The Wellness Entrepreneur

Welcome back to a brand new live coaching episode! My guest today is an inspired community builder who is wanting to launch a podcast that will change the world. Big dreams!! 

In today’s episode I am sharing some of the tools I’m currently using – and you can too – to grow my podcast.

083 – Live Coaching Call – Holistic Marketing Strategy & Podcasting with Leanne O’Sullivan

In this episode I’m sharing a framework called Jobs-to-be-done. It’s a framework or methodology that has become key to innovation in products and services. It goes beyond what we THINK we know about our customers needs and wants and uses observation and analysis to understand what JOBS people hire products and services to do for them. Sometimes we don’t even know ourselves what job a product or service is satisfying for us, but it can be observed and understood. How we can apply jobs-to-be-done to our businesses History of the framework – the brainchild of Harvard professor Clayton Christensen What are jobs – main, related Types of jobs – functional, emotional, personal and social How to identify jobs to be done Applying the framework to your business

Back by popular demand is another live coaching call. Today we’re talking to the gorgeous Productivity Guru Claire Barton, a productivity coach, FB facilitator and podcaster at The Recovering Perfectionist.   Claire and I talk about: how to know if and when you need to start a second podcast! how to look at your entire range of products and services as a holistic and integrated business model the role of the podcast in your funnel Links: bit.ly/TheRecoveringPerfectionistCrew (Facebook Group) www.facebook.com/clairebartoncoaching (Facebook Page) www.instagram.com/claire_barton (Insta) www.clairebarton.com.au (website)

It’s a new live coaching call on the show this week! My guest is Lisa Murray of creativitylab.tv and also the podcast host at The Adventurous Creator podcast. I’ve known Lisa online since the early days of my business – in fact, I worked with her on her podcast strategy before she launched and that feels like so long ago. But I remember even now how interesting and magnetic and unique she is, so I was delighted when she reached out to come and share her current business challenge on the show today. Today’s show is brought to you by the Podcast Empire membership community. This is the easiest and most affordable way to work with me and get my input on your business and podcast. We are a tribe of podcasters (and almost-podcasters) who are getting laser focussed on ensuring our podcast is growing our business and vice versa. We do a monthly group call on Zoom, we have a FB group, we’re doing a year long audience growth challenge and I create bite-sized actionable trainings and resources for you to use immediately in your podcast and business every month. Go to podcastempires.com and click on Access the Empire to join us! We talk about converting audience to buyers: Are you attracting the right audience for your paid product? Are you solving the right problem? We talk about the joy and creative power in simplifying your business model and offerings Links: creativitylab.tv creativealchemy.me   Did Lisa’s business challenge resonate? Come and chat to us about it in the Podcaster Posse Facebook Group

In this episode I’m rolling solo and talking to you about 3 key tips for growing your podcast audience! This is a little teaser or preview from the #yearofgrowth challenge we are doing in the Podcast Empire membership community – working together over 11 months to implement consistent strategy and growth tactics to explode our podcast audience numbers! Join us in the Podcast Empire community (just $37/month, cancel anytime!*) (*You won’t. It’s awesome.)   We cover 3 ways to grow your podcast audience: First up I challenge you to think about whether growth is really the right metric of success for you Then we get into it! One – what you can do on your show to make your existing audience subscribers and advocates for your show Two – what can you do to spread the word about your show (the network effect!) In the Empire I refer members for podcast interviews all the time. I’ve written articles about great podcasts and included my tribe in them! Three – focus on SEO. Don’t recoil! It’s important and pretty easy to understand! (check out the Links for a great resource) Useful Links and Resources: SEO – Subscribe to Kate Toon’s Recipe for SEO Success Show – she’s releasing an episode all about SEO for podcasters any day! Come join us in the Empire for the #yearofgrowth challenge

Hey empire builders! saddle up, in this episode you are going to hear from a woman who made vegan sexy when it wasn’t, and is now make sobriety sexy. It’s not just a great episode, it’s great for your health too! Bex Weller talks about the evolution of her business and personal brand:   Katie tells Bex their connection online – IIN, health blogging and vegan! Bex tells us what’s going on in her day – social media scheduling anyone? Katie makes an observation about Bex’s business as an early adopter We talk about the fear that comes with publishing a personal memoir I ask her about taking a stand against social drinking in Australia, the country who treats this as an Olympic sport We talk about feeling like a fraud with your message, in the wellness industry particularly When you commit to experiencing every moment of life, you need to slow the hell down The evolution of a business model when you have multiple pursuits Resources and links shared: http://vegansparkles.com/ institute of integrative nutrition Sexy Sobriety – www.sexysobriety.com www.bexweller.com Bex Weller – Instagram :: Facebook :: Twitter :: Google+ :: YouTube :: Pinterest :: LinkedIn :: Medium Sexy Sobriety – Instagram :: Facebook

I am super excited to share my first ever live coaching call on the podcast! Meet Stephanie Cunningham, a yoga teacher for seniors who is preparing to launch her show. I coach her on the podcast strategy, how it helps grow her business and what she can do to launch with a bang! I coach Stephanie on her new podcast strategy: Stephanie is a yoga teacher for seniors and helps other yoga teachers teach seniors Stephanie tells us what her soon-to-be-lauded podcast Changing the Face of Yoga: Teaching Toddlers to Golden Oldies is about and who it’s for.  I give Stephanie some tips on automating her guest booking process We talk about show frequency & what works We discuss some of the challenges Stephanie is facing as she prepares to launch I dig into the real purpose behind Stephanie’s podcast and its purpose for her business Links: https://www.facebook.com/yogalightnessoz/ www.yogalightness.com.au info@yogalightness.com.au Natalie’s On Air Coaching Calls – http://bizchix.com/category/on-air-coaching/ Flipped Lifestyle https://flippedlifestyle.com/category/podcast/ Be on Katie’s show – http://bit.ly/beonkatiesshow

In this show you’re going to hear an interview with a champion vlogger and podcaster and now book author! Amy Schmittauer – who totally created a rap video clip as part of her book launch! – is on the show to discuss vlogging, how to get started in vlogging, how to get over the mindset blocks that stop us getting on video, and more!   After the show we did an exclusive mini training just for my Podcast Empire members where Amy talked about her podcast and how she markets it, how she integrates video with podcasting and also book marketing because hello, book launch! I do this with lots of my guests after we finish, so if you want to get access to these exclusive little pieces of cherry pie goodness, come and join the empire! It’s for podcasters or about-to-be-podcasters, it’s only $37/month and we do training, accountability, I hot seat review a member podcast every month. Check it out here   The vlogging how-tos: We start with the Beagle mama talk! #lucyandindyshoutout I tell Amy something she doesn’t hear very often ; ) We explore the relationship between consumption and creation Amy tells us where to start with video (hint: it’s not with a YouTube account!) Why we should focus on video in 2017 We talk about how Amy developed a holistic programming strategy for her YouTube channel #gold We bust some video mindset blocks!   Links: vloglikeaboss.com Amy’s book launch anthem/rap video https://www.youtube.com/watch?v=ZOYppZoVTCw&feature=youtu.be

I was absolutely dancing-around-the-living-room chuffed and honoured to sit in the hosting chair of one of my FAVOURITE podcasts, the Biz Chix podcast, to interview host Natalie Eckdahl on her 3 year podcast anniversary. We dig into her biz and podcast journey – and it’s an epic journey to six figures and being recognised as Inc.com’s top 5 women podcasters for female entrepreneurs. Settle in! We talk about:   Natalie shares where she grew up as a child and what she was like Nat’s journey into podcasting – she created the podcast she wanted to listen to with more women’s voices! (Amen!) I ask what combination of things helped Natalie grow her audience We talk about the number 3000 and why it’s important Does consistently showing up make a difference? Why you need to keep yourself fresh in your content, in order to keep your audience fresh The importance of the Facebook Group and how conversation there becomes part of the podcast We talk about imposter syndrome and how its affected Natalie on her journey Which podcasters does Natalie admire? How to handle failure? What Natalie would say to herself 3 years ago and where she sees herself 3 years from now Links mentioned:   Natalie’s podcast Biz Chix PodcastOne How I Monetize My Podcast Interview Swap with The Mompreneur Show Bossmom FinCon Ben Franklin’s World Podcast

Warning Empire Builders, shiz gonna get REAL today. I don’t know what happened but over the long weekend in January I took a walk on the beach and I don’t know about you, but the beach makes me so much more grounded and connected to the woo woo, vulnerable side of me.   So… what i wanted to do was share a bit of the story of why I started podcasting. I share this story a lot, but I share the edited version, and I wanted to give you the real behind the scenes look at my failings, flaws and fears.   I mean I’ve talked on the podcast before – particularly episode 37 – about what I’ve learned from podcasting but that’s the business stuff. And you know I love the business stuff.   If you love the business stuff, you should also check out my interview with Ronsley Vaz, founder of We Are Podcast in episode 57 about podcasting, and episode 61 where i share a whole lot of awesome content creation tips from We Are Podcast 2016.   But this episode is NOT one of those.   Because I’m on the beach it’s also a little bit windy at times, but I’ve listened back and the audio is not atrocious, so bear with me.   For now, let’s answer the questions WHY YOU? WHY NOW? Things I talk about: The story of my crossroads moment at the Wellness Summit 2014 The moment when you realise the identity you have for yourself might be able to change The importance of doing it terrified, of committing before you’re ready I have a bit of a feminist rant about why it’s so obvious that women would start their own businesses from Quotable Quotes: “I know how much of a mindset fuck it is to embark on something so brave as a podcast”   “the only people with a vested interest in changing the world are the women who want to take their place in it” Links: Mitle’s podcast Dare to Flourish Join PodWell in February for extra bonuses Join the Podcaster Posse Facebook Group

I’m so excited to be catching up with the Merrymaker Sisters again in this episode. I first spoke to Emma and Carla when they where building a blog and sharing paleo recipes and I was starting my podcast. It’s been two years of full-time merrymaking for the girls & big changes in my biz too and I’m thrilled to be able to share their epic journey with you.     We chat about...   Emma and Carla tell us how they maintain their motivation and flow while living and working together as well as how things have changed since their move from Canberra to the Gold Coast. The sisters talk about how their business has changed over the past two years since they were last on the podcast. They discuss why leaving their paleo message behind was the right move for them. They didn’t realise how big of a deal it would be until they published that blog post. Carla tells us how she and Emma split the workload. Emma explains how things have changed since they began working on the Merrymaker Sisters full-time and how they’re ready to properly define their rolls. The sisters believe that working in a salaried job would be easier, but working on their own business is where their joy is, but they realise that they need to keep working on keeping that joy and fun. The girls tell us how email automation has been a game changer in their business. They talk about why gratitude is the one thing they always come back to and why it’s so important to them. Carla and Emma explain how their podcast came about and why they’ve decided to focus more on business. Quotable Quotes   – If you meet someone who loves what they do, there’s something magic to that. – For most goals and dreams we are our own blocks. Even if you are that passionate it doesn’t mean you’re going to have an epic business because there’s a lot of hard work that goes into creating, sustaining and maintaining and growing a business. – You don’t have to have a business to have an epic life.   Linky Links   The Merrymaker Sisters – Getmerry.com Twitter – https://twitter.com/Themmsisters/ Facebook – https://www.facebook.com/Themerrymakersisters/ Instagram – https://instagram.com/Themerrymakersisters/ Tropical Think Tank – http://www.tropicalthinktank.com Dynamite Circle – http://about.dynamitecircle.com/ The One thing – http://www.the1thing.com Essentialism – http://gregmckeown.com/product/essentialism-the-disciplined-pursuit-of-less/ Drip (Email) – https://www.drip.co Dan Norris – dannorris.me

We made it! Part 5 of the Should I Start a Podcast Series! All the Links: All the show notes: www.katiewyatt.me/sisap Launch Checklist Download: www.podcastempires.com/launchchecklist Podwell sales page www.podcastempires.com/joinpodwell Pod Empirewww.podcastempires.com/jointheempire Anna is at annachisholm.com Big Impact podcast https://itunes.apple.com/au/podcast/big-impact/id1138647197?mt=2 Anna and I talk about: the things that worried her six months ago and how that’s changed the importance of celebrating the wins how her business direction and mindset has shifted due to the podcast the impact of the podcast on her niche how Anna has become a resource for her industry and an influencer collaborations and clients which have come from the podcast I coach Anna on how I believe she needs to shift her podcast to achieve her purpose Anna’s biggest learning

Today’s show is the fourth installment of our journey with Anna Chisholm as she sets up and launches her podcast.   She’s finally launched, so today we’re talking about what she’s learned and how having a podcast has affected her and her business. We chat about…   Anna tells us about launching her podcast and how she created buzz around it. Having a podcast has increased Anna’s enjoyment in her business and helps her share her message. Because of her podcast, she’s found that her work is being noticed more.     “I feel like I’m connecting with more people in my space.” Quotables:   “The fun-est thing was that I was in the top 10 of the fitness and nutrition podcasts on launch day.” “I’ve added something to how I delivery content that I really enjoy.”

Welcome back to our Should I start a podcast summer series! If you are starting here, please pause and go back to part 1 – episode 68 – and begin at the beginning. Why? In this series we are answering the question SHOULD I START A PODCAST and we’re doing that by sharing the real journey of Anna Chisholm, host of Big Impact. Anna did my podcasting course PodWell and we began recording this series right at the start of her journey. So you will hear her challenges, inspirations, questions and highlights AS SHE GOES THROUGH THE COURSE AND creates her podcast for the first time. So let’s get into the next instalment of Should I Start a Podcast – with Anna Chisholm! We chat about: Anna tells us about the first interview she did for her podcast and why she’ll be using Skype to record her chats. She feels that creating a podcast connects well with her extroverted personality. Anna isn’t sure how she will continue the conversation after the podcast has ended. Anna’s biggest challenge is the intros and outros. She’d like to launch with a few pre-recorded podcasts up her sleeve.   Quotables: “I think one of my strengths is connecting with people and talking one-on-one with [them].” “My nerves lay more around the tech side of things and the things you can’t control.”

This is for you if you’re interested in HOW entrepreneurs can grow their business with podcasting. It’s for you if you’re thinking about podcasting and you want inspiration to get started. And it’s for you if you’re ALREADY podcasting because you’ll get inspiration, ideas and advice you can apply in your podcast right now that will pay off forever. But this isn’t just me preaching to you about podcasting. It isn’t me bringing on experts to tell you how fabulous podcasting is. In this series, you will meet an entrepreneur who is just like you. Anna Chirsholm is a health coach and one of my PodWell clients. She’s a Mum, a passionate plant based foodie, a fitness fanatic and  NOW A PODCASTER who is behind the show Big Impact. All the links: All the shownotes: www.katiewyatt.me/69 Launch Checklist Download: www.podcastempires.com/launchchecklist Podwell sales page www.podcastempires.com/joinpodwell Pod Empirewww.podcastempires.com/jointheempire Anna is at annachisholm.com Big Impact podcast https://itunes.apple.com/au/podcast/big-impact/id1138647197?mt=2 We chat about: Where Anna’s up to with her podcast. Getting clear on where her business is going has helped Anna make the decision to start a podcast. But she still wonders if it will make a difference to her business. Creating audio content is much easier for Anna than writing blog posts. Being able to provide information on plant-based living is really satisfying for her. Initially, Anna plans to use her outro to ask people to rate and review her podcast. She’s still unsure about how her Facebook group will integrate with the podcast, if at all. Quotables: “Getting something out there that I’ve loved doing is going to satisfy me quite a lot, even without knowing if anybody’s listening.” “As a busy, working mum I love listening to podcasts because it’s an easy way for me to consume content while I’m on the go.”

Welcome to our 5 Part Series: Should I Start a Podcast? This is for you if you’re interested in HOW entrepreneurs can grow their business with podcasting. It’s for you if you’re thinking about podcasting and you want inspiration to get started. And it’s for you if you’re ALREADY podcasting because you’ll get inspiration, ideas and advice you can apply in your podcast right now that will pay off forever. But this isn’t just me preaching to you about podcasting. It isn’t me bringing on experts to tell you how fabulous podcasting is. In this series, you will meet an entrepreneur who is just like you. Anna Chirsholm is a health coach and one of my PodWell clients. She’s a Mum, a passionate plant based foodie, a fitness fanatic and NOW A PODCASTER who is behind the show Big Impact.   All the links: All the shownotes: katiewyatt.me/68 Launch Checklist Download: www.podcastempires.com/launchchecklist Podwell sales page www.podcastempires.com/joinpodwell Pod Empirewww.podcastempires.com/jointheempire Find Anna at www.annachisholm.com Find Big Impact podcast at https://itunes.apple.com/au/podcast/big-impact/id1138647197?mt=2 Anna tells us about launching her podcast and how she created buzz around it. Having a podcast has increased Anna’s enjoyment in her business and helps her share her message. Because of her podcast, she’s found that her work is being noticed more.   Quotables:   “The fun-est thing was that I was in the top 10 of the fitness and nutrition podcasts on launch day.” “I’ve added something to how I delivery content that I really enjoy.” “I feel like I’m connecting with more people in my space.”

Merry Christmas! Today is a fun and reflective episode as I think about all my very favourite things of 2016. 2016 : Year in Review Chris Brogan Blog Post http://chrisbrogan.com/3-words-2016/ My 3 words for 2016 were Power, Leverage and Inspired. In 2017 one of my words will be Profit.   My favourite tools Edgar meetedgar.com Asana for my podcast process – grab my process template here https://app.asana.com/-/share?s=233281376331789-10mscgHNR3XFdao1SAZDumrplETeR489zXJOsDEbywR-68735753529743 My favourite podcasts – My Dad Wrote a Porno – Criminal – Chats 10 Looks 3 Big impact https://itunes.apple.com/au/podcast/big-impact/id1138647197?mt=2 – Episode 35 of the Dent Podcast  https://itunes.apple.com/au/podcast/ep.35-how-adam-franklin-built/id1107812924?i=1000378956427&mt=2 Biz Chix https://itunes.apple.com/au/podcast/biz-chix-podcast-female-entrepreneurs/id811105481?mt=2 My favourite meals Crispy tofu http://pinchofyum.com/sesame-zoodles Salt and pepper tofu http://veganmiam.com/recipes/salt-pepper-tofu-gua-bao My favourite books 50 books  http://www.audibletrial.com/TWE The One Thing Summer reads Girlboss, scaling up My favourite courses 90 Day Year A confident you Box chix mastermind My favourite tv shows nashville Friday night lights the affair younger masters of sex Billions My favourite moments – live recording with Elle for Ladyboss Chats – We are podcast conference – podcast client launches – shout out to Aesha Kennedy, Claire Barton, Tash Corbin, Bev Roberts, Leonie Percy, Anna Chisholm, Wendy Steward, Leanne Anders, Shannon Bush, Elle Roberts, Mitle Southey Launching Podcast Empire Things I lust for in 2017 Events The Copywriting Conference https://www.eventbrite.com.au/e/the-copywriting-conference-tickets-29270930140 Artful Business conference http://artfulbusinesscommunity.com/artful-business-conference/

On this episode I catch with the inspirational empire builder Trivinia Barber. We chat about her entrepreneurial journey from solo entrepreneur to CEO of Priority VA. Many entrepreneurs and business owners know that there does come a time when we need help within our business, Trivinia helps us identify when that time is and how to go about it.  We chat about…  Trivinia started out as a Virtual Assistant herself and is now CEO of her own company Priority VA. Her transition from serving clients to managing VAs Why she decided to start her own company How to identify when you need help in your business What can a VA do for you and your business The biggest mistakes made when considering a VA Apps to help you in your business Tips for managing and maintaining your clients Why you DON”T want your VA to do what you do Personalisation not automation What does your ideal day look like and compare it to your regular day?  Quotes: “Aim to get the right seats in the bus”“There is no magic to take away the stress”“When we’re in business we have to put on our game face”“I am in the trenches with my team doing what they do”“When considering a VA it’s just like having a baby, you’re never ready”“It’s a bit like wanting your VA to be a unicorn”“It’s important not to surround yourself with yes people”  Links: www.priorityva.com Facebook – Trivinia-BarberTwitter – @TriviniaInstagram – @Trivinia http://toddherman.me/90DYhttps://michaelhyatt.com/welcome/