Shifting Recycling Options and Habits

In this episode, Chris, David, and Mark speak with Vance Merolla and Greg Corra from Colgate-Palmolive. They explore the company's sustainability efforts broadly and key in on the challenges of redesigning something as common as toothpaste tubes to make it recyclable. They also discuss the difficulty of changing habits and systems to ensure more of now-recyclable tubes actually gets recycled! It's a journey of years, requiring remarkable in-house expertise and considerable system collaboration, and it offers multiple lessons for steps other companies might take to design and support circularity.