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How Canvas Pop’s Genius Customer Acquisition Strategy Out-Innovated the Competition
  • 29/01/2018
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How Canvas Pop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

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Descripción de How Canvas Pop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of Canvas Pop, a service that lets you create gallery-quality canvas prints.
Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started Canvas Pop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.
Click here for show notes and transcript.
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