The Social Law Co. Podcast

We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including: what he looks for in talent when considering taking them under management; at what stage of their growth talent should be looking for a manager (if ever); the top 3 benefits of talent having a manager according to Jordan; the things talent should look out for when considering who they should trust with their management; Jordan’s tips for ensuring a successful transition from self-representation to professional management; tips for brands when looking to work with influencers under management; finding the right fit between brands and talent; Jordan’s top 3 tips for talent looking to improve their chances of securing brand deals; Jordan’s tips for brands looking to maximise their ROI when working with influencers; and changes Jordan has observed in talent management over time, as well as his predictions for the future of talent management. Neuralle is a talent-first agency, growing attention for creators & consumer brands. 

Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.  

Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition. Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.  Some of the things we discuss include: The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers. The implications of failing to disclose sponsored posts. Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States. The legal fall out for those who were involved in Fyre Festival.  Major cases involving influencer marketing campaigns in the United States. The legal requirements in the United States for social media competitions, including some of those run by Australian businesses.  Find Rob on Instagram - @robertfreundlaw or on the firm website. 

Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!\r\nAfter more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range.\r\nKippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids.\r\nSome of the things we discuss include:\r\nHow she founded her brand and developed her products;\r\nHow she launched as an Instagram business in circa 2014;\r\nThe changes she’s seen on Instagram since launching her business;\r\nDealing with copycat brands;\r\nMoving into foreign markets;\r\nWorking with Influencers;\r\nCollaboration strategy and what’s worked in her business;\r\nExamples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;\r\nPros and cons of social media competitions and issues that can arise; \r\nPrivacy considerations when growing an email list;\r\nUsing discount codes to track the success of campaigns; \r\nSocial media paid advertising; \r\nBrand and marketing strategy;\r\nStaying in your own lane and staying focused on your customer’s pain points; and\r\nFinding the right fit for collaborations.\r\nFind Kippins on Instagram – @kippins_.\r\n

In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement. This is part of a series of episodes breaking down some of the key issues that we cover in influencer, ambassador and affiliate agreements into some bite size chunks of podcast goodness for you to consume at your leisure.  For a comprehensive checklist of what to cover in your Influencer Agreements, you can download our Influencer Agreement Checklist.  

In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular: what we mean when we say brand alignment in the context of influencer marketing; why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign; key things to look for in an influencer for a brand wanting to work with influencers for the first time; some examples of successful campaigns in terms of brand alignment;  how brands can think outside the box when it comes to selecting their influencers; and what happens when brands get it wrong.

If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier. For more information, head to sociallawco.com.au.

With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhianna started up her own consulting business in 2019 and now has over 10 Adelaide clients, 1 interstate client, and 1 global client, as well as a team of 3 around her. Rhi Communicate is a boutique PR and communications consultancy based in Adelaide, South Australia which aims to help publicise small businesses and individuals through local PR strategies, events, and social media management.  Rhianna and I discuss: her PR and communications consultancy and the services she offers;  why businesses tend to use influencer marketing and social media in their strategies; some of the success stories Rhianna has seen from influencer marketing campaigns;  how she typically sees small businesses approach contracting with influencers;  some of the things she has seen go wrong when the contracts aren’t in place.  You can find Rhianna on Facebook and Instagram – @rhicommunicate. 

We discuss some of the legal considerations that should come to mind before posting an announcement about your trade promotion competition on social media. Head to the show notes for more information. 

In this episode we talk about brand ambassador programs and how we can help you to create a brand ambassador agreement that's tailored to your intended program. We also talk about some of the key issues to cover in your agreement and think about before instructing a Lawyer to draft up the document. 

In this episode we discuss: The updates to the AANA Code of Ethics, when they will come into effect and what this means for Influencers and Brands involved in influencer marketing campaigns; Some recent complaints considered by the Ad Standards Community Panel in relation to influencer marketing campaigns promoted on Instagram; Instagram’s reported crack down on hidden advertising posts on the platform. Find the show notes and further resources here.  

In this episode, we talk to Nikki Hamilton from Seedling Digital Nikki specialises in custom branding with meaning, and exceptional WordPress websites, Nikki works with women in business to develop a cohesive online presence that's clear, that's memorable, that converts.  She's an easily entertained, 90’s hip hop obsessed, exclamation point loving, perfectionist. She is a mother, a margarita loving wife and a passionate creative based on the sunny Gold Coast of Australia.   Her passion is delivering work to clients that exceeds their expectations, helps them put their best foot forward and increase their income. Nikki and I talk about what technology is available to influencers and brands to help them reach a greater audience through influencers and track the success of a campaign and why you should connect your lawyer and tech team when creating your intended campaign. Click here to download our FREE Legally Compliant Campaigns eBook.

Lauren and I talk about her actions in the early days of leaving her job as a Chef to focus on her work as a professional instagrammer. We also talk about changes she’s noticed as the influencer marketing industry has grown and matured over the years, what she considers to be the secret sauce for a good influencer marketing campaign, tips for influencers and brands when involved in campaigns and we also got Lauren’s thoughts on the new AIMCO Influencer Marketing Code of Practice. Click here to download our FREE Legally Compliant Campaigns eBook.

Nicole and I talked about how she came to own and run Minty Magazine and start Smallist and how she and her clients benefit from collaborations on social media as well as some of the pitfalls you can experience through collaborating online. Click here to download our FREE Legally Compliant Campaigns eBook.

In this episode we cover: The Australian Influencer Marketing Code of Practice – what it is, how it came to exist and what’s in it.  why you need an Influencer Agreement and some of the things it should cover; Setting objectives for your campaign and documenting your Influencer Agreement around them; Social Media Platform Terms of Use, including the Branded Content Policy on Facebook and Instagram; Why you should never just copy what your competitors are doing; The relevant Codes and Laws that apply to Influencer Marketing in Australia; Consumer complaints processes;  Consequences of breaching the Australian Consumer Law, including examples of what might constitute a breach the law in the context of an influencer marketing campaign and some of the penalties which might follow; and Our tips for legally influencing Australian consumers to buy from you using social media influencers.  Click here to download our FREE Legally Compliant Campaigns eBook.

Introducing The Social Law Co. Podcast! Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising. The Social Law Co. Podcast launches on Wednesday, 7 October 2020. Subscribe to be notified as new episodes are released. Click here to download our FREE Legally Compliant Campaigns eBook.