From 17M Album Sales To Broke To Millionaire With Spectacular Smith

Today's guest is entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist Spectacular Smith! Spec is the Chairman and CEO of Adwizar and founder of the record label Mula Music Group, but the list of his accomplishments does not stop there. When Spec was still a youth, he experienced early fame and fortune along with his brothers as part of the rap group Pretty Ricky. On today's show our guest starts by telling the story of how, under poor management from his father, the family lost all the money they had made from performing. At that point, Spec was learning about growing and monetizing audiences on social media and he talks about how he made his first million in a year in this way after getting kicked out of his house. This was when Spec started offering traffic acquisition and monetization services for celebrities through Adwizar and we spend the next parts of our conversation hearing about how Spec built further businesses from this point on, including Power Circle and Spectacular Academy. We talk about the skill Spec has for growing audiences on social and his current strategies for doing this on the new platform Clubhouse. Our conversation is also permeated by Spec communicating the driving force behind all of his projects, which is to increase wealth and prosperity in the Black community. Be sure to tune in today!
 
TIME-STAMPED SHOW NOTES:
[00:41] Introducing today’s guest, Suresh Shankar.
[01:01] Spectacular’s journey from music and fame to starting Adwizar and his current projects.
[06:50] What it was like going broke while famous and then pivoting to an online business.
[08:59] How long it took for Spectacular to make his first $1M after getting kicked out.
[10:23] The main businesses Spectacular is focusing on and what they do.
[12:55] Metrics for the employer count at Spectacular’s different businesses.
[14:08] Whether Spectacular will start to separate his teams as his businesses grow.
[14:59] How Spectacular has bootstrapped until now but will start to take investor capital.
[15:37] The time per day Spectacular is spending on Clubhouse and his views on the platform.
[15:59] Spectacular’s skill on Clubhouse, how it is fueling his funnel, and his views on early adoption.
[21:42] The value of having a large following early on Clubhouse for exponential growth.
[22:26] A breakdown of how Clubhouse works.
[25:10] The platforms that people who want to grow their followings should use today.
[27:44] The feelings Spectacular has about his name.
[29:55] Different resources Spectacular and his spouse have consulted to help them work together better.
[34:21] The ‘mega’ thing Spectacular wants to do before he dies.
[35:09] Spectacular’s favorite business tool which helps him build relationships.
[37:48] A favorite business book Spectacular reads and recommends.
[38:40] How to find Spectacular online.
 
Resources From The Interview:
Spectacular Smith on LinkedIn
Spectacular Smith on Instagram
Spectacular Smith on Twitter
Spectacular Smith Phone Number – 786 661 1224
 
Spectacular Smith on Clubhouse
Spectacular Smith on Snapchat
 
Adwizar
Power Circle
EO
Spectacular Academy
 
Social Seed
 
Mula Music Group
Clubhouse
Pretty Ricky on Instagram
Jeff Hoffman on LinkedIn
Adrian Morrison
Kevin Davison LinkedIn
Grant Cardone
Tyrese Gibson on Instagram
Tiffany Haddish on Twitter
 
Traction
What The Heck Is EOS?
Rocketfuel
 
mybankcode.com
 
Must read book: Think and Grow Rich
 
 
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