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Podcast
Zero Authority: For beginning bloggers and entrepr
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Everyone has a show about internet millionaires, but who has a show for you? The Zero Authority Podcast is the place to start for beginning bloggers and non-technical entrepreneurs who don’t know where to start. Dave Noonan and Steve Churchill are 40-something family guys, novice bloggers themselves who walk you through the basics of your website and how to create content to reach your audience, grow your e-mail list, and eventually make money from your website, describing what has worked – and not worked – for them. This is not a podcast for people looking to get rich quick based on advice from a guru. Dave and Steve give real-world advice to real people. Simple but edgy, Zero Authority is the show for the rest of us who haven’t figured it all out yet.
Everyone has a show about internet millionaires, but who has a show for you? The Zero Authority Podcast is the place to start for beginning bloggers and non-technical entrepreneurs who don’t know where to start. Dave Noonan and Steve Churchill are 40-something family guys, novice bloggers themselves who walk you through the basics of your website and how to create content to reach your audience, grow your e-mail list, and eventually make money from your website, describing what has worked – and not worked – for them. This is not a podcast for people looking to get rich quick based on advice from a guru. Dave and Steve give real-world advice to real people. Simple but edgy, Zero Authority is the show for the rest of us who haven’t figured it all out yet.
21: It's Never Too Early To Monetize Your Blog
Intro Steve talks about getting rear-ended in his VW Turbo Diesel in Philly, blowing off calling the police (or doing any information gathering, for that matter…) and then ending up with whiplash. Damn! Dave’s wife backed into a concrete pole and DID call the cops to file a report. ???? On […]
The post 21: Why You Need to Monetize Your Blog. Now. appeared first on Zero Authority.
24:32
20: ZA Must Read - UNThink by Erik Wahl
Intro Steve opens up with a dig at the fall season’s “pumpkin spice everything” fever to which Dave responds in kind with a rant of his own about haters trying to kill the fun. Dave follows that up with a recommendation for the Audible app and then a discussion of key points from Erik Wahl’s book UNThink: Rediscover […]
The post 20: ZA Must Read – UNthink by Eric Wahl appeared first on Zero Authority.
36:30
19: Intro to Google Analytics
Intro Steve delivers an elementary introduction to Google Analytics and recommends an nifty way to add hyperlinks in WordPress. Zero Authority Toolbox: One Step Hyperlink Addition in WordPress A few episodes ago, Steve detailed the very simple process of adding links quickly in WordPress using CTRL-K, CTRL-V to add a copied URL to highlighted text. […]
The post 19: Intro to Google Analytics appeared first on Zero Authority.
31:41
18: 14 Writing Hacks Plus Round 2 of Clickhole or UpWorthy
Intro Dave and Steve pimp 14 writing hacks to get blog content flowing but not before Steve recommends the Timer Extension for Google Chrome and he and Dave play Round 2 of “Clickhole or UpWorthy?” Zero Authority Toolbox: Timer Chrome Extension In keeping with today’s main topic Steve recommends an absurdly simple Google Chrome extension called […]
The post 18: 14 Writing Hacks Plus Round 2 of Clickhole or UpWorthy appeared first on Zero Authority.
25:09
17: 12 Tips for Formatting the Perfect Blog Post
Intro Before detailing 12 tips on formatting the perfect blog post, Steve hates on virtue signalling “Trojan Horse” social media posts and loves on using Google Chrome’s Inspector as a great way to learn about CSS and HTML. Zero Authority Toolbox: Google Chrome Inspector Google’s Chrome Inspector is a pretty awesome tool for checking out your […]
The post 17: 12 Tips for Formatting the Perfect Blog Post appeared first on Zero Authority.
32:30
16: Steroids, Fiverr, Memes, and 10 Types of Blog Posts
Intro Steve takes some steroids before his family trip to the beach. Dave recommends Fiverr.com and takes a shot at overused memes, and he and Steve list 10 types of blog posts you can use to keep the content generating engine going. Zero Authority Toolbox: Fiverr Dave and Steve recommend using Fiverr for smaller graphics, […]
The post 16: Steroids, Fiverr, Memes, and 10 Types of Blog Posts appeared first on Zero Authority.
36:57
15: Ripping Dave a New One in 10 Easy Steps
Intro Steve recommends Google Page Speed Insights and tells Dave 10 improvements he can make on Sales Leader Gear. Zero Authority Toolbox: Google PageSpeed Insights Steve recommends everyone use Google’s Page Speed Insights to learn how they can speed up their website’s loading speed. Just like regular people, Google hates seeing slow-loading sites and it’s accepted […]
The post 15: 10 Ways To Rip Dave A New One appeared first on Zero Authority.
36:44
14: Crushing Children's Dreams and 8 Things Going Right on Dave's Site
Intro Dave crushes his children’s dreams of ever reaching the Olympic Games, Steve recommends Peek User Testing and Dave gets some positive feedback on his site at salesleadergear.com. Zero Authority Toolbox: Peek User Testing Steve thinks everyone ought to head over to Peek User Testing to get a free 5-minute site critique from a perfect stranger. […]
The post 14: Crushing Children’s Dreams and 8 Things Going Right on Dave’s Site appeared first on Zero Authority.
26:42
13: Down with Twitter "Disruptors," Up with 12 E-Mail Hacks
Intro Steve drinks a Miller Lite while preaching fitness before ripping on self-described “disruptors.” Then he and Dave give e-mail marketing beginners a list of 12 quick and easy tips to boost sign ups and increase engagement. Zero Authority Toolbox: 40 Minutes of Exercise Steve goes low tech this week, recommending 20-40 minutes of cardio […]
The post 13: Down with Twitter “Disruptors,” Up with 12 E-Mail Hacks appeared first on Zero Authority.
35:46
12: Skitch, Pokemon Go Clickbait, and E-Mail List Building Part II
Intro Dave puts “How-the-latest-fad-relates-to-some-business-concept” articles in his crosshairs, Steve recommends Skitch, and they discuss e-mail list building incentives and how to craft the pitch. Zero Authority Toolbox Steve recommends Skitch, an Evernote-owned app that lets you easily annotate images without any PhotoShop skillz. Add arrows, text, lines, speech bubbles, etc to any image easily. Steve’s […]
The post 12: Skitch, Pokemon Go Articles and E-Mail List Building Part II appeared first on Zero Authority.
30:34
11: E-Mail List Building Part I, SumoMe, and Ninja Glamour Shots
Intro Steve promotes SumoMe, AppSumo’s free suite of e-mail list building tools and encourages Dave’s young son to start smoking. They guys also talk about about “candid” entrepreneur profile photos before getting into the meat of the episode: preparing both your site and your e-mail service to build your e-mail list. And we also learn Dave […]
The post 11: SumoMe, Ninja Glamour Shots, and E-Mail List Building Part I appeared first on Zero Authority.
39:04
10: E-Mail Marketing Intro, Clickbait, and a Nifty Search Tip
Intro Dave hears all about Pittsburgh and its Primanti Brothers sandwiches from Steve. Steve pimps a nifty site-specific search function in Google and asks Dave to guess whether certain headlines came from Upworthy.com or The Onion’s Clickhole.com. After these shenanigans, the boys stress how crucial an e-mail list is to your blog or business. Zero […]
The post 10: E-Mail Marketing 101, Clickbait Headlines, and a Nifty Search Tip appeared first on Zero Authority.
36:49
09: 10 SEO Best Practices for Beginners
Intro: SEO for Beginners, Thought Leaders and Yoast SEO Dave quizzes Steve on his unhealthy morning routine and Steve describes: his love for the Yoast SEO plugin and his growing distaste for the term “thought leader” But then he and Dave get into an introduction to SEO and 10 best practices beginners must use to get their […]
The post 09: 10 SEO Best Practices for Beginners appeared first on Zero Authority.
40:49
08: Building Traffic from Scratch, Spectacle App, and Dumb Acronyms
Intro: Steve absorbs insults from his friend’s wife, promotes the Spectacle App, and rants about forced acronyms that bloggers and marketers like to use before he and Dave talk about how to grow visitors and finally leave the “zero traffic zone.” Zero Authority Toolbox: Spectacle App Spectacle App – allows you to move […]
The post 08: Escaping the Zero Traffic Zone appeared first on Zero Authority.
49:18
07: Loving AppSumo, Hating Empathy, and Dealing with Your Launch
Intro Steve fails to get funding for the podcast on his visit to Silicon Valley and suggests to Dave that his daughter’s softball team needs a more violent name to match their logo. Then they talk about the good stuff, like how awesome AppSumo is, how horrible empathy is, and how your launch may go […]
The post 07: What to Expect on Launch Day appeared first on Zero Authority.
35:00
06: 4 Big Benefits to Writing Small
Intro Steve details an unhealthy addiction to caffeine and details the entrepreneur-rich city of Nashville before he and Dave pimp the Buffer app, hate on the glorification of “unemployability” and detail 4 big benefits of writing to a very targeted audience. Zero Authority Toolbox Steve and Dave both use the Buffer App allows you to schedule your […]
The post 06: 4 Big Benefits to Writing Small appeared first on Zero Authority.
28:23
05: Want a Big Audience? Write Small
Intro In this week’s episode, Steve explains his failed attempt to use his meager blogging income to finance a beach house before he and Dave explain the concept for finding larger audiences by actually writing to much more specific audiences. Zero Authority Toolbox Steve likes the WhatFont browser extension for both Chrome and Safari. Once […]
The post 05: Want a Big Audience? Write Small appeared first on Zero Authority.
38:23
04: Assaulting Gary Vee, Hating on Massive Numbers, and Why You MUST Use WordPress
Intro Steve details his brutal and completely fictitious meeting with legend Gary Vaynerchuk while Dave heaps some man love on the CoSchedule Headline Analyzer. Steve heaps absolutely no man love on massive but incredibly specific numbers before teaming up with Dave to toss all kinds of man love on WordPress and give you 10 reasons […]
The post 04: Assaulting Gary Vaynerchuk and Why You MUST Use WordPress appeared first on Zero Authority.
32:19
ZA03: Web Hosts, Kate Upton, Domains, and Site Builders
Intro Today, Dave and Steve discuss horrible popup text and the Clear Cache Chrome Extension before Steve goes on a bit of a monologue explaining relationships between web hosts, domain names, and website builders. Zero Authority Toolbox Steve explains his crush on the Clear Cache Chrome extension which gives you a one-click way to clear […]
The post 03: Horrible Popup Text, Web Hosts, Domains, and Site Builders appeared first on Zero Authority.
31:14
02: Do You Really Need To Be An Expert?
Intro Dave and Steve pat themselves on the back for reaching Episode 2 and Steve makes the case that Zero Authority is providing waaaayyy more value than Pat Flynn’s Smart Passive Income podcast. ???? They go on to introduce the Zero Authority Toolbox and Steve’s Peeves segments and talk a little about “Douche Words” before […]
The post 02: Do You Really Need To Be An Authority? appeared first on Zero Authority.
35:28
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