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By Mark Worrall and Sam Hunter The World Class Agency Podcast
The World Class Agency Podcast
Podcast

The World Class Agency Podcast

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Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.

Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.

Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

284
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#287 Learn The Power of Diary Management & High-Performance Planning
#287 Learn The Power of Diary Management & High-Performance Planning
In this episode, Mark Worrall and Ian Macbeth share insights on balancing personal and professional commitments, the importance of structured diary management, and strategies for maintaining high performance. They discuss February’s remarkable business growth, and the challenges of saying no in a fast-paced industry. The duo also unveils upcoming podcast guests, including a self-employed agent and a brand expert, and their plans to elevate the podcast.
Business and industry 1 week
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35:32
#286 Learn How To Be A Negotiation Ninja: Buyer's Agent Secrets Revealed
#286 Learn How To Be A Negotiation Ninja: Buyer's Agent Secrets Revealed
Want to master the art of negotiation? In this episode, Sam and Mark pull back the curtain and share their insider tricks and tips. Learn how to secure the best deals for your clients, navigate tricky negotiations, and build strong relationships along the way. From crafting compelling offers to understanding the psychology of negotiation, this episode is packed with actionable strategies you can use immediately. Don't miss out on these essential skills for any successful real estate agent!
Business and industry 2 weeks
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17:35
#285 Sam’s Return: How to build your perfect client list
#285 Sam’s Return: How to build your perfect client list
In this episode of The World Class Real Estate Podcast, Mark Worrall, Ian Macbeth, and Sam Hunter share updates on their personal and business journeys, covering a range of topics from social media strategies to the challenges in the property industry.
Business and industry 3 weeks
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36:12
#284 The Trust Timer | An Estate Agents Modern Day Superpower.
#284 The Trust Timer | An Estate Agents Modern Day Superpower.
In this episode, Mark and Ian dive into the evolution of estate agency and why video content is now non-negotiable for building trust, identity, and engagement. They break down what makes content stick, how to carve out a unique position in the market, and why showing your human side is more powerful than ever. From the importance of a trust timer—that slow-burn credibility built through consistent content—to the role of exclusivity, structure, and authenticity in marketing, this conversation is packed with insights estate agents (and business owners in general) can take straight into their strategy. What’s Inside This Episode? 🔹 Estate Agency Is Changing—Are You? Mark and Ian discuss how the industry has evolved and why video content isn’t just an extra—it’s essential. Whether it's promotional shoots or off-the-cuff content, how you show up matters. 🔹 The Power of a Strong USP & The Trust Timer Standing out is everything. Ian and Mark break down why you need a clear USP (Unique Selling Proposition) and how the trust timer helps potential clients warm up to you over time. Spoiler: It’s all about showing up consistently. 🔹 Authenticity > Perfection Forget over-polished videos—people connect with real people. They chat about why showing vulnerability, sharing behind-the-scenes moments, and embracing the occasional outtake makes your brand more relatable (and more trusted). 🔹 Strategy is Everything From when to launch properties to how to manage inquiries, Ian shares the disciplined approach that keeps his agency running smoothly. Learn how setting expectations upfront can help avoid chaos later. 🔹 Community & Identity: Why They Matter You can’t just sell houses—you need to be known for something. Ian explains why building an identity within your community is the key to long-term trust and sustainable business growth. 🔹 Marketing, Social Media & Going Viral Ever wondered why some videos take off while others fall flat? Mark and Ian discuss the importance of grabbing attention, keeping people engaged, and making content that people actually want to watch. Key Takeaways: ✅ Show up. Be seen. People can’t trust you if they don’t know you. ✅ Your USP matters. What makes you different? Lean into that. ✅ Trust isn’t built overnight—it’s earned through consistency. ✅ Perfection is boring. Authenticity and vulnerability win every time. ✅ A strong marketing strategy makes everything easier—from client expectations to deal flow. Action Steps: ✔️ Consider adding outtakes or behind-the-scenes clips to your content. It builds authenticity and connection. ✔️ Explore potential sponsorship opportunities with Iceberg software and AI companies. ✔️ Think about including a short sponsored message or "infomercial" in future episodes. 🔔 Like this episode? Make sure to subscribe and leave a review—it helps more people find the podcast! 📩 Got a question or topic you’d love us to cover? Drop us a message—we’d love to hear from you!
Business and industry 1 month
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38:55
#283 Two Podcasts, One Episode, Twice The Value. Fees, Stats, Reputation and more…
#283 Two Podcasts, One Episode, Twice The Value. Fees, Stats, Reputation and more…
In this episode, Opening The Gates To More Listings & World Class Real Estate Podcasts combine in collaboration… Ian Macbeth, Mark Worrell, and Simon Gates sit down to discuss the live trends in the property market, fee structures improvement techniques, and to build lasting client relationships. The guys discuss the January market, negotiation tactics, and strategies to stay ahead of your competition, this conversation is packed with actionable insights for estate agents and you get two for the price of one listen this week.
Business and industry 1 month
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01:14:05
#282 Learn the data trends that impact your figures and profit!
#282 Learn the data trends that impact your figures and profit!
In this episode, Ian and Mark welcome Paul Jamieson, Sales Director at the data and proptech firm TwentyEA (https://www.twentyea.co.uk/). Paul dives deep into exclusive data from 2024, revealing insightful statistics and trends that will shock you and have the potential to impact your figures and profits in 2025. Don't miss out on these valuable insights that can help you: Predict market shifts and stay ahead of the curve. Learn how data can help you build familiarity with your potential clients. Make data-driven decisions to maximize your profitability. This episode is a goldmine for any UK agent serious about thriving in the dynamic real estate landscape. Tune in and discover the key trends that will shape your success in 2025!
Business and industry 1 month
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50:01
#281 What to expect from The Women In Estate Agency Conference With Clare Hughes
#281 What to expect from The Women In Estate Agency Conference With Clare Hughes
In this episode, Ian and Mark are joined by Clare Hughes, a leading voice in the women in real estate group, as she leads a powerful discussion on the challenges and opportunities facing women in the industry. Clare, who is spearheading the Women in Estate Agency Conference, shares her inspiring story and provides valuable insights into the history and current state of women in estate agency. Together, they explore strategies for empowering women, fostering inclusivity, and creating a more equitable and supportive environment for all professionals. Conference details here: https://womeninestateagency.co.uk/tickets/
Business and industry 1 month
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47:14
What market is today's market making? Day 7 of 7 Agent Accelerator
What market is today's market making? Day 7 of 7 Agent Accelerator
The final day of our 7-Day Agent Accelerator! In this episode, Mark and Ian discuss the evolving landscape of real estate and how to future-proof your business. Learn how to identify emerging trends, anticipate market shifts, and adapt your strategies to thrive in the future.
Business and industry 1 month
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05:04
Increase your fees, day 6 of 7 Agent Accelerator
Increase your fees, day 6 of 7 Agent Accelerator
Day six of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss strategies for optimizing your real estate fees. Learn how to position yourself for higher fees, negotiate effectively, and implement innovative fee structures. Get ready to increase your revenue and maximize your earning potential.
Business and industry 1 month
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0
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09:07
What is your value as an estate agent? Day 5 of 7 Agent Accelerator
What is your value as an estate agent? Day 5 of 7 Agent Accelerator
Day five of our 7-Day Agent Accelerator! In this episode, Mark and Ian explore the critical question: What unique value do you offer your clients? Discover how to differentiate yourself from the competition, identify your competitive advantage, and position yourself as the go-to agent in your market.
Business and industry 1 month
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09:08
Online presence - Building your digital fortress! day 4 of 7 Agent Accelerator
Online presence - Building your digital fortress! day 4 of 7 Agent Accelerator
Day four of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss the importance of a strong online presence in today's digital age. Learn how to optimize your website, leverage social media, and build a powerful online brand. Get ready to attract more clients and dominate your local market.
Business and industry 1 month
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0
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08:36
Proptech good or bad? Day 3 of 7 Agent Accelerator
Proptech good or bad? Day 3 of 7 Agent Accelerator
Day three of our 7-Day Agent Accelerator! In this episode, Mark and Ian explore the ever-evolving world of proptech. Learn how to identify the right tools for your business, avoid costly mistakes, and leverage technology to streamline operations and enhance client experiences.
Business and industry 1 month
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10:56
Taking Estate Agency KPIs To WAR! Day 2 of 7 Agent Accelerator
Taking Estate Agency KPIs To WAR! Day 2 of 7 Agent Accelerator
Day two of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss the importance of Key Performance Indicators (KPIs) in estate agency. Learn how to track the right metrics, analyze data effectively, and use insights to drive growth. Get ready to take your KPIs to WAR and achieve peak performance.
Business and industry 1 month
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10:13
7 Day Agent Accelerator: Using Communication To Improve Agency (Day 1 of 7)
7 Day Agent Accelerator: Using Communication To Improve Agency (Day 1 of 7)
Kickstart your week with the first episode of our 7-Day Agent Accelerator! In this bite-sized episode, Mark and Ian dive deep into the power of communication in estate agency. Learn simple hacks to improve your communication, build rapport quickly and easily with clients, and effectively convey value. Get ready to elevate your communication skills and unlock new levels of success.
Business and industry 2 months
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18:48
#273 Be the best estate agent you can be in 2025
#273 Be the best estate agent you can be in 2025
Get ready to elevate your game! In this episode, Mark and Ian share their proven strategies for setting ambitious goals, cultivating powerful habits, and implementing actionable hacks to achieve your best year yet in real estate.
Business and industry 2 months
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43:15
#272 Learning how to simplify real estate with Jason Cannon
#272 Learning how to simplify real estate with Jason Cannon
In this episode, Ian and Mark welcome Jason Cannon, a renowned elite performance coach with over five decades of experience in business. Jason brings a wealth of knowledge to the table, offering profound insights into human behavior and simplifying the complexities of communication. Gain valuable tips and actionable strategies to improve your interactions with clients, colleagues, and everyone you encounter.
Business and industry 2 months
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0
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53:10
#271 Learning the art of Lettings with Toby Martin
#271 Learning the art of Lettings with Toby Martin
Join Ian and Mark as they sit down with Toby Martin, a seasoned lettings specialist and regional executive for ARLA Propertymark. In this episode, Toby shares his expertise on the art of lettings, emphasizing the importance of creating positive experiences for clients. Learn how to build trust, position yourself as a lettings expert, and utilize video content to attract and retain landlords. Don't miss this opportunity to gain valuable insights into the world of lettings from a true industry professional.
Business and industry 3 months
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0
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56:39
#270 Learn our 3 tips to boost your fees in 2025
#270 Learn our 3 tips to boost your fees in 2025
In this episode, Ian and Mark share their top three strategies to increase your real estate fees in the coming year. Discover how to position yourself as a high-value agent, negotiate better deals, and implement innovative fee structures. Don't miss this essential episode for any agent looking to maximize their income.
Business and industry 3 months
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0
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23:17
#269 Learn Ian Preston's Fee Structure and 2025 SWOT Analysis For Real Estate
#269 Learn Ian Preston's Fee Structure and 2025 SWOT Analysis For Real Estate
Join us as Ian Preston, the driving force behind Preston Baker, shares his insights into the future of real estate. Discover his innovative fee structure and learn what his SWOT analysis for estate agents looks like in 2025. Additionally, Ian discusses his ambitious plans to revolutionize the industry through the integration of AI. Gain valuable insights into how AI can streamline processes, enhance customer experiences, and improve overall business efficiency. This episode provides actionable strategies to help you adapt to changing market conditions and position your business for long-term success.
Business and industry 3 months
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0
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55:57
#268 Learn how it really feels to sell a house
#268 Learn how it really feels to sell a house
Mark and Sam talk through what it really feels like to sell the family home, and how agents can acknowledge those feelings to win more business and build better relationships with their clients.
Business and industry 3 months
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0
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29:04
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