Prateek Sodhi from Finofo

Prateek Sodhi is the Co-Founder and CEO of Finofo.


Automate AP, receive like a local, pay worldwide. Finofo gives you $0 global mass payouts, rules-based approvals, global accounts, bank beating FX, and live ERP sync out of the box, no add-ons and no hidden fees.


Takeaways
- Their $3.3M Seed Raise
- Finding PMF
- Understanding Mid-Market Customers
- The Shift to B2B FinTech
- Team Composition and Growth
- Post-Funding Strategy: Immediate Actions and Goals


Chapters
00:00 Exciting Announcement: Seed Round Closure
02:04 Finding Product Market Fit: Key Strategies
08:53 Target Audience: Understanding Mid-Market Customers
14:28 The Shift to B2B FinTech: Trends and Insights
20:53 Building for the Future: Team Composition and Growth
27:17 Post-Funding Strategy: Immediate Actions and Goals
35:18 Overcoming Challenges: Personal Insights and Resilience


Keywords
seed funding, product market fit, mid-market customers, B2B fintech, team growth, startup challenges, financial technology, business development, customer acquisition, payment solutions