The Unofficial Squarespace Entreprenuer Podcast

You just closed a great project. Smooth process. Happy client. So why are you already wondering where the next one is coming from? In this episode I share the simple post-project move that turns what happened on your sales call into marketing that helps the next best client decide before they reach out. If you close well on calls but pipeline feels random, this is for you. Also: Limited spots left in Double Your Squarespace Business Mentorship Program. Starts Jan 5. Enroll here: https://sqspthemes.com/enroll

As designers, it’s easy to look sideways and think we need to follow what everyone else is doing. But that cycle drains your energy and clouds your own path. In this episode, I’ll show you how to flip your pattern-recognition engine, spot the hidden gold inside your client work, and step into the role your best clients are already waiting for you to claim. Register for the Live Workshop here

Every project you finish carries seeds of potential. But where you scatter those seeds determines whether your work withers - or multiplies. In this episode of Double Your Squarespace Business, we unpack the Parable of the Sower and how it mirrors what happens after the project is over. We’ll walk through the beaten path, the rocky ground, the thorny ground, into the good soil where your business can multiply 30, 60, even 100-fold. To join the next group cohort - get on the waitlist here.

You’ve heard the advice a hundred times: “niche down.” But if you’re like most Squarespace pros and creative freelancers, every time you’ve tried it, it’s either fallen flat or left you feeling boxed in. In this episode, I unpack why the typical “niche down” approach doesn’t work—and what to do instead. You’ll learn how to identify your true niche by looking at the clients who’ve already gotten the biggest ROI from your work, where you’ve been most profitable, and the projects you’d love to repeat. By the end, you’ll know how to niche up—not down—so you can find more of your best clients, create demand on repeat, and grow without feeling like you’re leaving people behind.

Leading questions going into 2025.

In this episode, Omari dives deep into Human Design with guest Alex Mufson, exploring how understanding your personality type, strategy, and authority can transform the way you approach business and life. Omari, a Generator, discusses how aligning with his inner authority has shaped his entrepreneurial journey, while Alex explains the essential role of strategy and authority in making aligned decisions. They explore the dynamic interplay between Generators and Projectors in collaborative environments and the importance of recognizing your unique design for long-term success. Whether you're familiar with Human Design or new to the concept, this conversation offers valuable insights on building a business that's both fulfilling and aligned with your core energy. Get your chart here: https://revhumandesign.com/human-design-chart Learn more here: https://revhumandesign.com/

In this episode of the Unofficial Squarespace Entrepreneur Podcast, I’m joined by Paige Brunton, a seasoned web designer and course creator. Paige shares her journey from starting as a freelance web designer to building her thriving online course business, Square Secrets. With over seven years of experience, Paige talks about scaling her business, the challenges of running courses, and the keys to success in the web design space. We discuss the power of niching down, how determination can set you apart, and actionable insights for those looking to launch their own courses or grow a web design business. Click here to sign up for Profitable & Productive Web Design Bootcamp

on the practice of letting go

Book a call here

Book a time here: https://omariharebin.as.me/open

The real "marketing" is what happens AFTER someone becomes a client.

if you'd like to work with me 1-on-1, hit me up

loose thoughts sitepals.space coming soon

If you'd like to work with me on your digital product offering click here to book a call and learn more.

Recommended reading: Built to Sell --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message

https://omariharebin.podia.com/engineering-serendipity --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message

Are you a freelancer looking to build a brand that allows you to thrive both personally and professionally? In this episode, Isabel of Opal Templates shares her journey of creating Squarespace templates designed to help freelancers sell with ease, set healthy boundaries, and position themselves as experts in their field. Discover how niching down, aligning your offers with your values, and infusing your unique personality into your brand can help you stand out in a crowded market. Isabel also shares her marketing strategies, the challenges of balancing coding complexity with user-friendliness, and the importance of having a strong foundation in website strategy. Whether you're a seasoned freelancer or just starting out, this episode will inspire you to craft a peaceful, purposeful brand that supports the life and business you desire. --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message

Join Omari and Justin as they candidly discuss the ups and downs of their Squarespace freelance journeys. From weathering dry spells in leads to repositioning their businesses, they share the mindset shifts and marketing strategies that have helped them navigate the challenges of solo entrepreneurship. Discover how they've embraced their unique strengths and limitations to build sustainable lifestyle businesses that support their families. Along the way, they explore the transformative potential of AI assistants in streamlining tasks, sparking creativity, writing podcast descriptions like this one, or pushing through mental barriers. Whether you're a seasoned freelancer or just starting out, this episode offers valuable insights and inspiration for crafting a fulfilling and resilient freelance career in the ever-evolving digital landscape. --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message

In this episode, Omari sits down with Kacey Musick, the founder of devbyjupiter.com, a Squarespace-specific development studio that bridges the gap between designers and developers. As a trans and queer person who transitioned later in life, Kacey shares how their unique perspective and experiences have become a superpower in problem-solving and pushing the boundaries of what's possible in Squarespace development. Discover how Kacey's background in the hospitality industry has equipped them with the skills to handle high-pressure situations, prioritize tasks, and provide exceptional service to their clients. Learn about their journey from working as a virtual assistant to finding their true passion in web development and how they've built a thriving business by offering development intensives and approachable, non-gatekept services to designers. Kacey also shares valuable insights on outsourcing development, the importance of reverse-engineering the design process, and how working with a coach and taking courses like I Love Creatives and Standout Squarespace have been instrumental in their growth. This episode is a testament to the power of trusting the process, embracing your authentic self, and transforming challenges into opportunities for growth and success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message

Join Omari as he sits down with Kessiah of Radiant Websites Squarespace Web Design to discuss her inspiring journey from yoga studio owner to full-time Squarespace web designer. Discover how Kessiah's passion for art and design led her to embrace the challenge of niching down and focusing solely on Squarespace, and how this decision has transformed her business and mindset. In this episode, Kessiah shares her experiences with the power of community, the importance of being flexible in her approach to client work, and how consistently pitching on platforms like Upwork has led to a thriving freelance career. She also discusses the value of investing in education, staying open to learning, and finding joy in the creative process. Whether you're a seasoned Squarespace designer or just starting out, Kessiah's story will inspire you to embrace change, tap into the support of the Squarespace community, and radiate your unique talents to attract the clients and projects that resonate with you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/squarespace-entrepreneurs/message