TheFamily Podcast

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=sbD2p0YeF9U&feature=youtu.be You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startups-are-going-to-save-the-world-by-oussama-ammar-partner-at-thefamily This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Making money? That’s cool if you do. But it’s a means, not a goal. Your goal is to change the game, to concentrate on a problem that matters and to make a difference. Seize today’s opportunities - now is when individuals can finally hustle their way beyond all expectations. You can learn anything, you can start a business without anyone’s permission, you can be a pioneer. All the barriers are breaking down. But more openness also means more competition and more judges. Against the odds, you’ll have no other choice but to be honest and constantly questioning yourself about WHY you’re doing your startup - because that’s what it means to be brave.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=loIA0zafOMI You can find the slides here:  https://fr.slideshare.net/_TheFamily/thefamily-money-power-respect-by-oussama-ammar-partner-at-thefamily/edit?src=slideview This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Anyone asking you to work on a business plan while you’re still searching for a virtuous business model isn’t an investor you want. Who you raise money from is a key question - not every dollar is the same. Good money comes when you can reverse the balance of power. Raising funds is like a mix between playing poker and buying a house. You need to go all in with your own cards. But you can’t keep a poker face in front of the landlord, because it could be a long-term relationship and it should be based on honesty. Learn how to do this, player!

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=rZiGHA-atv0 You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-do-you-know-why-by-oussama-ammar This talk is given by Oussama Ammar, cofounder and partner at TheFamily. You can explain what you do in a 10 second pitch. You can show how you do it through an amazing demonstration. But can you clearly define the reasons why you do it? If you can, you’ll attract the most motivated people, the ones who share the exact same purpose. If it’s true that  startups’ missions are deeply rooted in the founders’ personal stories, they still need to be expressed and obvious for the rest of the team, the users and all the people you’re enrolling.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=aibSATFzDHI You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-turn-your-flame-into-a-big-fire-by-oussama-ammar This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Ambition is like a flame burning inside your mind. Your responsibility is to turn it into a big fire. Ambitious entrepreneurs polarize. They’re not here to please everyone. You can learn how to become more ambitious. It starts with your environment, the people you spend your time with and every choice you make.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=9VetTdUWU4g You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startup-mindset-go-big-or-go-home-by-oussama-ammar-partner-at-thefamily This conference is given by Oussama Ammar, cofounder and partner at TheFamily. As a startup founder, you’re playing a game where winners take all. Growth is hard. Of course, there are tons of growth hacking tips out there, but they all need to be taken with a grain of salt. Growth hacking is like a chemical reaction - if you’re doing it without having traction and organic growth already, it won’t really help you. You need the combination of elements to make things heat up. The only way to grow fast is to push so much and so hard that it feels almost impossible to keep up. Every founder has that fear deep inside when they realize that their growing company could very well die - and not in five years or in a year. The company could die tomorrow. Great founders use that fear and that knowledge to keep pushing forward and riding the wave. That’s why you can’t overthink things or try to plan them perfectly.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=dNdAkmAK0k8 You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startup-mindset-dont-you-care-by-oussama-ammar-partner-at-thefamily This talk is given by Oussama Ammar, cofounder and partner at TheFamily. As an entrepreneur, you have the chance to talk directly to your community. You know them well. This is an extraordinary advantage: you’ll be able to please them like no one else could. You must take this conversation very seriously and make the most out of it. The pay-it-forward mindset is key to building a startup over the long run and creating something indestructible - trust, whether it is with your fans, clients or employees. Learn in this video why caring matters the most and how to care.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=ZUbVtVc8OAA You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startup-mindset-the-founders-dilemma-by-oussama-ammar-partner-at-thefamily This talk is given by Oussama Ammar, cofounder and partner at TheFamily. The main reasons why startups fail come back to a problem between founders. Choosing a cofounder is the most important decision you will make when starting your company. It’s even more important than your project: projects can change, but what can’t change is people. If you’re not working with people who are going through the same learning curve as you, you can’t achieve anything. This conference explains how to find the right people, develop your trust in them, and keep your communication transparent and your goals aligned.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=lXQHvyR0Ymk You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startup-mindset-bootstrapping-like-a-boss-by-oussama-ammar-partner-at-thefamily This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Before seeking any outside funding, you must bootstrap. What does it mean? You may not find customers on day one, so you’ll have to be creative in order to grow your startup. Bootstrapping is about creating the best opportunities to build your product, your community, your team and your culture. Not having money forces you to use your imagination to solve problems. You will find hacks and tricks, but above all, you’ll make all sorts of mistakes and learn from them, for zero money spent.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=rYPjNwDMeF4 You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-startup-mindset-the-art-of-focusing-by-oussama-ammar-partner-at-thefamily This talk is given by Oussama Ammar, cofounder and partner at TheFamily. As an entrepreneur, you hear it all the time : “Stay focused!” What does this mean? Doing just one thing? Well, no, babe, you have to finish many different tasks as an entrepreneur. Focusing means that you should dedicate most of your time to your goal and those efforts that impact your growth. The tricky thing is knowing what has an impact and what doesn’t. Design, product, team, legal, accounting… How to prioritize and organize your roadmap and to-do list every day? That’s what Oussama talks about in this video.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=i9kibF0upLY You can find the slides here: https://fr.slideshare.net/_TheFamily/thefamily-99-problems-but-your-solution-aint-one-by-oussama-ammar This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Don’t fall in love with any brilliant idea. As an entrepreneur, you’re fighting against a problem, you’re not cherishing ideas. You’re about to dedicate all of your time and energy to tackle this problem. So make sure it’s a good one. A good problem is real, you can clearly acknowledge and  define it. It has a huge impact and it’s getting worse every day. A problem is difficult to overcome. The pain is obvious and not already solved - the way you think it should be. So leave your ideas and concentrate on the problem that is obsessing you. Let’s go!

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ The video version of this talk is here: https://www.youtube.com/watch?v=h8jlUM4dc28 You can find the slides here: http://fr.slideshare.net/_TheFamily/t… This talk is given by Oussama Ammar, cofounder and partner at TheFamily. Differences are opportunities, they are virgin lands waiting to be discovered, developed and enhanced. If Blablacar is a leading European startup, that’s because people in Europe need this type of peer-to-peer ridesharing usage more than anywhere else in the world. Let’s make our differences become advantages.

TheFamily believes that Europe can create tons of crazy startups, through education. Find more here: http://www.thefamily.co The video version of this talk is here: https://www.youtube.com/watch?v=8TyjdbdPmB8 You can find the slides here: http://bit.ly/1m9Vg9S Oussama Ammar is Partner & Cofounder at TheFamily. In this talk, Oussama talks about what it means to build ambitious startups in a toxic ecosystem. Don’t be fooled by the number of accelerators, incubators and other things aiming to help startups across Europe. Today, any entrepreneur from a European country who recognizes the weaknesses and strengths of the local environment can push forward. Don’t just rely on Mashable, TechCrunch or Forbes to give you actionable hints for your own startup. This content can be useful and certainly interesting to read. But we need to filter that information, put it into our context and adapt it to our European reality. In this video, Oussama talks about how you can develop this localization filter that will help you know what to apply to your life and your company, and what isn’t quite yet applicable in Europe.

Comprends la valeur perçue de ta solution. Choisir le pricing c’est choisir de distordre la valeur perçue par rapport à la valeur réelle. Maîtrise ton équation pour développer la bonne image et travaille sur le pricing une fois que le produit est stable. En attendant, il suffit de se calquer sur les concurrents. Concentre toi sur une seule cible car une startup est trop petite pour gérer différentes cibles en même temps. Oussama partage avec toi ses astuces pour définir un bon pricing. Oussama Ammar est Partner à TheFamily (http://twitter.com/daedalium). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop Inscris-toi à la newsletter - www.thefamily.co/events

Place toujours l’humain au centre de la vente. car 80% d’une vente réussie est due à de l’intangible. Rompre avec les idées reçues et faire comprendre que tu es là pour résoudre la problématique du client. Joue sur ton terrain en invitant le client dans l’environnement dans lequel évolue la startup. Détermine le bon moment pour mettre fin à une réunion et termine toujours sur une bonne note.  Miguel donne les bons réflexes et la bonne approche pour assurer l’intangible dans la vente.  Miguel est Partner à TheFamily (http://www.thefamily.co/miguel-de-fontenay). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Evite le piège de penser que tout est similaire. Aucune négociation n’est la même. Identifie la culture et fait attention à la réalisation que tu perçoit. Evite l’échec en confirmant d’avoir des attentes communes. Avance étape par étape, il faut se dire que l’on est d’accord au fur et à mesure. Maîtrise les jeux d’influences et dirige la négociation.  Miguel te partage les éléments qui te feront devenir un killer en négociation. Miguel est Partner à TheFamily (http://www.thefamily.co/miguel-de-fontenay). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Traite le client comme un champion et fait du care le dénominateur pour faire converger toutes les personnes vers la vente. Transformer la vente en une expérience d’achat et rentre dans une problématique de flux et non de stock. Soit à l’écoute et soit patient car le client est le plus important. Aborde l’upselling uniquement quand le client est satisfait et a déjà eu l’expérience du produit.  Jean t’explique les éléments qui transforme le care en un client très heureux.  Jean est Partner à Kima Ventures (http://twitter.com/2lr). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Prépare-toi à manager en mettant en place des processus avant de recruter. L’indicateur pour voir les meilleurs commerciaux est la façon de qualifier ses leads. Rend visible la progression du vendeur dans ses objectifs et partage l’accomplissement de chacun. Réponds aux besoins de ton équipe en fixant des objectifs clairs et progressifs, stimulant la performance et individualisant le coaching. Dominique te partage ses astuces pour conserver la motivation de ses équipes.  Dominique Mangiatordi, co-fondateur de Royal App Force (http://twitter.com/mangiatordi). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Construis ta dream team en cherchant constamment des A players qui ont deux types profils : les chasseurs et les éleveurs. Pour cela il faut connaître ses besoins. Recrute des personnes qui savent s’adapter. Repère rapidement si le sales a envie de vendre et sait sortir de sa zone de confort. Attention aux feux rouges: exagération, mauvais discours sur des précédents supérieurs, focus sur les acquis.  Jean t’explique comment recruter une killer équipe.  Jean est Partner à Kima Ventures (http://twitter.com/2lr). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Ne cherche pas à appliquer ce qu’il y a dans les livres, il faut savoir créer des espaces de liberté pour embarquer son client. N’hésite pas à t’allier avec un champion en interne qui va faire le travail d’évangélisation, identifier les leviers et contraintes de la politique interne. Développe l’inside sales et soit toujours dans l’action et la réaction : stagner c’est mourir.  Miguel t’explique comment prévoir la météo et structurer ta vente avec un grand groupe.  Miguel est Partner à TheFamily (http://www.thefamily.co/miguel-de-fontenay). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events

Pour vendre à des grands comptes, on se base sur deux modèles : vendre par la marque ou vendre par le produit. Minimise les risques en te concentrant sur les risques endogènes et en restant clair avec la hiérarchie du client. Maîtrise les étapes du cycle d’achat du client tout en équilibrant le rationnel et l’émotionnel dans la relation. Soit déterminant en permettant d’anticiper le futur.  Miguel revient sur les clés pour réussir la vente à de grands comptes.  Miguel est Partner à TheFamily (http://www.thefamily.co/miguel-de-fontenay). Sur Koudetat, tu trouves les meilleurs conseils, les exemples et les inspirations pour lancer ta startup. Toutes les vidéos classés, les checklists pour résumer ce que tu dois retenir et les ressources pour aller plus loin ! Ne perds pas de temps, va sur Koudetat : bit.ly/koudetat-youtube  Inscris-toi au prochain meetup! - www.meetup.com/StartupWorkshop  Inscris-toi à la newsletter - www.thefamily.co/events