S1EP12 - Branded podcast in Europe: the case of Blum

More and more people are listening to podcasts, and that translates into interest from brands and sponsored content.  A very clear example of how branded content has made its way into podcasting in recent years is Blum, an audio thriller sponsored by Switzerland Tourism and produced by the Spanish production company El Extraordinario. To find out more about Blum and the state of branded podcasting in Europe, Javi Caminero is joined by Marcus Hurst, Creative Director of El Extraordinario.  Learn more about Marcus’ recommendation: 


El Constructor: https://es.wikipedia.org/wiki/El_Constructor_(documental)  


Visit the WePod project website: https://www.wepodproject.eu/welcome  Credits: 


Hosted and written by Javi Caminero 

Sound design by Manu Tomillo 

Coordinator: Alexander Damiano Ricci 

Executive producer: Ana Ribera 


This project has received funding from CROSS-Sectoral of the Creative Europe Programme.