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TriggerCast - Weekly Business Ammunition
Podcast

TriggerCast - Weekly Business Ammunition

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Are you tired of another silly 'success quote' or inauthentic 'canned interview'? TriggerCast shoots for something different and aims our sights higher. With our twice a week format, we stray away from the standard 'cookie cutter' podcast. On Tuesday we provide insider access to a guest from our own personal network. Guests include high level CEOs, entrepreneurs and experts who are straight-up badasses. Get real strategies and actionable tips that you can really use. On Friday we provide our "Friday Reload" where we aim to cut through the fluff and get you caught up on what was important this week. After spending 25 hours researching all the new content (stories, blog posts, videos) from the week, we distill it into only 25 minutes. Let us spend the time so that you can easily stay up to date.
Find more at: www.DigitalTriggers.io

Are you tired of another silly 'success quote' or inauthentic 'canned interview'? TriggerCast shoots for something different and aims our sights higher. With our twice a week format, we stray away from the standard 'cookie cutter' podcast. On Tuesday we provide insider access to a guest from our own personal network. Guests include high level CEOs, entrepreneurs and experts who are straight-up badasses. Get real strategies and actionable tips that you can really use. On Friday we provide our "Friday Reload" where we aim to cut through the fluff and get you caught up on what was important this week. After spending 25 hours researching all the new content (stories, blog posts, videos) from the week, we distill it into only 25 minutes. Let us spend the time so that you can easily stay up to date.
Find more at: www.DigitalTriggers.io

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Interview with Local Client Takeover

Local Client Takeover is a group of successful marketers that came together to provide unparalleled training to those wishing to build, grow, and/or supplement their business. No back to back sales models, affiliate links, or hyped up salesman.    Head to the Digital Triggers blog for a full summary of this interview.   A few highlights from this show: ·      Analytical Call Tracking ·      Lead generation ·      Observing top performers ·      Finding a niche ·      Pay Per Calll Networks ·      Ranking In Google Maps ·      And much more
Marketing and strategy 10 years
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39:27

TC 034: Dustin Miller – How to Manage AdWords for Clients

Dustin Miller is a PPC expert local to Digital Triggers.  He's been a longtime friend of the podcast and we were stoked to bring him on.  We focused on his processes for managing clients so they don't eat up all of his time.  We also dug a bit into how he runs his business. Head over to the blog at: ttp://digitaltriggers.io/dustinmiller/ for a full summary of our interview.  Here's a few of the highlights Dustin shares in the interview: Managing Clients Software & Management Style Handling Client Communications Managing the Campaigns Managing the Business ‘Eating’ the Set Up Long Term Plan Vetting Their Funnel Free PPC Audit on Homepage Optin Monster Popup AdWords 101 Guide New Clients and New Business  
Marketing and strategy 10 years
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45:34

40 Monthly Reload : How One Word Made Obama The President, From 0 to 110k Instagram Followers In 5 Months, 30 Minute ...

See all the articles and grab the links at http://digitaltriggers.io/MR40     TOP     How one word made Obama the president Science of Persuasion by Robert Cialdini From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr The Replenishment Email: An E-Commerce Hack Guaranteed to Drive Sales The 30 Minute Change which Accidentally Increased Annual Revenue by $61k with a Single Div Inside Automattic’s Remote Hiring Process Why SEO That Used to Work Fails by Rand Fishkin Everything You Need to Know About Blogger Outreach   NEWS    Google launches its own mobile network for Nexus 6 owners YouTube Confirms Plans for an Ads-Free, Subscription-Based Service     MIDDLE     Unlocking the Secrets of Growth in 20 Minutes by James Currier What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday 29 B2B Growth Hacks – The ULTIMATE List How the Internet, Dopamine and your Brain are Working Together to Screw Your Potential. Start-to-Finish Guide: How To Launch & Grow A Blog Discover How An Expert Affiliate Marketer Performs His Amazon Keyword Research [CASE STUDY] How To Buy Display Traffic on Mobile: 3 Advertisers, 3 Strategies Why Zenefits’ Cold Emails Lose Their Prospects 5 Irresistible Headline Writing Strategies to Live and Breathe By 10 “Fill In The Blank” Email Subject Lines (That Made Me The Most Money)     TOOL TIME     Look Up For Mac iPhone Killer: The Secret History of the Apple Watch Amazon Dash Button StickerMule Wall Graphics Fantastical 2 for Mac Pexels free HD videos Ink - Rock Solid Freelance Contracts in Minutes     HONORABLE MENTION     Dissecting The App Store Top Charts Five ways to build a $100 million business The 4-Step Slam Dunk Process That Generated 140,000 FREE Leads From YouTube How to Analyze your Competitors Content With This Simple Google Sheets Hack 5 Advanced AdWords Strategies You Can Implement Today A 14% Increase In Sales With This 5 Minute Growth Hack?   Make Money Online: Documenting 10 Years of Failure  
Marketing and strategy 10 years
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26:39

TC 033: Ed O'Keefe – How He Built Two 7 Figure Businesses From Nothing

http://digitaltriggers.io/edokeefe/     Originally I met Ed O'Keefe at War Room. I knew he had an extremely successful supplement business and had an agency in Dental space before that he had sold off. What I was very surprised to find out was his humble beginnings and road to success.   Ed shares his path to success and how he's gone on to create multiple 7 figure businesses plus lessons learned along the way.   Make sure to check out Ed's new podcast and show at Edokeefeshow.com.   Here's a few of the highlights Ed shares in the interview:   How'd you originally get started? The 'Broke' Years The Magic of Being Broke Starting Dentist Profits How He Selected an Industry Dentist Profits after 2008 The Marketing Tactics that Drove Dentist Profits What are people doing wrong with their masterminds? What’s the shift from dentist profits to supplement company? His Process for Starting Marine Essentials People “chasing” too many opportunities without adequate a system.   Filters and Modeling
Marketing and strategy 10 years
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01:10:28

39 Monthly Reload : How I Got 6.2 Million Views and 144,920 Followers, 30 Actionable Tips to Increase Traffic, Increa...

See all the articles and grab the links at http://digitaltriggers.io/MR39   TOP    Why Content Marketers Are Overcoming Their Fears and Learning to Love the Pop-Up New Relic’s Growth Playbook from Startup to IPO How I Got 6.2 Million Page Views and 144,920 Followers 5 Things We Learned Analyzing 100 Million+ Emails 16 Common Questions About Fundraising The Idea Person 15 Actionable Content Marketing Tips to Drive More Traffic 15 Insanely Actionable Tips to Increase Blog Traffic 6 Creative Ways to Integrate Social Media and Email Marketing How to get 739 people to read your next email (Case Study) Increase the number of people that read your email by 75% How Jonathan Made $2,000 in 5 Days Without a Business Idea (Case Study) What I Learned About Content Marketing by Analyzing 614 Posts   NEWS       Google will begin ranking mobile-friendly sites higher starting April 21 YouTube Introduces Cards Bonus: How to Setup and Use Youtube Interactive Cards Facebook Introduces a New Payment Feature Conversion Tracking for Promoted Pins Twitter Pushes an Official WordPress Plugin YouTube is More Influential than Traditional Media 77% of Companies Are Increasing Digital Budgets Case Study: Product Videos are 174% More Likely to Convert     MIDDLE     Brick by Brick - A free guide to building awesome communities Company Spotlight - How Leadpages Uses Influencer Marketing to Grow to 25k Customers How To Show Customers The Value Of Free Programmatic Advertising in a Nutshell – Part One 6 Data-Backed Strategies For Getting More Replies To Your Sales Emails Do Promotions Really Increase Your eCommerce Conversion Rates? How to Promote Your Blog Posts to get 10,289 Social Shares 101 Sales Email Templates You Can Use Today to Close More Deals Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox) 10 Most Costly Marketing Blunders I’ve Ever Made The Ultimate Guide to Creating a Killer Explainer Video by Neil Patel     TOOL TIME     31 WordPress Plugins to Boost Engagement The Beginner’s Guide to Conversion Rate Optimization Free Stuff For Startups by Hiten Shah The Big List of SEO Tools: 200+ The Ultimate Growth Hacking Sourcebook StockSnap - Beautiful, free stock photos Freebie.Supply - 300+ Awesome Free Things Momentum - Forming new habits is easy with Momentum. Google Calendar 2 - Spend less time managing your day, now on iOS Meerkat - Tweet live video in one click $Cashtags by Square The Freelancer's Guide to Good Jobs & Great Pay YC-Backed Pakible Makes It Dead Simple For Businesses To Design, Ship Packaging     HONORABLE MENTION     Badass: Making Users Awesome 7 ways we increased our blog’s conversion rate by 260% Lead Generation with Facebook Ads – The Definitive Guide This guy used an insane get-rich-quick scheme to become a start-up millionaire in three weeks Ask GH: How are you Currently Using Reddit for Growth? What Ignited Tinder’s Explosive Growth? Vince Vaughn & Getty Images’ “Unfinished Business” Growth Hack 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty How To Use Growth Hacking To Attract and Retain Customers How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever How to Create Image Ads with No Artistic Ability in 5 Minutes Pasting or Embedding Google Reviews on Your Site Will They Get Filtered 20 Local SEO Techniques You Overlooked Almost Facebook Ads Relevance Score 11 Ways Local Business Can Get Links How a Guest Post Became a Product & The Story of Cole’s Classroom Review Gif - Share their Best Google Reviews in a Gif in a Jiffy!      
Marketing and strategy 10 years
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26:58

TC 032: John Logar – Going Beyond the ‘6 Figure’ Consultant

http://digitaltriggers.io/logar/   John Logar is here to up your aspirations from a 6 figure consultant to a consultant earning at least $250,000 to $300,000. It's a big goal but he certainly delivers. His average client on the low end is $8 to $10 grand a month while his highest paid is $700,00 grand. He's built and sold multiple 7 figure agencies in a variety of niches. Also make sure to check out his podcast and blog at ConsultingUnleashed.com.   Here's a few of the highlights John shares in the interview: Don’t try to sell everything. Have a specific service. Pick ONE service that gets awesome results. And go after the top 20% first. The Business of Selling Online to Offline and the massive opportunity that still exists. Ideal Customers Strategy for Invading an Industry with Massive Success and Avoiding Gatekeepers Pricing EXACTLY Where He Finds His Leads How To Find the Average Sale Give Away The Strategy Using Paid Traffic Getting in Quick: Get the best possible result in the fastest possible way. Happy client, testimonial and case study. 3 Things of Every Business   The Middle Man Model
Marketing and strategy 10 years
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01:20:24

38 Monthly Reload: Case Study - Generate 36k Readers and 1k Emails from Your Next Blog Post, Keyword Research in 90 M...

See all the articles and grab the links at http://digitaltriggers.io/MR38       TOP     Content Marketing Lessons From 10 Years and 41,525,103 Website Visits How To Generate 36,282 Readers — and 1,000 Email Subscribers — From Your Next Blog Post (Case Study) How Stripe Marketed to Developers So Effectively From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy Search Has Changed, this is How Rand Fishkin Says Marketers’ Tactics Must Shift in 2015 How to do Keyword Research in 90 Minutes How I Increased My Search Traffic by 47% from Translating My Blog into 82 Languages How I Generated 518,399 Visitors and 16,394 Leads from 77 Webinars   NEWS       Pinterest bans all affiliate links, asks power users to monetize in other ways Google My Business Upgrades Business Photos Google, Microsoft, and Amazon Pay to Unblock Ads Get $500 FREE Ad Credit to Run LinkedIn Sponsored Updates LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform Facebook Officially Launches Marketing Partner Program The Six Indicators of Breakout Ecommerce Growth     MIDDLE     Getting Yelp Reviews When All Else Fails 70% of SEO Is Easy. Here’s What One SEO Pro Swears You Should Do to Master It. BBB Accreditation: Boring But Bumps Your Local SEO The Marketer's Guide to Surveying Users Want More Traffic That Actually Converts? Follow These 4 Steps… How to Acquire Customers: 19 "Traction" Channels to Start Testing Today 7 Landing Page Styles That Work With Paid Advertising 5 Lightning Fast Ways To Create Stellar Blog Content (Even if you hate to write) Create Blog Content Fast The Ultimate Guide to Using BuzzSumo for Content Research Screw Motivation, What You Need is Discipline     TOOL TIME Blanket Your Homie in Reliable Wifi Product Hunt Handbook The Product Hunt Manual Hacking Product Hunt: How to Get over 10k Website Hits in Under 24 Hours Draw Attention: Whiteboards for Laptops Phone Expander: Quickly Free up Storage for iOS Commits: Poster Your Code Revue: Automate Your Weekly Digest TinyChart.co - Quick and Easy Charts Pablo by Buffer Layers Remote $9 Marketing Stack: A Step-by-Step Guide IM Scalable's 2015 Marketings Tools My Top 5 Productivity Tools That Can Make You Better, Faster & Stronger from Pat Flynn     HONORABLE MENTION   What would you do to jumpstart growth at an ecommerce store? Software-as-a-Service (SaaS) Secrets to Raising Venture Capital Ask Me Anything About: How To (Really) Get IntoMarketing The Most Important SaaS Metric Nobody Talks About: Time-to-Value (‘TtV’) Why Learning to Code is So Damn Hard Exclusive: How This Man Got the Media to Fall for ShipYourEnemiesGlitter Stunt EXCLUSIVE: How This Left-Wing Activist Manipulates the Media to Spread His Message The Definitive Guide To Pinterest For E-Commerce [Case Study] B2B SaaS Paid Advertising Strategies How to Spend Your First $100 on Retargeting Ads Traction List: 50+ Places to Promote, Validate and Grow Your Product or Startup Maximize ROI via Content Distribution Networks Confessions of a Content Amplifier Hacks to Rank YouTube Videos in Google SPI 147: Behind the Scenes of a Thriving and Active Membership Site — with Corbett, Chase, and Barrett from Fizzle.co Part I: Becoming more efficient with: Scrum Part II: Becoming more efficient with: Theming your days
Marketing and strategy 10 years
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24:56

TC 031: Brad Costanzo – A Doublecast on Content Marketing, Masterminds & Much More

http://digitaltriggers.io/costanzo/   Today we have on good friend Brad Costanzo for something unique... the first ever 'doublecast'.   Brad runs the awesome podcast Bacon Wrapped Business so we decided to do something special and create a podcast that simultaneous went out both on The TriggerCast and on Bacon Wrapped Business. It's a bit of a double interview where Brad and Sweeney go back and forth on different topics.   Here's a few of the highlights Brad and Sweeney shared in the interview:   What we've learned from podcasting for the past year Getting great guests on your show Content Marketing: How to spread your blogposts leveraging BuzzSumo and Influencers Baking in the promotion into the content Our most successful podcasts and why they were so successful Trust Me I'm Lying for manipulating blogs and news stories Should you join a mastermind group? Paying the litmus fee. 'The most success I've ever had is through the relationships. The best relationships I've had are through masterminds. The best masterminds are typically paid. The more you pay the better access you get.' 'If I had to do it again I probably would have joined the biggest mastermind I could find.' Find a success story, or testimonial, and follow up with them to see what they did. The 3 and half questions he asks himself or his clients to solve a majority of business problems. Who else has what I need and who else needs what I have? Importance of Design and UX   Running a Giveaway
Marketing and strategy 10 years
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01:04:29

37 Monthly Reload : Step by Step Guide to Running Successful Marketing Campaigns, The Real “Secret” to Launching ...

See all the articles and grab the links at http://digitaltriggers.io/MR37   TOP   From $0 to $350,000 With a Free Product??? A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help) The 2015 Rollout Strategy for Aggressive Direct Response Marketers 7 Lessons and 3 New Strategies I Learned From Launching My 5th Blog Why Transparency Is The New Marketing Everything You Need To Know About Sponsored Content How to Have a Successful Local SEO Campaign in 2015 How to Generate 15,000 Visits from Reddit To Your Site (and More Reddit Case Studies) The Real "Secret" to Launching a Successful Store to Thousands of Excited Customers 5 Unknown Tips To Hack Your Retargeting   NEWS    Google Sending Mobile Usability Warnings To Huge Number Of Webmasters Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video Number Of Martech Companies Doubles To 2,000 In 2015 YP Introduces Cross-Device Retargeting With Local Search Query Data The Increasing Growth Rates Of SaaS Companies Bigger Than Hollywood 2105 Content Marketing Trends: Bullish & Bearish Report   MIDDLE    Growth, Referrals And Getting The Job Done: What Airbnb’s Growth Team Has Learnt 4 B2B SaaS Growth Hacks That Helped Bizible Raise $8M Backed By Science: The 25- Headline Upworthy Challenge The Smart Podcast Player is Back! And My Top 7 Lessons from Building a Software Product The Hacker's Guide to User Acquisition: Twitter How to Use LeadPages™ to Launch Your First Product in 30 Days or Less The Secret To AdWords Success, Told By A Former Googler How We Increased Our Email Opt-ins By 1000% What to Spend on Customer Acquisition in 5 Easy Steps 30 Linkbait Phrases in BuzzFeed Headlines You Probably Didn't Know Generate The Most Amount of Facebook Shares   TOOL TIME  11 Tools That Allow us to Work from Anywhere on Earth as a Distributed Company The Scientifically Proven Best Time to Think and Write Creatively Local Search Expert Quiz: How Much Do You Know about Local SEO? Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day MixMax - Gmail suite of tools Cloud Convert - Convert anything to anything Handle - To dos + Email + Calendar = Focus DIY Email Referrals Programming for Marketers - Free course Free Revenue Forecaster Tool ActionAlly - Consistently take action on your most important work.     HONORABLE MENTION  Ask GH: What is the best opening line you’ve received from a cold sales email 3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love How I outreach to influencers and obtain links at ~20% conversion rate HOW WE IMPROVED BLOGGER OUTREACH PLACEMENTS BY 63% BuzzBundle Review – How I Drive Traffic To My Blog Building a Million Dollar Business in 12 Months – with Ryan Moran New Podcast with Pat Flynn and Chris Ducker Remote Internships Requests for Startups 101 Ways to Promote Your Next Blog Post My First $100K in Monthly Revenue: An Interview With Hiten Shah 10,000 Hours with Reid Hoffman: What I Learned A/B Test Your Email Marketing - How to Get Started, What to Test and 20+ Apps to Help How Spotify Turned Free Music into a $10+ Billion Valuation Marketing Stacks (like Programming Stacks) The New Science of Building Great Teams Famous Authors’ Handwritten Outlines for Great Works of Literature [Case Study] How to Run a High-Converting Promotion That Generates 6,000 Email Subscribers in 1 Month  
Marketing and strategy 10 years
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25:19

36 Friday Reload : 2015 Marketing & SEO Predictions, $400 Free Bing Ads Credit, How To Build a $120K per Month Ec...

See all the articles and grab the links at http://digitaltriggers.io/fr36/   News Related   What Twitter Is Currently Doing — And Not Doing — With Video The company plans to launch a native video product in the first half of 2015, but is keeping quiet about the details.   10 Predictions for the Marketing World in 2015 - Although these SEO trend predictions may or may not be correct, it is interesting to see what one of the most respected and knowledgeable people in the SEO industry has to say about what we will see in 2015. Click above and discover what Rand Fishkin has to predict for this year.   15 Local SEO Predictions for 2015   Local SEO In 2015 – Look At The Big Picture When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.     Top Stories   Get $400 in Free Bing Ads Credit with AdStage As your PPC campaigns grow, you’ll want to expand your reach beyond Google AdWords by creating similar campaigns on Bing Ads. It’s a great way to reach the millions of unique searchers across the Bing and Yahoo! networks. To help you get started, Bing is offering $400 in free ad credit to AdStage customers.    How To Build a $120K per Month Ecommerce Brand in Less Than A Year  Entrepreneur Eric Bandholz was able to build a brand from nothing, and take it to a $120,000 in monthly sales. The company Bandholz built is called Beardbrand, and this blog post explains how he did it.   How Gmail’s Structured Data (Schema.org) Can Shape The Next Generation of Email Marketing The article explores how Gmail's structured data via Schema.org is adding more interactivity to emails and what it means for the startups.   Bookmark These: Our 16 Most Important, Most Awesome, Most Unskippable Posts From 2014   The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014   Ask GH: Your biggest growth hacking win of 2014?   3 Steps to Automating Your Hiring Process Hiring. It's the #1 challenge I hear from entrepreneurs who are scaling their businesses. This step by step guide will give you one company's process and some creative ideas on how to make hiring a little bit easier.   How SaaS Marketing is Different from Every Other Type of Marketing SaaS marketing is different. On the KISSmetrics blog, my co-founder Neil Patel (my favorite marketer) expands on why this is true and what you should do about it.   How to Build a New Habit Many folks start new habits at the beginning of a New Year. This guide will show you how to start your 2015 with new habits in the right way.             Tool Time   9 Tools and Apps I’ll Use More Than Any Others in 2015 20+ Low Cost – Real Growth Hacking Tools for Bootstrapped startups LeadHook.co Habit List - Manage habits w/ a clean interface showing streaks & trends Coach.me AllTheFreeStock XStockvideo - Free HD Video loops for awesome landing pages.     MIDDLE   Exploiting Instagram to help a friend sell $4,000 of neckties in one day "My friend had a necktie company. Two weeks later he opened his doors and sold $4,000 of neckties because of what we did on Instagram. Good times."   How Backlinko’s Brian Dean Built His Traffic to 90,000 Visits per Month Listening to this interview, I learned some amazing strategies for content distribution that I've never implemented before - and I've been in the content marketing / growth game for a while. Brian also says he's used these strategies to build his traffic to around 90,000 unique visits per month, when his original goal for December 2014 was 30,000. His key takeaway is distribution, distribution, distribution: for every hour you spend writing content, you need to spend at least four in distribution. Personally, I'm excited to try this with some of my clients.   7 Obsolete SEO Tactics You’re Wasting Your Time On - SEO (Search Engine Optimization) changes all the time, and so must you, along with your strategies. Some of the tactics that are working today may be a reason for stagnation tomorrow. Follow this seven solutions to increase your website’s organic traffic in the next 30-60 days.   How to Optimize Your Content Marketing Strategy for More Leads - Whether your content marketing strategy is working or not, knowing how to generate more leads is always a good thing. Click above and learn about the three main pillars that have been used in recent times in almost all growth hacking techniques on the web -- including content marketing.   6 Practical Pricing Strategies to Unlock eCommerce Business Growth - Pricing your online product is not an easy task at all. If you price too low, you may miss out on opportunities. If you price too high, people won’t come. As for almost anything else online, you need to test and see what fits best. Find here a few strategies you may exploit to make better decisions.       HONORABLE MENTION   A year in review at EntrepreneurOnFire: 2014   Get Opportunities to Promote Your Niche Website Delivered to Your Inbox - This blog post by Kristi Hines -- freelance writer, professional blogger, and ghostwriter -- goes through a few techniques you may start using now to increase traffic to your own website. Whether you have a one-page website, or a multi-page site, the strategies outlined here may serve you well.   Designing for 5 Types of Ecommerce Shoppers [SlideShare] - This enticing slideshare will show you how to make your e-commerce store better. You’ll soon discover: 1) the 5 types of e-commerce shoppers that may visit on your store, 2) their unique habits and behaviors, and 3) the strategies you may implement to make them happy.   12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?   How to leverage your Podcast interviews and guests posts for exposure and growth: Kevin Rogers style   Make Your Opportunity Easy To Socialize Raising money is a sales process. Michael Staton, an entrepreneur turned investor shares his actionable advice on how to be prepared for an investor. Following his advice will make it easier for a champion of your business to socialize your deal within their partnership.   Discover The Gold Mine Of Remarketing Lists Using Google Analytics   The Best of 2014: Top People and Posts from the Moz Blog   How to Build a Million Dollar Business From Your Personal Brand  
Marketing and strategy 11 years
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26:15

TC 030: Matt Stack - Succesful Local SEO & Lead Generation Site Marketer

We first heard about Matt Stack from a different podcast where he shouted out Joe Troyer and Analytical Call Tracking. After hearing the success he's been having we knew we had to have him on.   http://digitaltriggers.io/stack/   Matt Stack is having great success with lead generation and local SEO for businesses and covers it in detail with us on the podcast. He was even kind enough to discuss the niches he's had success with.   We discussed...   What's worked for him Where he struggled initially How to choose your 'perfect' niche include 5 different factors How to vet your niche and research it deeper Ranking sites and generating traffic The sneaky way he gets 3 businesses to compete for his business What makes an ideal client His pricing model and recent high ticket upsell Advice for others who hasn't broken through We even discuss his recent trip to Mexico where he met his new business partner.
Marketing and strategy 11 years
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33:52

35 Friday Reload : Top 10 Local SEO and Top 10 PPC Articles of 2014, Grow A Thriving Blog with Less Content, Pinteres...

Grab all the links and see more at: http://digitaltriggers.io/fr35       News Related     Pinterest Promoted Pins to Launch Out of Beta on January 1 Whippies 2014—The Best Sites of the Year on Facebook and Twitter State of the Industry: The past, present and future of retargeting according to 1,000 marketers and 11,000 ad campaigns     Top Stories       The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing   How Brian Dean Grew a Thriving Blog with Less Content and More Promotion - In this interesting interview you will learn how Brian Dean from Backlinko.com was able to turn his blog into a growing machine. One of his secrets is posting less content (he published only 11 posts in 2014) and promoting more, but with the proper attitude.   How To Create A Product Explainer Video That Gets People To Buy The folks at Groove share a detailed process for how they increased conversions by improving their explainer video.   10 Things I Learned About Local SEO In 2014 As 2014 comes to a close, columnist Andrew Shotland reflects on the things he's learned about local search this past year.   Mapping It Out: Our Top 10 Local Search Columns For 2014   Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014 From Shopping Campaigns to new Quality Score guidelines, here are the topics that were popular among the paid search crowd this past year.     Tool Time       844 free CSS and HTML5 Site templates Instapage - great landing pages quickly YouCanBookMe - free book software   How Mackenzie Finally Learned Rails In 12 Weeks “In order to create SaaS products, you have to understand how they are built. I've learned by helping and watching many developers make software over a dozen years. Yet, I'm not a programmer and I like to say that I fake it. I've always wanted to spend the time to write actual code myself. I'll start by following this guide and screencasts by Mackenzie.” - Hiten Shah   Keep Your Friends Close and Your Customers Closer This book includes a whole bunch of best practices, tips, tricks & techniques to not only help you retain your customers, but also maximize your Customer Lifetime Value.   https://plus.google.com/+TimStClair/posts/foJQfWaz5Tz Google+ Makes Your Videos Look Better “Now, with one click, you can enhance the lighting, color, stability and (coming soon) speech in your videos.”     MIDDLE     How A 4-Step-Amazon-Hack Helped Me Convert Visitors Into Paying Customers Insanely Fast A step-by-step small guide on how to launch and market your product online. You will learn how to find a product that people actually want, how to make it even better than what it is already available, and how to write a pitch based on your research.   How Product Hunt helped me go from “No-idea” to “Profitable” in 15 hours (including 6 hours of sleep).   25 Lessons From Guest Blogging For The Top Blogs In The World Guest blogging can be used for attracting traffic to your own website, establishing relationship, but also in some cases generate leads. Find here a step-by-step guide on how to get started and get results.   8 Easy Steps to Writing Killer Landing Page Copy - This slideshare is filled with great advice, and many tips and tricks to make your landing pages stand out and convert better. Click above and learn how to make the best out of copyrighting, CTA (Call To Action), customer expectation, and much more.   The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday - Rand Fishkin -- from SEO agency MOZ -- talks about one factor that may help you rank better. Despite there might be still some ambiguity (from Google) around the ranking factor, there is evidence that all marketers should, in fact, start optimizing for it. How the Human Brain Experiences Your Brand Neuromarketing lessons for marketers, designers and entrepreneurs       HONORABLE MENTION     Some Easy Tips For Making Hard Decisions Dharmesh Shah of HubSpot fame shares a few tips on making hard decisions faster.   Using Jobs To Be Done For Copywriting I'm a fan of the Jobs to be Done (JTBD) framework because it helps with customer discovery for SaaS products. This post teaches us how to use the JTBD framework to improve copy.   The Comprehensive Guide To Measuring Your Content Marketing You'll only grow what you measure. This guide will show you how to quantify your content marketing efforts so you can increase ROI.   What Most Sales People Do In The Demo That Loses The Deal   How To Be An Expert In A Changing World   Our Startup Pre-Launch Strategy Develop a plan to keep our audience engaged with really great content Build up industry connections to network with Spend twice as much or more time distributing the content than we did creating it Create one really awesome piece of ‘opt-in’ content per post   Contact everyone mentioned in the post    
Marketing and strategy 11 years
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32:36

TC 029: Matt J - $0 to $50k Monthly in 7 Months with Cold Calling

I've liberated a special interview for you guys.   Join here to listen to the rest of the interview: http://digitaltriggers.io/trial     We had a special guest Matthew J join The Academy who told us all about how he grew his SEO and Rep Marketing business from $0 to $50,000 a month in revenue in 7 short months. He didn't hold back and told us EVERYTHING.   He even answered questions about..   His cold email and cold calling methods How he initially prices his services His outsourcing methods so he isn't doing the work Plus much much more! Matt leverages cold calling probably better than anyone I know.   Here's the catch, since he didn't hold back and told us many intimate details about his business, I can only release a small portion of the interview publicly.   Want to hear more of the Matt J interview and how he went from $0 to $50k in 7 months?   Grab your $1 trial to The Academy where you'll gain INSTANT ACCESS to the entire interview.   Trust me, it's one you don't want to miss.
Marketing and strategy 11 years
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27:59

34 Friday Reload : Half of Digital Budgets Dedicated to Retargeting, ECommerce At An All Time High, 2014 SEO Year In ...

Grab all the links and see more at: http://digitaltriggers.io/fr34     News Related     More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting The big idea: retargeting is just as effective (if not better) than search, email and social. Marketers are doubling down on retargeting especially via mobile, social and specific platforms (e.g. Facebook, Twitter, etc.)   NBC Universal Offers Social Media Guarantees to Advertisers Introduces Ad Product That Simplifies Social Media Buys   Measure more: improving Estimated Total Conversions with store visit insights   Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter Google offline metric adds momentum to important industry trend.   E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report.   December 2014 E-Commerce Orders Up 16.5% & Revenue Climbs 15.6% Over Last Year [Report] Custora says current trends indicate another record-breaking holiday season for online retailers.   2014 Year In Review: A Look Back On What Happened With SEO Columnist Erin Everhart provides a round-up of the biggest SEO developments of 2014.     Top Stories     Ask GH: How are you capturing emails today Curious to know what the best method for capturing email addresses has been for folks - whether it's a MailChimp embedded form, apps like Hello Bar and SumoMe, etc. And what is the ask? Other than "join our email list." Are you giving something away?   Ask GH: What is the best idea that you’ve gotten from an article on GrowthHackers, and which article was it One of the main benefits that people claim to get from GrowthHackers is that it generates lots of new ideas to test. I'd love to learn about the specific ideas that you are getting. If you tested the idea, how well did it work? Thanks!   Apple's Directly Responsible Individual (DRI) Model Meetings can be a real drag on people's time within a company. This quora answer describes how Apple's DRI model will help make meetings more effective.   Citation Inconsistency Is No.1 Issue Affecting Local Ranking Columnist Myles Anderson shares the results of a recent survey of local SEO practitioners and business owners.     Tool Time     Ask GH: Referral Marketing Tool options The GH community discuses the best referral marketing tools.   35 Growth Hacking Tools for Marketers Who Don’t Code - If you are one of those marketers who hate coding, this list is just the thing for you. Explore some great services that can help you with traffic acquisition, lead and customer acquisition, market research, email marketing, and more.   Material Palette Generate and export your Material Design color palette FullContact for Gmail Your Gmail on Steroids (and bye bye Rapportive)   Lift 2.0 Instant coaching for all your goals   5 Tools Proven to Improve Conversion Rates for Your Blog   MIDDLE     The 4-Step Process for Creating Blog Posts That Actually Build Your Business   The Kevin McCallister Guide to “Booby-Trapping” Your Website for Maximum Conversions   The Evolution of HubSpot's Email Marketing Strategy It's rare for a public company to share their history including comprehensive metrics. HubSpot does just that in this detailed post about how their email marketing strategy has evolved over the years.   A Surprising Source Of Traffic For Breakout Content Marketing Data shows how social is critical for generating exceptionally successful posts.   From Minimum Viable Course to 100,000 Users Conrad Wadowski, co-founder of Fedora, tells the story of Bitfountain, one of the early successes on the Fedora platform. Bitfountain, which offers instructional courses on programming, started off as a side project but now has over 100,000 people on its mailing list and generated revenues over $2 million.   Currently Running AdWords?  Here’s Why You Should Also Be Using Bing Ads   Business Advice From the Richest People in the World [SlideShare] - Get some business advice from some of the greatest minds of our time. This slideshare includes advice from the richest people in the world   What 33 Successful Entrepreneurs Learned From Failure [Slideshare] - If you are an entrepreneur, you will, most likely, find failure along the way. You’re not alone though. Successful entrepreneurs often go through failures, and often emerge wiser. Take a look at 33 lessons about past failures from business people like you.   How I Raised My Conversion Rate By 400% in 6 Days (and Why These Numbers Count)   11 Data-Backed Strategies To Improve Email Click Through Rates - David Arrington always shares great insights about email marketing. This time we dive into some actionable strategies to improve email click-through rates. David filled up this article with some real examples from real businesses, but also with expert opinions.   SaaS Weekly Tip Make all the things repeatable and create your playbook   If you can't repeat what you've done in the past you won't be able to scale fast enough to get sustainable growth. Checklists, guidelines, screencasts, specifications and requirements are just a few ways to make the tasks people do in your company repeatable and scalable. The next time you do something new (or old) think about what you can do to make it easier and faster the next time it has to be done by you or someone else.       HONORABLE MENTION       How to Design an eCommerce Checkout Flow That Converts This very well-written piece of content has a lot of tips to help you make your e-commerce site’s checkout flow better, so to increase conversions and sales.   26 PRICING PAGE EXAMPLES AND BEST PRACTICES - This great article goes into the details of what make a good or bad pricing page. To design a proper pricing page, and grab the attention, you need a sound strategy, and some very good design. The blog post also includes many pricing page examples to give you some inspiration.   Snapchat CEO's Intelligent Business Email Evan Spiegel's emails to one of his board members were leaked as part of the Sony hack. The email thread as well as this note to his team are examples of great business communication that we can all learn from.   Systematizing Sales With Software And Processes   Slack Chats A place to discover and join private Slack groups   LinkedIn Ads For Lead Generation Unlock the best strategies for getting the most out of your LinkedIn Ads   Study: Audience Network has higher conversion rates than News Feed, display ads   SPI 140: Productivity and the Early Morning Routine with Hal Elrod   SPI 139: How to Work a Room and Socialize for Success – with Susan RoAne Top 10 Articles on ConversionXL In 2014   11 Actionable Content Marketing Articles You May Have Missed in 2014  
Marketing and strategy 11 years
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26:12

TC 028: Konstantinos Kaloulis - Growing The Creative Service Business ‘Doodle Video'

Today we have on Konstantinos the Founder of Doodle-Video.com. http://digitaltriggers.io/doodlevideo/ He discusses with us the challenges of growing a creative service based business. We deep dive into the psychology behind 'Doodle' style videos and why they work so well. I find out where he got his initial customers and how he's grown the business since.  I was impressed to find out he did a lot of the drawings himself initially so that he could understand the process. His free consultations close at an astounding rate so I had him break down just how their process works.  He also details how he trains his sales agents plus the initial failure he had with paid traffic. He shares a few tips for being in the creative side of the service business such as... Learning how to manage people the right way. Understanding the process. Business, audience, and what you’re selling. Copywriter and approval. Storyboard approval. Specific flow for the project.
Marketing and strategy 11 years
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01:08:49

33 Friday Reload : How a Real Estate Blog Gets 18 Million Visits Per Month, Find the Perfect Product Idea and Make $1...

    Grab all the links and see more at: http://digitaltriggers.io/fr33   News Related   Twitter Introduces Tailored Audiences From Mobile Apps 2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?   Top Stories   How A Real Estate Blog Went From 2,000 To 18,000,000 Visits Per Month In Two Years 9 Marketing Automation Hacks Powered by Zapier Growth Hacking Quick Wins Start-up Launch Power: Product Hunt vs. Hacker News vs. TechCrunch How I Reached 100,000 Visitors with These 7 Rules 100 Lessons Learned from 10 Years of Blogging How to Find the Perfect Product Idea and Make $10,000 from Your Blog A No-Fail Process For Writing Landing Page Copy That Converts The Top 15 Email Marketing Myths You Need to Know SEO Tactics to Love vs. Leave by Rand Fishkin 7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business What a letter from 1855 can teach us about startups today 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms What are emerging technologies, products and growth channels that a student of growth hacking should be aware of? Hiten Shah Tip of The Week:”Early Access” is the new “Beta”   Tool Time   Work Flow Skypicker Infogr.am Coffee and Power The Best Books I Read in 2014 by Bill Gates   HONORABLE MENTION   How a Ferrari Made Me a Million Bucks   How Close.io Closed $585 in Monthly Revenue from 1 Tweet   The Ultimate Guide To Setting Up Your YouTube Advertising Campaign In AdWords   The 20 Principles of a Dynamite Local SEO Audit   8 Ways To Optimize Your Checkout Process For Conversions [Slides]   How Brands Use Snapchat for Marketing   The Simple Model that has Made Product Hunt Incredibly Addictive for Thousands of Community Members   Hacking B2B SaaS Fundraising   - Adam Schoenfeld has raised $29 million for his B2B SaaS company Simply Measured. In this presentation he shares the strategy and tactics he used that will help you with your fundraising too. Why The Growth Process Is More Important Than The Growth Hack   Why I Run a Flat Company by Jason Fried Ask HN: How can I remedy scatter brain and information overload?    
Marketing and strategy 11 years
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23:42

TC 027: Tanner Larsson - Ecommerce Lessons From Over 50,000 Units Sold

Tanner Larsson from BuildGrowScale comes on today to share his story of his initial start into business online.  He’s recently started numerous successful eCommerce stores with sales totaling over 50,000 units.  He also shares a bit more about the coaching side of his business and consulting deals that he’s set up. He’s the first guest with a deep knowledge of eCommerce so we really went all in. In this interview we cover.. How Tanner originally got his start in business and what he suggest for others. The Rule of 3 How he sets up his Ecommerce Businesses The Different Models for Ecommerce Creating a Competitive Advantage Validating your ideae before you order huge inventory The Two Areas for Research Different Sources fo Getting Traffic The Future of His Business and Retargeting
Marketing and strategy 11 years
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46:33

32 Friday Reload : Major Google My Business Update, Huge Opportunity in SEO Happened Overnight, Evolution of a Salesp...

Grab all the links and see more at: http://digitaltriggers.io/fr32 TOP Quick Tip of The Week from SaaS Weekly What We Learned After Spending $50,000 In LinkedIn Ads Slack Research Hack The Big Bing SEO & Ranking Factors – The Biggest Opportunity In SEO Today Things That Don’t Scale: Boatbound Shares 4 Surprising Ways to Turn Random Strangers into (Paying) Fans Instagram Lead Generation – How to Generate 18,539 Website Visitors (Case Studies) The Evolution of a Salesperson: Selling in the Connected Age The Lazy Man’s Way to Find Meetup.com Local Link Opportunities (in 5 Seconds Or Less) The Top 10 Conversion Rate Optimization Tips We Learned from Interviewing 60+ Experts in 2014 The Decade Is Half-Over: Where SEO Has Been & Where It’s Going How Spending $162,301.42 on Clothes Made Me $692,500   NEWS RELATED Google Rolls Out Major Update to Google My Business Guidelines Facebook Search Finally Lets You Search For Posts Again 55 US Mobile Facts Every Marketer Needs For 2015 What will happen with marketing technology in 2015? Tumblr Introduces New Action Buttons   MIDDLE 39 Ways to Increase Open Rates 10 Pinterest Tips for Smart Brands No Hype Guide to Content Creation How To Use Twitter Ads for Lead Generation   TOOL TIME Noiz.io 24 Awesome Sites with Stunning Free Stock Photos   HONORABLE MENTION How to create emails your Users WANT to receive 7 Ways to Energize Your User Referral Program In-depth Interview w/ Nir Eyal on Hooked: How to Build Habit-Forming Products SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters Ask GH: What are your best practices for using content and retargeting? 3 reasons your marketing needs a better design focus YouTube Ads: Getting the Content Right  
Marketing and strategy 11 years
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25:39

TC 026: Ryan Levesque – One Funnel That's Generated 2.8 Million Leads ...Using Surveys?

Ryan Levesque has converted more customers and generated more leads than almost anybody by using the simple tool of surveys.     Make sure to sign up for the webinar on the Survey Funnel Formula at: http://digitaltriggers.io/ryan   His Survey Funnel Formula has generated  - Over 2.8 Million Leads - 175,000 Customers in 17 Different Markets   While surveys sound simple, it's a little more complex than that, which is why we brought him on for this week's TriggerCast.   Also he shares with us the story of when he went from $0 in monthly income to $25k in monthly income over a span of only 18 months back in 2008. 
Marketing and strategy 11 years
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34:20

31 Friday Reload: Apple, Twitter, Remarketing, Content Marketing, Webinars and Much Much More

Get caught up on what you might have missed in the week with The Friday Reload. We hand-curate the best posts, news and videos of the week. http://digitaltriggers.io/fr31/ For the week of December 5th, 2014 Long week in Austin so we're going to keep it short and sweet this week.  A lot of great content to cover!   NEWS RELATED Why Apple Is Suddenly Poised To Take On Facebook While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks Happy Holidays: The Season of Failing with Facebook Ads Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights How Americans Approach Online Consumer Reviews Facebook, Google, And Twitter’s War For App Install Ads Twitter Expands Its Commerce Lineup With Twitter Offers, Which Link To Your Credit Or Debit Card TOP STORIES   What Doing Over 200 Webinars in 2014 Taught Us About Marketing for 2015 Facebook Remarketing: 8 Effective Website Custom Audience Strategies 15 Psychological Studies That Will Boost Your Social Media Marketing Traffic Shaping: The Optimization Growth Hack No One's Talking About How To Steal Your Competitor's Backlinks, Rankings and Traffic 10 Actionable Strategies To Improve Your Email Open Rate 10 Common Reasons Why Content Marketing Isn’t Working for You Why No One’s Reading Your Marketing Content Your Product Demo Sucks Because It’s Focused on Your Product What We Learned from 1,000,000+ Heat Map Clicks TOOL TIME Which Is The Best Backlink Checker? Top 5 Backlink Checkers Compared Withoomph Archively Crayon: Imagine your next design Growth Hacker Course Short Domain Search More Stories   Why You Should Be Using Popups on Your Online Store   4 Shocking Email Marketing Studies That`ll Make You Change the Way You Market   Marketers Are Going to Be Obsessed with Social Communities in 2015 – Here’s Why You Should Be, Too   What I Learned from Fighting a 12-Month-Long Lawsuit   HONORABLE MENTIONS Meet Team Flynn — My Trip to Columbus and a Big Decision I Need to Make by 2015   How to Create a Customer Acquisition Plan for Startups   Don’t Forget the Services Revenue   The Lindy Effect on startup potential - or how to grow your company 10x.   Show GH: PayPal proved that by paying people to sign up and incentivizing referrals they could drive viral growth (7% daily).   How Yesware Grew Their Revenue 1,300% Over a Single Year   Content Sharing: How to Build a Following Using Other People’s Content  
Marketing and strategy 11 years
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