The Sales Mastermind Podcast: Entrepreneur | Small

Johnny asks, “How can I increase my sales without working a lot more hours?” Increase your sales without increasing your hours. Work Smarter and not more. Don’t get me wrong, you will have to work hard, and success in sales is NOT easy. The goal is to maintain a life and not make work your life. 14 Tips for Increasing you Sales Efficiency and Effectiveness Plan for your Success: When you are following a plan, you are more efficient and effective. All your actions will get you closer to the desired goal of closed sales. When you have no plan, it take much more effort, because you are not moving in one lateral direction, but rather you and moving from one direction to the other. “If you fail to plan, you are planning to fail”. Make a to do list at the end of every workday for the following day. Put the hardest item at the top of the list and attack that one first. This will allow you to hit the ground running without wasting your best hours of the day. Seek Out Bigger Sales: Once sales get past a certain threshold, the time it takes to go through the sales cycle and close will be about the same. EXAMPLE: I started selling Lawn and Garden products @ Sears in College. Many times it took just as much effort and time to sell a $300+ Lawnmower as it did to sell a $2,000 tractor. NOTE: This is not a hard and fast rule, but a general principle. Organization: Lack of Organization is a HUGE waste of time. Organize your Sales Materials Organize Your email Inbox Organize Your Sales Process (CRM) Avoid Distractions: Have set times for checking your email or social media to avoid distractions. Pre-Qualify Leads: Listen to episode 18 where we discuss “How do I know if a lead is worth pursuing?” Bonus Tip: Consider Create a Trip Wire: An entry level product products that you sell to get people in your sales funnel. Online Entrepreneurs do this with eBooks on Amazon and with inexpensive online classes. Customers that are willing to make a small financial investment are often better leads. Example: I have several accounts that take less effort to close a $50K order than a $2K sale to another account. Focus: Make sure you are focused on what will really move the needle. Consider applying the 80/20 rule to your tasks. Figure out the 20% of your activities and accounts that are producing the 80% of your revenue, and focus 80% of your time on growing these. Don’t neglect the rest of your customers; just don’t make them your main focus. The Top 20% is what is keeping you in business. Ask for Referrals: Referrals will be the fastest and easiest to sell, because they already have a level of trust in you and your services or products. This is often one of the hardest and most crucial aspects of the sales process. Hire an Assistant: You may argue that you cannot afford an assistant, but in reality, you can’t afford NOT to get an assistant. Let’s say that you average $50/hr in commission, why should you spend 10+ hours a week doing administrative work that you could hire out at $12/hr? Contract/Virtual assistant Systematize: Take a look at the tasks that you do over and over again and create a system. Email Templates for common email responses or follow-ups Trip Routing Expense/Mileage Reporting Lead Tracking: Automate: Email Marketing and Sales Cycle Follow-up CRM Logging email Mileage reporting: Mile IQ Create Meeting Agendas: A Meeting agenda will keep you on topic and ensure that you discuss what you need without wasting time, or having to have a second meeting to discuss what you missed. Use Technology: Skype, Facetime, Webinars etc. instead of face to face meetings whenever possible. Get some Sleep and Rest time: When you are tired and rundown, you are proven to be less effective and less efficient. Stay Positive: Even if you are not having a good day, maintain positive thoughts and attitude. A negative attitude will drive away sales. Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/ Click on the Picture below to check out ConvertKit email Marketing:

What is a Mastermind Group?  It is simply an organized group of two or more people that regularly meet together in a structured environment to brainstorm, give advice and help each other with blocks and struggles that are in their way. This is often accomplished with a weekly conference call, Skype meeting or in person meeting. The common format is to start with each person giving a brief update on their business and how they have taken action on advice from previous sessions. This is then followed by one or more members being placed in the “HOT SEAT” to talk about their struggles and blocks. The rest of the group then gives advice and brainstorms on ways to solve these problems. This often results in breakthrough ideas that would not have come about any other way. We are only able to create new ideas from what we have been exposed to. Our ideas and creativity are often limited by what we BELIEVE to be possible. We can limit our own success. When you get together a group of diverse people, you are bringing together many different backgrounds, philosophies and beliefs which will often lead to a new idea being presented. This results in what I call, COLLECTIVE INTELLIGENCE and “MOMENTUM OF THOUGHT” because one good idea sparks another and another until the problem is solved. How do you Create a Mastermind Group? Step 1: Determine the Group Type Internal: A mastermind group made up of ONLY people in the same company. Benefit: Confidential information can be discussed freely. Downside: Ideas are often limited because of a lack of diversity. External: A mastermind group made up of people OUTSIDE your company. Benefits: More diversity and fresh ideas often produce better ideas. Downside: Confidential details may not be freely discussed. Step 2: Determine the Group Size Small: 3-4 | Medium: 5-9 | Large: 10+ I personally wouldn’t recommend any more than 12 people be in a mastermind group. The larger the group, the less able you are to focus each member’s problems. My personal favorite is in the 5-9 people range. This allows for a good diversity of people, but it is still intimate enough to allow focused attention. Step 3: Determine the Meeting Type In Person Meetings: These work best for internal mastermind groups. Virtual Meetings (Web, Skype & Phone): These work better for external groups and geographically diverse groups. Step 4: Pick the Meeting Frequency Weekly: Great for virtual meetings and larger mastermind groups. Bi-Weekly: Great for medium to small groups. Monthly: Great for small groups. Quarterly: Great for large groups that physically meet together (event style mastermind sessions). Step 5: Pick the Meeting Duration One Hour: Great format for the weekly meeting frequency. It is long enough to have a great discussion, but not so long that it takes too much time from people’s busy schedules. More than One Hour: This would be a good for groups that meet less often.  All Day Event: Perfect for a LIVE event style mastermind session held 1-4 times a year. Step 6: Create the Meeting Structure Focused Mastermind: Only ONE person gets to be in the hot seat, and only ONE Person’s question is discussed. Expanded Mastermind: Multiple people take turns having their question featured in the Hot Seat.  This is usually the format of LIVE event style mastermind groups.  Step 7: Recruit People for your Mastermind Group You only want people that you can trust to be in your mastermind group. You must also make sure that Honesty and Transparency are present, so that true solutions can be created. How to get people to want to be a part of your group? Start with the People you already know really well. You will have a better chance of getting a yes. Just be sure that they can add value to the group. This is not a hangout session, but a time for business. Have a well thought out and organized structure for the group. No one wants to waste their time with a disorganized meeting. Create a landing page describing the group purpose and value (update the page with a short bio of people that have committed to be in the group). Sell the value of the mastermind group. Gather success stories and testimonials from other people that are in mastermind groups,so people can see the value. Don’t be afraid to ask. The worst that can happen is that they will say NO.If you don’t ask, it won’t happen. Answer the question on everyone’s mind, “What’s in it for me?” Follow Up: Even is someone says NO the first time you ask them, don’t be afraid to ask them again once you have several people committed to the group. This is especially effective if you have recruited someone who is well known or successful, because this may just be a good enough reason for this person to change their mind. A great example of follow up was when Pat Flynn (Smart Passive Income) was approached by Jaime Tardy (Eventual Millionaire) to be in the mastermind group that she was starting. The first time she asked, Pat said no. However, once Jaime had several people committed to the group and the final details set for the structure and start dates of the group, she approached Pat again, and this time he accepted. They have both been a part of that mastermind group  now for 6+ years! Bonus Recruiting Tips: Choose several people who are further along in business than you. Choose several people in different niches than you. Choose a diverse group of people. Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/

Bert asks, “How do I know if a prospect is worth pursuing? This question was answered with information from a previous blog post: SEE IT HERE The Fortune is in the follow-up, but NOT if you are following up with the wrong people. Before you spend a lot of time pursuing a customer you need to make sure that the potential buyer is really interested and are good fit for your company. Spending just one minute asking yourself these questions will save you hours on the backside. Question 1: Is this prospect genuinely interested, or are they just being nice? Here are some ways to test a potential customer’s interest level: Ask the prospect to commit to something:(follow-up time, task completion, deposit etc). This works to weed out those who are just acting interested to be courteous. If they actually will commit to something and take action, then you should go forward in the sales process. Watch their Body Language:Make sure that you pay attention to the visual clues that your potential customer is giving you. If you watch how they respond physically, you can usually tell if someone is genuinely interested in your product. Here are some things to pay attention to: Do they seem distracted or preoccupied when you are talking? This doesn’t always mean that they are not interested, but it can be a sign. If this same mannerism is repeated on multiple visits, then there is a good chance that they really don’t want what you are selling. Are they constantly looking at the clock or their phone? This can be a sign of two things: Now is not a good time for them, or they feel like you are a waste of their time. Like above, if this same mannerism is repeated on multiple visits, then there is a good chance that they really don’t want what you are selling. Are they asking you any follow-up questions? Questions show you that they are actually thinking about your product or service. Good follow-up questions are one of the best clues that they actually care about and are listening to what you are saying. Question 2: Is this prospect a good fit for your company? You should only do business with the customers that you can best support. Are you really the right company to serve their needs? Ask yourselves these questions to determine if your prospect is a good fit. Will our company/product/service be able meet the needs for this customer?An unhappy customer can cost you more than you can imagine. Does PRICE seem to be the only thing they care about?This customer will probably not be loyal, and will drop your company when the next cheapest thing comes around. Don’t spend too much time on people that don’t value service and relationships. Do they constantly complain or find fault with your products?If they are difficult to deal with during the sales process, this can be a red flag. They might be a headache of a customer. Does the prospect seem to be a high maintenance customer?NOTE: If this customer is also a high revenue producing customer, then this might be fine. But you will want to gauge the level of support needed to serve this customer and decide whether it financially sustainable. In my experience, my largest accounts are usually some of my lowest maintenance accounts. Are they crazy?You don’t want to deal with crazy. It is not worth the headache. You cannot reason with crazy. Question 3: Does the customer really need your product?  A great sales professional can sell practically anything to anyone ONCE, but if the customer gets oversold, they will never make a second sale. Repeat buyers are the life-blood of your company and are where the real money will be made. To build a real sales revenue, you must have repeat buyers. It is generally much easier and more cost effective to sell to someone who has already purchased from you in the past, because trust has already been built. These are the customers that you want to nurture, and the best way to do this is to have their best interests in mind. Don’t over sell or push people to buy things that they don’t really want. Question 4: Is this customer ready to buy? Don’t be afraid to ask your prospects directly about the timeline of their purchase. If you find out that they are not really in the market yet, but is just checking things out, you will want change the way you follow-up with them. You wouldn’t want to waste your time with follow up calls and visits, but would rather place them in an automated email sequence to nurture them into a future sale. The easiest way to set this automatic email sequence up is to use an email service provider called CONVERTKIT. This is what I use, and it has incredibly increased my efficiency. Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/ Exclusive Deal: Try CONVERTKIT for one month FREE exclusively with this affiliate link.

Jeffrey asks, What are the best places to find business to business sales leads? NOTE: 10 of these tips were taken from a previous Blog post HERE. Manufacturer’s Sites: Look at the manufacturers of the products in your industry and find the area of their website that lists the companies that use or sell their products.  Compile a list of these vendors and add them to your target list. Trade Magazines: Subscribe to all the trade magazines related to your industry that you can find. Pay attention to the companies that are interviewed in the articles, and to the companies that advertise in that magazine. Compile a list of what you find. Blogs/Podcasts: Subscribe to the prominent blogs and podcasts in your industry and pay attention to the people that are interviewed, or the companies that are advertising on those sites or shows. These people are potential customers. Internet Searches: Search sites like: Google, Amazon, Yellow Pages & Angie’s List to find companies that are in the same industry and add these to your database. Word of Mouth: Ask those you know who are consumers or users of products in your industry who they use or prefer. Referrals: Ask your existing customers to recommend you to other people who might be able to use your services. If you have taken good care of these clients, they will generally be happy to give you a few recommendations. Social Media: Facebook & Linked-in will be the most useful sources for finding leads in the business world. Search for keywords in your industry and compile a list of the people who are active on social media. Be sure to also pay attention to the groups section of these sites that relate to your industry. Join some of these groups and participate in them to gain authority and business contacts. News and Current Events: Pay attention to news and current events to find potential companies that are in a time of transition or growth. Events: Attend as many trade shows or seminars in your industry as you can. Make sure to go out of your way to meet people and gather contacts. Always connect with people in a classy way that leaves a good impression. Volunteering: Give of your time to support your favorite charity, and not only will you be making a positive difference, but you will be meeting potential leads. Do this ethically and with a good heart and truly be there to serve. Build connections, and don’t try to sell or market while you are there. Chamber of Commerce: Every metro area has a local Chamber of Commerce. This can be a gold mine, because they have data on all the businesses in the area. EXPERT TIP:  If you can volunteer to work there, or become a member of the board, you will have a huge inside advantage and will have more business leads than you know what to do with. Data.com: This is a great website for gathering the e-mail and contact information for people within the businesses that you are wanting to target. This site is owned by salesforce.com (the leader in CRM tools) and is an excellent source for gathering contact information. Once you have saturated your current market, don’t be afraid to venture outside of your target market (snow blower story) and search for other out of the box uses for your product.   Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/

Jack asked: Is the always be closing (A.B.C) technique still effective in sales? This is a technique that was popularized in the early 90s and has been used by sales coaches to motivate their sales people to avoid being passive. The goal of this technique is to keep their sales people always looking for an opportunity to close throughout the whole sales process. In theory this sound fine, but it creates a sales person centric process, instead of a customer centric process. Here is what’s wrong with this technique:   It promotes “High Pressure” sales which are less effective in modern days. This naturally turns people off and they will shut down on you. People are overwhelmed – they are constantly being bombarded by ads and media everywhere that they turn. Everyone is trying to sale them something. Even IF you do close the sale, that customer will likely feel like they have been taken, and pressured. This will NOT lead to repeat purchases. This technique doesn’t give much attention to the discovery process in sales. It ignores Relationship selling which leads to repeat purchases. This is where the real wealth is created. “High pressure sales don’t good relationships make.” Repeat buyers are your most valuable asset, and require way less energy and money to sell to in the future. Relationship selling involves trust, and high pressure techniques destroy trust. ABC Method: Introduction, Close Attempt, Pitch, Close attempt, Pitch…. It ignores the differences between sales (size, complexity etc) Large complex sales cannot be “CLOSED” until the right stage in the process. Trying to close at the wrong time will make the sales person appear inexperienced. A good sales person will adjust the sales process by the size and complexity of the sale. The BEST deals will not be closed with this ABC method, only the low hanging fruit. If you want to land the big accounts, you can’t use gimmicks and high pressure techniques. You must be patient and do the proper preparation, questioning, education and problem solving before you can close this sale. It ignores the Natural Sales Process: Introduction (Introduce, Build Curiosity & Establish Credibility) Discovery (Asking Questions, Clarifying & Determining Solutions) Education (Build Desire) Proposal (Remove the risk, answer objections, build urgency/scarcity) Close The ABC method ignores creativity and relies on high pressure gimmicks. Here is the creative insurance sale example that I mentioned in the podcast: http://www.salespractice.com/forums/t-7766.html Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/

Drobs asks, “How do I motivate sales leads to call me back or commit to a meeting?” Do some basic research on the Lead before the initial call: There is no excuse to not have at least some basic information on a lead with social media (especially Linked-In). This will give you the ability to know where to direct the conversation, and ultimately will lead to a better quality conversation. What to look for: Previous Work Experience of Lead Possible Mutual Connections of Lead Mutual Interests of Lead The Companies Focus Recent Changes/Transitions in the Company Business Patnerships? Be Courteous and Kind: No one will schedule a meeting with you if you come off as rude. Build Curiosity and Interest: Napoleon Hill said that a successful sales person must also be a “showman.” You must give them enough information to get them interested, but not enough to decide. Keep the call brief, and end on a high note. Make them want to come back for more. Think about how TV shows get people to come back after the commercial break, and use this for inspiration. Don’t go into all the details: This will only confuse people, because you cannot really explain complicated products or services on the phone. Also, if you give them all the details on the phone, they will have a reason NOT to meet with you. It is proven that IN-person sales meetings are MUCH MORE EFFECTIVE and result in a much higher close rate. Your goal is to get in front of the customer. Ask a couple Relevant Questions: You want to make this a conversation, not an oratory. Show them that you care about their needs, and are really interested in their needs. Demonstrate how you can help them: People are busy and don’t have time for meetings that are a waste of time. If they don’t really believe you offer something that can help them, they will just make excuses. Quickly demonstrate this with an example of how you were able to solve other people’s related problems with your product or service. Ask for a commitment to gauge interest: If they will not make a commitment for at least you calling them back on a certain day, then this wasn’t a good lead anyway. Sample Commitments: Call Back Time, Future Meeting, Email, Demo, Trial or Introduction. Be Direct: Don’t “beat around the bush” because people cannot read your mind. Just tactfully say what you want, and you will have a much better chance of actually getting it. Don’t be pushy, but also don’t be a push-over: If you appear too pushy on the initial conversation, people will NOT want to meet with you. No one likes to be pressured. At the same time, don’t be afraid to push for a small commitment. Also, respectfully ask questions around any objections that they have. Make sure to NEVER be argumentative, but rather conversational. Have Confidence: If you are not confident in your ability to really help this lead, they will be able to tell. Confidence backed up by examples will sell. Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/    

I’m launching a new business and am just getting ready to launch my website and social media accounts for it. What should I be doing in the days leading up to the launch? – Emmy   Make sure that you have a very clear message on your website. What is your main objective for each page of your website? Is it obvious what people can expect from you? What is obvious to you, may not be obvious to others Have a third party give their impression of your website. (http://peek.usertesting.com/) Is your message clear? Is your website easy to navigate? Are there obvious typos that you missed? Have a Plan in Place. Create a Detailed Roadmap of where you are going What is your marketing Plan? Social Media:Don’t try to be everywhere all at first. You will end up doing none of it well. Focus on one or two get a good following, automate and pre populate and move to the next platform. Tip: Re-purpose content from on platform to another (not exact copy). Leverage your existing connections: Launch Team Consider a beta launch to your existing audience (mailing list, Facebook group or community) to perfect your message. Have these People then be a part of your launch team. Build Excitement Leading up to the event. Provide sneak peek previews Provide behind the scenes content of the product creation. Leverage your current social media platforms. Use this existing platforms to announce your new venture You can even use your personal platforms as well Guest Post on Other Blogs. Reach out to people in with related blogs and write some great guest posts for them This is one of the best ways to get traction from the very beginning. Make sure to add value Get Interviewed on other related Podcasts. Similar to guest posting reach out to podcasters and offer to tell your story. Make sure you will add value to them and their audience. Run a Contest. Run a giveaway to get people engaged from the beginning Consider social media shares required for contest entries. This will get people marketing for you. Make sure to capture emails from the start. Create a Lead capture giveaway and place it proximately on your homepage. If you want to be successful, you will need an email list. Set up Mailchimp or ConvertKit. Use Facebook Advertising to support your launch. Do some research on Facebook ads Here are the two Facebook Ad training resources I mentioned in the Podcast. Amy Poterfield’s Marketing Made Easy Podcast: http://www.amyporterfield.com/category/podcast/ Rick Mulready – Facebook ads expert: http://rickmulready.com/ Test, Adjust and Repeat Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/ Free Training Course – “The 7 Secrets of Sales Success”: www.salespurpose.com/academy/ ConvertKit Email Service: CLICK THE PICTURE BELOW TO FIND OUT MORE.  

Michelle asks, “My new job involves going to local businesses to pitch them our company’s line of products. What are your tips for making a genuine connection with the people I’ll meet and generating interest in our brand?” Be pleasant & make sure to smile. Avoid a COLD visit as much as possible: Be respectful and of people’s schedules and avoid just showing up and expecting people to drop everything they are doing to speak with you. There are times to break this rule (very small companies or every other attempt or method of contact fails), this this is a good general rule. Do Your Research on the decision maker/business: With all the social networks (especially: Linked-in, Facebook & Twitter) and company websites, you have no excuse but to have some basic information about the company and decision maker going in. This knowledge will allow you to ask the right questions and show them that you have done your homework. This will allow you to stand out from the Crowd. NOTE: Businesses are constantly being contacted by marketers by phone, email and in person. They will naturally tune you out if you don’t stand out as someone that can help. Ask Relevant Questions and Listen: Your goal is to get them to talk as much as possible. They will like you more because people like to talk about themselves. This can be accomplished by asking questions, follow-up questions to dig deeper to the root of the answer and listening. Don’t try to sell before you listen. Sell Responsibly Determine how you or your Product makes their life better. Describe to them in the first part of the conversation how you can make their life easier. Why should they care about what you have to say? Make a good Impression with Everyone you meet. Make everyone present feel important – you never know who is a big influencer on the decisions made by the owner. Never use a Defensive or Argumentative Tone (objections): Even their objections are false, don’t become defensive. Winning an argument will lose you a sale – PRIDE. Avoid Being Pushy or Salesy: Be a problem solver and educator the close of the sale will be a natural process. People don’t like to be sold, but they LOVE to buy. Approach your sales process as an educator and friend. You are there to help them! Pay Attention to their Body Language: If they seemed distracted, or you can tell a situation needs their attention, ask them if they would like to reschedule (consider a lunch meeting if possible next time to get them away from distractions). This will do two things: Gain their respect 2. Allow you to meet with them when they have Respect their Preferences & Time: Make sure you are organized, prepared and concise with your presentation. Everyone is busy and your lack of preparation will waste their time. Understand the Size of the Sale will determine the approach: Small Items take less thought and less contacts. Large or complicated deals need to be approached a lot slower. The meeting objectives will be completely different. Links Mentioned in the Episode: Ask Your Sales or Marketing Question to be answered on the Podcast: salespurpose.com/smpodcast Join the FREE 7 Day Sales Course, “The 7 Secrets of Sales Success.” http://www.salespurpose.com/academy/ Sales Mastermind Facebook Community: www.salespurpose.com/community/    

Jonathan Stewart asks, “How can I best use email marketing to support my sales efforts?” One of the things that I have noticed since I have been blogging and podcasting is that I often forget to approach my own sales problems the same way as I do solving other people’s problems. I often neglect taking […]

Osvaldo asks on Instagram: What are some quality questions that you can use while selling? Questions are one of the most powerful and helpful tools in the sales professional’s repertoire. If you ask the right questions, your customers and prospects will reveal their true desires and what is necessary for them to buy. What I don’t want to do […]

Jessi Walia asks on Instagram: What is the best and cheapest way of marketing for a firm still struggling to establish itself? Good News: It has never been easier or cheaper to advertise on a massive scale. (YouTube stars are one example) Bad News: Because of this, the market is a very loud place, so […]

Zeke Salazar asks on Facebook: “Is it better to outsource your call center, or to keep it in house.” Your call center is the VOICE of your business to everyone that interacts with them. The way that your business is perceived rises and falls on the way that they treat your customers and prospects. If […]

Pete Roberts asks on Snapchat, “What is the best tactic for marketing on Snapchat?” Snapchat is finally an effective marketing tool, and it seems to be what everyone in the social media world is talking about right now. SnapChat started in 2011 as a glorified messaging app and has grown to be a powerful way for […]

Camilo Ardiles Morgado asks on Facebook: “What is the most effective way [for entrepreneurs, small business owners and sales professionals] to keep up with technological trends? I have noticed a lot of people (especially those you graduated from college many years ago) have a problem keeping their knowledge up to date.” 1.      Follow the Thought Leaders: Find out […]

@manukoa asks on instagram: “What are some practical ways to build the consumer/provider relationship when you have an online business and aren’t meeting people face to face?” Answer: The key in building a relationship with people when not seeing them face to face is infusing as much of your personality in your customer interactions as possible. People […]

@jayydee32 asks on instagram: How Do you get someone to like you and you products quickly even though they want to shop other products? Also, how do you get them to want your product over the others and buy your product that day if the price is right? 1.     How do you get people to like you [gain […]

In this episode Craig Bertram asks on Instagram: “If I’m selling in, say, a store or just a public place, how can I approach people without being too overwhelming? What’s a good opening? Or is it better to just sit and wait for them to come up to you if they are interested?” This is one […]

What is the Sales Mastermind Podcast? Jonathan Stewart answers your sales and marketing related question each episode with solid actionable advice. These are actual questions from someone like you. The conversation begins when a person’s question is placed in the hot seat, and continues in the mastermind community. This podcast is merely the conversation starter, […]