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The Trifecta Podcast
Podcast

The Trifecta Podcast

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The Green Up Academy Podcast is to help you grow as a Green Industry business owner in the areas of business, finance, marketing, employee relationships, and everything in between. Our host, Alex Kirby, founded his own lawn care business in 2017, and grew it to 2 million dollars in revenue over 7 years. Our guests are Green Industry business owners, large and small, who are in the process of growing their own businesses.

The Green Up Academy Podcast is to help you grow as a Green Industry business owner in the areas of business, finance, marketing, employee relationships, and everything in between. Our host, Alex Kirby, founded his own lawn care business in 2017, and grew it to 2 million dollars in revenue over 7 years. Our guests are Green Industry business owners, large and small, who are in the process of growing their own businesses.

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Ways to Pay Employees

What's the best way to pay an employee? Salary? Hourly? Hybrid? We're talking about the pros and cons of each, and a few creative ways to pay people to get some better results and a higher morale this year! Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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15:25

College Courses WHILE Mowing Lawns | Parker Norman - Evergreen Lawn Care

Today we're with Parker Norman, who runs a very successful lawn care business out of Louisville, KY. Parker is in the process of opening up a second business- a salt supply store. Listen to Parker's full story, and where he's headed from here. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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49:31

Deep Dive into The GreenUp Academy

Three years ago, I had a vision to create a universal platform for the Green Industry. That's what the GreenUp Academy is all about. One centralized community for any Green Industry business owners to come to learn, grow, and be in a professional community with one another.  Sign up for The GreenUp Academy for free: https://www.thegreenupacademy.com
Business and industry 1 year
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09:50

The 4 BIG Mistakes I Made In My Career

Hear me talk about the 4 biggest mistakes I made while I owned and operated my landscaping company, Trifecta Landscaping, so you don't make the same mistakes. Train your crews, strategically plan your sales, train your staff, and maintain a focus on growth. Check out our new course Sales 101 here: https://www.thegreenupacademy.com/course/sales
Business and industry 1 year
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14:58

Business Breakdown | Campbell Clark - Campbells Lawn Care

Today we're with Campbell Clark, from Campell's Lawn Care breaking down the good and the not so good. We're answering some big questions like plans for 2024, off-season services, and the four 10's work model. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business: www.thegreenupacademy.com
Business and industry 1 year
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39:14

Should Your Spouse Be In Business With You? | Eric Hill - Fay-Ark Lawn Co.

We're back talking to Eric Hill! This time we're going over navigating working with a spouse, how involved they should be, navigating your relationship with your spouse as a business owner, and seeking God on the decisions you make while in business. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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17:53

Priorities: Are They In Place?

Today, we're talking about priorities. What matters the most, vs. what we tend to think matters most, and finding that balance as an owner in business. Is your family really at the forefront of your mind? What about your business is keeping you in that headspace? Plus, some info and announcement about the all-new GreenUp Academy. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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22:56

Employee Caught Using Drugs - ”Yes, That Really Happened” | Eric Hill - Fay-Ark Lawn Co.

Eric Hill and I discuss some terrifying employee moments as a business owner; what happened, how we handled it, and how can we prevent this in the future? Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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18:27

Trey Lambert [Perfect Turf] - The Struggles of Work-Life Balance

Today we're with Trey Lambert out of Tulsa, OK, and we're talking about work-life balance: the struggles, the balance, and the lifestyle of a business owner. How do you balance the sporadic lifestyle of owning a business? Find out how Trey Lambert of Perfect Turf does it. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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28:03

John Ceparano [Solid Ground Landscaping] - Leaving a Career in Banking to Pursue Lawn Care

Today, we're talking to John Ceparano, one of three brothers who are all in business together in Fort Lauderdale, Florida called Solid Ground Landscaping. Learn John's story of leaving his career in banking to pursue lawn care because of a calling from God. John shares about the inception of his business and using experience selling to grow Solid Ground Landscaping.   Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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11:59

Sam Badgett [Southern Standard Landscaping] - Employee Horror Stories & Worker’s Comp

  Sam Badgett, owner of Southern Standard Landscaping out of Marietta Georgia, shares his story about starting his business in 2017. Sam's focus remains on the target customer instead of the target revenue. Listen in to a great conversation on picking the right customer, employee horror stories, worker's comp and core values. Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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11:50

Singer Services - 12 Employees, 7 Years in Business and $2.6 Million Dollars in Revenue

Today, we're talking to Cory and Tyler Singer, two brothers who are running a successful lawn care business in Bulverde, Texas called Singer Services. Learn their story of how they run their business in Planning, Marketing and Finance and how they are able to $2.6 million in revenue with 12 employees Follow us on Social Media: Instagram: @thegreenupacademypodcast Facebook: The GreenUp Academy Podcast YouTube: The GreenUp Academy Podcast Check out our new E-Learning Platform with Dedicated Courses to Grow Your Green Industry Business:  www.thegreenupacademy.com
Business and industry 1 year
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32:49

Welcome to The GreenUp Academy Podcast With Alex Kirby

Thank you for listening in to our brand new GreenUp Academy Podcast. On this podcast, we dive deep into Green Industry businesses, hearing owner and employee stories, talk about growth methods and scaling tips, and talk transparently about finance! Check out our E-Learning Courses: www.thegreenupacademy.com Launching January. For a limited time, use code: LEVELUPFREE when purchasing an Academy Membership to activate your first month free, as well as a completely free, SALES 101 course. Offer ends December 31st
Business and industry 1 year
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15:25

RECAP: Equip Expo ’23- The Fall Landscaping Conference

We're talking about the 40th anniversary Equip Exposition conference. What went well, what not so well and my overall opinion. We're also talking about other updates, and a big announcement coming soon!
Business and industry 2 years
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23:30

How To: Equip Exposition (Fall Landscaping Conference)

Today we're going through some tips/hacks/tricks to getting the most out of your experience while at the annual Equip Exposition Conference in Louisville, KY! I hope to see you there!
Business and industry 2 years
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13:01

We’re BACK! Life & Business Update + Upcoming Announcement!

We're back after a long time away! Listen in as we go through some important updates, why we were away, and some great news coming in the near future!
Business and industry 2 years
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15:24

From Heartbreak to Healing: Embracing the Journey of Mental Well-Being | Ashlan Camp

In this captivating episode, join us as we dive deep into the inspiring journey of a courageous woman who before her 30th birthday, navigated the challenging terrain of grief after losing her beloved husband. Drawing from her personal experience, she shares profound insights on the two distinct mental paths one can take in the face of loss: the path of resilience, where you saddle up and put on your armor to continue, and the path of vulnerability, where the weight of loss threatens to break you. With unwavering honesty, our guest emphasizes the importance of seeking therapy as a powerful tool to navigate the turbulent waters of grief, preventing it from reaching a breaking point. She discusses how therapy can be a transformative and empowering resource for anyone experiencing loss or adversity. As her story unfolds, she reveals the silver lining in her journey—her supportive workplace and understanding boss. Despite the additional challenge of the COVID-19 pandemic, which forced her to stay home, she found solace and healing within the safe confines of her personal space. Her tale serves as a testament to the strength of human resilience and the healing power of a nurturing environment. Tune in to this emotionally charged episode to gain invaluable insights, find solace, and be inspired by a woman who defied the odds and triumphed over heartbreak. Join us as we explore the transformative power of therapy, the significance of support systems, and the indomitable human spirit in the face of adversity. Today's show Sponsor: GPSTrackit https://gpstrackit.com/gig/
Business and industry 2 years
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43:19

Small Business Break-Down: Where Can Your Company Go? | REFINED Permanent Jewelry

Today we had the pleasure of hosting Sophia Sposato of Refined Permanent Jewelry! Xander helps Sophia break down her very successful, new, experience-based, small business and provides thought-provoking questions and insights. Listen in and think about where these questions could apply to you or your business, and send us a DM on Instagram/Facebook with any specific questions you have for Alex! Make sure you follow us for more content in between podcast episodes! Check out REFINED Permanent Jewelry here: Instagram: @RefinedPermanentJewelry or https://www.instagram.com/refinedpermanentjewelry/ Tiktok: @refinedpermanentjewelry or https://www.tiktok.com/@refinedpermanentjewelry https://www.refined-jewelry.com  Instagram: @downtobusinesspodcast YouTube: @downtobusinesspodcast Tiktok: @thedowntobusinesspodcast Facebook: @thedowntobusinesspodcast   Shoutout to GPSTrackit for being a sponsor and a great way to track our vehicles, maintenance, and run a safe service and trades business! Click the link below to check out how GPSTrackit can help your business! https://gpstrackit.com/gig/
Business and industry 2 years
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51:42

Resourcefulness in Business | Spence & Dave’s Junk Removal

Today we had the pleasure of hosting Spencer Kemp and David Clayton of Spence & Dave's Junk Removal. The duo are long-time best friends turned business owners. Still in their first year of business, Spencer and David are growing their company through the help of having mentors, investing in marketing, and committing to the ups and downs of owning a business. Listen in to hear about their story of starting this business fresh out of college, and how resourcefulness has helped them succeed when the cash flow was low!     Thank you Homebase for being a sponsor and such an easy way for us to track hours for our employees! Homebase integrates with QuickBooks to make your payment process even easier. Get Homebase "All-in-one" free for 60 days when you use the link below! Offer ends June 30th https://joinhomebase.com/greenindustryguy/?utm_source=influencer&utm_medium=marketing-partner&utm_campaign=alex-feb23&utm_content=pod-p3
Business and industry 2 years
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50:33

CASH. You Have to Have It.

With inflation increasing, and more and more people going into debt, it’s so important to have cash on you. What does debt-free look like? How do you do that? Let's talk about it.   Today’s sponsor, GPSTrackit. GPSTrackit is a fleet management software that helps business owners track their vehicles’ efficiency, maintenance, and more.  https://bit.ly/3veDXeC
Business and industry 2 years
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19:01
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