Podcast: What's driving the fast-growing market for nicotine pouches and snus?

They make up one of the newest and fastest-growing categories within the tobacco market – but what is driving the phenomenal growth in snus and nicotine pouches? And what is the difference between them?

In this podcast Tim Phillips, TobaccoIntelligence's managing director, joins Jon Bruford to discuss these questions. He explains the drivers that shape the market for these rapidly developing products, along with changes in the complex regulatory frameworks as legislators rush to try to keep up with the innovations.

He also discusses aspects such as flavours and nicotine strength in relation to consumer preferences, as well as emerging markets, developments and challenges.