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EP52: How to Increase Your Sales with Touchpoints
  • 27/05/2019
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EP52: How to Increase Your Sales with Touchpoints

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Descripción de EP52: How to Increase Your Sales with Touchpoints

It’s recommended that you reach out or “touch” your clients 6-14 times to ensure you’re establishing a solid connection. Cathy and Sandee explain why authentic and targeted touchpoints are crucial to growing your business.       
In this episode, Cathy and Sandee discuss the following:
Why it’s important to diversify your online presence
Different types of touchpoints and how they support your business
Suggestions for how to incorporate touchpoints in your business
Cathy and Sandee have experienced a lot of success using a variety of touchpoints. Below is a comprehensive list of some of the many options you might consider using with your own business. Listen to hear each type explained during the show:
Using direct mail even once or twice a year
Newspaper, radio, or television advertising
SEO and programmatic ads
Different kinds of public appearances you can leverage
Printed materials such as business cards or brochures
Proposals or quotes
Thank you notes or follow up notes
Email signature and tagline
Blogs and podcasts
Advertising in local or national magazines or publications
Referrals and word of mouth  
Text messaging and messaging apps
Website, office, or store
Incoming and outgoing voicemail messages  
Events and networking opportunities
Joint ventures and cross promotions
Packaging and programs
How you treat people
Giving samples
Person to Person communication
Public relations
Testimonials
Your brand  
Mentioned In This Episode:
Synduit
Healthee
Vitamix
Links to resources:
Health Coach Group Website
Strategy Session with Sandee

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