The Smart Franchise Marketing Podcast

One of the leaders and marketing experts at Double Forte who is also the author of Mogul Mom and Maid:The Balancing Act of the Modern Woman who is also an award winning blogger will give your listeners advice on things like 5 proven ways to make social media work and tips on buyer personas and the strategy behind it all. As a leader in Marketing and Public Relations Liz has proven to be a motivator for successful women from the corporate desk to the home based business! http://double-forte.com/ Recommended by Liz: Linkedin Pulse Liz's book: http://www.amazon.com/Mogul-Mom-Maid-Balancing-Modern/dp/1937134733/ref=sr_1_1?ie=UTF8&qid=1457397380&sr=8-1&keywords=Mogul+Mom+and+Maid%3AThe+Balancing+Act+of+the+Modern+Woman

Thousands of consumers are searching online right now looking to buy a franchise just like yours. We at Smart Franchise Marketing can manage your online reputation, and generate franchisee leads, and profit for your national franchise and local franchisee locations! Contact us for a complimentary online franchise marketing evaluation today! http://www.smartfranchise.marketing/

Shawn Casemore's topic of employee empowerment is perfect for franchisers. Shawn is the Author of Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition,” an internationally recognized speaker and writer and the principle of Casemore and Co Inc., a management consultancy located near Toronto Ontario Canada. After a 17 year corporate career in operations and sales roles, Shawn launched his company in 2008 with the intention of helping CEOs, executives and business leaders to enable individuals and teams to be more productive and engaged, participating to accelerate the growth of the organization. https://www.casemoreandco.com https://twitter.com/shawncasemore https://www.linkedin.com/in/shawncasemore

Today's interview is with Butch Bellah - Let's talk sales, franchising, sales skills for franchisees and much more. Download a copy of Butches book www.mybizcoach.biz/smartfranchisemarketing Butch is the author of Sales Management for Dummies!, he’s a comedian and owner of B2 Training & Development where he is a Speaker, Sales Trainer and Author. I wanted to get him on the podcast because He spent almost 16 years with a large regional wholesale distributor which he helped grow from $35 million in annual sales to more than $250 million before buying the company. Today he works with organizations and salespeople to help them get more appointments, land more business and retain more customers. Resources: Flipboard Evernote Pipedrive Slack Contact Butch on: butch@mybizcoach.biz Twitter: @mybizcoachbutch

In this episdoe Greg offers tips and advice about franchising. greg@mohrfranchiseconsulting.com https://www.linkedin.com/in/gregorykmohr 3617726401 Rebecca Monet - Zoracle Profiles - Franchisee Profiling Tools http://zoracle.net/marketing/

In this episode Diane covers topics including customer experience, the lifetime spend of a client and niching your business. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning. Resources: Quickbooks The Pumpkin Plan by Mike Michalowicz Diane's book; Stop Overpaying Your Taxes diane@taxcoach4you.com www.taxcoach4you.com

Sick of hiring the wrong team members? Or maybe you find the interview process nerve racking and painful? Hiring the perfect team member or franchisee can be simple. Forget old fashioned recruitment agencies. Craig Bissett offers an insight into the how to hire the perfect staff every time. Hire Results are breaking new ground with thier clients by helping them to observe and assess candidates through a different lens; by breaking the traditional rules of hiring and creating new ones. Download the whitepaper here: http://hiringsimulation.com

Social media can be such a daunting thought for franchises. Gina Schrek from http://www.socialknx.com talks community growth, content marketing, brand management and much more. Resources: Blab, Canva.com, Relay.com, hootesuite.com Contact: gina@socialknx.com @GINASCHRECK

Matt Miller is a true entrepreneur in every sense of it. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt's company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time. Check out Matt's sales funnel at www.ssvbusiness.com/smart Contact Matt directly matt@ssvbusiness.com Matt's tools and resources: TextExpander Evernote Google Drive

The don't miss episode if you want to leverage your brand through the power of authority and expertise. Jessica Rhodes is the founder and CEO of Interview Connections, the premier source for booking outstanding podcast guests. The Interview Connections team of Booking Agents works with podcasters to find and book guests for their shows. They also represent dozens of highly qualified guest experts to connect them with podcast hosts for interviews. Jessica is the host of the hit weekly web TV show, Interview Connections TV and she’s the host of the Rhodes to Success. Get her free downloads at http://www.jessicarhodes.biz/caroline Resources mentioned: http://interviewconnections.tv http://tmschwab.com http://clicktotweet.com

In today's episode I interview Jim Palmer. A marketing and business building expert. He is the host of Newsletter Guru TV and Stick Like Glue Radio. Jim's past life he was the director of a franchise. I wanted to get jim on today's show as I would love him to share his knowledge in relation to franchising. He is known as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. He is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, Magnetic Attraction and Retention Training Program (MARS), Success Advantage Publishing, Double My Retention, Stick Like Glue Radio, and Newsletter Guru TV. Contact Jim for more information http://www.getjimpalmer.com/

Using Facebook and Google My Business For Your Franchise.

In today's episode I had the good fortune to talk to Liberty Harper the Director of Operations at EnVie Fitness. Liberty talks about what it is like being a women in such a male dominated industry. She also discusses the importance of communication and how EnVie is forging forward with the use of social media as a private forum for her franchisees to have access to the head office team. Liberty realises that to make the franchise work for all the franchisees it is important to be user friendly and making it easy for franchisees to reach head office. Liberty offers consulting to other franchisors and can be contacted at liberty@enviefitness.com

Learn the strategy Iron Tribe Fitness uses to recruit more franchisees.

In today's episode Geoff and I discuss why it is so important to step outside your business and be critical of your franchise from the outside in. Geoff speaks about the importance of understanding how an owner role changes from when they are a business owner to being a franchisor. Geoff triggers me to associate the franchisor role with being a parent. Geoff has a wealth of knowledge from helping the franchisee to helping set up franchises. You can contact Geoff at geoff@compassfranchisegroup.com

In this episode I explain what NLP is and how important it is in your franchise. Learn more from the book: The Unfair Advantage - Sell With NLP! http://www.sellwithnlp.com

In today's episode I interview a true franchise consultant master. Mark has over 31 years of experience and I ask him the burning questions all Franchisors need to know the answers to. If you have questions for mark you can email him info@ifranchisegroup.com or visit his website at www.ifranchisegroup.com. Mark answers questions on who should set up a franchise through to common roadblocks franchisors come up against, 1 piece of advice for someone wanting to set up a franchise, overcoming roadblocks, resources for franchisors and much more. This is a fast paced, no nonsense interview.

The process of recruiting new franchisees is crucial to creating a franchise empire. Today I share with you 5 of the biggest mistakes you are most likely making during the recruitment process. Acknowledging and Understanding these mistakes will help you grow your franchise quickly and in the most productive way.

Are you really thinking about what your leads want? You might like the idea of a contact form with 20 questions, but is that what your lead wants? Are you thinking about the benefit for your leads or the benefits for your business? In this episode I talk about why it is so important to think about what your lead wants.

How many potential leads are you losing due to a lack of a CALL-TO-ACTION on your website? Maybe you have one but it just isn't working. Or maybe you were told about 2 types CTA's "that work" yet have never been split tested so how do you know they are really working? In this episode I discuss the good and bad of HOW you currently recruit franchisees and the CTA you are doing wrong. To learn more about the franchise academy or how we can help you with building YOUR franchise empire FAST, head over to www.smartfranchise.marketing