While the volatility of the CPG industry has always been high, these past years have proven to be even more challenging than ever. To navigate these times, CPG companies need to adapt the way they operate in almost every aspect. In terms of marketing and sales, our guests believe they should maintain focus on the topline but also strive to constantly gain efficiency by centralizing services in the backend area, incorporate virtual assistance and automate both the backend and frontend. In the supply chain area, companies should incorporate control towers that oversee the entire supply chain and trigger reactions if any unforeseen changes occur.
According to our guest, David Tapia, SAP global offering lead for Consumer Packaged Goods at NTT DATA, one of the main latest trends in the CPG industry is that consumers demand experiences and interactions with the products both physically and in the digital space. Nowadays, so many companies are now looking to integrate their distribution channels and point of sales to find more diverse ways for customers to interact with their products.
Join us for the third episode of our podcast series dedicated to the latest market trends where we discuss key trends in the CPG industry such as new ways to build brand awareness, omnichannel strategies, and as a leading systems integrator, how NTT DATA can help CPG companies create and achieve a sustainable competitive advantage using technologies such as SAP.
Guests:
David Tapia - NTT DATA SAP global offering lead for Consumer Packaged Goods
Ricardo Langa - NTT DATA SAP Global
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