Vasu Jakkal – CMO, FireEye
  • 15/10/2019
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Vasu Jakkal – CMO, FireEye

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Descripción de Vasu Jakkal – CMO, FireEye

Marketing Cybersecurity — Stories, Metrics, and Technology
Vasu talks about her journey from engineer to CMO, winning hearts and minds through storytelling, and not needing to put any man down to raise a woman up.
04:44       An unusual path from Engineer to CMO
07:12       Marketing is storytelling, inspiring, and explaining.
12:47       In a breach it is the attacker who must be held accountable not the CISO and the organization.
17:29       Data is great, but marketing is about winning hearts and minds.
19:56       Three marketing measures: influence, engagement, and opportunity.
23:37       Cybersecurity needs cognitive diversity because the hackers and the customers are diverse.
Interview Transcript with Vasu Jakkal

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marketing storytelling women in tech diversity cybersecurity

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