voice for fitness professionals podcast

A huge welcome back to our 2024 summer intern, Hope Ogg.  We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business  Grassroots delivery method  Her no email list, no website business growth  A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!   Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your internship ended? [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience?  [00:08:10] How is life changing now making you think about other opportunities?  [00:16:58] What kind of business goals do you have in the next year?  [00:18:24] Are you in the process of testing funnel components to reach new clients?  [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging?  [00:23:38] How will you connect with your clients, attract new customers and enroll them?    Hope’s Journey on Her Perimenopause Business Grassroots   Post-Graduation Worked with a strength and condition business and an orthopedic clinic. Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength. Currently embarking an opportunity with a gym to coach women in menopause. Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online. Teaches a pelvic floor class teaching how to engage the core. Connecting to Clients Social media posting and direct messaging. Know the program and time suitable to the client. Direct the client to the 6-week program on Newie app.   Strategy Moving Forward Platform growth to provide services and inform the audience on facts and science. Network connection to gyms to attract new and broader clientele.   Hope’s Program: 6-Week All Things Peri/Menopause 1.0 A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being. 3-4x per week training weight training focused on building muscular strength and bone density minimal equipment required: dumbbells and/or resistance bands Available on Newie App.   Connect with Hope: Instagram - @hopestrengthstudio  Newie - Hope Ogg’s 6-Week All Things Peri/Menopause 1.0   Other Episodes You Might Like: Previous Episode - What Do You Consider in How Much Do You Charge (Series) Part 3 More Like This - From Unknown to Online Success: Building Your Brand Presence Resources: Join Flipping 50 Menopause Fitness Specialist® course for a business you love! Don’t know where to start? Book your Discovery Call with Debra.

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How much would you charge for a presentation ? What are your speaking fees?  How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event?  If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you.    I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career:  Offer Creation lab  Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers  And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from.  We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love.  That stops now, don’t you think? Stay tuned for the How Much Do You Charge series.   Collaboration Opportunities Impacting How Much Do You Charge  They may say, “How much would you charge for creating a series of beginner videos for our site that we have access to.” They give you a description of what it is that they want.  What's your answer to that?  Listen to How Much Do You Charge Episode 3 to know what to do on collaboration opportunities!   Licensing and Use You’re giving them the rights to use your materials on their site, giving you credit.  There is no licensing necessarily. They don't have to come back in 2 years to renew their license. You're just allowing them to use it.    Exclusivity You might say, “Would you prefer exclusivity? I'm creating these programs and videos exclusively for you.”  Mentioning “I won't be using the programs and videos on my site. These will be exclusive and no one else will use them. No one else will have the opportunity. No one else will see them except on your side.”  That's going to be a much higher price. Considering the time to design, create, shoot, edit, is greater.   Limited Licensing Agreement Or you allow them a licensing fee to use for X period of time.  They have to either renew it or have to discontinue use after the agreed period.    In any of these, when you're creating a brand, make sure that there's some kind of legal binding agreement, so it is written.  You should provide Clauses and Agreements that must be very clear on the details and both parties must sign. This now becomes a more expensive project. How much will it cost you to hire a lawyer for the documents? How much time will the process take? Or find a lawyer who can give you some templated formats, created and customized for you.   Value of Your Time and Effort in How Much Do You Charge If you’re designing these programs, take the time to shoot and edit these videos. Consider the value of your time. If your time is worth $500 an hour, just an example, you also have to think, are there additional costs? If your team needs you to be doing something else entirely, you need to consider a contractor.  Consider the cost and time in doing the project yourself. Factor in the cost that would be incurred by you being away from your usual work. Or if you could create a product that would be making you passive income, then the cost of you doing this product or project may be extremely high.    So, there you have it. How much do you charge? From consumers, from collaborators, from corporations and businesses. I hope you now have an answer to those questions. I look forward to hearing your response to this. If you've listened, if this was helpful, and or if you've been in an instance where this has come up for you, share with me. So we'll provide you with an opportunity to see a sample of how you respond.   Other Episodes You Might Like:  Part 1 - Key Factors That Determine How Much Do You Charge Part 2 - Include Quality in How Much Do You Charge for a Potential Customer   Resources:  Join The Menopause Fitness Fix to know what you need before you workout again! Join Flipping 50 Menopause Fitness Specialist to become a coach! Get the Flipping 50 Business Scorecard to guide you as a coach. Take the Quiz for support.  

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How much would you charge for a presentation ? What are your speaking fees?  How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event?  If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you.    I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career:  Offer Creation lab  Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers  And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from.  We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love.  That stops now, don’t you think? Stay tuned for the How Much Do You Charge series.   Include Quality in How Much Do You Charge for a Potential Customer “I know I need you but can I afford you?” To answer that, that is similar to answering a meeting planner (from the previous episode).  Have a Range Instead of “My rate is $95 an hour.” or “$95 per session for 15 sessions,” You could answer: “How serious are you?” “Did you have a budget in mind?” “How much is it worth to you?” Elaborate and Mention Inclusions Make yours a comprehensive approach. That's really coaching. That's all encompassing and a different kind of a service. “I will give you guidance on what to do, on your own as well.” or “Health coaching to monitor your diet, your stress, your sleep." “The best place to get started would be a discovery call. That's a $50 session and if you decide to step forward and we are a good fit, we apply that credit to your next step.” Give Opportunities Give them opportunities at a low level of $50. Versus, “You want to spend 90 minutes with me.” Instead of saying, “It's $3,000. There's a range that influences the fee, those include....” You could answer, “There are several things that influence how much a package or an in-depth one-time session.” The client has an opportunity to say, “I think I've got this on my own. You've given me what I need to do. I'm gonna try this on my own.” You can respond, “This is great but I want to give accountability. We can look at what that looks like.” “That’s a $500 investment. You're gonna do homework and I do too. You jump 90 minutes with me. Then I do a little more homework and send you the recommendation based on where I would start with right now, based on what you've said, and based on the criteria for increasing routine.” What Do You Offer With How Much Do You Charge? Here's the exciting part and I'm so glad you stayed with me.  I have experienced that for many business pros doing something for the very first time, they've never even thought, I didn't even know I could do that – that could be my job. The reality is.. you can't teach fitness classes all day, every day. Many of us were teaching 2-4 classes a day. Maybe to cover for somebody who was sick. There was not a lot of fusion in yoga. There were not a lot of barre kinds of classes. There was primarily high impact, maybe low impact, spinning classes, but they were all fairly high intensity. We didn't do what wise yoga instructors do now, which is actually walk around and supervise and be a better teacher, not just being there doing your own workout.  The reason many wanted to be fitness instructors is they would say, “I get paid for working out.” Which were most often leading to the poorest quality fitness instructors that we had. Right? It would not be about teaching, cueing and helping someone with form, instead of making sure they keep their own heart rate up or they're getting all the sets in the reps themselves. Some would say, “I’m exhausted.” “I'm doing all the workout because if I don't, they won't do that.” That's ridiculous, right? Something about her instruction is not working. You don't have to work out, even on camera. But what you do is demonstrate and watch that client.  If you're a digital professional who knows how to create high quality, video, and audio. Demonstrate the technique and sequencing exercise in the way that it should be. Get all the cues in the technique. That is a combination of skill sets that the pandemic gave to you as a gift.    Other Episodes of How Much Do You Charge Series: Part 1 -  What Do You Consider in How Much Do You Charge (series) Part 3 - Collaboration Opportunities Impacting How Much Do You Charge   Resources:  Join The Menopause Fitness Fix to know what you need before you workout again! Join Flipping 50 Menopause Fitness Specialist to become a coach! Get the Flipping 50 Business Scorecard to guide you as a coach. Take the Quiz for support.  

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How much would you charge for a presentation ? What are your speaking fees?  How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event?  If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you.    I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career:  Offer Creation lab  Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers  And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from.  We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love.  That stops now, don’t you think? Stay tuned for the How Much Do You Charge series.   Episode 1: Public Speaking Key Factors That Determine How Much Do You Charge: In-Person vs. Virtual – Are you traveling to an event, or is it an online presentation?  Travel & Expenses – Will the client cover your travel, lodging, meals, or is that coming out of your fee? Pre-Event Meetings & Prep Time – Will they need multiple calls, strategy sessions, or custom content before your presentation? Marketing & Lead Generation Opportunities – Can you sell from the stage, collect emails, or gain exposure to your ideal clients? Handouts & Resources – Are you providing physical or digital materials or exclusive content for attendees? Length & Depth of Engagement – Is it a quick keynote, a full-day workshop, or consultation? Licensing & Exclusivity – Are they purchasing the rights to use your content, or will you retain ownership and reuse it elsewhere? Assets from the Event - Will they videotape and take photos of the event and will you get a copy or could you videotape the event? Will there be an opportunity to receive a testimonial for marketing use? Are make-up artists and hairstyling provided? If not, should you treat these as separate investments? How to respond to “How much do you charge? For a Meeting Planner” The Confident & Strategic Response “Thanks for asking! My rates depend on a few key factors—about seven, actually. Are we talking in-person or virtual? Will you be covering travel and accommodations, or should I include that in my quote?” The Expert Positioning Approach “My fees are based on the scope of the event, level of preparation, and any additional elements like handouts, books, or extended Q&A time. To make sure we’re a great fit, let’s talk about what success looks like for you, and I’ll share the best options.” The Negotiation-Friendly Response "There are a few things that influence my rates—(you can mention the 7 key factors). If budget is a concern, we can explore options that create a win-win for both of us!"   Other Episodes of How Much Do You Charge Series:  Episode 2 - Include Quality in How Much Do You Charge for a Potential Customer Episode 3 - Collaboration Opportunities Impacting How Much Do You Charge   Resources:  Join The Menopause Fitness Fix to know what you need before you workout again! Join Flipping 50 Menopause Fitness Specialist to become a coach! Get the Flipping 50 Business Scorecard to guide you as a coach. Take the Quiz for support.  

If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you.  The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less…    The single most important question to ask is:  Who are you?  That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be around you. In order to identify why running your business seems so hard and get into a flow, we’re going to ask several questions today so you can …. Meet you.    Questions we cover in this podcast:  How do you assess your strengths and weaknesses objectively? How do you know whether you need a compliment or a clone of you?  What’s the definition of that?  Do you know your strengths? How have you implemented them in the last week?  What could you do better? What triggers you?    When staff say, they’re working on or describe their role as taking care of “The stuff and the things”… triggers me. When my team members who are integrators who are hired to pay attention to detail can’t articulate exactly what they are doing, and use this nondescript way of describing how they spend their time and my money, that’s a trigger.    Key Questions to Reveal Why Running Your Health Business Seems So Hard What do you need to communicate to others about working with you?  What do you need in order to be productive?  When you’re stressed you need….? Are you detail oriented? Need lots of details to make a decision? Do you like to gather the details?  Do you need data to make decisions? Do you want to be the one to collect the data?    If Running Your Health Business Seems So Hard, Try These:  Tests like Kolbe, Color Code, Disk Personality, or the Ennigram can reveal how you make decisions but ultimately they point out why certain things irritate you, motivate you, drain you or inspire you. Most of us want more motivation and inspiration!  You also will learn how you relate to others or why you need them on your team to relate to customers that you cannot.  You need them, but you also need to know that these people don’t communicate in the same way as you, and they could irritate you or vice versa.  You’ve got to know when you need someone to clone you, meaning you’re going to have them do a job that you do really well and love, but now need to hand off to someone or need more hands on deck, and when you need a compliment. That is, you need someone good at things you’re not, who loves doing things you hate or that drain you.    Other Episodes You Might Like:Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches: https://fitnessmarketingacademy.com/fitness-business-in-2023/ When and How to Ask for Help Growing Your Health Business: https://fitnessmarketingacademy.com/growing-your-health-business/ Hiring Interns for Your Health Business & Personal Growth: https://fitnessmarketingacademy.com/hiring-interns-for-your-health-business/    Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact!   My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Best known for her guided meditation, yoga nidra, and restorative yoga practices, she has shared since 2016 through podcasts and books.   Questions We Answer in This Episode: Why is working smarter, not harder, the key to success? How does this prevent burnout? How can others expand beyond group or 1-on-1 sessions, diversifying services in unique ways? How did you create multiple streams of passive income? What strategies can listeners use to do the same? One of your students made $620 in an hour! How did your training help lead to that success? What mindset shifts helped you gain confidence, from feeling shy about charging your worth? Higher revenue as a fitness professional or a health coach is possible, even if you are heart-centered and love what you do.    Connect with Kelly Smith:https://www.yogaforyouonline.com/ On Social: Instagram: https://www.instagram.com/yogaforyouonline/  YouTube: https://www.youtube.com/channel/UCyuAzAFsNzcypnAa1XSlnog    Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches:https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ How and When to Raise Your Rates | Health & Fitness Business:https://fitnessmarketingacademy.com/when-to-raise-your-rates/  3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/   Resources:  Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard  Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact!   My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Best known for her guided meditation, yoga nidra, and restorative yoga practices, she has shared since 2016 through podcasts and books. Questions We Answer in This Episode: Why is working smarter, not harder, the key to success? How does this prevent burnout? How can others expand beyond group or 1-on-1 sessions, diversifying services in unique ways? How did you create multiple streams of passive income? What strategies can listeners use to do the same? One of your students made $620 in an hour! How did your training help lead to that success? What mindset shifts helped you gain confidence, from feeling shy about charging your worth? Higher revenue as a fitness professional or a health coach is possible, even if you are heart-centered and love what you do.  Connect with Kelly Smith:https://www.yogaforyouonline.com/ On Social: Instagram: https://www.instagram.com/yogaforyouonline/  YouTube: https://www.youtube.com/channel/UCyuAzAFsNzcypnAa1XSlnog  Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches:https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ How and When to Raise Your Rates | Health & Fitness Business:https://fitnessmarketingacademy.com/when-to-raise-your-rates/  3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Want To Know Which Step Is The BEST For Where You Are Right Now? Take the Quiz: https://fitnessmarketingacademy.com/quiz/  

Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here!  What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My Guest: Gretchen Cawthon & Trina Fisher co-founded Left Right Labs, an award-winning branding and web agency that creates unforgettable online brands for Thought Leaders. With 18 years of experience and over 100 brands launched, they have supported celebrities, coaches, best-selling authors, and more in creating genuine brand identities online. Their clients include industry leaders like JJ Virgin, Laila Ali, DesBio, and The New York Ad Council. Questions We Answer in This Episode: What are the most crucial web components for someone just getting started? What makes a page easy to read? What increases website conversions? What are the biggest mistakes on a home page? What tools are "nice to have" and what tools are worth the investment right away? Connect with Gretchen & Trina:https://leftrightlabs.com/start-here/  On Social: Facebook:https://www.facebook.com/leftrightlabs Instagram:https://www.instagram.com/leftrightlabs YouTube: https://www.youtube.com/@leftrightlabs LinkedIn: https://www.linkedin.com/company/left-right-labs/  Other Episodes You Might Like: From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/ 10 Questions for a Killer Social Media Strategy for Health Coaches:https://fitnessmarketingacademy.com/killer-social-media-strategy/ Social Media Marketing Strategy from a Boss Babe Herself:https://fitnessmarketingacademy.com/social-media-marketing-strategy/  

What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family.    It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity.   I'd love for you to really tune in today with an open mind on GLP-1 for health and fitness professionals. There were lots of potential threats and lots of factors that were thrown around and not necessarily facts, but based on fear, based on, you know, what we thought would happen in the worst possible case scenario. But have we, have we actually seen them? My Guest: Dr. Tami Meraglia MD is a leader in Functional Medicine specializing in Hormones, Weight Loss and non-surgical facial rejuvenation. She is the best selling author of The Hormone Secret, published by Simon and Schuster, has appeared on Good Morning America, Fox, ABC, NBC and many podcasts and summits as a health expert. She lectures nationally and internationally and is the Medical Director of BioThrive Life that offers personalized medical programs in person in Seattle and virtually across the USA Questions We Answer in This Episode: What do we know now about GLP-1 drugs that we didn’t recently? What does this mean for health & fitness professionals? How would you like to work with a fitness professional? What’s the best way for health pros to vet a physician they may want to work with or refer to?  When it comes to GLP-1 for health and fitness professionals, initially, many thought of it as a threat. What do you say to that?  Connect with Dr. Tami: https://www.biothrivelife.com/  On Social: Facebook: https://www.facebook.com/askdrtami/  Instagram: https://www.instagram.com/askdrtami/  Other Episodes You Might Like: What You Do and Don’t Know About GLP-1: https://www.flippingfifty.com/dont-know-about-GLP-1   

We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach.  In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a variety of industries ranging from information technology, finance and health and wellness companies. He has played integral roles throughout his career driving business realignment with domestic and international growth. Born to a Taiwanese mother and Dutch father, he spent his youth traveling the world as the son of a Diplomat for the Belgian Government. Raised all over southeast Asia, Dan was educated in British, French, Dutch and Chinese schools. His university education began in Singapore which eventually led him to America where he received his MBA from Penn State. Dan is well-known for his rapid, nimble and strategic execution. With a broad understanding of technology, business and marketing. As an early pioneer, he built the first co-working facility in Philadelphia, where he assisted hundreds of early and mid-stage companies in analyzing business demands and providing solutions based on clear market drivers to help take their business to the next level. Today his primary focus is rooted in advancing the cause for purpose driven businesses and organizations eager to elevate the World we share. He is the Founder and CEO of Share One, the household name for helping businesses capture and use video testimonials to drive growth. Questions We Answer in This Episode: What got you into video testimonials? Why should someone invest (time and money) in collecting video testimonials? What difference is the screenshots of Facebook comments and video testimonials? How do you actually get your clients to give you a video? (and say the right words!)  The objections a health professional can sometimes have are go something like this: I feel awkward or my clients would never do that - what now?   If you want to see a couple suburb testimonials done by ShareOne, head to our show notes.     Connect with Dan: https://www.share.one/trial  On Social: Instagram: https://www.instagram.com/danlievens/  Resources:  Flipping 50 Menopause Fitness Specialist:  https://www.flippingfifty.com/specialist Business Scorecard:  https://www.fitnessmarketingacademy/scorecard  Take the Quiz for Support:  https://fitnessmarketingacademy.com/quiz/  Other Episodes You Might Like: Creating Shared Experiences with Clients to Deepen Relationships and Loyalty: https://fitnessmarketingacademy.com/relationships-and-loyalty/  From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/  Social Media Marketing Strategy from a Boss Babe Herself: https://fitnessmarketingacademy.com/social-media-marketing-strategy/ 

Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand. know how to create a brand identity that connects and resonates with your audience. My Guest: Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results. Questions We Answer in This Episode: How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47] What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43] What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41] How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21] What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39] Connect with Linda: https://thecopyworx.com/    On Social: Facebook: https://www.facebook.com/LindaMeloneWrites/  Instagram: https://www.instagram.com/lindamelone17/  LinkedIn: https://www.linkedin.com/in/linda-melone/  Twitter: https://twitter.com/LindaMelone  YouTube: https://www.youtube.com/channel/UCS  Other Episodes You Might Like:  Storytelling for Fitness and Health Coaches: Get Emails Opened and Read: https://www.fitnessmarketingmastery.com/storytelling-for-fitness-and-health-coaches/  Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/    Resources:  Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist

If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals.   My Guest: Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the founder of Aurelia Health, a modern telemedicine practice for women over 35. Aurelia Health provides comprehensive hormone replacement therapy and weight loss support with long visits and un-rushed care. Emily is passionate about making complex hormonal topics accessible and believes that great health starts with happy hormones and a balanced stress response. Questions We Answer in this Episode:  How can you, within your scope of practice, support the female clients you’re working with in midlife? [00:08:58] What is attractive about a health and fitness professional for a provider so that you can be that? [00:11:57] What coaches do you refer to? [00:13:24] What is Emily’s tip for success in working with this demographic? [00:13:50]   There you have it. This is a blue ocean waiting for you. Few coaches and trainers do this outreach to the medical community well. This is not an email campaign. This is getting to know one doctor at a time and letting them know you and what you do. You heard it here! To gain referrals you also may want to consider referring clients to others.  Connect with Emily and The Perimenopause Revolution Summit: https://www.flippingfifty.com/revolution  On Social: Instagram: https://www.instagram.com/emilysadri_np/  Facebook: https://www.facebook.com/emilysadri.np.ohio  Resources:  Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist  Other Episodes You Might Like:  Coaching Client Nutrition within Scope of Practice for Revenue & Impact: https://www.fitnessmarketingmastery.com/coaching-nutrition-clients/ Is There a Boundary Between Your Personal and Professional Self? https://www.fitnessmarketingmastery.com/boundary-personal-professional-self/ Tools to Get Clients to Stick With Their Exercise: https://www.fitnessmarketingmastery.com/clients-stick-with-their-exercise/  Optimizing Hormones Early in Perimenopause: https://www.flippingfifty.com/optimizing-hormones-early

You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?  My Guest:  Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good. Questions we answer in this episode:  How do you come up with content that matters? [00:08:09] Why would people love to follow you (and they would!)? [00:16:59] Where do “good ideas” come from? [00:13:07] Notes from Sam Horn: Where do you go that people want to go? [00:17:28] Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10] What have you learned that people would like to learn? [00:18:20] Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case.  I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear.   Connect with Sam: https://samhorn.com/ On Social:  Facebook: https://www.facebook.com/SamHornPOP/ Instagram:  https://www.instagram.com/samhornintrigue/  Twitter:  https://twitter.com/SamHornIntrigue  LinkedIn:  https://www.linkedin.com/in/samhorn/  Other Episodes You Might Like:  Social Media Marketing Strategy from a Boss Babe Herself:https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/  Develop & Define Your Brand Voice | Fitness Marketing Made Easy:https://www.fitnessmarketingmastery.com/define-your-brand-voice/    Resources:  Marketing to Women:https://www.fitnessmarketingmastery.com/copywriting-course  SOMEDAY is Not a Day in the Week, What Are You Putting Off?https://www.flippingfifty.com/someday-is-not-a-day-in-the-week/ 

Content creation mistakes most health professionals make can keep you hidden from the people you can serve!  In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy and boost engagement. Learn how to avoid the pitfalls and create content that resonates with your audience, ultimately driving your business forward. Take your content creation skills to the next level! By focusing on these key elements, you'll not only avoid common mistakes but also create content that stands out, engages your audience, and effectively promotes your fitness business. Ever wonder why your content isn't getting the traction you expected? Are you struggling to keep your audience engaged? Stay tuned as we explore the pitfalls that might be holding you back and share practical strategies to elevate your content game! These content creation mistakes fitness professionals make and uncovering the common mistakes that health and fitness professionals make. Whether you're a seasoned pro or just starting out, this episode is packed with tips to help you create compelling content that engages your audience and drives your business forward. Questions We Answer in This Episode: If you were going to create your first ever social media post how would you decide what to post?  Do you know what the biggest mistake most health pros make with content creation is?  Let’s first define content  The 4 ways you use social media (research, social proof, marketing, sales)  What are the most common content creation mistakes fitness professionals make? How can you identify and understand your target audience better? What tools and resources can streamline the content creation process? How can you use analytics to refine your content strategy? Why is authenticity vital in connecting with your audience? Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ https://www.fitnessmarketingmastery.com/Killer-Social-Media-Strategy  

This was seriously from fear to there. I'll share how I built this online fitness business from the ground up.  Before you dive in: there were tears.  Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in a conservative small town in the middle of the midwest.  I had no parents engrossed in entrepreneurship or sales. They and I thought I had "made it" when I began teaching at the university. Stable, steady, benefits.  Wasn't that the goal?  Well for me there was always a desire for more and wondering what was on the other side. What was it like to have a more flexible work life and be in charge of the speed at which you did things?  How It started Obstacles I encountered  How I built this online fitness business  What you'll find here so that you can too How it's going What it was like starting in 2013 vs today One of the things few of us show on social media is the struggle. We get right to the good stuff and don't share our low points. They're the curated images that have been air-brushed or full makeup and a "thin" day.  When you consider how I built this online fitness business, you'll understand it was ugly and hard and one of the hardest things is no one talks about the mental struggle. Again, we just pretend it was always this way.  If I share the good, I think I owe it to you and to me to share the bad, don't you agree?  Please let me know how you liked, Fear to There | How I Built This Online Fitness Business Website: https://fitnessmarketingmastery.com On Social: LinkedIn: https://www.linkedin.com/in/debraatkinson Instagram: https://www.instagram.com/flipping50tv YouTube:  https://www.youtube.com/flipping50tv

Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t!  Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version.  Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy!  Questions We Answer in this Episode:  Who do you want to serve? What do they want? Why don’t they have it? What’s their biggest problem How long has it been bothering them? How urgent is that problem? What if they don’t solve this problem?  What have they tried? What happened with other things they tried?  What do they fear?  What do they dream about/would be ideal? When you Know That, You Want to Know This: Talk about the problem 80% of the time  Position yourself as the solution 20% of the time Make an offer on your posts less than 1% of the time  Make them the hero Be vulnerable about your problem  Determine 3 or 4 pillars of content that you’ll share For example: Specific “recipes” - food, exercise, sleep, at-home facials, essential oils  A personal share or story related to your audience’ problem that says, I’ve been there or reveals mistakes you’ve made, helps them get to know you.  Research ? ?? Knowing Why Makes Killer Social Media Strategy What do you want them to do?  Are you selling services or products now or in the future?  Are you trying to do research first? Are you going to target local or digital customers?  Do you want the platform to be for social proof or to grow an audience of paying customers?  Are you the brand? Or are you representing a brand?  This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post.  What accounts do you follow and like? Why do you like them? What would you do differently? Would your ideal customer like it or need something else?  Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/Scorecard Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course Menopause Fitness Specialist: https://www.flippingfifty.com/specialist 

To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled.  This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media, any images on your website. Think about the favorite pictures you have of yourself, and think of those you dislike.  That will all make sense as you listen.  I think you’ll find this episode insightful and if you’re planning social media posts or a new photo shoot for your website, priceless.  Maybe you’ll consider joining us in a future pros retreat for upgrading your brand.  My Guest: Julie Magnussen is a brand photographer helping women in business transform their visual brand through her signature Magnetic Brand Photoshoot method so they can embody their worth, showcase their authentic brand story, attract soulmate clients and expand their bottom line. Questions We Answer in This Episode: What does it mean to show up "authentically" online? Where do you feel like people are missing-the-mark when it comes to sharing their personal brand online? What role does branding play in the photos we share? Why is it important? Why do you think people are hopping on the "faceless account" trend? Why are they posting and ghosting? Is this sustainable? You like to guide people out of the "sea of sameness." Why does this matter? What is one thing we can do today to move out of that pool of forgettable brands? Walk me through how we create a visual picture of our authenticity. Connect with Julie: https://www.jmbrandphotography.com/ On Social: Instagram: @juliemagnussen Other Episodes You Might Like: Social Media Marketing: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/ Define and Develop Your Brand Voice: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Crafted to Click may look familiar!! https://jmbrandphotography.myflodesk.com/craftedtoclick

Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.  But there are 3 ways you might get stuck building your brand presence: .  It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo.  You aren’t sure yet what you want that to be. You’re spending so much time thinking about this you’re not taking real action to make offers and close deals.  Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now. If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this.   My Guest: Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey. Questions We Answer in This Episode: Can you share the moment you realized something significant was missing in your life? Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had?  How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business? What inspired you to specifically target this demographic? What advice do you have for women who fear it's too late to chase their dreams or start anew? You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those? How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business? Connect with Jenna: https://leadwithjenna.com/ https://retreatswithjenna.com Social Media: Facebook - https://www.facebook.com/jennacapozzirutgersson Instagram - https://www.instagram.com/jennacapozzi_forte Other Episodes You Might Like: ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/ Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist  

Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for enrollment. Learn more about it in this free webinar replay you can watch:  The Exercise Mistakes Keeping Women Fat, Sick and Aging Faster. Just click here.  This episode is all about interns! We reverse engineer from hiring interns, attracting them, writing a description and how you know if you really are ready and what ideal mindset you'll have before hiring your internship. So we do this twofold and we do this very informally. My intern for the summer of 2024 started yesterday as we recorded this podcast episode. And so I asked her, let's do this. Let's just be transparent. What did you want? How does it work when you're picking an internship? What about the description appealed to you? And then I talked about what I was looking for in an intern. What I wanted, what I was hoping, what I hope at the end of this happens and I hope most of all that it will help you. Resources:  Health Coaching Scorecard: https://www.flippingfifty.com/scorecard  Marketing to Women  Copywriting Course: https://www.flippingfifty.com/copywriting-course  Other Episodes You Might Like:  Hiring Help Like a Pro: https://www.fitnessmarketingmastery.com/hiring-help/ 10 Ways to Operate Like a Team without Hiring a Team: https://www.fitnessmarketingmastery.com/hiring-a-team/ Hiring Wrong? The First Person to Hire: https://www.fitnessmarketingmastery.com/important-position-fitness-business-youre-hiring-wrong/  

Hold your hat, here come 3 quick ways to boost engagement!  If it feels like you’re posting all the time but crickets all the time in response, this is for you.  These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful programs every time.  If you’re not already growing your list every single day, with a juicy lead magnet - you know - the opt in they’ll trade their best email for then grab my Ultimate Freebie Guide.  Yes, how meta is that? The freebie guide to freebie guides. But it’s easier now than ever with Chat gpt. If you know how to prompt and ask questions!  Let’s dive into this short but effective list of 3 ways to boost engagement now. Use stories.  If you continue to post reels and carousel posts and live videos or image posts and you know the post is good and helpful and hits on a topic your audience cares about and is looking for a solution to (and if not see my ultimate freebie!), then stories could be all you need.  Post about a life experience related to health, wellness or fitness that you’re going through.  It could be mine- last week I had a tooth extracted. I chose a holistic dentist. So I talked about why and the difference. I talked about the trek to LA to have it done. I talked about the worry I did ahead of time and the outcome of the whole thing, from hours in the chair, the pain, what I was able to do after, how I prepared for healing and inactivity so I wouldn’t lose muscle.  Honor celebrated days, weeks and months or events Make them personal. Last women’s history month, we’ve been blessed to see Caitlin Clark from the University of Iowa excel in basketball and change the game forever. She’s become a celebrated athlete, not just a women's basketball athlete, and all-time athlete. Because of that we’ve seen more female athletes and coaches highlighted that in the past take a backseat to men’s events.  Resources:  Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Framework: https://www.flippingfifty.com/specialist  Other Episodes You Might Like:  Affiliate Partnerships: https://www.fitnessmarketingmastery.com/promote-affiliate-partners/ Social Media Marketing Strategy: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/