Unsponsored Content by Xandr

Holly Rae, VP, Product and Thomas Baiter, Sr. Director of Partnership Engagement, give a behind-the-scenes look at the newest Xandr product that is paving the way to standardize audience-based transactions that are essential to scaling the TV marketplace. Take a listen to learn more!

We've heard from publishers across the globe, but none as specialized as Gourmet Ads and Healthy Ads - leading Shopper Marketing & Food Advertising platforms based in Australia, with offices around the world. Their CEO, Ben Christie, is chatting with Jessie and Shilpa Kolte, a sr. account director based in Singapore, who helps publisher's - like Gourmet Ads and Healthy Ads - get the most value of their inventory through innovative solutions and technology. Tune in for an informative conversation on how this publisher is keeping things fresh for their customers.

Need a recap of our Identity Mini Series because [insert busy life plans here]? We got you covered! Four episodes all on identity is a lot to comprehend, so we brought in two folks who are calling out the most interesting things they heard, new learning's and what nuggets had their wheels turning.

In our final episode of this four-part mini-series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive.

Marketers come in all shapes, sizes and colors – but one thing they all have in common is the need to reach a desired audience at a specific time with their advertising dollars. In the third episode of the Identity Mini Series, hear from buyers in different regions across the globe on how they are innovating for the cookieless future. :50 -- Guest introductions 2:02 -- What does the deprecation of the third party cookie mean to you and your business? 9:35 -- We know that achieving relevance is key for buyers, but without the third party cookies, it's going to get harder to meet the desired audiences in the right time and place. So how are you looking to navigate this? 19:58 -- Some buyers are concerned that with the third party cookie going away that the supply chain will become fragmented. What steps are you taking to make sure that this doesn't happen? 30:39 -- What does the next 18 months and even few years look like for you with all that's going on in the industry?

In the second episode of our Identity series, identity partners from around the world explain how their solutions work, how they're help advertisers and publishers in the cookieless world and the innovative ways they're thinking about consumer privacy in the digital world.

In the first of a four-part series all around Identity, we’ve got subject specialists from different areas of the globe, sharing how they are preparing for the future of the digital world without cookies. This episode gives you a birds-eye view of how agnostic players – like the IAB – are thinking about what is to come for marketers, publishers and most importantly, consumers, as the industry makes this shift. 3:08 -- What’s been your reaction to most recent announcement from Google on delaying the depreciation of the 3rd party cookie? 12:23 -- What impact is the deprecation of the 3rd party cookie going to have across the advertising ecosystem? 20:51 -- What are some of the latest data and privacy regulations and policies around the world and why are they so important? 25:23 -- We've seen various solutions appear around the world from companies making their approach to identity known and putting their stake in the ground. So with so many options, what do you suggest players across the industry? How do they learn about the alternatives? 29:23 -- Tell us a little about some of the innovative solutions you’re seeing across local markets in your region. 31:48 -- What is your advice for a local players in the industry as they prepare themselves for 2022 and beyond, probably 2023 and beyond. Because most companies are probably have already planned for 2022. 2023 and beyond?

The Chief Economist for IAB is a big job. With so much activity going on across the globe in adverting technology, how do you make sound predictions for the good of both buyers and sellers? Listen in to the latest Unsponsored Content episode with Daniel Knapp, the chief economist at the IAB, to find out how he’s thinking about the future, and knowledge bits to help you - whether you’re a buyer or seller - be more successful in the years to come.

What’s the deal with SHE media? In the latest episode Kate Calabrese, VP of Programmatic at SHE Media, and Megan Ruoss, Account Director at Xandr, talk about how curated deals are opening new revenue streams, how this partnership has evolved over time, and how SHE Media is helping content creators move the needle  through unique diversification

This week on #UnsponsoredContent we have special guest Jung Manson, SVP of Global Tech Operations at Xandr. Jung talks about her experience as a woman in the STEM field, advice for anyone who wanted to go after their dream, and how her heritage as an Asian American has played into her work and day to day life.

Season three is kicking off with Mike Welch! Hear from Xandr’s leader on what’s been going on over the past six months like our growth in video, success around CTV and Xandr Curate, and how our international business is growing. Plus, he’s the only guest to have been featured twice on the pod, so we are getting extra scoops on what Mike’s been up to in his free time.

Hear from European netID Foundation’s CEO, Sven Bornemann, along with Marius Rausch, in a conversation about our netID partnership, the importance of the foundation and what makes netID solutions so special, and why the future of identity is important in the EMEA markets, and more specifically, in Germany.

Happy Earth Day! This week on #UnsponsoredContent, we have a special guest, Xandr sustainability expert, Morgan Wilkins, who chats with us on sustainability at home and in the workplace, how she became so passionate about this topic and how we can make the Earth a better place with simple habits in our daily lives.

This week on Unsponsored Content two all-stars at Xandr, Katie Blair and Adrian Mason, get into what exactly an ad server is, what the benefits are, why a publisher should choose to work with Xandr and what solutions + approaches we are working towards around identity and privacy. \n\nAs a bonus, our guests discuss what the industry needs to do to support the open internet in the future.

This week we have Ewa Maciukiewicz, Sr Director-Product Management, Audience & Identity at Xandr. \n\nJessie and Ewa talk about the hot topic of Identity, Xandr’s global strategy for it, and why we at Xandr are in a unique position to support the industry at large.

Can advertising change the way we see each other? Artecia Wilson thinks so.\n\n“I enjoy what I do every single day. We have a really good opportunity to make an impact, not just from a business perspective, but from a community perspective...every single time you see a positive ad showing that other people care about others and their wellbeing only makes others think about how can they actually get in on that action. So, I think we have a really important role in the world.” \n\nMore with Artecia, Director of Product Management at Xandr, on this weeks episode of #UnsponsoredContent and our continued celebration of #WomensHistoryMonth

Want to know what Xandr Curate is all about? Hear from two folks who were pivotal to the products success - Miriam Thome, Marketplace Management and Ben Kneen, Product Management. They discuss with Jessie how the product came to be from inception to alpha testing, why it works across the globe, and what’s next for both of them now its out!

Continuing the conversation around Women’s History Month, meet Jennifer De La Torre, svp of finance at Xandr, who shares her journey from growing up on a chicken farm in Texas to being a crucial part of the finance team that brought Xandr to life. Plus, you don’t want to miss her tips on networking and how to make yourself stand out.

Professional buzzword bingo champion and Director of Product Management? This week Jessie chats with Lynn Chealander about her journey through the ad tech world, what causes she likes to give back to and support, and her work around creating a more transparent environment for digital advertisers.

This week, join Erica Blakslee, Xandr’s Senior Account Director in APAC as we kick off the start to Women's History Month early. Erica chats with Jessie about being the first woman hire in Xandr’s Sydney office, the impact she’s had with major advertising players in Australia and the importance of implementing diversity and inclusion in the workplace. All this and more on this weeks new episode of Unsponsored Content!