Should We Care About Data Privacy?

From the best of season 1: You might think it's outrageous that companies collect data about you and use it in various ways to drive profits. The business model of the "attention" economy is often objected to on just these grounds.
On the other hand, does it really matter if data about you is collected and no person ever looks at that data? Is that really an invasion of your privacy?
Carissa and I discuss all this and more. I push the skeptical line, trying on the position that it doesn't really matter all that much. Carissa has powerful arguments against me.
This conversation goes way deeper than 'privacy good/data collection bad' statements we see all the time. I hope you enjoy!