How Brand, Branding and Marketing Impact Your Business Success

Branding has become a bigger thing than its origin as a visual designation of origin of cattle. Today branding lives in a different world. The pendulum has swung so far that everything is said to be branding, even marketing and advertising are said to be branding. A better way to think about it is that branding is who you are—and marketing is how you build awareness.


If you’re a business owner wanting to know how to increase your success you need to understand what “brand”, and branding really mean and involve so you can take the right steps to develop your business. 
We all have a name, a way of dressing, talking, and walking and subjects we are known for or topics we discuss. We have our own individual beliefs and opinions, and a certain personality.
As you become more known, you will evoke a certain response in others. The business will get a reputation, and its brand will develop.
One difference between a person’s brand and a business’ brand is that people tend to have an existing personality and style
Design is about how your business will work, not just how it will look.
The business’ identity is quite separate from your own personal brand even if you are a sole trader running your business singlehandedly. 
Once you have worked out how you want to be known as a business you can get some designs to help support the overall impression and feelings you want your brand to evoke and convey
A common misconception people have is that you have to be a big household name to be a brand.
As founder of your organisation you need to think about your vision for the business is
Branding is the activity of creating the visual identity for your brand. 
Branding is as much about how you design your business as it is about your visual designs.
The visual identity would be the final aspect of the brand to put in place after you’ve thought through your brand strategy.
Branding gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with
Marketing is more about bringing a product or service to market