Episode 3: Virtual billboards, Instagram TV, working with YouTube Influencers

Episode 3 of the Clever Content podcast is now out in the wild for your listening pleasure. As always, we pick out and pull apart some of the best content-related news and examples from the last couple of weeks.
This time around, me and Iain start by looking at the use of perimeter ads at football matches that are tailored to your location. Slightly creepy invasion of privacy or very clever tech that will lead to some very clever content? We share our thoughts on this new form of advertising.
Then it’s on to the world of YouTube and what it’s like to work with influencers on the platform. There’s been some talk of influencers needing to be a bit more open about follower counts and to improve behaviour in general. But then others reckon you should be off to Vidcon not Cannes. We share our own positive experiences of working with influencers.
And finally, it’s on to the launch of Instagram TV, which should open up a whole new world for producing and publishing longform video content. It’s said to be in competition with YouTube, but is that really the case? Listen to our initial thoughts on how IGTV might be used going forward.
Of course, there are plenty of other bits and pieces that we touch on too, so grab your headphones and give episode 3 a listen.
Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show.
ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed | The Drum
Unilever's Keith Weed calls for 'urgent action' to tackle influencer fraud | The Drum
Rethinking premium content for your YouTube strategy - Think with Google
Welcome to IGTV – Instagram
iOS 12 Preview - Apple (UK)
Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know.
Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android.
Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.