Wharton Customer Analyticast

In this episode, Eric Bradlow and Teradata's Kathy Koontz recap a lively discussion at Wharton San Francisco that explores strategies that businesses can use to minimize uncertainty with analytics.

Squishy Numbers and New Projects for the New Year by Wharton Customer Analytics Initiative

Holiday Shopping and Retail Analytics by Wharton Customer Analytics Initiative

This episode of the Analyticast was recorded from our Analytics Accelerator Summit. Visit wcai.wharton.upenn.edu for more information!

Inside the Industry with Brett Hurt by Wharton Customer Analytics Initiative

Harnessing the Power of Weather Data with Earth Networks by Wharton Customer Analytics Initiative

Special Edition Analyticast: WCAI Conference Preview on SiriusXM by Wharton Customer Analytics Initiative

Eric Bradlow discusses his recent work with "Anonymous Visits"

Data Challenge Wrap Up by Wharton Customer Analytics Initiative

Drexel Marketing Professor, Elea Feit, talks about her new research that explores the relationship between brand attitudes and Google queries and what that means for marketers.

In this episode, Applied Statistics Professor Richard Waterman, talks about the dramatic shift traditional MBA courses and why students are clamoring for Business Analytics skills.

In this episode of the Analyticast, Assistant Professor Pinar Yildirim talks about her recent work on the relationship between Twitter and politicians using it to fundraise.

Wharton Professor Ron Berman joins the Wharton Customer Analyticast to discuss his attribution research.

Customer Analytics & Voting Behavior by Wharton Customer Analytics Initiative

Professor Raghuram Iyengar discusses his recent field experiments with WCAI Executive Director, Colleen O'Neill.

In this episode, Prof. Elea Feit discusses why this is such a hard question to answer.

Victoria Ditching a Possible Secret Weapon? by Wharton Customer Analytics Initiative

In this episode of the Wharton Customer Analyticast, Professor Eric Bradlow talks about is recent research about measuring brand equity.

Professors Bradlow and Feit talk about their most recent paper, "Measuring Multi-Channel Advertising Response."

The U of Data Sharing by Wharton Customer Analytics Initiative