TrendSpotters Podcast Series
Podcast

TrendSpotters Podcast Series

30
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TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C

TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C

30
0

Training and Equipping a BDR Sales Team For Success

Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
Business and industry 8 years
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0
0
32:50

Training and Equipping a BDR Sales Team For Success

Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
Business and industry 8 years
0
0
0
32:50

Brand Messaging Without Personas Wastes Time

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
Business and industry 8 years
0
0
0
34:17

Brand Messaging Without Personas Wastes Time

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
Business and industry 8 years
0
0
0
34:17

Business Pivots - Making The Tough Choices

Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
Business and industry 8 years
0
0
0
29:14

Business Pivots - Making The Tough Choices

Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
Business and industry 8 years
0
0
0
29:14

FinTech Trends-Prepare To Pivot

Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
Business and industry 8 years
0
0
0
39:02

FinTech Trends-Prepare To Pivot

Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
Business and industry 8 years
0
0
0
39:02

Winning Enterprise Sales The Importance Of Empathy

Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
Business and industry 8 years
0
0
0
22:32

Winning Enterprise Sales The Importance Of Empathy

Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
Business and industry 8 years
0
0
0
22:32

Scaling Sales Growth Using Account-Based Marketing

Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
Business and industry 8 years
0
0
0
23:51

Scaling Sales Growth Using Account-Based Marketing

Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
Business and industry 8 years
0
0
0
23:51

Why Asset Managers Struggle With Customer-Centricity

John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
Business and industry 8 years
0
0
0
29:34

Why Asset Managers Struggle With Customer-Centricity

John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
Business and industry 8 years
0
0
0
29:34

Selling a Business-How Your Story Creates Value

Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
Business and industry 8 years
0
0
0
26:48

Selling a Business-How Your Story Creates Value

Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
Business and industry 8 years
0
0
0
26:48

A Focused Target Market Delivers Outsized Results

Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.
Business and industry 8 years
0
0
0
21:08

A Focused Target Market Delivers Outsized Results

Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.
Business and industry 8 years
0
0
0
21:08

Using Market Research to Drive Growth

Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.
Business and industry 8 years
0
0
0
24:30

Using Market Research to Drive Growth

Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.
Business and industry 8 years
0
0
0
24:30
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