How to launch without spending a penny on paid advertising

Rai Richardson runs FORCE4 EVENTS and we kick off by talking about how that name came to be and what the business does – you can find out more at https://force4events.co.uk/ .We then move on to the key topic of the episode – launching something without spending a penny, and start by talking about what “something” might be!During the show we cover off four of the sixteen (!) tips at https://landing.mailerlite.com/webforms/landing/w6f9f6 - simply having that landing page is the first of the tips and is Rai practicing what she preaches!Using subtitles is something on which we nearly agree - https://www.kapwing.com/subtitles is Rai’s preferred utility for making that happen.  Since the show I’ve started using it and, as with most things, Rai is right.What we certainly agree on is that email is not old fashioned, but you’ll have to listen to the show for the detail on these four tips.Despite this podcast being about what you can do for free, we close off by talking about the benefits of paid advertising, which does of course have its advantages.As well as contacting Rai via her website above, you can connect with her at https://www.linkedin.com/in/raimonda/.If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know.  You can do that via https://www.linkedin.com/in/enterprisedoctor/ and my website is at https://enterprisedoctor.co.uk/.  To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.  Please take a look at my YouTube channel, to hear clips of other episodes and to maybe leave a comment here and there – you can do that at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe when you get there!And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe, to ensure new episodes hit your app as soon as they're released.These words and the content of the podcast are © Enterprise Doctor 2021