The most important part of your membership: getting people to join you and getting it off the ground. Find people that vote with their wallet and then find more people like that. It defines your message, it defines your membership. This is some of the advice we gave Jill Fox. Jill wants to add to her agency business and work a membership site in. Jill says through her agency, she often gets asked how to market small business, from people that can't afford a full agency service and need to do it themselves. So, she decided to transition some of her knowledge into a membership site, like ours! The 'lowdown' on Jill Fox: Lives in Orange County, CA Owner of Fox Social Media Working to start membership site based on helping small business owners and solopreneurs learn simple marketing strategies to grow their businesses and increase sales. https://foxsocialmedia.com What You'll Learn: How to Create Forever Customers (10:50) Don't Hold Yourself Back (13:45) Start a Beta Group (18:10) Utilize a Launch Strategy (24:50) Different Niches Have Different Value Ceilings (26:45) The Most Important Part of Your Membership (31:00) Don't Dabble (32:45) Members Are Not Going To Pay You Forever (34:45) Email Marketing 101 (41:30) Get Your Members To Renew (43:30) Show Notes How many businesses need social marketing right now? All of them! There are a couple things about businesses like this when you transition into the membership model. You have to careful with what kind of content you’re including. (Zero in that content in to something that is evergreen). For instance, one problem is the constant changing of the platform you’re using. If facebook changes the way you set up a Facebook page, your content is no longer valid. You have to be very careful how much of that you focus on going forward. You really want to shift your focus to the tactical stuff, the Q&As, the member calls, those are more real-time and what’s happening now. The membership is not evergreen. The membership is a living, breathing, growing community with a leader. And, that’s you how build a membership site. That’s how you create forever customers. Your content is necessary because that’s what draws them in. It’s nice to say, I’ll help you ____,’ you just have to be mindful of how evergreen your content is. For Jill’s case, she really has to think about this as she continues to build, as she is dealing with social media. Be ready to have a plan in place to update things and be aware of changes. Don’t hold yourself back! You are more ready than you think. Jill did not feel ready because she didn’t know how to set up a page. The people she knew that had, did not know how to create them completely, or even sometimes just not well. Jill had 18 courses ready to go, but wanted to prepare more before she started her site. Jill was talking to people that want her help, she simply needed to start small and with what she already had! The curse of knowledge in the membership world makes us want to dump everything we’ve ever learned about out field into the memberships, while it’s happening. Your audience does not know your end goal. They don’t know what Jill’s perfect membership looks like. Sometimes, people make the mistake of thinking ‘okay, well I don’t have what in my mind is the perfect model already laid out. Then, people aren’t going to want to join it.’ Start a beta group. Go ahead and reach out to those people who are asking you for your service now, tell them your membership site is ready. You are already the expert, get the beginners in. What you will find is the beginners only need about 10% of what you know for the next 6 months. It is going to take your members about 6 months to a year to catch up to the first step with you. Answer the question for yourself: ‘if all this did for these people was help them _______.’ People will have questions for things you didn’t think of,
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