WhatMarketersDo

This is podcast explains how to adopt a user-friendly approach when making decisions about whether or not to gate your content, sponsored content, imagery and length.

UX and brand are ideas built on the same foundation – experience. In this podcast, we explore the definitions of and differences between these tricky terms, and how they can enhance each other.

In this podcast we explain the differences between the market research and user research, their strengths and weaknesses, and how marketers can get the most out of both.

Social media user experience is dissected, as our in-house expert explains the differences between platforms & how different types of businesses can get the most out of each.

Sally Graham, Head of UX Research, chats with us about the seedy state of online advertising and why it’s abusive towards users. We also talk about what it would take to improve the user experience of online advertising – but the advertisers won’t like it.

To SEO, or not to SEO? We explore two different approaches on how to create content, and debate whether optimising content for search engines may have a negative or positive impact upon the user experience.

In this episode featuring WhatUsersDo CEO Nick Imrie, we humanise a much-maligned presence in many offices and make the argument that maybe the HiPPO isn't the problem – maybe our approach to dealing with the HiPPO is. After pointing out some flaws in how most of us perceive HiPPOs, Nick gives you tips on how to take advantage of their substantial power. You'll emerge from listening with an intoxicating bouquet of ideas for charming HiPPOs – and the psychological athleticism to hop, skip and jump out of their way (if needs be).

Timi works on the WhatUsersDo marketing team, but he's been a lifelong marketing sceptic. He catches up with Tom Lloyd, Head of Marketing at WhatUsersDo, to talk about the tension between good UX and "effective" marketing, and how we reconcile this as marketers.