Thrive By Design: Business, Marketing and Lifestyl

What if one focused hour a day was all it took to double your revenue? That's the premise behind The Miracle Hour, the framework from eight-figure entrepreneur Kelly Roach, and in this episode, she breaks it all down. Kelly built a seven-figure business from her car on her lunch break, with zero paid ads, using nothing but intentional relationship-building. In this conversation, she walks us through the exact framework: setting your goals, picking your five to seven daily activities, and building what she calls the Dream 1000, a relationship rolodex that compounds over time. What hit me hardest in this conversation is how much revenue creative entrepreneurs are leaving on the table by chasing new customers while ignoring the gold in their current and past client lists. Kelly breaks down the four buying inflection points in the first 30 days after a sale, and explains why most business owners miss every single one of them. Whether you're a jewelry designer, a creative entrepreneur, or a founder of any kind, this episode will permanently change how you think about sales and what you do with that one hour you already have. In this episode, you’ll learn: [00:00] Introduction: What is the Miracle Hour? [06:00] Why people buy from people: creatives and faceless branding [08:22] The four buying inflection points in the first 30 days [14:55] Start in the center: why your current customers are your fastest revenue [20:20] The five steps of the Miracle Hour framework [28:08] How to track your activities and build your Dream 1000 Here are the resources mentioned in the show: The Miracle Hour Book by Kelly Roach The Miracle Hour Free Toolkit The Creative Frequency by Tracy Matthews Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What if the reason your affirmations are not working has nothing to do with how hard you are trying, and everything to do with how your brain is wired? In this birthday special solo episode, I am pulling a teaching straight from inside the Creative Frequency to introduce you to one of the most powerful mindset tools I have ever used: askfirmations. These are not affirmations. They are curiosity-driven questions that hijack your Reticular Activating System and send your brain on a search for evidence, opportunities, and possibilities it was literally filtering out before. I am breaking down the real neuroscience behind why curiosity works better than forced belief, including how it activates dopamine, lowers nervous system resistance, and bypasses the identity blocks that keep you stuck. I also walk you through the full askfirmation practice so you can start using it today. This one is a gift, literally. It is my birthday, I am turning 55, and I am giving you access to the kind of teaching I usually only share inside my paid programs. Do not skip the show notes. There is a birthday gift waiting for you there too. In this episode, you’ll learn: 00:27 -- Austin, Birthday week, and what is coming this summer 01:06 -- Why so many people are in a hard season right now and what curiosity has to do with it 02:19 -- What the Creative Frequency is and why I pulled this teaching for the show 04:59 -- What askfirmations are and why they work where affirmations fall short 07:25 -- The neuroscience: RAS, identity, nervous system, and how curiosity rewires all of it 13:39 -- How curiosity activates dopamine and shifts you from desperation to energized pursuit 16:49 -- How to practice curiosity daily and the stillness ritual that makes it land 19:19 -- Your askfirmation exercise: how to write, record, and use your list every single day 20:48 -- Birthday gift announcement: free visibility activations from The Breakthrough Here are the resources mentioned in the show: Birthday Gift - Free Visibility Activations The Creative Frequency The Wealthy Creative Society Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

I have been on a healing journey with plant medicines and ceremony for years, and when I get to sit down with someone like Chelsea Renee, someone who facilitates transformation for others for a living, I am fully in my element. Chelsea is a serial entrepreneur, community architect, ceremony facilitator, and the creator of Fempire, a biannual business summit for wild female entrepreneurs with a dress code of business to Burning Man. She also channeled her own breathwork technique, Activate Breathwork, to help people connect with their ancestors and spirit guides, and leads a nonprofit supporting women-owned businesses. We talk breathwork, the power of getting in rooms, the shadow side of evolving, and how Chelsea built a movement so much bigger than herself that she sold it to her own nonprofit for a dollar. This one is deep, joyful, and genuinely life-giving. In this episode, you will learn: [02:10] Chelsea's multi-passionate entrepreneurial path and the through line connecting all her companies [07:10] What Activate Breathwork is and how it connects you with your ancestors and spirit guides [11:00] Why breathwork is one of the fastest ways to step into your next-level identity [16:50] The deep power of in-person events and what you can never replicate online [22:30] The shadow side of evolving: what happens when your identity wants to stay comfortable [31:10] What makes Fempire different and why the masterminding format is a game changer Here are the resources mentioned in the show: Follow Chelsea on Instagram Activate Breathwork Fempire Events: May 16-17 and November 7-8 Join the 10K in May Challenge Desire AI The Wealthy Creative Society Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Let's just say it: the AI conversation is getting loud, and a lot of what you are hearing is flat-out wrong. Is AI destroying creativity? Is it stealing jobs? Is it guzzling all the water? My dear friend and AI powerhouse Callan Faulkner is back on the show to cut through the noise and give it to you straight. Callan is the founder of The Uncommon Business, where she runs a multi-million dollar company with a team of seven, a 48% profit margin, and zero sales staff. Her secret is not hustle. It is how she orchestrates AI. In this episode, she breaks down the real difference between someone who uses AI and someone who architects it, and why that gap is the competitive edge creative entrepreneurs cannot afford to ignore. We also get into the truth about AI and the environment, why Callan thinks an MBA is one of the worst investments you can make right now, and what the future of work actually looks like for humans who are paying attention. In this episode, you will learn: 00:01 Why the AI conversation has reached a new level of urgency in 2026 06:22 Callan's background and how she built a multi-million dollar company with no sales team 08:13 The real role of humans in an AI-powered business world 14:49 Why Callan believes an MBA is one of the worst investments right now 18:16 The $5M job offer she turned down and what it revealed about purpose 21:53 The actual data behind AI's environmental impact 26:56 What happens to people who get AI training after a layoff 30:18 What a fully AI-powered business actually feels like day to day Resources Mentioned: Callan Faulkner's AI Bootcamp (April 21) Superhuman Work recorded course Desire AI The Wealthy Creative Society Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Are you stuck in a cycle of consuming content, joining programs, and learning everything, yet your sales are still inconsistent? In this episode, I get real about one of the most common traps I see creative entrepreneurs fall into: using learning as a substitute for execution. I’ve been having this conversation live inside the OBSESSED sales challenge, and it’s too important to keep behind closed doors. I’m breaking down why willpower alone will never create the consistent sales rhythm your business needs, and what actually will. I also share a deeply personal story about my own fear of rejection during a major brand reinvention, and I introduce you to Shirley, a jewelry designer from South Africa who transformed her business in under a year by doing one courageous thing: deciding to stop squashing her vision and start executing. If you’ve been waiting to feel ready before you show up fully in your sales, this episode will shift something in you. In This Episode, You'll Learn: 00:01 Why the old model of coaching is shifting (and what that means for you) 04:43 The "perfectionism prism" trap that makes you feel busy but breaks your sales 07:15 Three internal resistance patterns blocking your daily execution 10:22 The be, do, have framework reframed for sales and brand identity 12:38 Shirley's story: from manufacturing jeweler to opening at a 5-star safari lodge 17:39 How The Launchpad installs a daily sales rhythm in your business Here are the resources mentioned in the show: The Launchpad, Daily Audio Coaching Obsessed Challenge (starts March 9) Desire AI (for jewelry designers) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What if the secret to scaling your business wasn't doing more, but doing less, better? That's exactly what Pia Silva discovered when she went from $40K in debt to $500K in revenue in just 12 months, simply by flipping her entire service model upside down. In this episode, I sit down with Pia Silva, author of the brand new book Scale Solo, to break down the Intensives Model, a business framework that helps expert service providers charge premium prices, eliminate scope creep, and build a wildly profitable business without a big team or a burned-out calendar. We get into the messy, real story of how Pia and her husband Steve nearly lost their branding agency, the lightbulb moment that changed everything, and the practical pricing strategy she now teaches to hundreds of service-based entrepreneurs. If you've ever felt like you're working harder than the money shows, this episode is for you. In this episode, you’ll learn: [01:45] Tracy's intro to Pia and the Intensives Model [07:49] How $250K in revenue still led to $40K in debt [09:12] The pivot that led to $500K in 12 months [14:26] The Lead Product: why you should charge for discovery, not give it away free [21:29] The "sell, sell, raise" pricing method that builds real confidence [22:30] The 50-25-25 Rule to Freedom and Profit [29:20] What to do when burnout has taken over [35:39] All about the book Scale Solo Here are the resources mentioned in the show: Grab Pia's book Scale Solo Follow @pialovesyourbiz on Instagram The Launchpad, Daily Audio Coaching Obsessed Challenge (starts March 9) Desire AI (for jewelry designers) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What does it actually take to generate $22 million across multiple creative businesses over 30 years? In this raw, behind-the-scenes solo episode, I pull back the curtain on the real highs, the hard lows, and the identity shifts that made all the difference. From leaving my Nordstrom job with a dream and a prayer, to scoring a $4,000 fax order from Twist in Portland, to experiencing bankruptcy and rebuilding with a completely new mindset. I map out the through-line that connects every pivot, every plateau, and every quantum leap I’ve taken as a creative founder. The secret? It was never just strategy. It was always identity first, sales rhythm second. I also share the 4V Founder Frequency (Vision, Voice, Visibility, Vibration) and explain why founder-led branding is not just a trend. It is the most powerful business asset you can build in an AI-saturated world. Plus, I share how The Launchpad (my daily audio coaching program) is helping creative founders step into iconic brand status every single day. In this episode, you'll discover: [00:00] The Launchpad intro: what daily alignment actually does for your sales [02:10] My 30-year journey: from jewelry designer to $22M founder across 5 businesses [08:17] The $4,000 Twist fax order that changed everything, and what hustle really means to me [11:32] Why sales is the lifeblood of your business (and how each pivot required a new rhythm) [15:00] The 4V Founder Frequency and why founder-led brands win in the age of AI [20:12] The bankruptcy moment at Whole Foods, and the identity work that rebuilt my confidence [25:00] How to become a vibrational match for the sales and income you desire [27:30] The Obsessed challenge and how to join my free 5-day sales event Here are the resources mentioned in the show: The Launchpad, Daily Audio Coaching Obsessed Challenge ( starts March 9) Desire AI (for jewelry designers) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

If you have ever felt like you are doing all the things, posting every day, showing up consistently, working late, and the sales are still not reflecting that effort, this episode is for you. I am diving into one of the most important distinctions I have made in my entire business journey: the difference between building a business and building a brand. A business sells things when people need things. A brand makes people want to be part of something, and they keep coming back without being chased. And if you have hit a plateau, I promise you it is not your work ethic that is the problem. After working with over 9,600 jewelry brands, I have seen this pattern over and over again. The designers who break through are not working harder, they are building from a stronger foundation. I am sharing why talent alone will never create demand, what iconic founder-led brands all have in common, and the identity shift that has to happen before any strategy will actually work. I am also sharing details on the Obsessed 21-Day Activation, my newest challenge designed to help you become the kind of founder people cannot stop talking about. In This Episode, You Will Learn: [0:00] Why being busy is not the same as building a brand, and the one question that reveals which one you have right now [5:00] The real difference between a business and a brand, and why it changes everything about how you show up and sell [6:00] What would happen to your sales if you stopped posting for 30 days? This question reveals everything [6:39] Why talent alone will never create demand, and the infectious founder energy behind the brands that actually sell out [12:00] The real reason you are busy but broke: it is a foundation problem, not an effort problem [16:29] The identity shift that is the single most powerful move you can make to scale your brand, plus how to join the Obsessed Challenge Here are the resources mentioned in the show: Join the Obsessed 5-Day Free Challenge + 21-Day Activation The Launchpad Daily Audio Coaching Program Desire AI for Jewelry Business Marketing Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

After 25 years in corporate America, Jen Polt took the biggest risk of her life - quitting her executive job to become a full-time content creator and confidence coach. Three weeks later, her husband told her he didn't want to be married to her anymore. Instead of retreating, she used this devastating moment to build something even bigger and discovered that confidence isn't a personality trait - it's a practice. In this powerful conversation, Jen shares the raw truth about reinvention in midlife, why vulnerability became her superpower, and how going viral at 50 taught her that age is just a number when it comes to chasing your dreams. We dive deep into what it means to practice confidence like a muscle, how to handle people who can't grow with you, and why being "selfish" might be the most generous thing you can do. In this episode, you’ll learn: [08:30] The moment Jen realized she might actually be an influencer (spoiler: it involved the F-word and 40,000 new followers) [12:45] Why her boss told her "you're onto something" and became her biggest cheerleader for quitting [18:20] The kitchen island conversation that changed everything (and why timing is everything when someone doesn't believe in your dreams) [25:10] The "emotional Heisman" that strong women unconsciously give people (and why it's blocking the love we actually crave) [31:40] How a makeup disaster became content gold and why authenticity beats perfection every time [36:15] The childhood exercise that will remind you who you were before the world got in the way [42:50] Why "only let someone tell you they don't love you one time" became her new life motto Here are the resources mentioned in the show: Jen's Confidence Clubhouse  Follow Jen @makingupforglossedtime on Instagram Join the Launchpad Program Apply for the Iconic Mastermind Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Are you the world's best kept secret? Ready to stop playing small and step into your iconic era as a creative founder? In this episode, I'm sharing my ICONIC framework for building a founder-led brand that people remember, trust, and buy from. We're talking about Identity, Conviction, Orientation, Narrative, Influence, and Cultural Imprint, and how these six pillars work with the 4V Frequency (Vision, Voice, Visibility, Vibration) to help you play a bigger game. I'm getting real about why founder-led brands are the future, how to know when you're ready for deeper mentorship, and what it really takes to step out from behind your work and become the front-facing leader of your brand. If you've been craving community, seeking a mentor, or feeling called to expand your container and build something iconic, this episode is for you. In this episode, you’ll learn: [00:00] Why founder-led brands are changing the game for creative entrepreneurs [09:53] The power of influence and magnetic presence (and how icons create it naturally) [11:26] What it means to leave a cultural imprint and build a lasting legacy [18:43] Three signs you're ready to be known for a body of work (not just another content creator) [26:42] The real reason people are afraid to invest in themselves (and how to move through resistance) [30:15] Why sustainable visibility matters more than viral moments Here are the resources mentioned in the show: Apply for Iconic Mastermind Join The Launchpad Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

If your brand feels misaligned, this episode is your roadmap back. After a year of feeling completely disconnected from my business, I discovered the exact framework that helped me step into the most creative, wealthy, and aligned version of my brand yet. In this episode, I'm sharing the 4V Frequency with you: Vision, Voice, Visibility, and Vibration. Whether you're feeling out of sync with your work, uncertain about your message, or ready to stop hiding and start leading as a founder, this episode will show you how to realign with who you're becoming. In this episode, you’ll learn: [02:15] Three signs your brand is out of alignment [05:30] My story of complete business disconnection last year [09:17] The moment I realized I was letting everyone down (and why it was necessary) [12:45] Why execution beats consumption every time [15:20] The difference between personal brands and founder-led brands [19:08] Creating a vessel of resilience as a creative entrepreneur [21:30] The 4V self-audit that reveals what's pulling you down [24:15] Why storytelling is the secret to soft-selling Here are the resources mentioned in the show: The Breakthrough 21-Day Activation Magnetic Story Selling Lab  Desire AI: AI marketing tool for creatives Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Your fear of being cringe is actually destroying your business. And I know you might not want to hear this, but the truth is: when you play small because you're worried about what people think, you become invisible to the people who actually need your transformation. In this raw and honest episode, I'm sharing what it really takes to build an iconic, founder-led brand with a cult following. You'll hear about the moment I realized I had to stop people-pleasing and step fully into my vision (even if not everyone came along for the ride). I'm pulling back the curtain on my client's breakthrough when she decided to show up "awkwardly" on social media and the surprising results that followed. And I'm revealing why some of your biggest supporters might not make it to your next chapter, and why that's actually okay. This episode is for you if you've been watering down your message, hiding your offers, or playing not to lose instead of playing to win. It's time to build something iconic. In this episode, you’ll learn: [02:12] The one quality all cult-following brands share (and it's not what you think) [15:29] Dismantling the myth about being "cringe" and what's really happening in your nervous system [17:33] What happened when my client decided to show up awkwardly on purpose [22:41] The hard truth about who won't come along when you step into your bigger vision (and why that's okay) [31:24] Why I'm documenting my journey to $1M in personal income this year [34:18] The four pillars of building a cult following around your founder-led brand Here are the resources mentioned in the show: Join The Breakthrough 21-Day Activation Learn more about The Iconic Brand Check out Desire AI for jewelry makers Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Have you built a successful business but feel like it's trapped you in a box? If you're a creative entrepreneur feeling bored, resentful, or ready for something more, this episode is your permission slip to evolve. I'm pulling back the curtain on my biggest business pivot yet: from the Art of Reinvention to Iconic. This isn't just about rebranding. It's about refusing to put creatives in boxes and building founder-led brands that evolve with you, not against you. In this episode, I'm sharing why the "pick one thing forever" advice is dangerous for multi-passionate entrepreneurs, how I'm launching Desire AI as a standalone app this month, and the four pillars (Vision, Voice, Visibility, Vibration) that create truly iconic brands. In this episode, you’ll learn: [02:03] Why I've never been more excited about a new year since starting Flourish & Thrive Academy [05:00] The evolution of Desire AI and why we're launching it as a standalone app this month [09:21] Why I refuse to put creatives in a box just because it's more predictable on a spreadsheet [18:29] How multi-passionate creatives actually work and why "pick one thing" advice is killing your business [22:26] The truth about consistency vs expansion (and why you don't have to choose) [29:30] The four pillars that create an iconic founder-led brand (Vision, Voice, Visibility, Vibration) [38:21] Shirley's breakthrough story: From stuck with a dream to landing a retail store in South Africa's most prestigious safari lodge in 9 months Here are the resources mentioned in the show: Join The Breakthrough 21-Day Activation Learn about Desire AI Join the January Jumpstart (for Jewelry Designers) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Feeling burnt out and wondering why another planner or goal list isn't fixing it? That's because more strategy won't help if you're still dragging the old version of you into the new year. In this episode, I'm breaking down why resolutions fail (they're behavior-based, not identity-based) and sharing the exact prompts I use to help creatives step into a higher capacity version of themselves. In this episode, you'll discover: [01:30] Why more planners and strategy won't help if your identity doesn't shift first [05:00] The real reason resolutions die by February (and what to do instead) [07:19] How to set intentions that come from desire, not lack (with a personal example) [08:39] The powerful question: What are you no longer available for in 2026? [10:00] How to choose your rooms and step into greater visibility [12:56] The exercise that helps you leave old versions of yourself behind [15:00] Vision prompts for radical honesty that will change everything If you're ready to stop playing small with your vision and actually embody the person who can hold your biggest dreams, this episode is your New Year's reset. Here are the resources mentioned in the show: The Breakthrough 21-Day Activation (Starting January 5th) Vision to Reality Jewelry Business Planner January Jumpstart Challenge Desire AI Marketing Tool Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

If you're the best-kept secret in your world and you know you're meant for a bigger year, this episode is for you. I’m breaking down what actually creates breakthrough years (hint: it's not better goal-setting). I’m sharing real transformation stories from my clients Shirley and Amelie, revealing the manifestation strategy that brought my partner into my life at 45, and challenging you to stop playing small with your vision. Learn how to collapse time between your vision and reality, tap into your creative frequency, and make 2026 the year you finally stop hiding your power. In this episode, you’ll learn: [00:00] Why being the "best-kept secret" is keeping you broke [02:15] The real story of how I manifested my partner Jason [07:45] Shirley's impossible dream that came true faster than expected [12:30] Amelie's conviction while building a business with two young kids [15:47] Why "realistic" goals are killing your breakthrough [18:20] How to tap into your creative frequency [20:15] Creating your audacious, unimaginable vision Here are the resources mentioned in the show: The Breakthrough 21-Day Activation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What happens when you accidentally build an AI that coaches better than you do? Andrea Crowder wasn't trying to become an AI expert. Six months ago, she'd barely touched ChatGPT. But when she uploaded her coaching content into a custom bot for her $59/month subscription program, something extraordinary happened. Legend AI started transforming lives. People started messaging her: "This replaced my therapist." "I feel like I finally understand myself." "My seven-year-old foster daughter is using Legend to work through her emotions." In this raw, powerful conversation, Andrea shares her journey from being a military wife supporting a partner with severe PTSD to building a seven-figure business that was destroying her nervous system. She talks about the anxiety that had her rocking herself in her bedroom, the healing modalities that actually worked, and how she accidentally created an AI tool that launched itself to $150K in sales. We explore feminine and masculine energy dynamics, why women choosing themselves changes everything, and how AI can help us return home to ourselves at lightning speed. This isn't just another AI episode. It's about transformation, identity shifts, and what becomes possible when we stop trying to hold everything alone. In this episode, you'll learn: [03:21] The hidden cost of a seven-figure business and why success doesn't guarantee happiness [07:54] How Legend AI was created by accident and why it coaches with superhuman emotional intelligence [14:19] The six core business roles Legend AI can assist with (and why she'll never replace human connection) [21:17] How to use AI to analyze your communication and become a stronger leader [29:37] What Andrea's Special Forces father taught her about feminine receptivity (and why it changed everything) [40:09] The difference between coping strategies and clearing strategies in trauma healing Here are the resources mentioned in the show: Follow @love_andreacrowder on Instagram Legend AI  Join the Awaken Your Creative & Wealthy Frequency 21-Day Activation  Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What if 2026 could be your most creative AND most wealthy year yet? In this powerful solo episode, I'm breaking down why the Year of the Horse is inviting creatives everywhere to step into overflow energy, limitless abundance, and a whole new paradigm of what it means to be a wealthy creative. We're leaving behind the Year of the Snake (shedding old patterns) and galloping full speed into the Year of the Horse, where creatives get to RUN towards their visions without holding back. I'll walk you through the three pillars of overflow: Energetic Alignment, Embodied Wealth, and Creative Frequency, and how these unlock a life where you're not hustling harder, but channeling abundance through your creativity itself. In this episode, you’ll discover: [05:18] Year of the Snake vs Year of the Horse: shifting from shedding to sprinting [09:34] The three pillars of overflow: Energetic Alignment, Embodied Wealth, Creative Frequency [24:15] The new paradigm: Creatives who are wealthy, branded, and magnetic [28:56] Introducing the Awaken Your Creative + Wealthy Year 21-Day Activation [32:18] A personal story: When art class was for "stupid people" [37:44] Honoring my first love and the full circle moment that shaped my mission Here are the resources mentioned in the show: Join the Awaken Your Creative + Wealthy Year 21-Day Activation Get Early Access to Icon Era: DM @iamtracymatthews on Instagram Join the Jewelry Business Challenge - Creativity to Cash Flow Your Year to Thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through? In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place. We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique. This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again. In this episode, you’ll learn: [9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it) [13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer [25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward [31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came [43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed [52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business success Here are the resources mentioned in the show: Follow @heatherchauvin_ on Instagram Heather's Podcast: Emotionally Uncomfortable Heather's Website Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)  Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it? In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process. We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business. If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first. In this episode, you’ll learn: [04:46] Danielle's journey from healthcare executive to experiencing "soul death" [08:47] How human design and gene keys became the missing link [15:06] Signs you're living in self-abandonment (and don't even know it) [20:40] The "future cost" question that makes hard decisions easier [27:55] Why micro-moment shifts beat massive life overhauls [35:17] Nervous system regulation practices for high achievers Here are the resources mentioned in the show: Follow @_daniellelaura_ on Instagram  Listen to H.O.T Talks Podcast Danielle’s Website Join the 21-Day Creativity to Cashflow Challenge Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting. In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins. If you've been sitting on a podcast idea, this is your sign to start. In this episode, you’ll learn: [02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors [10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted [27:33] Cringiest podcasting moments: bad audio and wrong guests [30:00] Practical tips for starting your podcast today [35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic [40:00] Attraction marketing: how to draw your ideal listeners to you [45:00] Advice for creatives stuck in the middle of a pivot Here are the resources mentioned in the show: Follow @jessicaburgio on Instagram Follow @unscriptedthepodcast on Instagram Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews  Instagram Follow Flourish & Thrive Facebook