Backstreet Boys and Vanilla Ice. Tune in for details on: -Marketing risks that paid off: How Anthony pulled off Carpool Karaoke with Gainsight's and Box’s CEOs; -Marketing risks that didn’t pay off: Anthony shares how one of his bigger-budget marketing risks didn’t pay off and what he and his team learned from it; -Metrics of success for brand marketing: How Anthony and his marketing team had to work with their new CFO to justify the conference’s brand activity and connect it to pipeline; -Balancing risk with marketing efforts: How initially Gainsight had booked The Backstreet Boys for its Pulse conference, and why in the end Vanilla Ice was booked instead; -Inspiration: How Anthony and his team discover new ideas and where they get inspired. Follow Anthony on Twitter @akennada for more marketing inspiration, and check out Gainsight @GainsightHQ to learn more about how the company is revolutionizing the way businesses look at customer success. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com.

This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing, Liz Prugh, managing editor of The New New Thing, and Despi Ross, VP of Customer Experience at High Alpha. New episodes are published every Monday. In this week’s episode of the The New New Thing podcast, we sit down with Jay Baer, inspirational keynote speaker and the New York Times bestselling author of five books, to discuss the importance of ongoing experimentation in marketing. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 35 of the FORTUNE 500. Jay is also the founder of Convince & Convert, a member of the Inc. 5000 list of Americas fastest-growing private companies, a strategy consulting firm that helps prominent companies through the smart intersection of technology and customer service. Experimentation has become a necessary mindset for marketers. It’s key to embed experimentation into your business’ culture in order to drive innovation and continue to up-level your strategies and stay ahead of competitors. Jay shares how he advises experimentation to his clients, as well as expert tips that all marketers can start using today. We also dive into the importance of balancing brand and lead generation marketing, and how one is not successful without the other. In this podcast, we discuss: -What’s “new” for Jay in marketing: chatbots, new testing opportunities with Facebook organic posts, LinkedIn’s new ad formats, and his new email program with video at Convince and Convert; -Why experimentation is not optional and how to convey that to your executive team; -How a culture of testing can drive ongoing innovation in your business; -How to make experimentation a part of everyone’s job; -Tools, disciplines, and approaches for embedding an experimentation mindset into your business; -How some companies do lead generation without brand marketing, but why it's key that you should always do both; -How to define metrics of success for brand marketing; -And more. "What really makes testing happen is not results. What makes testing happen is a culture of testing. It has to be, 'we test because that’s just how we do business.' You can’t go from 0-60 culturally. Make it a part of their oxygen, and that’s how you make real change over time.” — Jay Baer Jay’s Convince & Convert Media division owns the world's #1 content marketing blog and multiple podcasts. Learn more buy following him on Twitter @jaybaer. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com.

This podcast is hosted by R. J. Talyor, editor-in-chief of The New New Thing, Liz Prugh, managing editor of The New New Thing, and Despi Ross, VP of Customer Experience at High Alpha. New episodes are published every Monday. We are thrilled to feature Yext’s CMO Jeff Rohrs on this week’s podcast. Jeff is a charismatic and successful bacon-lover, thought leader, author, and marketer. His work includes his book Audience: Marketing in the Age of Subscribers, Fans, and Followers, which discusses how "proprietary audience development is now a core marketing responsibility, and the flip-side of content marketing and a modern marketing imperative.” At Yext, Jeff leads the marketing organization in promoting the value of The Yext Knowledge Engine™, which lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. In this podcast, we discuss the current evolution of marketing, specifically: -The fundamental shift that has happened with businesses' ability—and responsibility—to manage their digital knowledge for publishing and make public for consumers to access, and the risk if they create and put out inaccurate information. -The one thing that will never change when it comes to your customers: They will always want to connect with people. We break down how to keep up with and scale this, especially when it comes to leveraging martech. -The challenges with marketing AI and why marketers need to be more strategic than ever when evaluating new artificial intelligence technologies. -Resources: The balance of technology and people when it comes to marketing. -Why it is crucial to look at the media that you market through: "[Ensure] that you have good diversity and challenge some of your assumptions, because you are not necessarily your customer. They could be using very different media, and you are not marketing to yourself, you are marketing to them. [You] need to align accordingly." — Jeff Rohrs on The New New Thing Podcast Learn more about Yext on its website, and follow Jeff and Yext on Twitter @jkrohrs and @Yext for more tips. Listen to more podcasts on The New New Thing, and subscribe to our SoundCloud for updates. Follow us on Twitter and Instagram @TNNTnews. Want to be featured on our podcast? Reach out to editor@newnewthing.com.