Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest

What is off-page SEO and what can we do to control our online credibility? 
Hey marketers, welcome back! We can’t believe we’re already on episode three of the SEO Unfiltered podcast. In today’s episode we’re going to dive into the murky waters of off-page SEO and see just how Geeky we can get before we get lost in the swamp of backlinks, algorithms, and automation.
Joining me today is Jo Priest, creator of the SEO tool Topical Relevance and Geeky Tech’s head of off-page optimisation. Jo’s depth of knowledge about search engine optimisation would absolutely fascinate (and maybe even intimidate) you, but in the interest of trying to appeal to the average tech marketer listening in, we were forced to scale back Jo’s geekiness. 
Today, we’re talking about how Google sorts out websites like a librarian would a huge stack of books and how you can help the librarian understand what “section” your book belongs to by creating the right content…trust us, this analogy gets really helpful when you’re trying to figure out why backlinks are so important.
So, what does Jo Priest have to say about achieving high-quality backlinks? And what are his recommended tactics for boosting off-page SEO? The answers may surprise you, so be sure to take a listen!
Off-Page SEO: Further Readings
SEO Fundamentals: Understanding Off-Page Optimisation
What Is SEO and How Does it Work?
Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.