The Write Podcast

The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand/company. Get ready for some good insights! Some history on Michele: She was one of Content Marketing Institute’s first employees, where she was the head of editorial: an industry leader who has written hundreds of articles, speaker at countless events, and one of the top women in media. She’s the current co-founder and Chief Strategy Officer at Mantis Research. (She’s also a guest instructor in my Content Strategy & Marketing Course.) * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

Welcome to episode 42! Today I’m chatting with Brian Fanzo, a podcaster, Millennial keynote speaker, and the founder of iSocialFanz. Brian's story, told in today's podcast, is the epitome of "cool:" he was a helpdesk employee for the Department of Defense before his job morphed into speaking, presenting, and training others on technology. Now he has leveraged his experience and grown to be a successful speaker and entrepreneur. In this episode, he’s sharing his journey, top tips, and everything you need to know about getting speaking gigs, speaking with confidence, and what it takes to captivate an audience. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his boss has tasked him with content on a deadline). To up the ante, Santa on his sleigh appears and presents another (magical) problem to our hero's load (an assignment to... *gasp*.... ghostwrite The List!). He finds our name on The List, and we offer the solution he needs: copywriting support! Right after he gets the order in, the Grinch destroys his computer, but luckily Santa saves him by gifting him a new one. He can finally see content progress by Express Writers, switch to decaf coffee, and go to sleep. The order is done and up to par in the morning. Santa is happy, his boss is happy, and our hero looks good! Finally, taking notes from Jay Baer's word-of-mouth marketing principles we end the story with the hero so delighted that he talks about us at the Christmas party, where a referral is made. *See the full story with narration: https://expresswriters.com/the-content-marketers-surprise-christmas-story * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

Amanda Bond is known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. Along with running The Ad Strategist, also moonlights as a HubSpot Academy instructor and a Facebook correspondent for the Social Media Examiner News Show. In this interview, she shares an amazing amount of expertise and practical advice with me on how to make sure your Facebook ads are profitable. Newbies and beginners (and pretty much anyone doing Facebook ads period), this is for you! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so much today, how to deploy a strategy to improve your brand's word-of-mouth marketing, his new book Talk Triggers, and more. Jay Baer is the founder of Convince & Convert, a Hall of Fame Keynote Speaker, and the best-selling author of 6 books, including The Now Revolution, Hug Your Haters, and Youtility: Why Smart Marketing is About Help and Hype. Jay’s new book, Talk Triggers, co-written with Daniel Lemin, came out on October 2, a day after we recorded this episode! Don't miss this fun, insightful chat. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast

Today, I’m chatting with one of my copywriting heroes, Henneke Duistermaat! She’s known for her engaging, clear, and actionable writing style on her blog, Enchanting Marketing. Not to mention, her blog illustrations featuring her alter-ego, Henrietta, are charming and one-of-a-kind. Brian Clark of Copyblogger sings her praises, she has been featured in Forbes, Inc., Unbounce and Aweber. Henneke is a non-native English speaker, but you would never know from her blogs. Grab a coffee or tea and listen in to hear how she does it, including writing tips for non-native and native writers alike! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast

Jeff Goins is a writing legend. He's the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve - and his books have made multiple bestseller lists, including The Wall Street Journal, USA Today, Publishers Weekly, and the Washington Post. Jeff has written for Business Insider, Fast Company, and The New York Observer, and his blog, aptly named ?Goins, Writer, shares practical advice on the writing life and creative work. For this episode of the podcast, I’m picking his brain and finding out how he does it all. In return, he hands out solid advice and tips for any writer, content writer, or marketer. Ready? You'll enjoy this one. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet

Garrett Moon, the CEO and co-founder of CoSchedule, joins me to talk about how he's grown a massive content marketing empire. Listen as he discusses an amazing, powerful framework for prioritizing the right business and marketing opportunities, called the 10% versus 10x framework. (We also discuss how it reminds me of JOMO - my favorite acronym, "joy of missing out".) I've long been an avid reader, listener, and subscriber to CoSchedule. Their brand is close to my own heart, and their incredible success proves that they know content marketing. They're the fastest-growing startup in North Dakota, the #1 marketing/editorial/social scheduling tool for marketers, with 8,000 customers, and their blog has an impressive 225,000 blog subscribers. Don't miss this episode for actionable, useful insights you can put to use right away in your day-to-day marketing! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet

Today, my husband joins me for the first time ever on the Write Podcast. We're revealing the good, bad and ugly of "outsourcing content," with a goal to end the stigma around the idea of outsourcing when it comes to hiring writers. Josh McCoy joins in as Marketer "Cowboy Joe," and I'm playing myself, in a funny skit that reflects real-life experiences I've had while running a 75-person content agency. Content creators, be inspired as I share why and how you should stick to your guns about the quality you provide and the rates you set as an expert! * Read the full #outsourcingstory blog, and leave a comment if you want to hear Josh on the show again! http://bit.ly/theoutsourcingstory * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy into your content marketing for a truly effective, authentic connection to your audience, and listen to examples from both Jason and Julia of how brands are using empathy in content marketing today. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub to discuss how to create episodic content, which can seriously boost your storytelling power, engagement, and your brand results online. Chris is a writer, keynote speaker, and a livestreaming instructor. He's also the first person to livestream on Snapchat in all 50 U.S. states. Ready to stand out from the rest of the crowd? Then listen in and be ready take home some actionable insights! * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

Are you sourcing and crediting in your content responsibly? Or, are you unwittingly committing copyright infringement? In Episode 33 of The Write Podcast, I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of experience. He has knowledge of everything, from DMCA compliance to fair use and licensing. I asked my Facebook group, Profitable Content Strategists & Marketers, for questions, and boy did they deliver! If you're a content marketer or online creator, you won't want to miss this one. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

In 2018, just creating "basic online content" has become a robot's job. Billions of articles are written by AI. But content marketing, which drives people to action and creates relationships, is another story. This can only be accomplished with a human touch. This is what Guillaume Decugis and I discuss along with other topics, including the launch of a new content intelligence tool, Hawkeye (which I am loving!), in today's value-packed episode. If you're a content creator, marketer, freelancer, or basically do anything in online content, you're going to NEED to catch this episode. Guillaume is the founder of Scoop.it, an engineer-turned-content-marketer, and a leader in the content curation space. Listen in right now to hear us talk about these of-the-moment topics! * Listen onsite with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass

Aaron Orendorrf is a rock star content marketer, and top-read guest blogger at Forbes, Mashable, Copyblogger, Inc., Entrepreneur, Fast Company – and that list is just for starters. He has authored some of the top-read, top-shared blog posts of the year. On top of all that, Aaron recently became the editor-in-chief at Shopify Plus, which gives him a unique perspective from the other side of guest blogging – the gatekeeper side. If getting more high level guest-blogging opportunities (Forbes, etc.) is in your goal list, this episode is a must-listen! * Listen to this episode with show notes at: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

"How on earth do you get that done?" is probably the #1 question my community asked me in 2017. So, for our 30th episode, I’m doing things a little differently. It's just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity). Whaaaaat? Finally, you learn my productivity secrets. It’s all right here. Listen in! * Read the FULL case study: www.bit.ly/juliasproductivitycasestudy * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

Susan Moeller, Business Development Manager at BuzzSumo, joins me on this episode to dig into the ins and outs of creating, building, and nurturing influencer relationships (the right way). Catch the bonus story of how Susan also taught writing classes at the King’s College in New York City, which she helped reopen in Manhattan (in the Empire State Building’s basement!). E29 is a wealth of information and tips on influencer content marketing, not to mention a fun conversation. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message. Our guest, offering tons of tips and advice on this topic, is Ivana Taylor of DIY Marketers. As a small business marketing expert, Ivana has over 20 years of experience in the industry. She’s an online publisher and influencer and the creator of DIY Marketers, which is dedicated to helping small business owners on tight budgets meet their marketing goals. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ

Gini Dietrich is one heck of a female powerhouse content marketer. Just check out the opening on her company, Arment Dietrich's, About page: "Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own." Gini runs a Forbes Top 10 marketing blog, Spin Sucks, is the author of the bestseller of the same name, and CEO of Arment Dietrich. In this episode, she joins Julia to share powerful tidbits on why quality content and domain authority (DA) matters so much to marketers. Bonus: Gini shares how getting fired by a major client jumpstarted her entrepreneurial career. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N!

Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had -- she wanted to change her name after she got married. The hassle of simply getting her driver's license updated was enough to make her wonder: Why wasn't the process easier? Listen to Danielle share her story of perseverance, tenacity, and incredible success as an entrepreneur - and how she was able to attract big connections through excellent content marketing. *Catch the Write Podcast show notes at expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/

Maya started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into the same questions, over and over. She took these concepts and put them into her first course. Listen to Maya and catch some golden tips on course copywriting and strategic creation. *Catch the Write Podcast show notes at www.expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/