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Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)
  • 18/03/2018
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Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

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Descripción de Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing. Meanwhile, you can comment and find the show notes on minterdial.com. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.

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marketing politics social media email marketing storytelling journalist fake news Peter Shankman Influencer Marketing data journalism Shankminds AOL News peleton

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