ESP 018: Kickstarter: How To Fund a Rooftop Concert Series with Dan Pierson

Dan Pierson is the creator of Subway Sets – a concert series that brings musicians from New York’s underground to the rooftops above the city. Dan got the bright idea for Subway Sets after connecting with a subway musician on his commute from work. He ran with the idea and launched a killer kickstarter campaign that won the hearts of local music enthusiast and he jumped in with both feet. In this episode, Dan shares his kickstarter strategy and the power of bringing people together around an idea. Sponsor: 99 Designs: When it comes to events, branding is everything! If your looking for a professionally designed logo or website for your next event, you should check these guys out. They have a team of over 200,000 plus designers that will help you get it right and free you up to focus your time on getting butts into seats. What you’ll learn in this episode: The backstory of Subway Sets Why backers will still support your event even if they can’t attend Why people are more likely to share your Kickstarter campaign vs. a traditional event page  Why you need to get it right the first go round and kick a** How to define your hook and why it’s essential for gaining support and having people resonate with the message Some of the challenges you can expect when organizing an event and how positive feedback can keep you going Resources & honorable mentions in this episode: Subway Sets Subway Sets - Kickstarter Project The Awesome Foundation  Brooklyn Grange Subway Sets -  feature on The Queen Latifah Show Yelp The Golden Nugget:  Put together something you think people will be interested in and get started - @DanPiersonClick To Tweet - Powered By CoSchedule Shout out to Dan for coming on the show to share the backstory of Subway Sets and his kickstarter strategy! You can connect with directly here if you have any questions about Subway Sets. The Hook Up:  Grab a copy of my free eGuide! Give your next event a kick in the pants! – (Click link to download my free eGuide) Did You Enjoy This Episode? Let Us Know On Twitter If you loved this episode, let Dan and I know on Twitter by clicking on the link below: Click here to let us know you loved the show! Question? Leave Me A Voicemail! If you have a question that you’d like answered please go to my Speak Pipe page and quickly and easily record a voicemail for me to answer for you. No payments, sign-ups or dialing required. Just hit record and your question is sent. I may feature your question in an upcoming podcast episode… and you may get something pretty sweet in return ;) To Subscribe To The Podcast and Leave a Review, Please Use The Links Below: Click here to subscribe via iTunes Click here to subscribe via Stitcher