Rob Fraser from Outway (Vol. 2)

Rob Fraser is the Founder and CEO of Outway.


Outway is The Only Socks™ you'll ever need.


- Reflecting on Two Years of Change Since our First Episode
- Personal Growth and Business Resilience
- Evolving Role of the Entrepreneur
- Strategic Growth and Long-Term Vision
- Channel Expansion and Market Strategy
- Innovating Within the Sock Industry
- The Impact of AI on Business Discovery
- The Rapid Advancement of AI in Business
- The Canadian Product Movement and National Pride
- The Importance of Design in Sock Marketing
- Navigating Business Decisions and Serendipity


Chapters
00:00 Reflecting on Two Years of Change
05:16 Personal Growth and Business Resilience
09:02 Evolving Role of the Entrepreneur
13:50 Strategic Growth and Long-Term Vision
18:41 Channel Expansion and Market Strategy
22:11 Innovating Within the Sock Industry
25:58 The Impact of AI on Business Discovery
26:33 The Rapid Advancement of AI in Business
30:03 The Canadian Product Movement and National Pride
36:05 The Importance of Design in Sock Marketing
40:23 Navigating Business Decisions and Serendipity
46:50 Personal and Professional Excitement for the Future


Keywords
Outway, entrepreneurship, business growth, personal development, market strategy, product innovation, AI in business, DTC, consumer goods, resilience, AI, business, Canadian products, design, marketing, entrepreneurship, decision making, consumer goods, socks, innovation