Weekly SEO

How frustrated would you be if you wanted to learn about how motorcycles work, but all your search results tried to sell you one instead? That experience is what you’re trying to prevent by adding user intent into your SEO strategy. It’s tempting to jump to conclusions about a specific type of intent, based on the search term alone. However, behind every search, there is an intention that Google, in particular, seeks to satisfy. In this presentation, Neha will walk you through how and why it is important to understand your customer and their intent beyond just the keyword in a search query and how you can solve the customer's problem with the best content. About Neha Khanna Neha Khanna is a Technical Product Manager for search engine optimization at Wayfair, an American e-commerce company that sells furniture and home goods online. She has 7 years of experience in product management in domains such as marketing technology and analytics, retail and travel. Her work has been presented at the International Symposium on Forecasting and her op-ed has also been featured in the Delaware Business Times. She was also a speaker at the SearchLove conference in London last month. Neha is a big foodie, she moved to Boston last year, where she loves to explore new restaurants and try different cuisines. She also enjoys travelling and spent her Fall this year exploring New England!

This week, Jo Juliana Turnbull will be our guest to talk about how you can build relationships while working remotely. Jo Juliana Turnbull is a freelance marketing and SEO consultant and Chartered Marketer with over 14 years’ experience working both client and agency side. In April 2020, she started an online event called Turn Digi that promotes entrepreneurs, rising talent and has a diverse range of speakers. She was “Global Freelancer of the Year” finalist 2020 and runner up in the 2021 Digital Women’s “Innovator of the Year".

Weekly SEO returns with two amazing guests. This Friday, Lisa Fellinger and Despina Fronimaki will share insights on how to audit your website's page speed with Webpagetest.org. Lisa Fellinger is the SEO Team Lead at The Boutique Agency. Passionate about “growing” in all terms: organic traffic, technical knowledge on the team and client side, and website quality factors. Not so many plants, though. Very experienced in e-commerce website SEO and SEA-SEO synergies. Despina Fronimaki is a Senior SEO Manager at The Boutique Agency, and has been active in consulting clients across various industries in both the B2B and B2C areas in her 5 years of SEO experience. Subscribe to our weekly SEO newsletter: https://boostroas.studio/subscribe #SEO #corewebvitals

Greetings from #WeeklySEO live stream, we invited Veronika Höller who is Senior SEO Manager at CompuGroup Medical. She is passionate about SEO - and she is a big fan of thinking outside the box and the silos - dynamically optimizing for culture, language and intent - for better rankings, traffic, branding, and leads. She thinks that this can happen if we work all together in digital marketing - simply use the power of all channels. The Showrunner: Büşra Çildaş Guest Speaker: Veronika Höller

Ellie started as an Ad Ops & Traffic Manager in M8 (a US-based Digital Marketing Agency), working remote from Córdoba, Argentina in 2006 for big brands like Hertz Rent a Car, HBO, Starwood Hotels, Sony, etc., implementing online paid media campaigns. She got curious about search marketing and SEO and started learning on the job. Ellie will explain briefly what core web vitals are, give some improvement tips and she will show business metrics related to core web vitals we can use to demonstrate their value. Don't forget to subscribe to our weekly SEO newsletter. We bring the best resources together with a quick recap for you and send them every week to your inbox. Subscription link: https://boostroas.studio/subscribe

Greetings from #WeeklySEO live stream. We invited Estela Franco, who is Web Performance Specialist at Schneider Electric. She has many publications, especially on the speed performance of websites and the effect of Core Web Vitals metrics on organic visibility. -- Who is Estela Franco? -- Estela is a Web Performance Specialist at Schneider Electric. She previously worked as an SEO analyst in many Barcelona-based agencies. In general, she organized many studies and workshops on the effect of web performance on SEO. The Showrunner: Adem YILDIZ Guest Speaker: Estela Franco

Gordana is a co-founder of Workello, a pre-hire assessment platform for writers that she built to help her hire writers and get massive SEO results. Gordana and her team brought 4 projects from 0 to 100k organics/month, and their biggest one is currently at over 1,500,000. She ran a team of 40 writers and editors, and built a community of 6k SEOs and marketers with her team. This Friday, she will be on the stage with us to tell how they brought 4 projects to 1.5 million traffic by publishing a lot of high-quality content.

Greetings from #WeeklySEO live stream, we invited Valentina Izzo who is Marketing Content Manager at WordLift. She is responsible for the implementation of an editorial and communication plan, in Italian and English at WordLift. In this episode, there will be a session about the merchant feed to the product knowledge graph, which is the subject of E-commerce SEO. -- Who is Valentina Izzo -- She was Project Social Manager at Ribrain, a communication agency based in Naples. In Ribrain she followed all the projects that include social strategies at every stage of work and throughout the journey with the client. She collaborated with two other Web Agencies in the Campania region, where she held the role of Social Media Manager. In 2020 she obtained the Facebook Blueprint - Digital Marketing Associate Certification and a Master in Project Management. In September 2020 she was among the top 30 finalists in the Unpublished Short Stories category of the Young Holden National Literary Award. She is currently Content Marketing Manager at WordLift. She is responsible for the implementation of an editorial and communication plan, in Italian and English. The Showrunner: Adem YILDIZ Guest Speaker: Valentina Izzo

Hello there! In this Weekly SEO episode, Büşra and Nefise will talk about "Content SEO Mistakes to Avoid" and the latest SEO News!

Greetings from #WeeklySEO live stream, we invited Dave van der Burgt who is Lead SEO at Netherlands-based MvH Media, providing consultancy services to brands. What are the parts that need attention in crawl and index management and what's Dave's take on this? Until Friday, 17 June, if you have any questions that you would be interested in hearing, don't hesitate to ask them using the #WeeklySEO hashtag on Twitter or LinkedIn. -- Who is Dave van der Burgt? -- Dave is a Lead SEO at Netherlands-based MvH Media, providing consultancy services to brands. He took part in the project, which was a finalist in the Best Use of Search Fast Moving Consumer Goods category at the European Search Awards. The Showrunner: Adem YILDIZ Guest Speaker: Dave van der Burgt

Begüm is a passionate SEO consultant, aligning SEO efforts with brand strategies to ensure clients’ websites reflect their true identity and communicate effectively with their audiences. Having started her career in Turkey, Begüm brings an international perspective in delivering SEO-focused digital solutions and consultancy for brands in the USA, the UK, Indonesia, and beyond. Resilience - and exploring what is right for the brand - are her core strategies when it comes to SEO. Besides being a tech-focused SEO, she is also a Google My Business Gold Product Expert, which enables her the capacity to support local businesses and SMEs.

Aiala Icaza is on the #WeeklySEO stage with us to share her experience on digital sustainability on the web. Aiala started working in SEO in 2012 in Berlin, throughout her career she’s lived in cities such as Kuala Lumpur, Dubai and has worked agency and client-side. Some of the clients she’s worked with range from food aggregators to multinational beauty brands, luxury cars, regional banks and telcos, she's currently Search Partnership Director at Reflect and lives in Spain.

Irina is an SEO Consultant with a focus on content and technical aspects of SEO, an ex-digital PR specialist with 10 years of experience in marketing. She will be on stage with us to share her tips on creating better content guidance for articles dedicated to SEO projects. Don't forget to subscribe to our weekly SEO newsletter. We bring the best resources together with a quick recap for you and send them every week to your inbox.

How did we start this adventure as SEO experts? If you want to become an SEO, what are the points you need to keep in mind?

In this #WeeklySEO episode, our showrunner will show you practical SEO analysis tactics that you can use with Screaming Frog SEO Spider. There will be no presentation. Roman Adamita will share his screen and show you how you can use the most of Screaming Frog's SEO Spider tool. What is Screaming Frog SEO Spider? Screaming Frog SEO Spider is a website crawler that extracts data and audits your website for common SEO problems. More: https://www.screamingfrog.co.uk/seo-spider/

In this episode of the #WeeklySEO, we're going to have Nikki Halliwell, who is coming to cover in-deep technical #SEO audit tactics that work in 2022 and most probably will work beyond! Who is Nikki Halliwell? Based in Manchester, UK, Nikki Halliwell is a freelance Technical SEO Consultant and Senior Tech SEO Manager for Rise at Seven. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and ensuring that websites are easy to find, load quickly and work efficiently. Here is what Nikki is going to cover: 7 Steps to Conduct a Technical Website Audit • Gather basic technical information • Data from analytics tools • Backlink profile • Indexing, Crawling and Rendering • Internal Linking • Redirects and Status Codes • Content headings and keywords Host: Roman Adamita Guest Speaker: Nikki Halliwell

Hey #WeeklySEO fellows, We're here again with you! In this episode of the Weekly SEO, Ohio-based Technical SEO strategist Brenda Malone will deep-dive into the Coverage Report in Google Search Console.

In this episode, Lazarina will cover some fundamental benefits of Data Studio reporting for SEOs, some quick limitations of data studio, tips for turning a spreadsheet into a report.

Have you ever had a chance to know how does conversion copywriting is? How do the master of copywriting deal with the conversions of the brand? When does your brand need to have a conversion copywriter? Well, in this occasional #WeeklySEO live stream, you will have a chance to listen to our casual conversation with Annie Maguire, a freelance conversion copywriter with 10+ years of experience. If you think that wouldn't be enough for you, Annie will also ask Roman Adamita some essential SEO questions that you might be interested in hearing it. So yeah, this one will be a bit different. No presentation. A master of conversion copywriting will meet the SEO Director of BoostRoas.

In this #WeeklySEO stream, Lidia Infante covers search intent and how to use it in your SEO strategies. Who is Lidia? Born and raised in Barcelona, Lidia worked in SEO for over 8 years. She's been helping businesses in e-commerce, media, and B2B reach their audiences on a search across European markets, the US, and Australia. She is also famous for her weekly Tweet threads supporting the content written by women in the SEO industry worldwide.