Zero Calorie Marketing

Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible? Freddie, founder of Embargo, shares his battle-tested insights on: ✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them) ✅ How to communicate your competitive edge in a crowded market ✅ Marketing playbooks vs. localization—what matters more when expanding? ✅ The best channels to turn casual diners into regulars ✅ His dream restaurant concept (and the loyalty tech he’d bake into it) Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality. 🔗 LINKS & RESOURCES: Embargo App: https://www.embargoapp.com/ Frederick Szydlowski: https://www.linkedin.com/in/fryderyk-frederick-szydlowski-2985a775/ Suds: https://www.linkedin.com/in/sudarshansingh1/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/ #HospitalityMarketing #LoyaltyPrograms #RestaurantTech #marketingstrategy

How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost? Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on:  What really makes experiential marketing work (and why brands overcomplicate it)  Guerrilla campaigns that punch above their weight (and how to replicate them)  Pitching to global brands—the challenges no one talks about 2024’s experiential trends (hint: it’s not just flashy pop-ups)  Marketing an agency when you’re not a household name Plus, Katie’s 3 must-read books, SaaS tools she swears by, and advice for marketing managers who want to think outside the billboard.  LINKS & RESOURCES: Backlash’s Website: https://backlash.co.uk/ Katie’s LinkedIn: https://www.linkedin.com/in/katie-peake-04180020/ Suds: https://www.linkedin.com/in/sudarshansingh1/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/ #ExperientialMarketing #GuerrillaMarketing #BrandActivation #MarketingTrends

Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform) ✅ Gamification secrets behind KFC’s addictive rewards system ✅ 2024’s biggest loyalty trends (from Antavo’s Global Report) ✅ Why storytelling matters (even in B2B tech marketing) ✅ How to audit & revamp a broken loyalty program Plus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech. 🔗 LINKS & RESOURCES: Antavo’s 2024 Loyalty Report: https://antavo.com/reports/global-customer-loyalty-report-2024/ Zsuzsa’s LinkedIn: https://www.linkedin.com/in/zsuzsakecsmar/ Suds: https://www.linkedin.com/in/sudarshansingh1/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/ Antavo: https://antavo.com/ #LoyaltyMarketing #Gamification #B2BMarketing #CustomerRetention

Personal Branding = Career Rocket Fuel: A Marketer’s Guide Why is modern marketing less about what you sell and more about who you help people become? Bianca Bass Chief Marketing Officer | Brand Builder | Board Advisor | Top 30 Most Influential Fintech Marketers dives into: ✅ How brands sell "better versions of yourself" (with real examples) ✅ Marketing’s mental health crisis—why it happens & science-backed fixes ✅ Personal branding secrets to fast-track your career (while staying authentic) ✅ Surviving a new marketing job (without burning out) Plus, her 3 must-read books, podcasts for resilience, and SaaS tools to work smarter. 🔗 LINKS & RESOURCES: Bianca: https://www.linkedin.com/in/biancabass/ Suds: https://www.linkedin.com/in/sudarshansingh1/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

How did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS? Meet Deepak Tailor—"King of Freebies", Amazon bestselling author, and founder of Latest Free Stuff. In this exclusive interview, he reveals: ✅ How he built a freebie empire (and found his niche in a crowded market) ✅ The psychology behind viral free offers—why people can’t resist them ✅ Onboarding big brands (his unexpected value prop for giants like Boots & John Lewis) ✅ Highest-ROI marketing tactics (from his 600K+ Facebook fans to 300K app downloads) ✅ Future of marketing trends—and the biggest challenges ahead Plus, Deepak’s 3 must-read books, SaaS tools he relies on, and advice for marketers who want to think outside the (free) box. 🔗 LINKS & RESOURCES: Suds: https://www.linkedin.com/in/sudarshansingh1/ Deepak: https://www.linkedin.com/in/deepaktailor/ Latest Deals: https://www.latestdeals.co.uk/ Latest Free Stuff: https://www.latestfreestuff.co.uk/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

Why do sales and marketing still fight—and how do top teams fix it? James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth. In this episode, we cover: ✅ Proven LinkedIn strategies (from someone who helped build it) ✅ How marketing directly impacts sales (with real examples) ✅ Creating collateral sales reps actually use (not just pretty PDFs) ✅ Nurturing leads so sales gets "hot" handoffs (not tire-kickers) ✅ The future of sales-driven marketing (and the tech that’s changing the game) Plus, James’ 3 must-read books, SaaS tools he demands his team uses, and blunt advice for marketing managers ready to stop being seen as "the coloring-in department." 🔗 LINKS & RESOURCES: Suds: https://www.linkedin.com/in/sudarshansingh1/ James: https://www.linkedin.com/in/jamesski/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

Why do most founders underinvest in brand—and how does that cost them growth? Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing. In this episode, we dig into: ✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet) ✅ Why he doubles down on brand early—even when VCs call it a "waste" ✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this) ✅ Innovative B2B campaigns that actually move the needle ✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted) Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers. 🔗 LINKS & RESOURCES: Suds: https://www.linkedin.com/in/sudarshansingh1/ Nick: https://www.linkedin.com/in/nicktelson/ Trumpet: https://www.sendtrumpet.com/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

How do SaaS partnerships and martech shape today’s marketing landscape? In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover: ✅ What a Partner Manager actually does (and why it’s critical for SaaS growth) ✅ Jess’s take on the biggest marketing shifts over the last 8 years ✅ Martech demystified—how it’s changing the game ✅ Design trends, content marketing evolution & funnel anxieties in 2024 ✅ How to ensure partners get REAL value (not just logos on a slide) Plus, their 3 must-read books, podcasts, and SaaS tools—and blunt advice for marketing managers. 🔗 LINKS & RESOURCES: Suds: https://www.linkedin.com/in/sudarshansingh1/ Rich: https://www.linkedin.com/in/richardmelis/ Jess: https://www.linkedin.com/in/jessica-brick-419b7994/ Spotler: https://spotler.com/en-gb Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

What separates winning marketing strategies from the rest? In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack: ✅ Top marketing trends shaping 2024 (and beyond) ✅ How to measure campaign success (beyond vanity metrics) ✅ Guerilla marketing, referrals & gamification—how to leverage them ✅ Working with a C-Suite that gets marketing (and how to educate those who don’t) ✅ Entering foreign markets (UK/global expansion tips) ✅ Public speaking & event strategies for maximum impact Plus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up. Peter can be found here: https://www.linkedin.com/in/petercunningham23/ Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/ Buyapowa: https://www.buyapowa.com/ Interesting Content: https://www.interestingcontent.co.uk/b2bvideo Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

How can female founders dominate B2B marketing, storytelling, and investing? In this powerhouse episode, we chat with [Jen Hoffman]—founder of Unstoppable Female Founders and hype woman for women in business. We dive into: ✅ B2B marketing’s biggest challenges today (vs. the past) ✅ Key differences between North American & UK/EMEA marketing ✅ How to craft a killer investment story for fundraising ✅ Why women are missing out by NOT investing (and how to start) ✅ 3 must-read books, podcasts, and SaaS tools she swears by ✅ Advice for marketing managers to level up Jen Can be found here: https://www.linkedin.com/in/jenniferhoffmaninc/ Suds can be found here: https://www.linkedin.com/in/sudarshansingh1/ Unstoppable Founders: https://weareunstoppable.co/ Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

What does it take to build a thriving community in today’s digital landscape? In this episode, we sit down with Pete Heslop, founder of Steadfast Collective, to discuss:  The biggest challenges community builders face (and how to overcome them)  How content marketing fuels community growth Emerging trends in B2B marketing every manager should know  Must-read books & top experts to follow Practical advice for new community builders & marketing leaders Whether you're just starting out or scaling a community, this conversation is packed with actionable insights. Tune in now! Subscribe for more on community building, marketing, and entrepreneurship! #community #saas #content Pete can be found here: https://www.linkedin.com/in/pwheslop/ Suds can be found here:https://www.linkedin.com/in/sudarshansingh1/ Check out Zero Calorie Marketing for more: https://www.zerocaloriemarketing.com/

Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies. Learn how Enate differentiates itself in the workflow management space and discover tips for effective marketing in a rapidly evolving landscape.

The B2B Marketing Playbook William Sigsworth- Pipedrive Join us as we explore the biggest challenges in B2B marketing, lessons learned, and strategies for success. From differentiating your brand to retaining customers, we cover it all. Plus, must-read books, essential SaaS tools, and expert advice for marketers.

In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO. From understanding the fundamentals of SEO to exploring advanced strategies for differentiating your business in a competitive market, this episode covers it all. We discuss the importance of defining your unique selling points (USPs), maintaining a consistent brand voice, and generating and nurturing leads to drive conversions.Enjoy!

In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative, as well as an independent creative consultant. Karen shares insights on how to create customer-focused brands, translate business goals into impactful designs, and stay ahead in the ever-evolving world of design and marketing. PowWow Creative: https://powwowcreative.co.uk/ Karen can be found here: https://www.linkedin.com/in/karenkingdom/ Interesting Content: https://interestingcontent.com/ Suds: https://www.linkedin.com/in/sudarshansingh1/ Zero Calorie Marketing: https://www.zerocaloriemarketing.com/

Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions.  From the fundamentals of SEO to advanced topics like AI-generated content and hyper-local SEO, this conversation covers it all.  Learn how to improve your website's rankings, adapt to algorithm updates, and differentiate your content in a competitive landscape.  Whether you're a seasoned marketer or just starting out, this video offers valuable advice and resources to enhance your SEO skills. Anthony can be found here on LinkedIn: https://www.linkedin.com/in/anthony-barone-seo/ Studio Hawk: https://studiohawk.com.au/ Suds (host): https://www.linkedin.com/in/sudarshansingh1/ Interesting Content: https://www.interestingcontent.co.uk/

In this episode Emmanuel, the Growth Manager at OP Labs reveals some cutting edge marketing tips and tricks. His expertise centres on data, storytelling, experimentation, and tracking results. Hear Emmanuel stress the significance of data in making informed marketing decisions. The key to analysing metrics in the right way as, he gauges campaign performance, identifies areas for improvement, and measures ROI. He highlights using stories across his marketing content, effectively connecting with his audience. We loved hearing about his journey of how he got started in the world of marketing. To succeed as a marketer, Emmanuel emphasizes staying updated on industry trends, embracing creativity and innovation, being data-driven, and practicing patience and persistence. He serves as an exemplary marketer who continually learns and grows. Episode Webpage: https://www.zerocaloriemarketing.com/blog/think-progress-emmanuel-aremu Follow his advice to enhance your marketing listen to the full episode below: YouTube: https://www.youtube.com/watch?v=lN1HsPJqpiU Apple Podcast: https://podcasts.apple.com/gb/podcast/001-think-progress-not-perfection-with-emmanuel-aremu/id1498805737?i=1000465399933 Spotify: https://open.spotify.com/episode/6j3OqwdbtwAjMn6IFXDWOX?si=JSZHbxgDSW-zPmg8RtMkHg&nd=1&dlsi=997d3cd77a2a498e Link to everything: https://linktr.ee/zerocaloriemarketing

In this episode Alan Portman explores three types of marketing failures: preventable, process complexity, and circumstances beyond control. The key to success lies in learning, adapting, and coming back stronger. Alan offers practical advice for marketing managers, addressing challenges such as data privacy regulations and shifting consumer preferences. The focus is on quality, partnerships, and purpose. Discover the art of personalizing the customer experience through data, automation, and genuine relationships. We particularly love his unique take on the film Money Ball: “A fundamental lesson from "Money Ball" is the power of saying no. By utilizing data to pinpoint the best opportunities, businesses can save time and resources by avoiding less promising projects.” Click the link find out more, way more 👇 Episode on YouTube Apple Podcast Spotify Linktree: https://linktr.ee/zerocaloriemarketing

Meet Sarah Lloyd Perry, the exceptional CMO of Avora, a leading SaaS company, with over two decades of marketing expertise. She's held senior positions at tech giants like Netapp, Nortel, EMC and is now ready to share her invaluable marketing learnings with you. In this episode, Sarah delves into challenges faced by women in male-dominated industries, offering sage advice on assertiveness, support, self-compassion, spontaneity. She also highlights the importance of focusing on a few key things, saying no, taking breaks, and self-care. Stand up for what's right and stay true to your values, just as Sarah Perry does. Listen on the links below: Episode on YouTube Apple Podcast Spotify Link to everything: https://linktr.ee/zerocaloriemarketing

Niamh Cassidy, the Head of Content at Fidel, pioneers in tech-driven financial services for businesses. Join us as she shares her remarkable journey from working in TV to SaaS marketing, her unique approach to content, and how she leverages it to build strong customer relationships. Niamh Cassidy, the wizard behind the curtain, has some valuable tricks up her sleeve for those transitioning to the SaaS tech marketing world. She emphasizes the importance of transferable skills, networking like a pro, and becoming a tech industry insider. And don't forget to embrace experimentation and creativity, just like her iconic taxidermied mouse! 🐭 Let the content adventure begin with a single click! Episode on YouTube Apple Podcast Spotify Link to everything: https://linktr.ee/zerocaloriemarketing