Warsaw Sports Marketing Podcast

The Warsaw Sports Business Podcast welcomes Nathan Lindberg, Director of Sponsorship Sales at Twitch. Nathan joins host Luke Nofsinger and first-year MBA Will McGrill to discuss the evolving sponsorship landscape in Esports. We are then joined by University of Oregon MBA student Kathryn Butera and Warsaw MBA Kelly O'Shaughnessy to discuss the second years' recent experiential learning trip to New York.  

The Warsaw Sports Business Podcast welcomes Billy Haubrich, Associate Director, Advertising & Marketing Intelligence at ESPN. Billy joins hosts Luke Nofsinger and Kelly O'Shaughnessy to discuss how ESPN conducts market research for their internal and external clients, the current state of sports fandom and TV ratings, and internships at ESPN. We are then joined by Warsaw MBA student Kenden Blake to discuss the first year MBA students' trip to Seattle. They met with 9 sports companies over 3 days ranging from professional teams to marketing agencies and apparel companies. Kenden provides an overview of the trip and key take aways from his favorite visits. 

The Warsaw Sports Business Podcast welcomes Joey Jewell, Director of Sports Sales & Development at Travel Lane County. Joey joins host Luke Nofsinger to discuss the ins and outs of regional sport commissions, an underserved and under-publicized side of the sports industry.     

The Warsaw Sports Business Podcast welcomes Kristen Kuliga, Principle and Owner at K Sports & Entertainment LLC. Kristen joins co-hosts Luke Nofsinger and Kelly O'Shaughnessy to discuss her experience as an NFL agent, starting her own agency and her advice for those who want to follow in her footsteps. We are then joined by Warsaw MBA students Luke Nofsinger, Nick Hudson, and Akbar Akthar to recap Engaging Asia. Each September Oregon MBA students go on a cultural and business experiential learning trip to China and Singapore and meet with industry execs to get behind the seen access in China's growing sports industry.

The Warsaw Sports Business Podcast welcomes Gil Beverly, ESPN's VP of College Sports Marketing and Sponsorship Activation. Gil joins co-hosts Luke Nofsinger and Aaron Gillette to discuss his journey through the industry and his work around the College Football Playoffs. We are then joined by Warsaw MBA students Kelly O'Shaughnessy and Luke Nofsinger recap the first ever Warsaw Sports Business Analytics Symposium.

Back from a month-long hiatus, we come with a FULL episode guaranteed to fill up your entire day's commute!   First, we interview 1st Year MBAs Lauren Sokol and Nick Hudson (1:20) to talk about the Warsaw Sports Blog and their cohort's recent experiential trip to San Francisco (3:45).   Then, we bring on undergraduates Konner Fritz and Braxton Williams (13:00) to help interview Corey Breton, Executive Vice President of Sales for the MLS' newest franchise, LAFC (15:30).

After checking in with Whitney Wagoner to discuss E-Sports and niche opportunities (2:08), this episode we chat with Patrick Haas (Warsaw '12) about his work with Glideslope, management advisors who specialize in strategies to leverage sport as a global business driver. (6:17)   Also, we tell you where to find the best queso in Austin, TX. So, you're welcome.

Did you miss us?! WE MISSED YOU!! After a 3 week hiatus, we're back with another batch of great interviews with Warsaw alums and sports business professionals. This we're releasing 2 episodes on back-to-back days.     This episode we're joined by Mark Martin ('85) and Tom Fritz from Marmot, who have recently jumped heavily into the advertising space through sport. Mark and Tom talk about the decision to advertise during Super Bowl 50 amongst other topics that are relevant in the apparel industry.

Before a dozen of our Warsaw students head to Boston for the Sloan Sports Analytics Conference, it felt only right to bring on one of our successful alumni from the data analytics world. With experience at the Miami Heat and Atlanta Hawks dating back to 2006, Beck's certainly seen the evolution of analytics from a front office perspective and shares his insights in this Industry Interview-Only episode of the WSMPod. Enjoy!   To Learn More About the Warsaw Sports Marketing Center Head to Our Website: https://business.uoregon.edu/centers/warsaw Follow Us on Twitter: @UOWarsawCenter Check Out Our Blog: warsaw.sportsblog.com  

Episode 14 - Cesar Sanchez (Strategic Consultant)

Our first full length episode in a while, Jordan Bloem (UO MBA/Warsaw '14) gets us back on track to talk about Navigate Research, an industry leader in evaluating and measuring sponsorships. Jose Campos joins at the beginning to talk about his experience at the NSCAA Convention and Whitney Wagoner reflects on this past weekend's Super Bowl and its effect on our society's culture. Jordan Bloem's hero Jim Harbaugh once said, let's all attack today with an enthusiasm unknown to mankind!   0:00 - 3:00 - Intro   3:00 - 13:15 - Warsaw Conference w/ Jose Campos   13:15 - 18:15 - Director's Cut w/ Whitney Wagoner (The Super Bowl and its Created Culture)   18:15 - 1:00:00 - Jordan Bloem (Manager - Consumer Insights, Navigate Research)

In this Very Special Episode of the Warsaw Sports Marketing Podcast, we shine a light on one of our own students, Evan Tanaka ('17), who just launched his own apparel company, VALEN. (www.valenmovement.com)   Evan discusses the process of developing his own company, how to market an unknown brand in an already-saturated market, and how the Oregon MBA is helping him develop his company into the next phase of growth.   The Warsaw Spotlight is an occasional feature of the podcast in which we highlight current students and their ventures outside of the classroom while simultaneously earning their degree.

Back from trips to Seattle and New York City, our MBA program is back and ready to discuss their experiences with companies like the NFL, ESPN, Madison Square Garden, Seattle Seahawks, Brooks Running Company, GlideSlope and more.   0:00 - 3:00 Intro 3:00 - 14:30 Warsaw Sports Panel - Experiential Trip Debrief 14:30 - 18:00 Director's Cut - Understanding Demographics 18:00 - 59:00 Industry Interview - Dewayne Hankins (SVP Brand Strategy & Digital, Portland Trail Blazers)

A new year, a new podcast episode! We're back from the Holiday Break and have a great episode with Mike Dellosa, Friend of Warsaw and rapper extraordinaire. (This will all make more sense once you listen to the episode, I promise!)   We have a full slate of episodes coming out over the next 10 weeks, so be sure not to miss a single one by subscribing to our podcast on iTunes. And if you like an episode, be sure to leave a comment as well! Enjoy the episode and Go Ducks!   0:00 - Intro 3:35 - Director's Cut w/ Whitney Wagoner (NFL Relocation) 7:00 - Industry Interview: Mike Dellosa (Arizona Diamondbacks) 49:00 - The Greatest Rapping You've Ever Heard  

The final episode of 2015 begins with a look back on the year ("Director's Cut") and ends with a peak into the future as we interview two members (and UO alums) from the National Sports Forum, one of the premiere sports business conferences in the U.S., taking place right here in the Pacific Northwest in February.  Plenty of great things coming to the podcast in 2016 -- including an expanded website! -- but until then, enjoy the episode and have a happy holidays with family and friends!   0:00 - 2:10 : Intro   2:10 - 6:30 : Director's Cut w/ Whitney Wagoner - Year in Review   6:30 - 1:03:00 : Industry Interview: Mackenzie Hodge, Director of Marketing & Dustin Ouellette, Sr. Director of Sponsorship (National Sports Forum)

A shortened episode this week as our students head home for the holidays. We're sans-Sports Panel this week but make up for it with an extended conversation with Brian Carroll of the LPGA. Brian chats about the expanding landscape of digital sports presentation. Plus, he explains how he's able to justify being a Steelers, Yankees, Hoosiers and Fighting Irish fan! All great stuff for Episode 8!   0:00 - 2:50 Intro   2:50 - 8:00 Director's Cut w/ Whitney Wagoner: The State of College Sports   8:00 - 50:45 Brian Carroll (LPGA, SVP Television and New Media)   50:45 - 51:30 Preview of Episode 9 (Mike Dellosa, Arizona Diamondbacks)    

HAAAIIIIIILLLLL PORTLAND TIMBERS! WE SALUTE YOU! That's right, the MLS Cup has come to the Pacific Northwest so we're revved up and ready to talk about the Portland Timbers and the state of Major League Soccer in the US. 1st Year MBA students Jose Campos and Max Katkaphan join the Warsaw Sports Panel to discuss the quality of MLS play, the 51% majority stake, and the Jose's favorite topic: Relegation! Director of the Warsaw Sports Marketing Center Whitney Wagoner joins us as always. This week the she talks about Youth Sports participation and its impact on keeping the health of the sports industry strong and sustainable. Finally we're joined by Oregon alumnus Derek Sheldon ('12) of PIVOT Marketing Agency to talk about a few case studies his agency is responsible for AND he tells us where we can find the best burrito in San Francisco. Come for the sports talk, stay for the burrito secrets! 0:00 - 2:00 Intro 2:05 - 28:15 Warsaw Sports Panel: MLS Cup/Major League Soccer's Future 28:25 - 32:00 Director's Cut w/ Whitney Wagoner - Youth Sports 32:05 - 1:03:40 Industry Interview: Derek Sheldon, PIVOT Marketing Agency 1:04:00 - 1:04:40 Episode 7 Preview

A Very Special Post-Thanksgiving Episode for you this week: Listeners will get a peak behind the curtain and hear what the original incarnation of the Warsaw Sports Marketing Podcast was like, back in July when our first official episode was recorded.   0:00 - 5:00 Intro 5:00 - 29:00 Oregon Alumnus Interview: Jarrod Dillon, Tampa Bay Lightning 29:10 - 47:30 Industry Interview: Grace Hoy, Sun Devil Athletics 47:30 - 47:30 Episode 7 Preview

Happy Thanksgiving! This episode has all the fixings and we're excited to share this episode with you this holiday weekend.    First, 1st Year MBA student Nick Hudson and 2nd Year MBA student Aaditya Chauhanjoin the Warsaw Sports Panel to discuss the Cricket All-Stars series that took place in New York, Houston and Los Angeles and we also talk about how cricket interest can grow in the United States. Continuing on trying to grow interest in sports, 1st Year MBA student Ryan Staples and Will Eidam interview Arjun Chowdri (Warsaw '03), Director of Global and Corporate Strategy for PGA of America.  Plus, Whitney Wagoner hits us with some truth regarding the Greg Hardy situation and is a must-listen. 0:00 - 2:05 Intro 2:05 - 30:05 Warsaw Sports Panel: Cricket All-Stars Review 30:20 - 33:00 Director's Cut w/ Whitney Wagoner - The Industry We Deserve and Demand 33:05 - 1:06:50 Industry Interview: Arjun Chowdri, PGA of America 1:06:55 - 1:07:20 Episode 6 Preview

It's two weeks in a row for an all-Warsaw pod! First, 1st Year MBA students Sean Thornberry and Robert Cella join the Warsaw Sports Panel to talk about their time at the TPG Sports Agent School Conference. Later, 1st Year MBA student Jose Campos and I interview Bill Zachry (Warsaw '13), Director of Partnership Marketing for the Houston Dynamo.   0:00 - 2:02 Intro 2:02 - 21:30 Warsaw Sports Panel: TPG Sports Agent School 21:40 - 25:40 Director's Cut w/ Whitney Wagoner - The Power of People 25:50 - 58:10 Industry Interview: Bill Zachry, Houston Dynamo 58:10 - 58:40 Episode 5 Preview