Thrive Through Marketing

Join Jamie and me as we talk about podcasting for mental health organizations—including why it’s such a powerful tool for breaking down barriers, connecting with new audience members, and much more. We get into some tangible tips for getting started as a guest and starting your own podcast, so tune in if you’re curious about whether you should get into the podcast game! About Jamie Jamie Kennedy is the executive podcast producer of Brave Moon Podcasts, a podcast management agency helping health and fitness leaders create podcasts that wow. Her mission is to build stories that empower, entertain, and inspire people on their wellbeing journey. With a background in health, fitness, and marketing, Jamie founded Brave Moon Podcasts in 2019. Jamie is a dual American and Australian citizen, now living in Seattle Washington with her husband Jason and rescue dog Riggs. She’s a foodie, loves a good sweaty workout, and perfecting her Spotify playlists. Connect: Website | LinkedIn | Podcast Starter Guide Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. She currently works with a wide range of clients in the eating disorder recovery and mental health space including well-known organizations such as Project HEAL and changemakers, like Christy Harrison. Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

I know, I know—video is the bain of your existence. And yet, if you're active on social, it's an important part of your strategy to reach more people. Tune in for a quick episode about how to make video content creation MUCH easier. Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

Chevese is a voice you may already have heard (or seen on social media) if you’re in the eating disorder space because she’s not afraid to use it. With a background in political science, advocacy is something she knows well. In this episode, Chevese and I talk about the experience of being that voice for those who might not have one and how she leverage social media as a platform for advocacy—and both the good and the challenges that come with it. Meet our guest, Chevese Chevese Turner’s dedication to health equity began early in her career as part of a team working to ensure cancer patients had ongoing access to critical treatments. Driven by her own struggles and recovery, she founded the Binge Eating Disorder Association (BEDA) in 2008 to address the unmet needs of people with the most prevalent eating disorder and was integral to Binge Eating Disorder (BED) receiving its designation in the Diagnostic & Statistics Manual’s 5th edition increasing the validation and recognition of the disorder.  In more recent years, Chevese has turned her focus to providing direct coaching and group services to individuals who are larger bodied, with or without eating disorders. She is the co-founder of Attune, a program developed to help larger bodied individuals recreate their relationship to body, food and movement. Through Attune, Chevese works also with individuals to navigate the healthcare system which is widely understood to discriminate based on body size, leading to avoidance of health needs.  Additionally, Chevese is an eating disorder and anti-weight discrimination advocate, educator, co-author and speaker, and the founder of the Body Equity Alliance in which she assists organizations and brands to create inclusive campaigns, policies and environments that feature and accommodate higher-weight people. She also co-developed and continues to host Weight Stigma Awareness Week annually with Dr. Wendy Oliver Pyatt. This important awareness week seeks to educate and push for change around the discrimination larger bodied individuals experience in various aspects of their lives, from healthcare to employment to leisure activities. Chevese is passionate about empowering people to reclaim their dignity, respect, and well-being, and to challenge the systemic and cultural barriers that prevent them from accessing quality care, opportunities and joy.  Please include all the links you want included, I.E. social channels and website: Instagram: @cheveseturner LinkedIn: https://www.linkedin.com/in/cheveseturner/ Facebook: https://www.facebook.com/bodyequityalliance/ Email: chevese@bodyequityalliance.com Body Equity Alliance website: www.bodyequityalliance.com Attune website: www.attuneonline.com  Connect: Body Equity Alliance | Facebook | Instagram | LinkedIn | Attune Meet your host, Jessica Jessica is the founder and CEO of Jessica Thiefels Consulting, podcast host, published author, and anti-diet and mental health advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder recovery organizations. After more than a decade of marketing and healing, including recovering from disordered eating, Jessica is able to help her clients turn their mission into marketing that resonates with audiences and drives growth. Connect: Echeveria Organic | Instagram | LinkedIn

This is something I talk about a lot with clients at the start of working together. You can’t create content that will land—and stand out - if you aren't filtering it through the lens of your unique POV. So today, I'm sharing a little bit about how you can take that brand message and turn it into content that's truly unique and how to use the data to continually evolve as you do it. Be sure to check out the client I mentioned in this episode, Columbus Park, on Instagram. Meet your host, Jessica Jessica is the founder and CEO of Jessica Thiefels Consulting, podcast host, published author, and anti-diet and mental health advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder recovery organizations. After more than a decade of marketing and healing, including recovering from disordered eating, Jessica is able to help her clients turn their mission into marketing that resonates with audiences and drives growth. Connect: Echeveria Organic | Instagram | LinkedIn

It's time to ditch that pie-in-the-sky vision of getting 100K followers or hundreds of likes on each post—I'm saying you have to settle, but true success looks different for everyone, especially for a small mental health business or solo professional. Like this idea or hate it—just make sure you listen to it. Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Instagram | LinkedIn NEW: Echeveria Stock Video Library - Keep Your Feed REAL

I love having conversations that give me a new lens with which to think about challenges or problems—and this conversation absolutely did that. Dive into testing, and how to re-think the way you test and the problem you’re solving in the first place. Plus, we get into insights from Taylor Swift, the importance of sharing dopey ideas and so much more. Don’t miss this conversation, it’s one that will leave you with more ideas than you know what to do with! Meet Jeremy Jeremy Utley is a Stanford Adjunct Professor and Co-Author of Ideaflow. He has taught more than a million students of innovation over the last 14 years at Stanford and beyond. He lives to help students achieve ah'ha's and leaders to unleash the unlimited creative potential of their teams. Thinkers50 just named Jeremy a Top 10 Innovation Leader, and he's a General Partner at Freespin Capital.  Connect: https://twitter.com/jeremyutley  https://www.linkedin.com/in/jeremyutley/  https://www.jeremyutley.design/ Meet your host, Jessica Jessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL. Connect: Echeveria Organic | Instagram | LinkedIn

When we lead with emotion (the benefit of the benefit) our customers respond—yet so often we forget to do that. Tune into this great conversation with Paul and me, as he brilliantly shares examples of how this worked for him and his team at Lemonaid Health and how important it is to implement across all channels and within all of your messaging, from customer care to social media. Meet Paul Paul started his entrepreneurial career at age 15. At age 28, he relocated to San Francisco, investing his life savings to revolutionize the US healthcare landscape through the launch of Lemonaid Health - the first national direct-to-consumer healthcare service. He helped raise over $60 million in funding, built a fantastic team of more than 150 people, and led Lemonaid to a $400 million sale in 2021. Paul is an advisor to leading venture funds and coaches founders, CEOs, and tech execs. Connect: https://www.linkedin.com/in/pauldavidjohnson/ Meet your host, Jessica Jessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL. Connect: Echeveria Organic | Instagram | LinkedIn

Amanda doesn’t come from the mental wellness space, but she has her hands in marketing for her own company every single day. In this episode, we talked about how to make room in your budget for various organic marketing strategies, how to decide if something new is worth the budget, and how your mindset can play a role in making those budgeting decisions.  Meet Amanda Amanda Webster is Fund&Grow's Chief Operating Officer. She joined the team in 2020 with vast legal knowledge and over 20 years of management experience, and she has been pivotal to the company's continued growth.  Connect: fundandgrow.com/amanda Meet your host, Jessica Jessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL. Connect: Echeveria Organic | Instagram | LinkedIn

The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right. Meet Owen Owen March is the founder of EVRYMAN and for more than 40 years, he has explored and developed programs that bring together mindfulness, somatic psychotherapy, and the science of emotional physiology. His post-grad training began in the late 1970s when he completed Ron Kurtz’s, the founder of Hakomi Therapy’s first professional training. He went on to co-teach with Ron for companies such as IBM. Peter Levine, Ph.D., the developer of Somatic Experience, the first somatic-based therapy for PTSD, was Owen’s next teacher. His interest in how to use the unconscious mind to produce lasting change got him an invitation to apprentice with Milton Erickson, MD.  Connect: Instagram | Website | Facebook Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Instagram | LinkedIn

There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating content for organic marketing channels like mail, social media, and blog. Tune in for strategies on how to tap into those trends, make sense of them for your brand, and decide what to jump on and what to let pass. Meet Christine Mangum Christine Mangum is the Head of Content Strategy & Coach Manager at Aura Health and also a mental health counselor running her own private practice. Connect: Aura Health Instagram | Aura Health Facebook Group | LinkedIn Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Instagram | LinkedIn

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space. Meet Jason Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve.  Connect: Orthorexia Bites | Instagram | LinkedIn Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Instagram | LinkedIn

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other.  Meet Fara Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon. Connect: LinkedIn Meet your host, Jessica Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.  Connect: Echeveria Organic | Instagram | LinkedIn

Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in if you're thinking about whether or not to outsource. Here's the blog post mentioned in the episode. JessicaThiefels.com | Instagram | LinkedIn

How does content actually support the bottom line and lead to conversion? The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’s 2023 report found that 67 percent of B2B marketers and 63 percent of B2C marketers report that content marketing generates demand and leads. We know it works, but here’s where it gets a little complicated. It only works when it’s done right.  Here's how to get it right—and what's possible when you do. Read the blog post: How Content Marketing Drives Sales for Your Mental Wellness Business JessicaThiefels.com | Instagram | LinkedIn

This has been a hot topic in the last few weeks, and after finally getting to use it myself, I can honestly say: I love it! But, as a content marketing veteran, I can also say that it isn't quite enough just yet. Here's why and how you can still get value out of it. JessicaThiefels.com | Instagram | LinkedIn

Answering this age-old question for mental wellness brands who are curious about where to spend their time, resources, and energy. JessicaThiefels.com | Instagram | LinkedIn

Organic marketing success relies on a variety of factors, much of which is focused on strategy and tactical implementation. Today, however, we're talking about a foundational element of your successful organic strategy—and something that I see most clients forgetting about or not paying attention to. Tune in to figure out what this is and how to fix it. JessicaThiefels.com | Instagram | LinkedIn

Organic marketing is no longer an option in 2023—but the question is, are you actually seeing results? In this episode, I share five ways to optimize your efforts and get more from your organic marketing so you can start generating ROI while also connecting with your audience more authentically and consistently. JessicaThiefels.com | Instagram | LinkedIn

In today's episode, we speak with my friend, Andrea Wightwick about the intricacies, challenges, and benefits of marketing in what is a relatively unregulated space: the CBD industry. We talk about all things organic marketing, branding, and building trust with your customers. Check out our guest: https://behapsy.com/ https://www.instagram.com/hapsy/ JessicaThiefels.com | Instagram | LinkedIn

Blog content—educational, value-based, well-written content—can be hugely impactful for your business when done right. Here's the thing: most of the time it's not consistent, it's missing all the important pieces (I.E. SEO, focus, keywords), and so it falls flat. Instead of giving up on blog content, tune into this episode to find out how you can do it better and leverage it as a valuable marketing tool for your business. JessicaThiefels.com | Instagram | LinkedIn