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Podcast
Topline
By Pavilion
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The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
The $7 Trillion AI Buildout Has a Problem
Episode in
Topline
We did a comprehensive study on the state of data centers. Where is money going? Where should you be betting? Everything you need to know about data centers, all in one place.
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:00 Intro and Cold Open
01:18 Quiz Pro Quo: AI Infrastructure Stats and Energy Costs
06:14 Market Volatility and the "AI Bubble"
09:42 Navigating a Brutal Executive Job Market
11:33 Why Private Market M&A Has Stalled
13:54 Is This a Crash or the Industrial Revolution?
26:30 Investing in OpenAI: Risk vs. Reward
30:23 Optimism Meter: Rating the Market Outlook
38:25 Debating AI SDRs and Outbound Efficacy
41:46 Diagnosing Failure: Product vs. Execution
47:46 Rethinking Valuations: EBITDA vs. Revenue
57:39 Hiring Trends: The "Step-Up" Candidate Advantage
01:02:35 Bold Predictions: Nuclear, Events, and Engagement Teams
01:08:29
The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)
Episode in
Topline
The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI.
Thanks for tuning in! Catch new episodes every Wednesday.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters:
00:00 Introduction and Host Introductions
00:41 How Well Do You Know AI Search?
08:14 SEO vs. AI: The Changing Landscape
13:42 The Role of PR in AI Search
14:46 Get Cited By THESE Websites
18:13 SEO Strategies in the AI Era
25:07 Is SEO Actually Dead?
33:16 HubSpot's Message to The Market
34:27 SEO Evolution and Traffic Trends
34:54 The Future of Search and LLMs
36:34 Signs You Have The Wrong Product
40:01 Scaling AI Search Content
46:38 The Role of PR and AI in Marketing
01:01:42 What Have You Learned?
01:11:25
Big Tech Will Lay Off 1M People In 2026. Are You One of Them?
Episode in
Topline
We ran a comprehensive model to predict how many layoffs may happen in 2026. To see our math, and try to predict what's next, tune into this full episode of Topline.
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:43 Show intro & what we're covering today
01:31 Setting the stage: big layoffs & what's coming
01:54 Quiz Pro Quo: the tech ecosystem trivia segment
05:37 Why layoffs are happening in a strong market
10:07 What "AI" actually means
11:28 The Twitter/X effect & middle-management reductions
14:31 AI vs. inefficiency cuts: spectrum check
20:13 Where AI is replacing jobs today
22:13 Executive hiring vs. junior hiring shifts
26:03 Big Tech's speed, efficiency & fewer layers strategy
37:33 The new sales productivity curve
49:03 How to protect your career in an AI world
01:06:00
99% of AI Leaders STILL Don't Know How to Keep Us Safe
Episode in
Topline
The biggest AI companies in the world have made some bold statements about their priorities, but their actions haven't always lined up.
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:00 Welcome Back to Topline
00:52 How Well Do You Know The AI Bubble?
12:48 AI's Job Market Collapse?
15:19 Anthropic's Controversial Funding
30:25 Where is Funding Going?
47:38 How Should We Invest in AI?
59:39 Lessons and Reflections from 2025
01:01:40
The Inevitable Rise of 72-Hour Work Weeks, Explained
Episode in
Topline
Dave Kellogg, EIR at Balderton Capital, wrote an explosive piece on the reality of modern startups in 2025. Dave walks us through the winners and losers in the AI era. Read Dave's Article Here: https://topline.beehiiv.com/p/the-era-of-haves-and-have-nots
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters: 00:47 Introduction & editorial setup
03:03 Defining winning: market share as goal
07:09 Marathon vs sprint; growth tradeoffs
12:02 Switching costs, returns, and herd dynamics
21:42 Disruption resets order; capital to #1
25:06 Easy-come growth vs durable ARR
28:18 Creative destruction and incentives
33:31 Winning by ownership type
36:39 Strategy over grind; #2 playbook
40:33 Labor leverage, RTO, and 9-9-6 culture
53:31 Stalled SaaS: valuations, NRR, and growth
1:01:00 Consolidation, moats, domain expertise
1:04:45 Outro & where to follow
01:05:44
AI Cults? The Most Popular ChatGPT Uses Are Not What You Think.
Episode in
Topline
The Topline crew, joined my Kyle Norton from the Revenue Leadership Podcast, look at the newest ChatGPT usage data. This is getting unhealthy
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast.
Chapters:
00:00 AI’s Personal Health Impact
00:37 Intro & Today’s Three Topics
01:38 ChatGPT Usage Study Overview
02:34 Non-Work Usage Surges to 73%
05:05 Writing Beats Search for Work
06:00 Companionship & Personal Advice Use Cases
10:57 Switching Tools vs Staying Put
19:10 Centralizing AI Workflows & Infrastructure
21:01 Phone-First Sales Tech Stack
23:32 Reading Our Last 13 ChatGPT Chats
27:08 AI for Health: Power & Risks
32:17 Vibe Coding Traffic Slide
36:13 Vibe Coding’s Audience & Use Cases
40:21 Trust Gap & Product Focus
42:51 Leading Through Momentum Slowdowns
50:11 Europe’s Startup Problem
51:28 Firing Laws, Risk & Funding Gaps
01:11:32
The Most Surprising Companies Private Equity is Buying
Episode in
Topline
We ran an analysis on some of the biggest Private Equity assets and acquisitions. Is the explosion of this space a bubble, or is there something deeper happening here? 3 CEOs debate!
Chapters:
00:00 – Private Equity’s Reach
05:00 – The Broader Impact of Private Equity
10:00 – Toll Roads, Robert Moses, and Infrastructure Power
15:00 – What It’s Like to Work for Private Equity
23:50 – Inside Vista and the Private Equity Playbook
27:50 – Preparing for a Private Equity Acquisition
30:50 – Founder Perspectives on Being Acquired
38:10 – The Role of AI in Private Equity
40:00 – OpenAI’s Product Velocity & Sora 2
44:30 – Art, Compute, and Culture
48:00 – Technology, Purpose, and Human Play
51:20 – The Optimistic Lens
54:00 – OpenAI’s Velocity and Strategic Position
56:00 – Market Reactions & Acquisitions
58:30 – Microsoft’s Response
1:00:50 – Culture, Standards, and Leadership Lessons
1:04:50 – Closing Reflections
Thanks for tuning in! Catch new episodes every Sunday
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
01:07:50
The Fastest Way to Make $1M in 2025 is Not What You Think
Episode in
Topline
3 millionaires explain how they would make $1M with these business models, strategies, and systems.
Thanks for tuning in! Catch new episodes every Wednesday.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:00 Introduction and Agenda
03:17 Bootstrapping: Who It’s For and Why It Matters
09:00 Executive Search and the Craft Business Dilemma
10:06 The Venture Trap and Valuation Missteps
13:48 Smart vs. Dumb Money: Lessons Learned
15:32 NVIDIA’s $100B Bet on OpenAI
17:55 Bubble Economics and Market Cycles
22:00 The Shift from Public to Private Markets
27:31 The Public Company Dilemma
31:36 Employee Liquidity and Why Founders Stay Private
36:08 Brett Taylor and the Myth of “Faster Is Better”
39:19 Go-to-Market Quality vs. Hype
45:25 Playing the Game: Why Bubbles Build Infrastructure
49:40 Staying True to Your Business Model
51:04 Strengths and Weaknesses of Founders
53:48 Wrap-Up and Community Invite
55:35
If You Want $100M FAST, Copy These Startups
Episode in
Topline
The Topline crew breaks down the fastest growing startups of 2025.
Chapters:
02:20 Welcome to Top Line
02:57 Discussion on AI Company Investments
08:47 Fastest to $10 Million in Revenue
09:53 Debate on AI Market Sustainability
15:58 AI’s Impact on Business Strategies
29:58 Fastest to $50 Million in Revenue
33:16 PLG vs. Sales-Led Growth
34:08 Choosing the Right Business Model
37:03 Fastest to $100 Million in Revenue
38:07 Revenue Milestones and AI Companies
42:00 Challenges with AI Accuracy
45:35 Fastest to $500 Million
50:29 Fastest to $1 Billion, $5 Billion, $10 Billion
56:37 Final Thoughts and Investment Picks
Thanks for tuning in! Catch new episodes every Wednesday.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
58:04
This Controversial Industry is Secretly Creating Billionaires
Episode in
Topline
Special purpose vehicles are the biggest underworld in startups. They’re creating more opportunity to invest in some of the biggest companies in the world. That doesn’t mean they don’t come with risk. Peter Walker from Carta gives us a full breakdown.
00:00 Too Good to Be True?
01:05 Deep Dive into SPVs
04:03 The Growth and Impact of SPVs
06:04 Understanding SPVs in Venture Capital
23:31 The AI Bubble and Its Implications
32:43 Will Startups Shut Down?
33:52 Hiring and Firing in Startups
39:09 Private Equity vs. Venture Capital
44:28 AI’s Role in Business Strategy
55:03 Navigating Uncertainty and Capital Management
58:23 Concluding Thoughts and Advice for Entrepreneurs
Thanks for tuning in! Catch new episodes every Wednesday.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
01:01:33
We Studied Palantir for 300 Hours and Learned Something Nobody Sees
Episode in
Topline
We studied Palantir for 200+ hours to understand how its stock keeps growing, how the company handles sales and marketing, and to understand why it’s such a cultural phenomenon.
Thanks for tuning in! Catch new episodes every Sunday
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:00 Introduction and Palantir's Enigmatic CEO
00:53 Welcome to Top Line
03:39 Diving into Palantir’s Business
09:52 Palantir’s Government and Commercial Ventures
22:41 The Role of Sales in Palantir’s Success
32:33 Sales Culture and Treatment
34:00 The Role of Salespeople in Product-Led Companies
35:01 Challenges and Opportunities in Sales
38:12 Palantir’s Go-To-Market Strategy
45:06 Salesforce vs. Palantir: Market Cap Battle
46:33 HubSpot’s Potential and Challenges
55:29 AI Predictions and Impact on Business
59:17 AI in Personal and Professional Life
01:03:58 Conclusion and Final Thoughts
01:04:23
‘Every Person On My Team Codes Now’ - Inside $250M Founder’s AI Coding Experiment
Episode in
Topline
AJ Bruno, the CEO of $21M SaaS startup Quota Path, explains his company-wide experiment to make all of his employees vibe code. The results were shocking.
Thanks for tuning in! Catch new episodes every Sunday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
Chapters:
00:00 The Future of AI in Startups
00:52 Introduction to Top Line
05:08 Vibe Coding Fridays Explained
13:32 The Impact of AI on Company Culture
29:57 The Role of Managers in Modern Companies
33:36 Challenging Traditional Management Practices
34:13 The Role of Senior Managers and Getting Hands Dirty
35:38 The Value of Middle Management
45:54 The Impact of AI on Management Roles
52:20 The Bubble of AI Revenue Reporting
1:00:58 Predictions for the Future of Labor
01:04:41
Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)
Episode in
Topline
Jesse Zhang is the CEO of Decagon, the $1.5B startup creating AI agents to transform customer service. Jesse talks to us about the future of AI agents, the limits of automation, and the AI startup landscape.
Thanks for tuning in! Catch new episodes every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
0:00 Meet Jesse
4:19 Are We in a Bubble?
10:50 AI Implementation Challenges and Use Cases
16:07 Selling AI to Enterprise
27:02 Model Capabilities and Business Logic
37:11 Business Model and Pricing Strategy
48:09 Competition and Company Culture
56:56 Building and Scaling the Company
01:00:28
The AI Bubble Is Going to Burst In…
Episode in
Topline
In this episode of Topline, hosts Sam Jacobs, Asad Zaman, and AJ Bruno dive into the question of whether we’re currently in an AI bubble. We talk through key data points on valuations, venture capital’s dry powder, and $3 trillion in projected data center investments. Is AI unsustainable hype, true long-term growth, or both at the same time?
Thanks for tuning in! Catch new episodes every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
00:00 The AI Bubble + Banter
04:56 Deep Dive into AI Investments
08:18 Defining and Understanding Market Bubbles
21:16 The Role of CEOs and Operators in AI
25:16 Future of AI and Market Predictions
38:31 AI Has a Marketing Problem
38:56 The Bubble and Big Tech
42:41 Valuation Trends in Startups
48:45 Bridge Rounds and Investor Strategies
53:22 AI Performance Metrics
01:04:04 Concluding Thoughts and Random Questions
01:10:31
E123: We Analyzed EVERY Y Combinator Company (1,000+)
Episode in
Topline
We ran the biggest public study on YC company’s successes and failures in history. This is what we learned about the most prolific startup incubator in history.
Thanks for tuning in! Catch new episodes every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Use code TOPLINE for 10% off your GA ticket.
Subscribe to Topline Newsletter.
Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech.
Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!
(00:00) - The Biggest Study on YC
(00:40) - Personal Updates and Banter
(03:47) - What Is Y Combinator?
(04:24) - Our Research's Findings
(06:26) - Advantages of Joining YC
(10:40) - Challenges and Criticisms of YC
(14:34) - Personal Experiences and Insights
(29:47) - YC's Branding and Marketing Power
(30:31) - YC's Expansion and Its Impact
(31:16) - The Value of YC's Brand
(34:04) - Dilution and Founders' Naivety
(36:04) - Branding Lessons from YC
(37:44) - Challenges and Opportunities for YC
(46:17) - Chat GPT-5: Initial Impressions
(50:31) - AI Companies and Market Dynamics
(56:23) - Concluding Thoughts and Wins
01:02:34
E122: How To Spend Your 20s in The Super Intelligence Economy
Episode in
Topline
In this episode of Topline, Sam Jacobs, Asad Zaman, and AJ Bruno debate the rise of Artificial General Intelligence (AGI), technology designed to match or exceed human-level intelligence, and what it means for your career. From the decline of “average” roles to the outsized opportunities for top performers, they explore how AI is reshaping work, organizations, and leadership. If you’re in your 20s and building a career in the superintelligence economy, this conversation will help you understand the risks, opportunities, and skills that matter most.
Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.
Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.
Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.
You’re invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!
This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence.
01:08:33
SPOTLIGHT: AI Isn’t Just Faster Translation, It’s a $40B Tug-of-War for Global Attention with Bryan Murphy o
Episode in
Topline
Bryan Murphy, CEO of Smartling, confronts a $40 billion industry stuck in the slow lane, the world of translation. Most companies still handle translations like it’s 1999: manual, expensive, and painfully slow. Bryan saw AI as the game changer that could rewrite the rules, but integrating it wasn’t a walk in the park. He shares how Smartling harnessed AI to not just cut costs and speed up translation but to finally boost quality close to human-level precision without losing control over brand voice or nuance. Yet, making this leap meant upheaval: reorganizing teams, hiring AI experts, and establishing ruthless R&D discipline to separate winning ideas from distractions.
Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.
Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.
Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.
You’re invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!
Key chapters:
(00:00) - Introduction to Bryan Murphy and Defining the Translation Challenge (02:30) - The Hidden $40B Translation Market and Its Untapped Potential (04:00) - The Evolution of Translation Services: From Manual to AI-Driven Automation (06:00) - Early AI in Translation: Faster and Cheaper, But Not Yet Better (08:00) - Defining Quality: The MQM Standard and Bridging AI-Human Gaps (09:20) - Human-in-the-Loop AI: Boosting Translator Productivity Tenfold (10:30) - Full AI Translation Approaching Human Grade: The Game Changer (11:45) - The Future Mix: Human Expertise vs. Automated Scale in AI Translation (13:00) - Unlocking Market Expansion Through Improved SEO and Digital Footprint (15:00) - The Moment of Truth: Recognizing GPT’s Impact and Rolling Out Rapid Innovation (16:30) - Founder’s Speed: Breaking Plans and Aligning Teams for Urgent AI Adoption (18:00) - Overcoming Organizational Challenges: From Excitement to Structured Execution (20:00) - R&D Reimagined: Timeboxing Experiments With Clear Metrics to Avoid Spinning Wheels (22:00) - The Discipline of “Customer-First” in AI Development and Roadmapping (24:00) - Leadership Lessons: Listening Without Losing Vision Amidst Painful Change (26:00) - Winning Customer Trust: Betting On Proofs of Concept Against Skeptics (28:00) - Personal Insights: Favorite Leadership Books and the Role of Intellectual Curiosity (29:30) - Staying Sharp: Daily Reading and Customer Conversations as Strategic Tools (31:00) - Managing Stress and Longevity: The Art of Mental Compartmentalization for Founders (32:30) - Final Thoughts: The Unseen Power of Humility in Leadership and Continual Learning (33:00) - Wrap-up and Invitation to Follow Smartling’s AI-Empowered Evolution
32:00
Your Job vs. AI: The Surprising Winners and Losers
Episode in
Topline
Sam Jacobs, Asad Zaman, and AJ Bruno and CEOs who are fundamentally changing how they are hiring and firing because of AI. These are the jobs that will and won’t exist in the next 12 months, and our real-world insights on what CEOs are looking for out of their talent base.
Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.
Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.
Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.
You’re invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!
This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence.
Key chapters:
(00:00) - Winners and Losers in AI
(00:38) - The White Collar Bloodbath
(03:30) - These 3 Jobs Won't Exist
(25:10) - These 3 Jobs WILL Exist (& bets we're making)
(42:50) - Jobs & People We're Hiring Right Now
(59:05) - What is Surprising About Your Life Today?
01:03:37
SPOTLIGHT: Surviving the Inbox Apocalypse with Evan Huck of UserEvidence
Episode in
Topline
Nobody told startup founders building credibility felt this messy. Evan Huck, CEO and co-founder at UserEvidence (ex-SurveyMonkey, TechValidate), pulls back the curtain on what it really takes to turn verified customer proof into actual demand. Forget the fairytales: from wrestling with cold starts in outbound sales to playing the long game with brand, Evan’s war stories are pure fuel for GTM teams tired of overnight success myths.
Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.
Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.
Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.
You’re invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!
Key chapters:
(00:00) - Kicking Off with Evan Huck’s Unfiltered Startup Journey (02:00) - From Jackson Hole to the Boardroom—Finding Balance at Altitude (03:25) - Scaling Amid the Chaos: Inside User Evidence’s Wild Year (04:31) - Ground Up: Sales Chops from SDR to CEO (05:30) - When to Cash Big Checks: The Secret Life of Enterprise AEs (06:54) - Startup Beginnings During Lockdown: Why Evan Built in 2020 (07:54) - Betting It All on Brand: Lessons from the Sweat Equity of Positioning (09:31) - Eight Quarters of Crickets: What Brand Investments Really Look Like (10:38) - Beyond Quick Hits: Convincing Investors Brand Pays (11:13) - Narrow the Bullseye: How ICP Discipline Elevated Growth (12:30) - Cracking the Enterprise: Creative Tactics That Actually Work (13:51) - CEO Hustle: Late Night DMs That Drove Real Results (14:59) - Slack Communities: Where Startup Deals and Credibility Are Born (16:00) - Talent Magnetism: Building Teams That Actually Like Each Other (18:00) - Smart Hires, Right Sequence: Why Product Marketing Came First (19:14) - Customers as Growth Catalysts: The Power of Advocacy (20:39) - Leadership Style: Why “Chill, Humble” Beats High Drama (22:07) - Book Rec for Founders: Patagonia’s Blueprint for Sustainable Culture (22:43) - Wrapping Up: Truths, Tactics, and Takeaways for GTM Leaders
25:02
E120: What does the future of tech look like when it costs $0 to switch software?
Episode in
Topline
What if AI made switching platforms effortless—and what would that mean for SaaS? This week on Topline, Sam Jacobs, Asad Zaman, and AJ Bruno unpack the latest headlines around Databricks, Snowflake, and Ramp to explore whether AI is truly shifting the foundations of enterprise software. They debate the reality behind “vibe coding,” question whether AI is actually boosting productivity (or just slowing us down), and discuss why so much of today’s AGI conversation feels overhyped. Plus: the rise of nano agents, the illusion of developer efficiency, and what jobs might look like in 2030.
Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.
Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.
Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.
Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.
You’re invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!
This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence.
Key Chapters:
(00:00) - Welcome and Introductions
(02:00) - The Retreat Recap and Business Decisions
(04:30) - The Vanishing Switching Costs in SaaS and Cloud
(07:00) - Skepticism Around Kubernetes and Cloud Portability
(09:00) - Middle Market and SMB: Where AI-Enabled Switching Gains Traction
(12:00) - The Paradox of Switching Costs and Enterprise Inertia
(15:00) - The Ramp Phenomenon: Outpacing Incumbents with AI-Driven Finance
(18:00) - Future of Finance Teams: Human + AI Agents Collaboration
(22:00) - The Challenge of AI Hallucinations and Model Reliability
(26:00) - The Reality Check: AI Tools Slowing Developers Down
(29:30) - The Evolving Role of QA: More Fun or More Tedious?
(34:30) - Vibe Coding: Promise, Reality, and Use Case Limitations
(38:30) - Centralized AI Agents vs. Specialized Nano Agents
(42:30) - Envisioning 2030 Businesses: AI’s True Impact Unfolds
(45:30) - Defining General and Super Intelligence: Myth vs. Reality
(50:30) - The AI Singularity and Moral Frameworks: Can Machines Learn Ethics?
(54:30) - The Grains of Sand, Rubik’s Cube Permutations, and AI Complexity
(57:30) - Lighthearted Hot Takes: WNBA Enjoyment & Infinity Skepticism
(59:00) - Shoutouts to Masterminds, Meals, and Podcasts
(01:02:30) - Parting Thoughts on AI Adoption and CTAs for Listeners
01:02:17
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