The Strategic Landscaper Podcast

Podcast:  Listen Now or Download & Listen Later Show Notes: In today’s podcast Michael Litchev joins us and talks about the benefits of government contracts and how they can help grow your business. Michael represents Onvia an online platform that brings together government bidding opportunites... [Read More]

Podcast:  Listen Now or Download & Listen Later Download Slide Show Presentation:  Show Notes: 1. How To Find Quality & Talented Landscape Employees on Craigslist 2. Whether you are looking for Experienced Supervisors or Entry Level Labor…… 3. …there are specific steps you... [Read More]

Podcast:  Listen Now or Download & Listen Later Download Slide Show Presentation:  Show Notes: 1. How To Turn Being Late Into A Competitive Advantage 2. “Common Sense that is Not So Common” 3. I have found that running late to an initial consultation... [Read More]

Podcast:  Listen Now or Download & Listen Later Download Slide Show Presentation:  Show Notes: 1. Why Successful Landscape Companies LOVE Losing Bids 2. One of the biggest mistakes in the landscaping industry is accepting every contract that comes your way 3. The most... [Read More]

Podcast:  Listen Now or Download & Listen Later Download Slide Show Presentation:  Show Notes: 1. How To Get Higher Prices For Your Landscaping Services Presented By: Strategic Landscaper 2. Goal: To help you sell your landscaping services at a higher price = better... [Read More]

Who doesn’t like a competitive advantage?  The infamous business legend Jack Welch once said: “If you don’t have a competitive advantage don’t compete.” Sounds like pretty good advice to me, but I must admit I have not always run my businesses from this perspective. Often... [Read More]

Hi! Matt Hudson here. In today’s episode of I talk with Greta Schulz. Greta is the president and CEO of Schulz Business SELLutions based in Palm Beach, Florida. She has been involved in sales, sales management, marketing, and training for almost thirty years. She is... [Read More]

In this episode professional copywriter Wendy Komancheck, from The Landscape Writer, discusses the benefits of implementing a content marketing strategy and how it can help grow your landscape business. What is a Content Marketing? Wendy describes in detail what content marketing is and how to... [Read More]

In this episode Kourtland Simpson discusses how to use Google Pay Per Click ads to create targeted leads for your landscape company.  He discusses in depth the important fundamentals of a successful pay per click campaign, and some common mistakes that frequently cost business owners. ... [Read More]

Hi! Matt Hudson here. In this episode I introduce the Strategic Landscaper Podcast and provide an overview of my vision and goals for this podcast. In short, this podcast is about helping you grow your business. I will be providing you with information, tips and... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Analytics & Monthly Reports Using Google Analytics and monthly reporting to track and analyze your digtial marketing campaigns can increase your campaign effectiveness. In this post we discuss how to use analytics and monthly reporting to help you grow... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Phase Two: Organic Search & SEO Positioning your landscape company on page one of Google for the right keywords is still very valuable when it comes to growing your business. But it’s not always easy to get on page... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Phase Two: Paid Advertising If you want to generate leads to your landscape company as quickly as possible then there is no better way than using Paid Advertising. But you better be careful because not all paid advertising works... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Phase Two: Niche Websites Niche sites is our term or directory sites like Houzz or Angie’s List that direct users to service providers. These sites are a great way to drive targeted leads to your business, but there are... [Read More]

If you are not emailing your customers and prospects on a regualar basis your are leaving money on the table. But you shouldn’t just email them the same ole “look at me” newsletter, you need to have a strategy when you are emailing them. In... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Phase Two: Your Sales Funnel The goal of marketing your landscape company online is to connect with customers and make sales, and in order to reach that goal you must have a sales funnel that is generating new leads... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Set Up Step Seven: Build Your Targeted Email List The most valuable marketing asset any business has is it’s customer list. In today’s digital world that means your email list of both customers and prospects. In this post we... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Set Up Step Six: Establish Your Social Media Platforms By now most landscape companies have at least one social media account whether it is Facebook, Twitter, Instagram or others. But the real question is, is it helping you grow... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Set Up Step Five: Claim and Optimize Your Directory Listings One of the most important, and often overlooked, steps to having a local business found online is to claim and optimize your business listing in directories across the web.... [Read More]

Digital Marketing Strategy For Landsacpe Professionals- Set Up Step Four: Claim and Optimize Your Google Accounts One of the easiest and fastest ways to be found online is by simply claiming and optimizing your Google accounts. 80% of searches are on Google and it only... [Read More]