Unusually Focused

Ryan has already made major progress on The Vault feature we talked about last week. In this episode, he gives me an update on how it's coming along, and describes his plans for making this app "opinionated."  Support the show (http://unusuallyfocused.com)

I started working with a small group, to take them through our rabbit hole marketing course, and as part of the offer - we promised a year of access to the Skwerl, "Vault" when it was ready. The Vault is an organizational system to file documents, but it's also a method for creating more, better content.  But when we made that promise, The Vault was still just an idea.  In this episode, we talk about the plan for bringing the idea to life, the next round of Rabbit Hole, and much more.  Support the show (http://unusuallyfocused.com)

For the past few months, Ryan's been busy learning how to code and doesn't seem to want to talk about Unusually Focused, or how we're going to turn Skwerl into a business. It's been hard to have a conversation with him about the business side of things because doesn't seem to be able to switch his mindset from "App Developer" to "CEO." And it makes sense, he's literally learning to speak a different language. But from my perspective, it's terrifying. We've already spent a few thousand dollars on ads to get leads for the app and Ryan's spent the past few months building it - so we're fully invested in this Skwerl project. Yet we have no business plan, or even any idea of what the app is going to be. Right now, from a users perspective, it's a basic writing app with features that motivate users to write. The feedback we get most is usually something like, "I'm finally hitting my daily writing goal. It's crazy how some confetti and a leaderboard can get my ass in gear." The app has some editing features as well, to help with things like redundancy and lack of rhythm and flow. It actually does a lot of cool stuff, it just isn't what we want it to be yet. But today, we had a tiny breakthrough. I was responding to emails when Ryan came out of his cave of an office to willingly talk about the future of the app. We started the conversation, and since this was such a rare occasion, I stopped him mid-sentence to set up the microphone so I could share it with you.  I also talk about what it's been like to produce my first ever podcast, and why you should probably be publishing more.  Support the show (http://unusuallyfocused.com)

Without putting much thought into it, we ran an ad for Skwerl and were surprised to see tons of leads coming in each day, and for pennies. We found the ULTIMATE lead magnet. They're opening emails, joining our Facebook group, and involving themselves in our community. But we're learning that a bigger audience isn't always a good thing. For years, the Unusually Focused Facebook group has been a hub for people who want to learn to sell their stuff, build an audience, and have a community supporting them along the way. We use the group to help our customers and to sell them our courses and focus groups. So when the group started growing rapidly, we couldn't have been happier. That is until our sales dropped, our long-time customers started leaving, and the group started to feel like every other boring Facebook group...  Support the show (http://unusuallyfocused.com)

This episode is going to be a little different than what you're used to hearing on the podcast... because we are making some big changes here. In this season, we're telling the story of our new application and company, Skwerl.  Ryan Orrico is your usual host, and he's also the Founder of Unusually Focused. But we're making some big changes around here. So for this series, Kass is taking over as Producer and Host. Even if you're a first-time listener, you might Ryan him from some of his past shenanigans... like #randomtalkingvideo, the viral trend he started on Instagram that has people all over the world speaking more confidently and unapologetically. Or Rabbit Hole, the edgy marketing course for people who love money and want to help people, but don't want to look like every other boring asshole promoting themselves on the internet. Or, the app Ashton Kutcher almost invested in - one that would have had every feminist pounding down the door to our offices had it been successful... Hottie Spottr. These big changes I'm referring to all started when Ryan decided he wanted to learn to code... He'd had been involved with tech companies, startups, and apps in the past, but he was never the one, should i say, "behind the keys." Not until recently. Now, if you know about coding, you know there are countless courses you can take to learn everything from how to design a basic web page, to how to create a powerful, and possibly even dangerous algorithm like Facebook or Tiktok, or any of those mainstream applications most of the population is using. You also know that there are hundreds of perfectly experienced app developers all over the world. Well - Ryan didn't want to take any of those courses and he didn't want to hire any of those developers. He wanted an app with opinions. An app that could use those opinions to motivate people to write better, and more often. He wanted an app that could help his customers in the same way he would... and he wanted to build it himself. So he opened Chrome on his Macbook. Googled, "how to code an app," and 2 months later... Skwerl was born. As of today, which for reference is September 15th of 2020 - There are 1660 beta users using the app on a daily basis. We wish we could say, "we're just a few weeks from the launch day" or any other clarifying statement about what the plan is from here. But the truth is... we don't know. Ryan built this technology because he wanted to learn to code, and now that it exists, we need to figure out how to use it to build a profitable, sustainable, and scalable company. And in this series, we're bringing you along for the ride. You'll take a seat in our company meetings as we find the answer to the obvious questions like, "what is our business plan?" and "how are we going to make money?" To the more difficult ones, like "what actually motivates someone?" and "How do we incorporate those motivational triggers into an app people can use?" We'll share the good, the bad, and everything in between. Welcome to The Skwerl Series. In episode one, we'll get to know the founder - Ryan Orrico. Support the show (http://unusuallyfocused.com)

If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode. It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos more profitable and engaging. I was seeing his posts & responses to people in the Random Talking Video Facebook Group, I could sense he had a system and that he wasn’t just guessing… and he also openly shares his best ideas without holding back. which made me think, “damn this dude would be a good guest.” One of the things I like most about Brian is that even though he’s a beast who can jump over cars and bench press 1500 pounds, he doesn’t lead with demonstrations of his physical superpowers. He uses those more as appetizers and focuses largely on making videos that aim to deliver his personality. In this episode, we talk about his 3-step process for filming an effective, profitable online training video. I think you’ll find this useful whether you’re a fitness trainer, or coach, or a yoga teacher, or a mobility teacher or how ever you define yourself. And if you want to get a complete breakdown from the man himself, make sure you go to unusuallyfocused.com/brian Support the show (http://unusuallyfocused.com)

Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network I asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read. 1️⃣ "You have everything you need within you now to survive & thrive" (strategies) 2️⃣ "Finding opportunity in the chaos" (predictions) We talk briefly about the current state of affairs. And the two things we have to make sure we do over the next couple of months Then we get into what the future might look like… for businesses and the economy, in general. We talk about the shifts in our preferences that will likely change everything forever And some strategies you can use to build your brand and differentiate yourself in these crazy times of uncertainty. Kassidy comes in late because she had to disinfect herself after coming from a bi-weekly Whole Foods run. Learn more about Robert at roberttercek.com. 🔻🔻🔻🔻🔻🔻 If you’d like some help in this transition period, or you just wanna hang out with other people who are working through it - check out the Confidence, Influence & Random Talking Video group on Facebook. 🔺🔺🔺🔺🔺🔺 “If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.” —Seth Godin, author of Unleashing the Ideavirus “[Tercek's] Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.” —Nolan Bushnell, founder of Atari, Inc. “Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.” —Jarl Mohn, CEO of National Public Radio “Tercek's vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.” —Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution “Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert's book will justify your mission and spur you on to new heights.” —Brett King, Author of Augmented and Founder of Moven Support the show (http://unusuallyfocused.com)

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product. We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far. All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes. You'll get a bunch of cool ideas in this episode: ✅ We talk about the ads we used including how we set up the targeting… ✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course. ✅ The strategy we used to get people started on the "Buyer's Journey." ✅ And some of the things that we were asking him to do that made him uncomfortable. ✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun. ✅ Our predictions for how quickly the next wave of 100 spots will sellout. ✅ A bunch more. If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos. Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com And Follow Moses on Instagram @mosesbernard. Support the show (http://unusuallyfocused.com)

“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.” Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it. A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be described as Chronic Pelvic Pain. Not fun. She made a post in the Confidence, Influence & Random Talking Video group a few weeks ago asking for advice about how to STOP giving free advice over DM and start getting paid. She spent so much time helping people that she truly cared for that, as you'll see in the show, she essentially went broke. But she tried a different approach... and as soon as she posted about what happened in the FB group, I asked her if she'd want to jump on FB Live and talk about it. She said "yes," and it ended up being better than I expected so I'm bringing it here. Here's the link to the Facebook Live Replay. (if you prefer video) 🔥🔥🔥🔥🔥 🔥 It ended up being even better than I was expecting ... so here are a few highlights: ☑️ The Critical Mistake that most people are making when they find themselves in this position. (you’re probably doing it too) ☑️ Her “F This” Moment when she made a decision to charge for a consulting session ☑️  SHE SAID “YES!” AND SHE PAID IN ADVANCE. Boundary Setting. ☑️ If you do not charge them, you can NOT help them. (“if they don’t pay, they don’t do shiiiii”) ☑️ The idea she got in the RTV group for a free resource she could provide to people who couldn’t afford it. ☑️ LIGHTBULB MOMENT. ☑️ How to subtly convince people who said “no” over time. ☑️ How to Screen, Pre-Screen and Pre-Pre-Screen people so you don’t waste your time with people who aren’t gonna do anything. ☑️ A Prescreening Philosophy & Strategy ☑️ how to prepare for consulting calls when you’re nervous ☑️ a low-key way to do the call so you don’t feel a lot of pressure or over-prepare ☑️ How to release the pressure that comes with trying to “compete” with Doctors… how to know what makes you DIFFERENT FROM THEM. ☑️ The 5 Stages of Awareness… using your life experience to talk to the people who are in the EARLY stages. This is when your story is important. ☑️ Nazareth has a knack for writing and sharing stories in MOMENTS. It makes her content much more compelling. ☑️  Why it’s important to be HYPER SPECIFIC in what you do. Everyone is a generalist. ☑️ Why “branching out” is a horrible idea. ☑️ how to find really strong authentic messages in your speech and turn it into really compelling content. ☑️ You can always change your story. If people like it, they will accept it. ☑️ It’s more profitable to be the person who does ONE THING not a bunch of things. 🔺🔺🔺🔺🔺 Follow her on Instagram @nazarethgold And her website at yogawithnazareth.com. We discussed a resource page that she made for people. You can see that here:

Have your Facebook & Instagram ads stopped working? Did they ever work at all? By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around. These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality. One step that they're all not taking. The next step. They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh. But nothing happens. They think "that's it?" and "?? Facebook ads don't work." But they for do nothing with the folks who watched the video, or Saved the post, or clicked the link right before she had to put her phone away because her daughter was crying - and then forgot to come back. That's the step they're missing. And it's probably the step you're missing. Here's a general overview of the topics Here's a quick overview of some of the topics we cover. When to turn an ad off if you have a small budget The best ad ever Dark Posts vs Boost Posts vs Organic Posts Danny's Social Media & Advertising "Beautiful Mindmap" (his exact social media & ads campaign structure that he uses with his clients. We step through it, in detail, in the episode. But you can see the image here.) WTF is a Global Warm Audience? How to build a campaign to get online coaching clients How to build a campaign to get local clients A weird way to create your "Customer Avatar" How to pay the Facebook Membership Fee for special rights & privileges in the Newsfeed. And a bunch more that I will add to this description soon. And we also took questions from the RTV FB group. Bernadette asked about how the hell you target people. Kassidy asked how to use Facebook & Instagram ads to sell out her expensive yoga retreat. Dio wanted to know how to build ad campaigns to get clients for his online coaching business Susan wanted to know how to use Facebook ads to attract an older clientele who might benefit from her grief counseling services Bethany asked how to use ads to get yoga clients in Japan as an American woman. All of those questions answered in this episode, and if you want to submit a question like this for a future episode, join the group and let us know. Some of this episode is advanced, so if anything goes over your head, just bear with us for a few moments longer. We'll get to the simplification or an example that will make it click. If you have any questions about any of this stuff, join us in the Confidence, Influence & Random Talking Video Facebook group. Danny, Kassidy, and I are in there a lot and we're always down to help out. Best place to find Danny is @dannytwoguns. Support the show

I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA. Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge. The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW. Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED. One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget. And we walk step-by-step through a 3-part campaign that both of us use on a regular basis to turn social media followers and lurkers into customers, members or clients We also talk about a bunch of other cool shit. Learn more about The Fitness Nerd Academy And check out the podcast we mentioned in the part where we talked about the single best thing he's doing right now. The Erie Fitness Lifestyle Podcast. (BRILLIANT) And if you want to learn more about how to do all of this FB & IG Advertising stuff to get clients and help more people - take a look at Magic Pixel Dust. Here's a brief overview: 7:58 - Danny discusses his fitness businesses (2 gyms in Erie, PA) and his marketing business. (advertising & marketing agency for fit pros) 26:00 - This is the way everybody should approach learning from a mentor. 28:00 - How important is the exchange of money when it comes to helping people? 31:00 - A lot of Yoga Teachers have a hard time with marketing… here’s why. 35:00 - How to increase referrals and familiarize people with your business. 38:00 - If you think your marketing isn’t working, listen to this. 46:00 - Ryan and Danny address the question, “Who should I show advertisements to?” 48:25 - An in-depth, real-life example of an advertisement Danny ran on Facebook/Instagram. 50:25 - Danny shares his experiences with FB/IG Advertising. Here are some things that work/don’t work. 55:00 - One thing you need to know about local advertising 1:08:00 - Is Facebook dying? 1:22:00 - Danny gives actionable tips on how to get the most out of your return on FB & IG Advertising 1:33:00 - How much content should you consume vs how much to produce? Support the show

This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast. I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those thousands of people have me wondering "hmm I wonder what's up with this dude/chick?" I think it's a combination of these things: 1. I compare myself to him on social media because we have similarly sized audiences and many of the same thought-leader friends 2. He's got an unfairly good voice for podcasting. 3. He seemed to be dealing with similar mental health issues as me 4. He has cool people commenting on his stuff 5. He has cool guests on his podcast. 6. He seemed/s like a genuinely good dude. He does a lot of cool handstands and stuff with his body - but honestly, I don't even care about that. The only reason it's cool to me at all is that he's shown his audience (me) a more interesting side of his personality through talking videos and his pocast. In this episode, Nelson and I talk about how to use social media differently in order to build confidence, pull yourself out of your "funks," get excited about your stuff again, and all kinds of other cool shit. We talk about how we've both used unedited talking videos and guerilla podcasting to get over our s***. And a whole bunch of other stuff. And at the end, at the risk of him being worried about some of his podcasts feeling slighted - I asked him to share the Best 3 Little Tidbits he got from the whole lot of geniuses he's had on as guests. Basically "give me the Top 3 Greatest Hits of All Time - none of this fluffy stuff." One of them that I thought was particularly interesting was Devin Kelley's idea about the prerequisite for meditation. It was a fun conversation. Hope you like it. Before our conversation begins, Kassidy Crawford (Director of Marketing & Shenanigans at Unusually Focused) and I give you a few quick tips to break the stranglehold social media has over you. (testing a new segment concept) Check out Nelson on Instagram at @nelsoncuadras And his website (including The Daily Practice podcast) is at nelsoncuadras.com (this is the first time we used an editor. I've been doing it myself. Not quite sure what I think of it - but maybe you can let a brother know?) Support the show

This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first. "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat." We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race. And we get into specific action steps you can take to be better, do better, and make more money. Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points. I suppose that might be true — but I didn’t do this to be combative or anything…  The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist. I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago. At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts… So it seems they’re onto something here. And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff. And go follow them on Instagram at @yogaisdeadpodcast. Support the show

There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy. unusuallyfocused.com/s2e2 And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal Parikh and Tejal Patel, about their first episode: "White Women Killed Yoga." "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat." It's one conversation broken into 2 podcast episodes for digestibility. Both are available right now. We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race. And we get into specific action steps you can take to be better, do better, and make more money. Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points. I suppose that might be true — but I didn’t do this to be combative or anything…  The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist. I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago. At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts… So it seems they’re onto something here. So check this episode out… then it continues in Part 2. And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff. And go follow them on Instagram at @yogaisdeadpodcast. Support the show

A couple of months ago, I got a text message from Kass that said "check out  trollcakes.com. I am officially a fangirl." I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?" Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on. Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on. Which only made me feel worse. Ok not really. But I knew right away I had to get her on the Podcast. Her bio says "I like to advertise real and fake things. I own a fog machine." Her stuff has been featured on fucking EVERYTHING - including but not limited to: NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club Her approach is entirely unconventional and she has a really sharp marketing mind. We talk about a bunch of cool shit: How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients… And how to get over your paralysis by just selling something. We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money. How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects. And a lot more. Here's the official Episode 22 page at UnusuallyFocused.com Here's her stuff. Buy everything. Especially Side Effects. Troll Cakes: Bakery & Detective Agency KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more. Side Effects by Pillbox Games @kat_thek on Instagram ---- And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media. Support the show

The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz. It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself. It's full of down-n-dirty marketing brilliance. But there's one concept that I have never been able to forget. It colors everything I do. It's called the '5 Stages of Customer Awareness.' It's absolutely critical to understand this if you want to get results with your marketing. A few key takeaways in this episode: The single best way to build influence over someone How to tailor your posts to speak to the right people at the right time. One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.) And a bunch more. Mentioned in this episode: MoneyMoves: How to make shit happen with social media Magic Pixel Dust: 5 Marketing Magic Spells Support the show

This episode is totally different. It’s not even a ‘podcast,’ per se. It’s more like the result of me experimenting and practicing my skills in sound design. An immersive auditory concentration training exercise. ???? Kinda like a meditation training for people who “can’t meditate.” Or if you have a meditation practice and you’re having a hard time connecting with your breath or your preferred object of focus - this is a great technique to ‘drop in.’ You can even use it when you just need to chill the fuck out. No hippie shit. After the first few minutes of “podcast” intro and explanation - the immersion begins. The idea is simple: Focus ALL OF YOUR ATTENTION on sound. Hear EVERY-THING. And EVERY-WHERE. Which means your goal is to notice when your mind is wandering and you’re NOT paying attention to sound. Use headphones. And definitely let me know what you think. — And you might be interested in this video too: 5 Marketing Magic Spells. Here’s what Joanne said: @bendyogadundas I cannot believe how well done this video is - but also over my head. WHICH IS A GOOD THING! It means I need this training and you showed me WHY! That should be the ad: if you watched this video and thought I need to take this training to learn all of this - I will also show you how to plan a video like this so that people will realize they need your stuff as well. Here is the biggest difference that I see between you and other people trying to market to yoga teachers for marketing - you are clear, concise and your content helps. I am in shock by how incredibly USEFUL this is. Support the show

"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is. He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life." -@marcussmithfitness The last thing I want to be known as is a "self-help" guy. But I definitely DO NOT MIND people feeling the self-improvement benefits that are packaged inside of the Unusually Focused marketing principles, methods, products, and events. Which you can learn more about at unusuallyfocused.com In this episode, I talk about how #randomtalkingvideo is the single best tool I've found for using social media for self-invention. And the final 10 minutes is a breakdown of the Inspire the Fuck Out of People Challenge. Here are a couple of things you might dig: ???????? 5 Marketing Magic Spells (free) ???????? How to Get More Comments on Your Posts (free) And here's the review in full: @marcussmithfitness. This is self-discovery packaged in authentic marketing ????? in Apple Podcasts by @MarcusSmithFitness I'm finding it hard to formulate the words to express just how my life has changed since coming into contact with Ryan and the message he brings, so I'll start off with the first thing that always comes to mind when I think of him, then I'll just rant from there: Ryan is one of the greatest teachers I've ever had the opportunity to learn from. I feel that ultimately, a teacher should help you see and understand yourself at the deepest level. The ideas I've learned from Ryan have brought me to a place of self-awareness and gratitude that I never knew was possible. "He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is. He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life." And he cares, I mean like really. He's reached out to me personally just to check-in, and I'm not even one of his private clients, I've just bought a couple of his marketing courses. Ultimately, I love listening to Ryan because he's a man that thinks, and takes his craft seriously. I think it's very important to find people with the best ideas and to drown yourself in their message, you'll capture so many gems in the process. - Marcus  Support the show

This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47) We talk about the ethics surrounding the use of “FOMO” as a marketing tactic. I posit that FOMO is an unavoidable emergent property. Not a marketing tactic. Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out. TL;DL: I woke up like this. ??????????? I can’t help if people don’t wanna miss out. And as we talk about in the clip, I can’t imagine why your goal is not to be so good that people don’t want to miss out too. Check out the full episode at The Body Awake. “Connection, Audience and Being Real on Social Media.” (episode 47) You can also just search The Body Awake wherever you’re listening to this. C’mon bruh. ???????????????????????? And here’s his Show Notes: “I started following Ryan's page on Instagram. I was nearly immediately put on edge by some of his posts. He, at least a lot at that time, was playing a bit of a villain, challenging me and anyone else reading to put ourselves out there in a way I'd been, and to a large extent still am, uncomfortable with. I was intrigued and, upon diving a bit deeper into what he was offering, have really been enjoying a community movement that’s about being generous with your work, and showing up, and not hiding. This episode may strike a chord with anyone making a living in the body-related work world, but is ultimately about communication, and so may be for all of us. It’s about how we talk to ourselves and others alike. It's a challenge to find the passion in the work you're already doing. (There's a line about midway that's been rattling around in my heart ever since, something about "if you're not excited about what you're posting, you're not posting the right stuff" ... which sounds a bit hokey now that I put it out of context, but didn't feel hokey then and, hopefully, doesn't to you when you listen.) ???????????????????????? And if you like this sort of thing, you might dig this series of articles I just published at Unusually Focused. They’re about how to create more rich, dynamic, and engaging conversations on your posts. unusuallyFocused.com/howToGetMoreComments Support the show

Comment sections have the potential to be the single-most powerful sales & influence device you have. In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts. For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm. It’s where your “brand” is developed, influence is built, and money is made. That’s what people come back to see. They don’t come back to re-read your post or re-watch your video. They come back to the conversation in the comments - whether they’re a participant or a “lurker.” So in this episode, I give you just a simple way to help improve your comments sections so you create more meaningful conversations. And check out the series of articles here. A Terrifying Look Behind the Glass & Inside your Mind Engagement 2.0 and the Truth about “influencer” marketing Ghost Followers & The Upside Down How to Build Trust & Authority with Social Media Comments They’re all free to read. And on the second article, if you get there before the spots are taken - you can register for a free social media audit. Support the show